QUISMA
QUISMA is a London-based digital media services firm founded in 2001, providing channel-agnostic media buying and optimization to global brands as a subsidiary within the WPP Media collective.
- Company typePrivate
- Founded2001
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
What QUISMA does
QUISMA is a London-based digital media services company founded in 2001, operating with 251-500 employees. Per its public description, the firm "creates value for our clients in buying, optimising and providing digital media services across all channels and independently of" — a channel-agnostic, full-funnel media buying and optimization proposition targeting brand advertisers. QUISMA's legal name is WPP Media Limited, positioning it as a wholly owned subsidiary of WPP plc, the multinational communications services conglomerate. The firm sits within WPP Media, WPP's global media collective built for the AI era, which spans 16 countries and integrates agency brands including Mindshare, EssenceMediacom, Wavemaker, Choreograph, and The Goat Agency.
Through its WPP Media affiliation, QUISMA offers clients access to AI-powered marketing infrastructure centered on Open Intelligence (a next-gen AI-powered marketing solution) and Open Media Studio (OMS), an end-to-end media delivery platform that is part of WPP Open, WPP's intelligent marketing system. The underlying architecture leverages a decentralized data network spanning trillions of data points to generate predictive intelligence trained on individual client data. The collective's value proposition unifies media, data, and production while holistically managing owned, earned, shared, and paid activities for global brands.
QUISMA's revenue model is service-based — media buying and optimization retainers — and is not publicly disclosed as the firm is a private subsidiary. Historically, QUISMA pursued geographic expansion through acquisitions, including H1.cz (Czech Republic, 2013-07-16) and Outrider Sweden (2013-11-18), establishing Central and Northern European presence beyond its UK base. The company targets global brand clients requiring scaled, AI-augmented media execution across multiple markets.
QUISMA firmographics
Firmographics- Name
- QUISMA
- Legal name
- WPP Media Limited
- Website
- https://quisma.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- QUISMA is a London-based digital media services firm founded in 2001, providing channel-agnostic media buying and optimization to global brands as a subsidiary within the WPP Media collective.
- Ownership category
- akta.pro rank
QUISMA industry classification
Industry- Product category
- Digital Media Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where QUISMA is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices16 records
Markets served
QUISMA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Marketing channels4 records
QUISMA product offering
Product offeringCore offering
QUISMA creates value for clients by buying, optimising, and providing digital media services across all channels. Operating as part of WPP's global media collective, it delivers AI-powered media planning, programmatic buying, and cross-channel campaign optimization for brand clients, leveraging decentralized data networks and the Open Intelligence platform.
Differentiator
Problem solved
Functional benefit
Brands
- Open Intelligence: Next-gen AI-powered marketing solution
- Open Media Studio (OMS)
Products and services
- Digital Media Buying and Optimization Services
- Open Intelligence
- Open Media Studio (OMS)
Companies that use QUISMA
Customer profileSegments1 record
Ideal customer profiles1 record
QUISMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
QUISMA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MindsharecoreGlobal media agency and brand within WPP Media network, focused on driving growth through media innovation and intelligent media solutions.
- EssenceMediacomcoreGlobal media agency combining data-driven media planning with creative excellence, operating as part of WPP Media's collective.
- WavemakercoreGlobal media agency that provokes growth through media innovation, part of WPP Media's integrated agency network.
- ChoreographcoreData and technology company within WPP Media, providing advanced analytics and data-driven solutions to support intelligent media operations.
- The Goat AgencyminorSocial-first creative agency specializing in influencer marketing and content creation, integrated into WPP Media's service offering.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
QUISMA competitors and assessment
Company assessmentDirect peers
- Croud: Tech-enabled digital media agency offering paid search, programmatic, SEO and analytics; comparable in scale, channel-agnostic buying focus and digital-first operating model.
- Assembly: Performance-focused digital media agency within Stagwell; comparable modern, digital-first media buying proposition targeting enterprise clients.
- iProspect: Global performance and digital media agency within dentsu; directly comparable multi-channel digital buying and optimisation offering at similar scale.
- Tinuiti: US-headquartered independent digital media buying agency covering paid search, social, programmatic and Amazon ads; comparable digital-first full-funnel media buying proposition.
- Jellyfish: Global digital media and marketing agency with paid media, SEO and analytics practices; part of the Brandtech Group, directly comparable in offering and client base.
- Brainlabs: Independent digital media buying agency with strong performance and programmatic capabilities across search, social and programmatic; competes head-to-head with QUISMA in the EMEA digital buying space.
Broad incumbents
- Publicis Media: Publicis Groupe's media network (Starcom, Zenith, Spark Foundry); broad incumbent competitor with overlapping digital media buying, data and analytics capabilities.
- GroupM: WPP's direct holding-company competitor housing Mindshare, Wavemaker and EssenceMediacom; broader incumbent offering overlapping with QUISMA's services at greater scale.
- Omnicom Media Group: Omnicom's media network including OMD, PHD and Hearts & Science; broad incumbent competing for the same multinational media buying mandates.
- Dentsu Media: Dentsu's international media network including Carat and dentsu X; broad incumbent with end-to-end digital media buying, data and commerce capabilities comparable in scope to WPP Media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
QUISMA social profiles
Digital presenceQUISMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
QUISMA leadership team
Management profileNumber of profiles
Profiles1 record
QUISMA subsidiaries and ownership
Company hierarchySubsidiaries5 records
QUISMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QUISMA M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QUISMA
What does QUISMA do?
QUISMA creates value for clients by buying, optimising, and providing digital media services across all channels. Operating as part of WPP's global media collective, it delivers AI-powered media planning, programmatic buying, and cross-channel campaign optimization for brand clients, leveraging decentralized data networks and the Open Intelligence platform.
Is QUISMA a public or private company?
QUISMA is a private company. It is classified as corporate owned and is currently operating.
When was QUISMA founded?
QUISMA was founded in 2001. It employs 251 to 500 people.
Where is QUISMA based?
QUISMA is headquartered in London, United Kingdom, in the Europe region.
Who are QUISMA's main competitors?
Direct peers on record are Croud, Assembly, iProspect, Tinuiti, Jellyfish and Brainlabs. Broad incumbents are Publicis Media, GroupM, Omnicom Media Group and Dentsu Media.
Does QUISMA have an API?
No public API is recorded for QUISMA.
What industry is QUISMA in?
QUISMA's product category is Digital Media Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.