What Elfle does

Elfle Comercial Dos Ltda (operating as Elfle) is a Chile-based electrical materials distributor founded in 1982, headquartered at Curicó 338 in Santiago. The company distributes electrical installation materials — conductors/cables, residential modules and wall plates, protection devices, enclosures and panels, conduits and piping, industrial and residential plugs, cable trays, lighting, hardware, intercom systems, and solar energy components — through a three-channel model: an e-commerce storefront at elfle.cl for individual consumers and SMBs, a dedicated B2B enterprise portal with quotation-based bulk pricing for ferreteros y subdistribuidores, and a physical retail store in Santiago. The storefront is built on the LATECH e-commerce platform with Webpay payment gateway integration and Driv.in order tracking, supporting transactions in Chilean Pesos via American Express, Diners Club, Mastercard, and Visa.

Elfle's product portfolio spans roughly eleven categories with prices ranging from approximately 72 CLP for small components to roughly 657,601 CLP for large equipment such as metal cabinets. The company holds official distribution rights for premium international brands including Schneider Electric, Legrand/BTicino, Lexo, Madeco, Saime, Alfaplas, and Covisa, each with dedicated brand collection pages. Customer segments are primarily (1) ferreteros y subdistribuidores (hardware retailers and sub-distributors) serving residential, industrial, and solar installation use cases, and (2) individual consumers executing home electrical projects, with a secondary industrial/commercial bulk-buying segment.

The revenue model combines one-time retail product sales on the e-commerce storefront with transaction-fee structured B2B bulk order quotations through the enterprise portal. Operating geographies are exclusively Chile, with a .cl domain, Chilean Pesos pricing, and Chilean phone numbers. The company has 51-100 employees, no disclosed parent company, no subsidiaries, no funding rounds, no disclosed leadership team, and no patents, certifications, or formal awards on record. Ownership structure is undisclosed beyond its status as a private limited company domiciled in Chile.

Name

Elfle

Legal name

Elfle Comercial Dos Ltda

Website

https://elfle.cl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Elfle (Elfle Comercial Dos Ltda) distributes electrical installation materials — conductors, protection devices, modules, lighting, and solar products — through an e-commerce storefront, a B2B portal, and a Santiago retail store, serving ferreteros, sub-distributors, individual consumers, and industrial buyers across Chile.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail product sales: Direct sales of electrical materials including conductors, modules, protection devices, lighting, and hardware through e-commerce storefront with tiered pricing for individual consumers and businesses.
2. B2B/Enterprise sales: Dedicated enterprise portal for ferreteros y subdistribuidores with quotation-based pricing for bulk orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elfle is an electrical materials distributor that sells a comprehensive range of electrical installation products—including conductors/cables, residential modules and wall plates, protection devices (contactors, circuit breakers, motor protectors), enclosures/cabinets/panels, conduits and tubing, plugs, cable trays, lighting fixtures, hardware and tools, intercom systems, and solar energy products—through its e-commerce storefront elfle.cl, a dedicated B2B enterprise portal serving ferreteros and sub-distributors, and a physical retail store at Curicó 338, Santiago, Chile.

Product overview

Elfle is an electrical materials distributor operating as an e-commerce platform and physical retail store in Chile. The company offers a comprehensive portfolio of electrical installation products organized into distinct categories: Conductors (wires, cables including NYA, RV-K, pre-assembled, halogen-free options), Modules and Residential Plates (switches, outlets from Luzica, Genesis, Matix Go, Orion brands), Protection equipment (contactors, circuit breakers, motor protectors), Enclosures and Panels (boxes, cabinets, distribution boards), Conduits and Piping (PVC, flexible, EMT, halogen-free tubing), Industrial and Residential Plugs, Cable Trays, Lighting (fixtures, bulbs, emergency equipment), Hardware (tools, connection elements, safety equipment), Intercom systems, and Solar Energy products. The platform features products from partner brands including Schneider Electric, Legrand/BTicino, Sintesi, Lexo, Madeco, Saime, Alfaplas, and Covisa.

Differentiator

Problem solved

Functional benefit

Products and services

• Conductors (Wires and Cables) Electrical conductors including NYA wire, RV-K flexible cable, pre-assembled cables, THHN cable, halogen-free cables (H07Z1-K, RZ1-K), bare copper conductors, communication cables, and Multiflex cables for various residential, commercial, and industrial wiring applications.
• Residential Modules and Wall Plates Residential electrical modules and cover plates including switches, outlets, connected modules, and wall plates from brands like Luzica, Genesis Black, Matix Go, and Orion for home electrical installations.
• Electrical Protection Equipment Protection devices including contactors, motor protectors (guardamotores), automatic circuit breakers, molded case circuit breakers, and differential interrupters for safeguarding electrical installations.
• Enclosures, Cabinets, and Panels Electrical enclosures, junction boxes, metal cabinets, distribution boards, and panel accessories from brands including Lexo and Saime for organizing and housing electrical components.
• Conduits and Piping Electrical conduits including PVC conduit, flexible tubing, EMT metal conduit, halogen-free tubing (curvable), and related accessories for routing and protecting electrical wiring.
• Plugs and Connectors Industrial plugs and flying plugs (enchufes volantes) for various voltage and amperage ratings used in residential and industrial electrical connections.
• Cable Trays Cable trays (bandejas) for supporting and routing electrical cables in commercial and industrial installations.
• Lighting Products Lighting products including bulbs and tubes, emergency and signaling equipment, hermetic fixtures, linear fixtures, panels and spotlights, projectors, and lighting accessories.
• Hardware and Tools Hardware products including wire, grounding mesh components, connection elements, fixation elements, hand tools, and safety equipment for electrical installation work.
• Intercom Systems Citofonía (intercom) systems for residential and commercial communication applications.
• Solar Energy Products Solar energy components for residential and commercial solar power installations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Schneider ElectriccoreOthersMajor brand distributed by Elfle. Products include Easy 9 series and other Schneider electrical components. Dedicated brand collection page on elfle.cl.
• Legrand/BTicinocoreOthersPremium brand portfolio including BTicino and Legrand products. Dedicated brand collection page with brand banners featuring Legrand, BTicino, and Sintesi brands.
• LexocoreOthersLexo brand electrical products including distributors, meters, and related components. Dedicated brand collection page.
• MadecocoreOthersMadeco brand products available through dedicated collection page.
• SaimecoreOthersSaime brand products including connection bars and boxes. Dedicated collection page.
• AlfaplasminorOthersAlfaplas brand PVC adhesive and related products distributed through Elfle.
• CovisaminorOthersCovisa brand products available through Elfle catalog.
• LATECHcoreTechnology or IntegrationE-commerce platform provider powering elfle.cl online store. LATECH (latechfactory.com) identified as the ecommerce expert platform powering the website.
• WebpaycoreTechnology or IntegrationPayment gateway integration for online transactions. Elfle.cl is listed on webpay.cl/company/26851 for payment processing.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Construmart: Chilean construction- and electrical-materials retailer serving both retail and trade customers. Overlaps with Elfle on conductors, protection, enclosures, and lighting for residential and commercial installations.
• Easy: Major Chilean home-improvement chain with a comparable electrical materials, lighting, and tools assortment. Competes head-to-head with Elfle across B2C and small-contractor B2B channels in Chile.
• Sodimac: Chile's largest home-improvement and construction-materials retailer, selling a broad electrical assortment including lighting, wiring, breakers, and tools. Direct competitor to Elfle in the Chilean market with greater scale, store footprint, and marketing reach.

Broad incumbents

• WESCO International: Global Fortune-500 electrical, communications, and utility distribution company (includes legacy Anixter). Broad incumbent offering overlapping electrical-materials and lighting portfolios to commercial, industrial, and contractor customers.
• Sonepar: World's largest B2B distributor of electrical products, supplies, and related services. Broad incumbent with comparable specialty-distribution model, customer base of contractors and industrial buyers, and similar product categories to Elfle.
• Rexel: Global leader in professional distribution of electrical, lighting, security, and energy-management products. Broad incumbent operating across dozens of countries with a portfolio and customer profile closely analogous to Elfle at much larger scale.
• Graybar: Leading North American distributor of electrical, lighting, communications, and data networking products. Broad incumbent with similar specialty focus, contractor- and installer-customer base, and reliance on premium brand partnerships.

Regional players

• Promart: Peruvian home-improvement retailer selling electrical materials, lighting, and tools to consumers and trade customers. Similar omnichannel retail model serving a Latin American market adjacent to Chile.
• Homecenter (Sodimac Colombia): Colombian home-improvement and construction-materials retailer under the Sodimac/Falabella group. Comparable specialty-electrical assortment and omnichannel retail model in a different Latin American geography from Elfle.
• Easy Argentina: Argentine home-improvement chain (sister brand to Easy Chile) selling comparable electrical-materials, lighting, and tools assortments. Regional player with the same brand DNA but serving the Argentine market rather than Chile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Elflematerialeselectricos
• Facebookfacebook.com/p/Elfle-Materiales-El%C3%A9ctricos-61556311950936/?locale=es_LA
• Instagraminstagram.com/elfle.materialeselectricos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elfle