What Keller Bros Ford does

Keller Bros. Ford Lititz is a privately held Ford franchise dealership operating a single retail location at 730 S Broad St, Lititz, Pennsylvania. The company sells new Ford vehicles, certified pre-owned Ford vehicles, and used vehicles, and operates a full-service center, parts department, finance center, and mobile service offering. It serves both individual consumers seeking personal and family transportation and commercial/fleet buyers purchasing work trucks, transit vans, and specialty vehicles. The dealership participates in Ford Motor Company's national promotional campaigns and manufacturer incentive programs, and is part of the broader Keller Bros Family of Dealerships group.

The dealership's product surface covers Ford's complete North American lineup, including cars (Mustang), SUVs and crossovers (Escape, Bronco Sport, Bronco, Explorer, Edge, Expedition), trucks and vans (Maverick, Ranger, F-150, Super Duty F-250/F-350/F-450, Transit), and electrified models (Mustang Mach-E, F-150 Lightning, Escape Hybrid/Plug-In Hybrid, Explorer Hybrid, E-Transit). Inventory exceeds 190 new vehicles with 34 hybrid/EV options. Beyond floor-stock sales, the dealership offers custom factory ordering, demo vehicles, and specialty/commercial vehicles. Technology consists of standard dealer-management infrastructure: online inventory browsing, digital showroom, service scheduling, and online financing applications, with no proprietary or AI-driven systems disclosed.

Revenue derives from four streams: new vehicle sales, pre-owned vehicle sales, service and parts, and finance and insurance. Vehicle pricing follows MSRP-based transaction pricing with a flat $490 documentation fee, supplemented by manufacturer incentives, dealer rebates, and promotional financing. Pricing spans MSRPs from approximately $31,000 to $94,000. Service and parts operations use Motorcraft parts and offer on-site mobile service, providing a recurring revenue stream tied to the dealership's installed customer base. The dealership holds the Ford President's Award (2023) and self-reports as the #1 Bronco dealer in Pennsylvania based on sales volume, both claims that support its brand reputation within the Lancaster County market.

Name

Keller Bros Ford

Legal name

Keller Bros. Ford

Website

https://kbford.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Keller Bros. Ford Lititz is a privately held Ford franchise dealership in Lititz, Pennsylvania, selling new, certified pre-owned, and used Ford vehicles alongside service, parts, financing, mobile service, and custom factory orders for individual consumers and commercial buyers.

Ownership category

akta.pro rank

Product category

Auto Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Ford dealership
• New vehicle sales
• Pre-owned vehicles
• Automotive service
• Vehicle financing

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Ford vehicles including cars, trucks, SUVs, and electric/hybrid vehicles. Revenue generated from vehicle transactions, dealer fees, and manufacturer incentives.
2. Pre-Owned Vehicle Sales: Sale of used vehicles including certified pre-owned Ford vehicles and general pre-owned inventory.
3. Service and Parts: Automotive service, maintenance, and parts sales including oil changes, tire services, battery replacements, and general maintenance. Mobile service option available.
4. Finance and Insurance: Vehicle financing, trade-in valuations, and financing application processing through the finance center.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Keller Bros. Ford Lititz is an authorized Ford franchise dealership that sells new Ford vehicles, certified pre-owned and pre-owned vehicles, and provides factory-trained vehicle service, parts, financing, and mobile maintenance. The product line covers Ford cars (Mustang), SUVs and crossovers (Escape, Bronco Sport, Bronco, Explorer, Edge, Expedition, Mustang Mach-E), trucks and vans (Maverick, Ranger, F-150, Super Duty, Transit, E-Transit, F-150 Lightning), and specialty/commercial vehicles. The dealership also supports custom factory orders and demo vehicles.

Product overview

Keller Bros. Ford Lititz is a Ford franchise dealership offering a comprehensive portfolio of Ford vehicles and automotive services. The product lineup centers on Ford's complete vehicle range including Cars (Mustang), SUVs & Crossovers (Escape, Bronco Sport, Bronco, Explorer, Edge, Expedition), Trucks & Vans (Maverick, Ranger, F-150, Super Duty F-250/F-350/F-450, Transit, E-Transit), and Electric/Hybrid vehicles (Mustang Mach-E, F-150 Lightning, Escape Hybrid, Escape Plug-In Hybrid). Beyond vehicle sales, the dealership provides complementary services including certified pre-owned and used vehicle sales, comprehensive vehicle maintenance and repair, mobile service, parts sales, vehicle financing, custom factory ordering, and specialty/commercial vehicles. The dealership serves the Lititz, Pennsylvania area with both in-stock vehicles and factory-order capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Ford Mustang Ford's iconic sports car available in EcoBoost and GT performance variants, including fastback and convertible body styles. Sold as a new vehicle at the Keller Bros. Ford Lititz dealership.
• Ford Escape Compact SUV available in multiple hybrid and plug-in hybrid configurations including Active, ST-Line, and Platinum trims. Sold as a new vehicle at the dealership.
• Ford Bronco Sport Compact off-road SUV with rugged capabilities, available in Big Bend, Outer Banks, and Badlands trims. Sold as a new vehicle at the dealership.
• Ford Bronco Iconic off-road SUV with removable top and doors, available in Base, Big Bend, Outer Banks, Badlands, Heritage Edition, and Raptor trims. Sold as a new vehicle at the dealership.
• Ford Explorer Three-row midsize SUV available in Active, ST-Line, Platinum, and Tremor trims with various engine options. Sold as a new vehicle at the dealership.
• Ford Edge Two-row midsize crossover SUV offering sporty styling and comfortable seating for five passengers. Sold as a new vehicle at the dealership.
• Ford Expedition Full-size three-row SUV available in standard and extended Max length, including Active, Platinum, and King Ranch trims. Sold as a new vehicle at the dealership.
• Ford Mustang Mach-E All-electric SUV based on the iconic Mustang design, available in Premium and GT performance trims with extended range battery. Sold as a new vehicle at the dealership.
• Ford Maverick Compact pickup truck available in XL, XLT, and Lobo performance trims with hybrid and EcoBoost engine options. Sold as a new vehicle at the dealership.
• Ford Ranger Midsize pickup truck available in STX and XLT trims with 2.3L EcoBoost engine and 4x4 capability. Sold as a new vehicle at the dealership.
• Ford F-150 Full-size pickup truck available in STX, XLT, and higher trims with multiple powertrain options including hybrid PowerBoost. Sold as a new vehicle at the dealership.
• Ford Super Duty Heavy-duty pickup truck lineup including F-250, F-350, and F-450 with commercial-grade capability and multiple powertrain options including 6.7L Power Stroke diesel. Sold as a new vehicle at the dealership.
• Ford Transit Full-size cargo van and passenger wagon available in multiple configurations including regular, long, and extended length. Sold as a new vehicle at the dealership.
• Ford E-Transit All-electric version of the Transit cargo van offering zero-emission commercial capability with familiar configuration options. Sold as a new vehicle at the dealership.
• Ford F-150 Lightning All-electric full-size pickup truck offering performance and capability with zero emissions. Sold as a new vehicle at the dealership.
• Pre-Owned Vehicles Certified pre-owned and used vehicle inventory including vehicles priced under $20,000 and models two years or newer. Includes certified pre-owned Ford vehicles and general pre-owned inventory.
• Vehicle Service and Maintenance Full-service maintenance including oil changes, tire services, battery replacement, and general maintenance using Motorcraft parts. Performed by factory-trained service technicians at the dealership service center.
• Mobile Service On-site vehicle service capability bringing maintenance services to customer locations, supplementing the in-dealership service center.
• Parts Center Genuine Ford and Motorcraft replacement parts available for purchase and installation through the on-site parts counter and order parts service.
• Vehicle Financing Financing options including loan applications, payment calculators, and trade-in valuation services. Processed through the on-site finance center.
• Specialty Vehicles Specialty vehicle inventory including new and used commercial and purpose-built vehicles.
• Custom Factory Order Factory direct ordering program allowing customers to customize and order vehicles with specific configurations directly from Ford.
• Demo Vehicles Pre-registered demonstration vehicles available for immediate purchase at discounted prices.

Quantifiable outcome

• Over 190 new vehicles in inventory across all categories
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ford Motor CompanyprimaryChannel Partner/ Reseller/ DistributorAuthorized Ford franchise dealership operating under the Ford brand. Sells new Ford vehicles, uses Ford's inventory systems, participates in Ford manufacturer incentive programs, and provides Ford-approved service and parts. Part of the Keller Bros Auto Group family of dealerships.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chapman Ford: Chapman Ford operates multiple Ford franchise rooftops in the Philadelphia suburbs, competing with Keller Bros. Ford on Ford allocation, certified pre-owned inventory, and manufacturer awards such as the Ford President's Award.
• Apple Ford: Apple Ford is an authorized Ford dealership in York, PA, also serving the broader South Central Pennsylvania market. It directly competes with Keller Bros. Ford on new Ford sales, certified pre-owned, service, and F&I offerings.
• L.B. Smith Ford: L.B. Smith Ford is a Ford franchise dealership in Lancaster County, PA, directly competing with Keller Bros. Ford for the same regional consumer base, overlapping F-150, Bronco, and SUV inventory, and participating in the same Ford manufacturer incentive programs.
• Tom Masano Ford: Tom Masano Ford is a Reading, PA-based Ford franchise dealer operating a similar full-line sales/service/parts model, competing with Keller Bros. Ford for Lancaster County and Berks County commuters.
• Beshore and Koller Ford: Beshore and Koller Ford is a Pennsylvania Ford dealership in the central PA region with a comparable new/used sales, service, and parts mix, serving as a peer in the same regional competitive set.

Broad incumbents

• AutoNation: AutoNation is the largest U.S. automotive dealership group, operating hundreds of franchised rooftops across multiple OEMs. It represents the large-scale, multi-brand incumbent model that defines the broader competitive backdrop for Keller Bros. Ford.
• Penske Automotive Group: Penske Automotive Group is a major global dealer group whose commercial truck and retail vehicle operations provide a benchmark for premium retail experience and operational scale relevant to Keller Bros. Ford's customer-experience roadmap.
• Group 1 Automotive: Group 1 Automotive is a large publicly-traded U.S./U.K. dealership group with significant Ford franchise exposure. Comparable to Keller Bros. Ford as a fellow Ford franchise operator but at materially larger scale and with publicly disclosed financials.
• Lithia Motors: Lithia Motors is one of the largest U.S. dealership groups, franchised across many brands including Ford. Its acquisition-heavy growth strategy and Driveway online retail platform illustrate the consolidation and digital-retail pressure facing independents like Keller Bros. Ford.

Emerging players

• CarMax: CarMax is the largest U.S. used-vehicle retailer, representing a different retail/used-vehicle model that competes for pre-owned vehicle demand and trade-in inventory, which is a meaningful component of Keller Bros. Ford's business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KellerBrosFordLititz
• LinkedInlinkedin.com/company/keller-bros-ford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Bros Ford