Masterhomepage GmbH

What Masterhomepage GmbH does

Masterhomepage GmbH is a privately held, owner-operated web agency headquartered in Basel, Switzerland, founded in 2003 by Florian Schär. The firm delivers web design, e-commerce, online marketing, web application development, hosting, and ongoing maintenance services to Swiss small and medium enterprises (KMU) and select larger clients across Basel, Bern, Luzern, Zürich, and other Swiss regions. Core delivery is built on open-source CMS and e-commerce platforms, specifically WordPress, Joomla, PrestaShop (as a certified partner), and Shopify (as a Google Partner for SEA), supplemented by PHP-based custom web applications and proprietary integration modules connecting shops to ERP systems and Swiss marketplaces including Galaxus, Amazon, and Toppreise.

Name

Masterhomepage GmbH

Legal name

Masterhomepage GmbH

Website

https://masterhomepage.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Masterhomepage GmbH is a Basel-based, owner-operated Swiss web agency founded in 2003, delivering web design, e-commerce, online marketing, hosting, and maintenance services to small and medium enterprises across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design & Development: One-time project fees for website design, development, and e-commerce shop creation. Pricing based on project scope and complexity.
2. Web Hosting Services: Recurring hosting fees for WordPress, Joomla, PrestaShop, and Shopify hosting with Swiss server locations.
3. Website Maintenance & Support: Ongoing support contracts including updates, security checks, and technical maintenance for various CMS platforms.
4. Online Marketing Services: SEO, SEA, and Google Shopping management services as recurring retainers or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Masterhomepage GmbH is a Swiss web agency that designs and develops websites, online shops (PrestaShop and Shopify), and custom web applications for small and medium-sized enterprises as well as large Swiss companies. Beyond building, the agency operates online marketing (SEO, SEA, Google Shopping), conversion optimization, web hosting, and ongoing website support and maintenance services. The company combines standard CMS platforms with proprietary integrations such as a Galaxus-PrestaShop connector and ERP interfaces to deliver multi-channel commerce solutions.

Product overview

Masterhomepage GmbH is a full-service web agency offering a portfolio of website design and e-commerce solutions. The core offerings consist of CMS-based website development using WordPress and Joomla, and e-commerce platform implementation using PrestaShop and Shopify. These core products are supported by integrated digital marketing services (SEO, SEA, Google Shopping), custom web application development, and complementary hosting and support services. The agency positions itself as a one-stop provider for Swiss KMU, covering everything from initial concept and design through to online launch and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Design and development of business websites using WordPress and Joomla CMS platforms for SMEs and larger Swiss enterprises. Includes responsive layouts, CMS setup, theme customization, and content integration.
• E-Commerce Solutions Implementation and customization of online shops based on PrestaShop and Shopify, including custom templates, payment integration, and product data management for B2C and B2B retailers.
• Online Marketing / SEO Search engine optimization services, including on-page SEO, technical SEO, content optimization, and link building, delivered as a retainer-based engagement with reporting.
• SEA / Google Ads Management Search engine advertising campaign management on Google Ads, including campaign setup, keyword research, ad copywriting, bidding strategy, and conversion tracking.
• Google Shopping Management Setup, optimization, and ongoing management of Google Shopping campaigns and product feeds for retailers selling physical goods online.
• Web Application Development

Quantifiable outcome

• 2000+ satisfied KMU customers served
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationOfficial Google Partner status, providing Google Ads (SEA) services and Google Shopping integration for e-commerce clients.
• PrestaShopcoreTechnology or IntegrationOfficially certified PrestaShop Partner agency in Switzerland, providing PrestaShop development, hosting, support, and e-commerce solutions.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wix: Global DIY website builder platform enabling SMEs to build sites without an agency. Comparable as the main self-service substitute for Masterhomepage's entry-level web design and basic e-commerce builds.
• Squarespace: Global DIY website builder with strong design templates and built-in e-commerce. Comparable as a self-service platform competing for budget-conscious SMEs that would otherwise commission a Swiss agency.
• Jimdo: DACH-headquartered DIY website builder serving European SMEs with simple websites and online stores. Comparable as a regional DIY competitor targeting the same Swiss-German SME segment with lower-cost self-service tooling.
• Shopify: Global e-commerce platform provider whose own tooling increasingly enables merchants to launch without an agency. Comparable both as a technology partner (Masterhomepage is a Shopify implementation agency) and as a competitive force reducing demand for custom shop builds.

Direct peers

• ti&m AG: Swiss IT and digital services firm offering custom software, digital transformation, and web/mobile development for banks, insurance, and industry. Comparable as a fellow Swiss provider of bespoke digital solutions with similar end-to-end service orientation.
• Liip: Swiss digital agency based in Zurich offering web development, design, and digital product services to enterprises and SMEs. Most direct comparable as a similarly-positioned Swiss web/digital agency serving business clients with bespoke web solutions.
• Hostpoint: Swiss hosting provider offering web hosting, domain, and website builder services in Basel area. Comparable as a Swiss-based provider overlapping in hosting, CMS (WordPress/Joomla) management, and SME web services.
• Mindnow: Swiss digital agency focused on web design, development, and online marketing for SMEs. Comparable as a similarly-sized Swiss digital shop competing for the same KMU and corporate website build engagements.
• Dreipol: Swiss design and development studio delivering websites, e-commerce, and digital products to SMEs and brands. Comparable in scope of CMS/e-commerce builds, design-led approach, and Swiss mid-market customer base.
• Unic AG: Swiss-headquartered IT services company delivering custom software engineering, web and mobile applications, and enterprise integrations. Comparable in serving Swiss clients with custom development plus ongoing managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/masterhomepage

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterhomepage GmbH