Producers Livestock Marketing Association

Livestock Auction Servicesproducerslivestock.com

Producers Livestock Marketing Association is a member-owned cooperative, founded in 1935, that markets cattle, sheep, goats, and hogs for Western U.S. ranchers through four auction sale barns, private treaty, video sales, feeding/grazing financing, and hedging services.

Company typePrivate
Founded1935
HeadquartersNorth Salt Lake, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Producers Livestock Marketing Association does

Producers Livestock Marketing Association (PLMA) is a member-owned cooperative founded in 1935 and headquartered in North Salt Lake, Utah, that provides livestock marketing services to farmers, ranchers, and livestock producers across the Western United States. The company operates four physical sale barns — Greeley (CO), Jerome (ID), Salina (UT), and Vale (OR) — supplemented by field offices in Arizona, California, Montana, and South Dakota, with scheduled cattle, sheep, goat, and hog sale days at each location.

PLMA's service stack spans traditional and modern marketing channels. Live auctions form the core, complemented by Private Treaty (country deals) for direct negotiated sales, the Cattle Drive Video Market for video-based auctions, a Feeding and Grazing financing program that extends credit to producers, and Hedging Services for risk management. The cooperative also publishes regular market reports per location and maintains affiliations with industry trade associations including the Livestock Marketing Association, National Livestock Producers Association, Cattlemen's Beef Board, and US Meat Export Federation.

The cooperative generates revenue through transaction fees — primarily auction commissions and marketing fees on livestock sold through live auctions, private treaty transactions, and video sales, plus financing income from the Feeding and Grazing program. Pricing is not publicly disclosed and varies by transaction type and location. Membership is automatic upon transacting with PLMA, converting patrons into part-owners and granting them access to a patronage program and scholarships, which structurally reinforces customer loyalty and recurring engagement within the Western U.S. livestock marketing ecosystem.

Producers Livestock Marketing Association firmographics

Firmographics

Name: Producers Livestock Marketing Association
Legal name: Producers Livestock Marketing Association
Website: https://producerslivestock.com
Company type: Private
Founded year: 1935
Operating status: Operating
Headcount range: 51–100 employees
Short description: Producers Livestock Marketing Association is a member-owned cooperative, founded in 1935, that markets cattle, sheep, goats, and hogs for Western U.S. ranchers through four auction sale barns, private treaty, video sales, feeding/grazing financing, and hedging services.
Ownership category
akta.pro rank

Producers Livestock Marketing Association industry classification

Industry

Product category: Livestock Auction Services
NAICS: Livestock Merchant Wholesalers (424520)
SIC: Agricultural Services (700)
akta.pro primary industry: Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging) (AFACAEAG)
akta.pro secondary industry: Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup) (AFACAEAH)

Keywords

Livestock auction services
Cattle marketing
Livestock auction barns
Video livestock sales
Cooperative livestock marketing

Where Producers Livestock Marketing Association is headquartered

Location

Headquarters

HQ city: North Salt Lake
HQ country: United States
HQ region: North America

Offices9 records

Markets served

Producers Livestock Marketing Association business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

Auction and Marketing Services: Generates revenue through auction commissions and marketing fees for livestock sold through live auctions, private treaty transactions, and video sales. Also provides financing services through the Feeding and Grazing program.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Producers Livestock Marketing Association product offering

Product offering

Core offering

Producers Livestock Marketing Association operates physical livestock auction sale barns and provides marketing services for cattle, sheep, goats, and hogs across the Western United States. Core services include live auction sales, private treaty (country deals) negotiated transactions, video-based cattle sales through the Cattle Drive Video Market platform, and a Feeding and Grazing financing program. The cooperative also offers hedging services for risk management and publishes market reports for each sale location.

Product overview

Producers Livestock Marketing Association is a member-owned cooperative established in 1935, offering a comprehensive suite of livestock marketing services throughout the Western United States. The company operates on a platform-plus-services model, combining traditional auction sale barns with modern video marketing solutions. Core offerings include Live Auctions (at four physical sale barns), Private Treaty (country deals), Cattle Drive Video Market (video-based sales), Feeding and Grazing (financing program), Hedging Services, and Market Reports. Membership is automatic upon transacting with the cooperative, providing access to patronage programs and scholarships.

Differentiator

Problem solved

Functional benefit

Products and services

Live Auctions

Companies that use Producers Livestock Marketing Association

Customer profile

Segments1 record

Ideal customer profiles1 record

Producers Livestock Marketing Association technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Producers Livestock Marketing Association partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

Livestock Marketing Association (LMA)coreOthersIndustry trade association for livestock marketing businesses. PLMA operates as a member of this organization.
National Livestock Producers AssociationcoreOthersNational trade association serving livestock producers and marketing cooperatives.
Cattlemen's Beef BoardcoreOthersOversees the Beef Checkoff program funding research, promotion, and marketing efforts for beef.
US Meat Export FederationcoreOthersPromotes international markets for US meat products including beef, pork, and lamb.
Cattle Drive Video MarketcoreTechnology or IntegrationVideo marketing platform for cattle sales - provides video auction capabilities for PLMA customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Producers Livestock Marketing Association competitors and assessment

Company assessment

Direct peers

Pratt Livestock: Kansas-based cattle auction operating regular sale days with a comparable commission-based model to PLMA's Greeley, Jerome, Salina, and Vale sale barns.
Amarillo Livestock Auction: Texas Panhandle cattle auction operating regular sale days. Closely comparable to PLMA's Greeley, Jerome, Salina, and Vale sale barns in operating model and cattle auction customer base.
Superior Livestock Auction: Largest video/internet livestock auction company in the US, headquartered in Colorado. Competes head-to-head with PLMA's Cattle Drive Video Market for Western cattle producers and offers the same hybrid live/video sale model.
Joplin Regional Stockyards: Regional livestock auction in southwest Missouri running weekly cattle sales. Similar to PLMA's sale barns in operating model, transaction-fee revenue, and serving a multi-state producer base.
Tulsa Stockyards: Long-established livestock auction in Oklahoma running regular cattle sales. Comparable to PLMA in traditional sale-barn model, commission-based revenue, and serving regional rancher customer base.
Western Video Market: Video livestock auction service operating primarily in the Western US. Direct competitor to PLMA's Cattle Drive Video Market, serving the same cattle producer customer base across overlapping Western states.
Northern Livestock Video Auction: Video auction service based in the Northern Rockies with overlapping Western US geography. Competes with PLMA for cattle sale video marketing services among Montana, Wyoming, and Dakotas producers.
Oklahoma National Stockyards: Historic livestock auction in Oklahoma City operating weekly cattle sales. Comparable business model as a regional livestock auction market with established buyer base, similar to PLMA's sale barn operations.
Cattlemen's Livestock Commission Co. Multi-location livestock commission company running traditional auction barns. Comparable to PLMA in core business model (commission-based live cattle auctions) and serves overlapping Western/Plains producer segments.

Others

Livestock Marketing Association: National trade association for livestock marketing businesses; PLMA is a member. Not a direct competitor but provides industry context, market data, and regulatory advocacy that shape PLMA's operating environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Producers Livestock Marketing Association financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Producers Livestock Marketing Association leadership team

Management profile

Number of profiles

Profiles3 records

Producers Livestock Marketing Association funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Producers Livestock Marketing Association M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Producers Livestock Marketing Association

What does Producers Livestock Marketing Association do?

Is Producers Livestock Marketing Association a public or private company?

Producers Livestock Marketing Association is a private company. It is classified as unknown and is currently operating.

When was Producers Livestock Marketing Association founded?

Producers Livestock Marketing Association was founded in 1935. It employs 51 to 100 people.

Where is Producers Livestock Marketing Association based?

Producers Livestock Marketing Association is headquartered in North Salt Lake, United States, in the North America region.

How does Producers Livestock Marketing Association make money?

One revenue line is on record: auction and Marketing Services.

Who are Producers Livestock Marketing Association's main competitors?

Direct peers on record are Pratt Livestock, Amarillo Livestock Auction, Superior Livestock Auction, Joplin Regional Stockyards, Tulsa Stockyards, Western Video Market, Northern Livestock Video Auction, Oklahoma National Stockyards and Cattlemen's Livestock Commission Co.. Livestock Marketing Association is listed as an others.

Does Producers Livestock Marketing Association have an API?

No public API is recorded for Producers Livestock Marketing Association.

What industry is Producers Livestock Marketing Association in?

Producers Livestock Marketing Association's product category is Livestock Auction Services. Its primary akta.pro industry code is AFACAEAG, Herd Handling, Sorting & Restraint Services (Chute Work, Weighing, Tagging), with a secondary code of AFACAEAH, Livestock Identification & Recordkeeping Services (RFID Tagging, Traceability Setup). Its NAICS code is 424520 and its SIC code is 700.