Tasmac
Tasmac Tasmania is a private, multi-brand authorized machinery dealer operating four branches across Tasmania, selling agricultural, construction, and lifestyle equipment from OEMs including Kubota, Massey Ferguson, Fendt, and Krone, supported by 24/7 service, parts, and finance partnerships.
- Company typePrivate
- Founded2017
- HeadquartersDevonport, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tasmac does
Tasmac Tasmania is a privately held authorized agricultural, construction, and lifestyle machinery dealer headquartered in East Devonport, Tasmania, Australia. The company operates four state-wide branches (Devonport, Hobart, Launceston, and Smithton) and holds authorized dealership agreements with seven major OEMs: Kubota, Massey Ferguson, Fendt, Krone, Hustler, Croplands, and Kverneland Taarup. Its product portfolio spans tractors, hay and forage equipment, sprayers, balers, excavators, compact loaders, and lifestyle equipment including battery-electric zero-turn mowers, with adjacencies into precision-agriculture technology via PTx Trimble GPS guidance and ISOBUS-compatible systems.
Tasmac generates revenue through four streams: new machinery sales (hardware), genuine and aftermarket parts sales (hardware), 24/7 service and repair with state-wide mobile technicians (professional services), and equipment finance facilitated through AGCO Finance and Kubota Finance partnerships at promotional rates from 1.99% to 3.99% p.a. The technology stack is essentially resold third-party OEM hardware; Tasmac itself owns no proprietary technology, and value is created through dealership expertise, multi-brand choice, parts logistics, and service responsiveness.
The go-to-market is sales-led with channel partner economics, distributing OEM brands through physical branches and a direct sales team trained on each brand. Customers are predominantly Tasmanian SMB farmers, construction operators, and lifestyle/hobby property owners. Distribution is single-country/domestic (Tasmania only), with no disclosed international footprint or external institutional ownership.
Tasmac firmographics
Firmographics- Name
- Tasmac
- Legal name
- Tasmac Tasmania
- Website
- https://tasmac.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tasmac Tasmania is a private, multi-brand authorized machinery dealer operating four branches across Tasmania, selling agricultural, construction, and lifestyle equipment from OEMs including Kubota, Massey Ferguson, Fendt, and Krone, supported by 24/7 service, parts, and finance partnerships.
- Ownership category
- akta.pro rank
Where Tasmac is headquartered
LocationHeadquarters
- HQ city
- Devonport
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Tasmac business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Machinery Sales: Sale of new agricultural, construction and lifestyle machinery through authorized dealership agreements with major brands. Includes tractors, excavators, mowers, balers, sprayers, and attachments.
- Parts Sales: Genuine and after-market parts sold through four statewide locations. Reliable sourcing through extensive supplier networks with experienced parts interpreters.
- Service and Repairs: Farm equipment servicing with 24/7 service availability, state-wide experienced mobile technicians ensuring minimal interruptions to operations.
- Equipment Finance: Partnership with AGCO Finance and Kubota Finance to provide financing options to customers purchasing machinery. Special promotional rates available (1.99% p.a., 3.99% p.a. offers).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Machinery sales with finance options |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Tasmac product offering
Product offeringCore offering
Tasmac is an authorized Tasmanian dealership for agricultural, construction, and lifestyle machinery from major OEM brands including Kubota, Massey Ferguson, Fendt, Krone, Hustler, Croplands, and Kverneland Taarup. The company sells new and used equipment, supplies genuine and aftermarket parts across four statewide locations, and provides 24/7 farm equipment servicing with mobile technicians. Tasmac also facilitates equipment finance through partnerships with AGCO Finance and Kubota Finance.
Product overview
Tasmac is a Tasmanian machinery dealer offering Agricultural, Construction, and Lifestyle equipment through a network of sales, service, and parts operations. The product portfolio includes seven major brands (Kubota, Massey Ferguson, Fendt, Hustler, Krone, Croplands, and Kverneland Taarup) covering tractors, hay and forage equipment, sprayers, construction machinery, and lifestyle equipment. Services include dedicated sales teams, 24/7 service with mobile technicians, and parts supply across four statewide locations in Devonport, Hobart, Launceston, and Smithton.
Differentiator
Problem solved
Functional benefit
Products and services
- Agricultural Machinery Sales of new and used tractors, hay balers, viticulture equipment, slashers, and spraying equipment for commercial and hobby farming operations across Tasmania. Offered through authorized dealership agreements with Kubota, Massey Ferguson, Fendt, Krone, Croplands, and Kverneland Taarup.
- Construction Machinery Sales of compact and heavy construction equipment including excavators, loaders, hammers, backhoes, and cement mixers for construction companies operating in Tasmania. Distributed through the Kubota construction line and related partnerships.
- Lifestyle Machinery Sales of compact tractors, zero-turn ride-on mowers, utility vehicles, and hobby farm equipment tailored for lifestyle property owners, acreage managers, and hobby farmers.
- Machinery Sales Service Dedicated sales team with continuous brand and product training helping customers select the right machinery for their project requirements, available across all four statewide locations in Tasmania.
- Service and Repairs Farm equipment servicing with 24/7 availability and state-wide mobile technicians ensuring minimal interruptions to customer operations. Includes scheduled maintenance and breakdown repair.
- Parts Supply Genuine OEM and aftermarket parts sourced through extensive supplier networks, supported by experienced parts interpreters across four statewide locations in Devonport, Hobart, Launceston, and Smithton.
- Equipment Finance Equipment finance facilitated through partnerships with AGCO Finance and Kubota Finance, offering promotional rates from 1.99% p.a. on hay tools to 3.99% p.a. on Big Line equipment for qualifying customers purchasing machinery through Tasmac.
- Fendt 700 Vario Gen6 High-horsepower Fendt tractor series ranging from 144-237HP with Variotronic guidance, lift capacity of 10,360 daN, and LED headlamps, available through the Tasmanian Fendt dealership.
- Massey Ferguson 5M Series Cost-effective Massey Ferguson tractor range from 95-145HP with AGCO Power engines and Dyna-4 transmission for farming operations.
- Krone VariPack Belt Baler Round baler for dry crops with variable bale diameters, four endless belts, and optional cutting system with 17 blades, available through the Krone dealership in Tasmania.
- Croplands Quantum Smart Spray Premium Croplands vineyard sprayer available in two and three-row configurations with Fusion controller, CANBUS technology, and drift reduction system for viticulture applications.
- PTx Trimble GPS Navigation Systems Precision agriculture guidance and steering technology including Precision-IQ displays, EZ-Pilot and Autopilot steering systems, NAV-900 guidance controller, and Trimble correction services for compatible equipment.
- Kubota Z400 Series Zero Turn Mowers Semi-commercial Kubota zero turn mowers available in 22HP 48-inch and 24HP 54-inch models with Kawasaki engines and commercial-grade transmission for lifestyle and property maintenance use.
- Fendt 200 Vario Compact standard Fendt tractor with 77-111HP power range, continuously variable gearbox, available in Profi specification for additional comfort, suited to mixed farming and lifestyle operations.
- TRS Series R2 Sprayer Commercial TRS vineyard sprayer with composite tank (2300L, 3000L, 4000L options), Weber tangential fans, automatic rate controller, and reported 25-40% spray cost savings.
- Greenworks 54 Electric Ride On Zero Turn Mower Battery-powered zero turn mower with 60V platform, 54-inch deck, three brushless motors, 84dB noise rating, and up to 2-3 acres runtime per charge, distributed for lifestyle and property use.
Quantifiable outcome
- 24/7 service availability with state-wide mobile technicians ensuring minimal operational interruptions
- +1 more outcomes
Companies that use Tasmac
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tasmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Tasmac partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- KubotacoreAuthorized Kubota dealer in Tasmania selling tractors, excavators, track loaders, wheel loaders, and zero turn mowers
- Massey FergusoncoreAuthorized Massey Ferguson dealer in Tasmania offering tractors from compact to high horsepower including MF 9S, 8S, 7S, 5S, 5M series
- FendtcoreAuthorized Fendt dealer offering tractors, sprayers, planters, tedders, mowers, balers, and combine harvesters
- KronecoreKrone dealer Tasmania-wide selling hay gear, mowers, balers, baler wrappers, forage harvesters, and tedders
- HustlercoreAuthorized Hustler dealer for silage wagons, boom sprayers, bale feeders, quick hitches, and attachments
- CroplandscoreCroplands dealer offering vineyard sprayers, broadacre sprayers, WEED-IT spot sprayers, and related spraying equipment
- Kverneland TaarupcoreKverneland Taarup dealer offering mowers, mower conditioners, and rotor rakes for Tasmania
- AGCO FinancecoreEquipment finance provider offering promotional rates (1.99% p.a. to 3.99% p.a.) for customers purchasing AGCO brands including Massey Ferguson and Fendt
- Kubota FinancecoreEquipment finance provider for Kubota machinery purchases
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Tasmac competitors and assessment
Company assessmentRegional players
- Brandt Tractor: Brandt is a large Canadian agricultural and construction equipment dealer network representing multiple OEMs. Its integrated sales-service-parts-finance model mirrors Tasmac's full-service dealership offering, despite operating in a different geography.
- Cervus Equipment: Cervus Equipment operates John Deere, CLAAS, and other brand dealerships across Western Canada. Although Canada-based, its multi-brand agricultural dealership model with parts, service, and finance is structurally analogous to Tasmac's Tasmanian operation.
- RDO Equipment: RDO Equipment operates John Deere dealership networks across Australia and the US. While operating across multiple states rather than Tasmania-only, it has a directly comparable authorized-dealer business model for agricultural and construction equipment.
Direct peers
- Emmetts: Emmetts is a family-owned agricultural machinery dealership group operating across South Australia, Victoria, and Western Australia, representing Case IH and other major brands with similar sales-service-parts operations to Tasmac.
- Vantage Australia: Vantage Australia is a multi-brand agricultural machinery dealer network (including CLAAS, Amazone, and other OEMs) operating across Western Australia and other regions, with a comparable dealership + parts + service business model serving farmers and lifestyle customers.
- Hutcheon & Pearce: Hutcheon & Pearce is a long-established multi-brand agricultural machinery dealer in New South Wales and Victoria representing John Deere and complementary brands, with comparable parts, service, and finance offerings targeting commercial farmers.
- AFGRI Australia: AFGRI Australia operates an agricultural equipment retail and service network across multiple Australian states, offering a comparable mix of new machinery sales, parts, servicing, and finance solutions to farmers.
Others
- PTx Trimble: PTx Trimble is Tasmac's precision agriculture technology partner, providing GPS guidance, EZ-Pilot/Autopilot steering, and NAV-900 controllers. As an enabling technology supplier, Trimble is a key ecosystem partner rather than a competitor.
Broad incumbents
- AGCO Corporation: AGCO is the parent company of Massey Ferguson and Fendt, two of Tasmac's core OEM partners. AGCO's corporate strategy and dealer agreements directly shape Tasmac's product portfolio, brand access, and finance offerings.
- Kubota Corporation: Kubota is the manufacturer of tractors, excavators, and mowers that Tasmac distributes. Kubota's Australian dealer strategy and direct-sales trends are critical determinants of Tasmac's go-to-market positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tasmac social profiles
Digital presenceTasmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tasmac leadership team
Management profileNumber of profiles
Tasmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tasmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tasmac
What does Tasmac do?
Tasmac is an authorized Tasmanian dealership for agricultural, construction, and lifestyle machinery from major OEM brands including Kubota, Massey Ferguson, Fendt, Krone, Hustler, Croplands, and Kverneland Taarup. The company sells new and used equipment, supplies genuine and aftermarket parts across four statewide locations, and provides 24/7 farm equipment servicing with mobile technicians. Tasmac also facilitates equipment finance through partnerships with AGCO Finance and Kubota Finance.
Is Tasmac a public or private company?
Tasmac is a private company. It is classified as unknown and is currently operating.
When was Tasmac founded?
Tasmac was founded in 2017. It employs 11 to 50 people.
Where is Tasmac based?
Tasmac is headquartered in Devonport, Australia, in the Oceania region.
How does Tasmac make money?
Four revenue lines are on record. Machinery Sales are the primary driver. The others are parts Sales, service and Repairs and equipment Finance.
Who are Tasmac's main competitors?
Regional players on record are Brandt Tractor, Cervus Equipment and RDO Equipment. Direct peers are Emmetts, Vantage Australia, Hutcheon & Pearce and AFGRI Australia. PTx Trimble is listed as an others. Broad incumbents are AGCO Corporation and Kubota Corporation.
Does Tasmac have an API?
No public API is recorded for Tasmac.