Signorino
- Company typePrivate
- Founded1963
- HeadquartersCremorne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Signorino does
Signorino is an Australian specialty retailer of premium tiles and natural stone, operating under the legal entity Petra Industries. Founded in 1963 and headquartered in Cremorne, the company sells natural stone (marble, granite, travertine, limestone, quartzite, onyx, bluestone), porcelain tiles and panels, terrazzo slabs and tiles, feature tiles and mosaics, and compact tiles. Materials are sourced from over 20 countries across Europe, Asia, the Americas, Africa, and Australia, including branded lines such as Kerlite, Laminam, XTONE, Slimtech, Cromie (recycled-material), and Anthology (antibacterial surfaces). The product portfolio spans 25+ named collections and dozens of ranges, supporting both aesthetic and functional specifications across residential and commercial use cases.
The business operates a showroom-led, sales-driven go-to-market model across six owned retail galleries: Melbourne Tile Gallery (Richmond), Melbourne Stone Gallery (Altona), Sydney Tile Gallery (Waterloo), Adelaide Tile Gallery (Unley), Brisbane Tile Gallery (Fortitude Valley), and the recently launched Brisbane Stone Gallery (Hendra). Some locations accept walk-ins while Stone Galleries require appointments; products are available for Australia-wide delivery. Pricing is quote-based and not publicly disclosed, with revenue generated through one-time sales of physical materials rather than subscriptions or licensing.
Signorino serves three primary segments: residential homeowners, commercial and hospitality projects (offices, retail, hotels, restaurants), and trade professionals (architects, interior designers, and developers). Distribution is augmented by a digital presence across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and a website offering sample requests, project galleries, and a journal/blog. The company has no public funding, no disclosed M&A activity, no parent company structure beyond Petra Industries, and operates as a privately held entity with 11-50 employees.
Signorino firmographics
Firmographics- Name
- Signorino
- Legal name
- Petra Industries
- Website
- https://signorino.com.au
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Signorino industry classification
Industry- Product category
- Premium Tile and Stone Retail
- NAICS
- Other Building Material Dealers (444180)
- SIC
- Wholesale-Furniture & Home Furnishings (5020), Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industries
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)
Keywords
Where Signorino is headquartered
LocationHeadquarters
- HQ city
- Cremorne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Signorino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Tile and Stone Product Sales: Direct sales of premium natural stone, porcelain tiles, terrazzo, feature tiles, mosaics, and porcelain panels through company-owned showrooms. Products available for Australia-wide delivery. Includes end-of-line and clearance items.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Signorino product offering
Product offeringCore offering
Signorino is an Australian premium tile and natural stone retailer that curates and sells a broad assortment of marble, granite, travertine, limestone, quartzite, onyx, bluestone, porcelain tiles, porcelain panels, terrazzo, feature tiles, mosaics, and compact tiles sourced from quarries across more than 20 countries. It distributes products through six company-owned showroom galleries located in Melbourne, Sydney, Adelaide, and Brisbane, and offers Australia-wide delivery along with sample and brochure fulfillment.
Product overview
Signorino is a luxury tile and natural stone supplier with over 50 years of industry experience, offering a curated collection of premium products sourced from international quarries. The product portfolio centers on six core categories: Natural Stone (including marble, granite, travertine, limestone, quartzite, onyx, and bluestone), Porcelain Tiles, Porcelain Panels, Terrazzo (available as both slabs and tiles), Feature Tiles & Mosaics, and Compact Tiles. The company distributes branded product lines including Kerlite, Laminam, XTONE, Slimtech, Level, Pietra, and Terrazzo, alongside specialty collections such as Ceppo (including Ceppo Di Vagli and Ceppo Sicilia variants), Cromie (sustainable recycled material tiles), Anthology (antibacterial stone-look porcelain), and Blend Stone (rust-effect tiles). Signorino sources materials from 23 countries including Australia, Italy, Spain, Turkey, Brazil, India, China, and Greece. Products are available through six physical showroom galleries across Melbourne (Tile Gallery and Stone Gallery), Sydney, Adelaide, and Brisbane (Tile Gallery and Stone Gallery), with sample request and PDF brochure download capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Stone Premium natural stone slabs and tiles including marble, granite, travertine, limestone, quartzite, onyx, and bluestone sourced from quarries worldwide, for residential and commercial floors, walls, bathrooms, kitchens, splashbacks, and wet areas.
- Porcelain Tiles Engineered porcelain tiles that replicate natural stone aesthetics with enhanced durability, suitable for floors and walls in residential and commercial settings.
- Porcelain Panels Large-format porcelain slabs designed for kitchen benchtops, feature walls, and both indoor and outdoor applications.
- Terrazzo Slab Terrazzo slabs for benchtops and large surfaces, offering a composite stone aesthetic with recycled material options.
- Terrazzo Tiles Terrazzo tiles for flooring applications, combining durability with decorative stone aggregate patterns.
- Feature Tiles & Mosaics Decorative tiles and mosaic collections including mini mosaics and natural stone mosaics for accent walls and detailed design applications.
- Compact Tiles Thin-profile compact tiles suitable for wall applications where reduced thickness is required.
- Laminam Porcelain Slabs Large-format porcelain slab brand offering thin, high-performance ceramic surfaces for countertops and wall applications.
- Kerlite Ultra-Lightweight Tiles Ultra-lightweight porcelain tile collection suitable for wall cladding and surface applications.
- XTONE Porcelain Panels Large-format porcelain tiles and panels for kitchen renovations, feature walls, countertops, and commercial projects with seamless luxurious finishes.
Companies that use Signorino
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Signorino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Signorino partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights4 records
Signorino competitors and assessment
Company assessmentDirect peers
- Tilemax: Australian tile outlet retailer with warehouse-style showrooms; comparable as a multi-location tile retailer serving trade and end consumers, though positioned at a more value-oriented price tier than Signorino.
- National Tiles: Australian tile retailer with showrooms across major states; comparable as a multi-location tile retailer carrying ceramic, porcelain, and stone products for residential and trade customers.
- WOODCUT: Signorino's sister brand under Petra Industries, retailing engineered timber flooring through Australian showrooms; directly comparable as a premium surface-finishes retailer with a similar architect/designer go-to-market and showroom-led model.
- Earp Bros: Long-established Australian tile and stone importer and retailer focused on premium European ranges; highly comparable as a specialty retailer emphasizing design-led products sourced from Italy, Spain, and other European suppliers.
- Beaumont Tiles: Australia's largest tile and bathroom retailer with a national showroom network; directly comparable as a multi-location tile retailer serving both retail and trade customers in Australia, though operating at higher volume and lower premium tier.
- Tile Factory Outlet: Australian clearance and volume tile retailer; comparable as an Australian tile retailer covering similar product categories, though focused on clearance and value pricing rather than premium showroom curation.
- Stone & Tile Land: Australian retailer offering natural stone, porcelain, and mosaic tiles through showrooms and online; comparable as a tile and stone specialty retailer carrying overlapping product categories including feature tiles and mosaics.
Emerging players
- Bisazza: Italian luxury mosaic and decorative surface manufacturer with global distribution; comparable as a premium mosaic and feature tile brand that competes with Signorino's feature tile and mosaic category at the high end.
Broad incumbents
- Reece Limited: ASX-listed Australian plumbing and bathroom products distributor and retailer; comparable as a multi-location Australian specialty retailer serving architects, designers, and trade across surface and bathroom categories with overlapping customer segments.
- Bunnings Warehouse: Australia's dominant big-box home improvement retailer owned by Wesfarmers; comparable as a mass-market channel for tile and flooring products targeting DIY homeowners and trade, competing indirectly with Signorino's residential segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Signorino social profiles
Digital presenceSignorino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Signorino leadership team
Management profileNumber of profiles
Signorino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Signorino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Signorino
What does Signorino do?
Signorino is an Australian premium tile and natural stone retailer that curates and sells a broad assortment of marble, granite, travertine, limestone, quartzite, onyx, bluestone, porcelain tiles, porcelain panels, terrazzo, feature tiles, mosaics, and compact tiles sourced from quarries across more than 20 countries. It distributes products through six company-owned showroom galleries located in Melbourne, Sydney, Adelaide, and Brisbane, and offers Australia-wide delivery along with sample and brochure fulfillment.
Is Signorino a public or private company?
Signorino is a private company. It is classified as unknown and is currently operating.
When was Signorino founded?
Signorino was founded in 1963. It employs 11 to 50 people.
Where is Signorino based?
Signorino is headquartered in Cremorne, Australia, in the Oceania region.
How does Signorino make money?
One revenue line is on record: tile and Stone Product Sales.
Who are Signorino's main competitors?
Direct peers on record are Tilemax, National Tiles, WOODCUT, Earp Bros, Beaumont Tiles, Tile Factory Outlet and Stone & Tile Land. Bisazza is listed as an emerging player. Broad incumbents are Reece Limited and Bunnings Warehouse.
Does Signorino have an API?
No public API is recorded for Signorino.
What industry is Signorino in?
Signorino's product category is Premium Tile and Stone Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms. Its NAICS code is 444180 and its SIC code is 5020.