La Provence Patisserie

What La Provence Patisserie does

La Provence Patisserie, operating as La Provence Café & Patisserie, is a founder-owned French bakery and café established in 1996 by Chef Farshid Hakim in Beverly Hills, California. The company produces and sells artisanal French pastries, cakes, and macarons alongside a full breakfast, lunch, and dinner café menu that includes Mediterranean salads, panini sandwiches on homemade baguette, soups, and turkey chili. Hakim introduced French macarons to the Los Angeles market in 2001, and the macaron line (now 11-12 flavors) remains a signature product. The underlying craft is entirely artisanal: recipes and techniques developed through training in France and work in Monaco, with Hakim reportedly returning to France annually to track baking trends. There is no proprietary technology platform; the only integrated software is Clover for online ordering and digital gift card sales.

The business operates three physical retail locations — a flagship café at 8950 West Olympic Blvd in Beverly Hills, a second California café at 72785 Hwy-111 in Palm Desert, and an airport café at LAX Terminal 4 operated under an American Airlines partnership since 2011. Revenue is generated across four streams: in-store café sales (dine-in and takeaway), catering for weddings, corporate events, and Academy Award parties, online ordering for pickup via Clover, and digital gift card sales. Pricing is per-unit and tiered by serving size, with premium positioning on holiday and seasonal items such as Bûche de Noël and the Giant Christmas Macaron, and minimum-order requirements on petite pastries for events. The customer base is primarily individual walk-in and takeaway consumers, supplemented by episodic event-host and catering clients, and LAX traveler traffic.

The company is privately held and founder-operated with 11-50 employees, no disclosed institutional funding, and no parent company. Brand recognition has been established through regional awards including Gault-Millau's "Best French Café in Beverly Hills," the LA City Council's 2011 designation as best café and bakery in Los Angeles, a Food Network Cupcake Wars appearance, and a Discovery Channel Modern Marvels feature. Marketing relies on organic social channels (Facebook, Instagram, YouTube, Pinterest, X) and earned media rather than paid acquisition infrastructure.

Name

La Provence Patisserie

Legal name

La Provence Patisserie

Website

https://laprovencecafe.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

La Provence Patisserie is a founder-owned French bakery and café operating three California locations (Beverly Hills flagship, Palm Desert, LAX Terminal 4), serving individual consumers artisanal pastries, cakes, and macarons alongside a breakfast-through-dinner café menu, plus wedding, corporate, and event catering.

Ownership category

akta.pro rank

Product category

Artisanal French Bakery and Café

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291), Restaurants and Other Eating Places (72251)

SIC

Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Cake Shops & Custom Celebration Cakes (THAFAFAC), Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)

Keywords

• French pastries
• Artisan bakery
• Café dining
• Catering services
• French macarons

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. In-store Café Sales: Revenue from dine-in and takeout sales at café locations including breakfast, lunch, and dinner service, as well as pastries, cakes, and specialty desserts.
2. Catering and Events: Catering services for weddings, corporate events, and academy award parties. Holiday specialty items like Bûche de Noël, giant Christmas macarons, and party platters for events.
3. Online Ordering: Direct online ordering through Clover platform for pickup at Beverly Hills and Palm Desert locations.
4. Gift Cards: Digital gift card sales through the company website for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

La Provence Patisserie is a French café and patisserie that produces and sells artisanal French pastries, cakes, French macarons, holiday specialties, breakfast/lunch/dinner café fare, and provides catering services for weddings, corporate events, and academy award parties. Products are sold through three California retail locations and a Clover-powered online ordering platform, supplemented by digital gift cards.

Product overview

La Provence Café & Patisserie is a French café and patisserie established in 1996 by Chef Farshid Hakim. The company operates as a multi-location casual dining establishment with dine-in and online ordering services. Its product portfolio centers on artisanal French pastries and cakes (including the signature French macarons introduced to Los Angeles in 2001), complemented by full breakfast, lunch, and dinner menus featuring Mediterranean salads, panini sandwiches, and homemade soups. The company also offers seasonal holiday menu items (Bûche de Noël, specialty tarts, pies), catering services for weddings and corporate events, and gift cards. Products are available across three physical locations in Beverly Hills, Palm Desert, and LAX Terminal 4, with online ordering facilitated through Clover.

Differentiator

Problem solved

Functional benefit

Products and services

• Cakes and Pastries Artisanal French cakes and pastries including Dark Chocolate Ribbon Cake, White Chocolate Strawberry Shortcake, Black and White Cake, Lemon Caramel Meringue Brûlée Cake, Red Velvet Cake, and Chocolate Roulade Cake, sold to retail customers for personal consumption and special occasions.
• French Macarons Authentic French macarons offered in 11 flavors including Lavender, Chocolate, Pistachio, Coffee, Lemon, Hazelnut, Rose, Caramel Fleur de Sel, Raspberry, Vanilla, and Apricot, sold individually at $2.50 each to walk-in and online retail customers.
• Holiday Menu Items Seasonal holiday offerings including Bûche de Noël (Chocolate and Red Velvet), Hannukah Log, Giant Christmas Macarons, Lemon Brûlée Tart, Apple Puff Pastry Tart, Traditional Apple Pie, and Strawberry Rhubarb Pie, sold to retail and catering customers during the holiday season.
• Gift Cards Digital gift cards available for purchase through the company website, allowing customers to give La Provence Café & Patisserie products to others.
• Catering Services Full-service catering for weddings, corporate events, and academy award parties, providing custom French pastries, Bûche de Noël, and party platters serving groups from 10 to 75+ guests.
• Breakfast and Lunch Café Menu Café dining offerings including fresh soups, Mediterranean salads, panini sandwiches on homemade baguette, turkey chili, omelets, and homemade chocolate croissants, served to walk-in customers at café locations and via online ordering.
• Lunch and Dinner Café Menu Lunch and dinner café offerings available through in-store dining and online ordering at Beverly Hills and Palm Desert locations.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• American AirlinescoreChannel Partner/ Reseller/ Distributor · 1 January 2011La Provence operates a retail location at American Airlines Terminal 4 at LAX. This partnership resulted from their recognition as best cafe and bakery in Los Angeles by the LA City Council in 2011, placing them in the high-traffic airport location.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Porto's Bakery: Long-established Southern California bakery chain with multiple locations and broad product range (cakes, pastries, cookies, Cuban-style sweets). Comparable as a larger, multi-location SoCal specialty bakery incumbent competing for similar customers and catering orders.
• Pain Quotidien: International French-inspired bakery-café chain offering pastries, viennoiserie, and full café menus. Comparable on the café-plus-pastry hybrid model and French culinary positioning, though broader and more mass-market than La Provence.

Direct peers

• Bouchon Bakery: Thomas Keller's French-style bakery with locations in Yountville, Las Vegas, and New York. Comparable on authentic French pastry execution, macarons, viennoiserie, and chef-anchored premium brand positioning.
• Sprinkles Cupcakes: Cupcake-focused bakery brand also featured on Food Network's Cupcake Wars, with retail bakeries and cupcake ATMs across the US. Comparable as a premium California-origin specialty dessert brand with celebrity/media-driven awareness and celebration-occasion focus.
• SusieCakes: California-based bakery chain focused on American celebration cakes, cupcakes, and desserts. Comparable because of shared specialty bakery-retail model with strong custom-cake and gift positioning across multiple California locations.
• Tartine Bakery: Iconic San Francisco/Bay Area artisan bakery known for pastries, cakes, and breads with chef-driven brand prestige. Comparable on artisan French/European-influenced patisserie craftsmanship and premium cake and viennoiserie offerings.
• Bottega Louie: Los Angeles-based premium bakery and café known for French-style macarons, custom celebration cakes, and full breakfast/lunch/dinner service. Closest like-for-like peer given shared LA premium positioning, macaron focus, and café-bakery hybrid model.
• République: LA café, bakery, and restaurant offering artisan pastries, breads, and all-day dining in a premium setting. Comparable because of its LA-based artisan bakery-café model with strong brand recognition and full-day café service.
• Pitchoun Bakery: LA French-style bakery and café specializing in viennoiserie, macarons, and French classics. Directly comparable on product mix (French pastries, macarons) and customer overlap in the LA premium bakery market.
• Lady M: Luxury cake brand famous for mille-crêpes and premium celebration cakes with boutiques in major US cities. Comparable on premium cake positioning, gift and celebration occasions, and high-ticket custom dessert offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laprovencecafe
• YouTubeyoutube.com/laprovencecafe
• Facebookfacebook.com/LaProvenceCafe
• Instagraminstagram.com/laprovencecafe
• Pinterestpinterest.com/laprovencecafe
• LinkedInlinkedin.com/company/la-provence-cafe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Provence Patisserie