QUISMA

What QUISMA does

QUISMA is a London-based digital media services company founded in 2001, operating with 251-500 employees. Per its public description, the firm "creates value for our clients in buying, optimising and providing digital media services across all channels and independently of" — a channel-agnostic, full-funnel media buying and optimization proposition targeting brand advertisers. QUISMA's legal name is WPP Media Limited, positioning it as a wholly owned subsidiary of WPP plc, the multinational communications services conglomerate. The firm sits within WPP Media, WPP's global media collective built for the AI era, which spans 16 countries and integrates agency brands including Mindshare, EssenceMediacom, Wavemaker, Choreograph, and The Goat Agency.

Through its WPP Media affiliation, QUISMA offers clients access to AI-powered marketing infrastructure centered on Open Intelligence (a next-gen AI-powered marketing solution) and Open Media Studio (OMS), an end-to-end media delivery platform that is part of WPP Open, WPP's intelligent marketing system. The underlying architecture leverages a decentralized data network spanning trillions of data points to generate predictive intelligence trained on individual client data. The collective's value proposition unifies media, data, and production while holistically managing owned, earned, shared, and paid activities for global brands.

QUISMA's revenue model is service-based — media buying and optimization retainers — and is not publicly disclosed as the firm is a private subsidiary. Historically, QUISMA pursued geographic expansion through acquisitions, including H1.cz (Czech Republic, 2013-07-16) and Outrider Sweden (2013-11-18), establishing Central and Northern European presence beyond its UK base. The company targets global brand clients requiring scaled, AI-augmented media execution across multiple markets.

Name

QUISMA

Legal name

WPP Media Limited

Website

https://quisma.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

QUISMA is a London-based digital media services firm founded in 2001, providing channel-agnostic media buying and optimization to global brands as a subsidiary within the WPP Media collective.

Ownership category

akta.pro rank

Product category

Digital Media Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital media buying
• Media optimization
• Programmatic advertising
• Digital media services
• Media planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Marketing channels4 records

Core offering

QUISMA creates value for clients by buying, optimising, and providing digital media services across all channels. Operating as part of WPP's global media collective, it delivers AI-powered media planning, programmatic buying, and cross-channel campaign optimization for brand clients, leveraging decentralized data networks and the Open Intelligence platform.

Differentiator

Problem solved

Functional benefit

Brands

• Open Intelligence: Next-gen AI-powered marketing solution
• Open Media Studio (OMS)

Products and services

• Digital Media Buying and Optimization Services
• Open Intelligence
• Open Media Studio (OMS)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MindsharecoreStrategic or Co-development PartnerGlobal media agency and brand within WPP Media network, focused on driving growth through media innovation and intelligent media solutions.
• EssenceMediacomcoreStrategic or Co-development PartnerGlobal media agency combining data-driven media planning with creative excellence, operating as part of WPP Media's collective.
• WavemakercoreStrategic or Co-development PartnerGlobal media agency that provokes growth through media innovation, part of WPP Media's integrated agency network.
• ChoreographcoreTechnology or IntegrationData and technology company within WPP Media, providing advanced analytics and data-driven solutions to support intelligent media operations.
• The Goat AgencyminorStrategic or Co-development PartnerSocial-first creative agency specializing in influencer marketing and content creation, integrated into WPP Media's service offering.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Croud: Tech-enabled digital media agency offering paid search, programmatic, SEO and analytics; comparable in scale, channel-agnostic buying focus and digital-first operating model.
• Assembly: Performance-focused digital media agency within Stagwell; comparable modern, digital-first media buying proposition targeting enterprise clients.
• iProspect: Global performance and digital media agency within dentsu; directly comparable multi-channel digital buying and optimisation offering at similar scale.
• Tinuiti: US-headquartered independent digital media buying agency covering paid search, social, programmatic and Amazon ads; comparable digital-first full-funnel media buying proposition.
• Jellyfish: Global digital media and marketing agency with paid media, SEO and analytics practices; part of the Brandtech Group, directly comparable in offering and client base.
• Brainlabs: Independent digital media buying agency with strong performance and programmatic capabilities across search, social and programmatic; competes head-to-head with QUISMA in the EMEA digital buying space.

Broad incumbents

• Publicis Media: Publicis Groupe's media network (Starcom, Zenith, Spark Foundry); broad incumbent competitor with overlapping digital media buying, data and analytics capabilities.
• GroupM: WPP's direct holding-company competitor housing Mindshare, Wavemaker and EssenceMediacom; broader incumbent offering overlapping with QUISMA's services at greater scale.
• Omnicom Media Group: Omnicom's media network including OMD, PHD and Hearts & Science; broad incumbent competing for the same multinational media buying mandates.
• Dentsu Media: Dentsu's international media network including Carat and dentsu X; broad incumbent with end-to-end digital media buying, data and commerce capabilities comparable in scope to WPP Media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/twisma
• YouTubeyoutube.com/@wpp-media
• LinkedInlinkedin.com/company/quisma
• Instagraminstagram.com/wppmedia/#
• Facebookfacebook.com/quisma.performance.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QUISMA