Obot Electric

What Obot Electric does

Obot Electric, founded in 2008 and headquartered in Bellevue, Washington, is a private residential services company specializing in luxury lighting fixtures, lighting control systems, and energy management solutions for high-net-worth homeowners in the Seattle and Phoenix metropolitan areas. The company operates a sales-led go-to-market model delivering custom design and installation of premium smart-home lighting and automation systems, supported by an immersive showroom in Bellevue where prospective customers can experience KETRA tunable lighting and Lutron HomeWorks QS demonstrations before purchase.

The company's core technology stack consists of authorized-dealer integrations with Lutron (Caséta, RadioRA 2, HomeWorks QS), KETRA tunable LED lighting, and Control4 home automation, layered with complementary integrations spanning Alarm.com security, IC Realtime surveillance (with embedded AI features such as face detection and tripwire), Sonos audio, Sony home theater, and outdoor entertainment systems from Screen Innovations, Séura, and Origin Acoustics. Obot does not develop proprietary hardware or software; its value lies in certified design, programming, and installation of third-party platforms. A wholly-owned subsidiary, Obot Energy, extends the franchise into whole-home energy evaluations, LED retrofitting, and alternative-energy consulting.

Revenue is generated through hardware markup on lighting fixtures, professional design and installation fees for lighting control and smart-home systems, and energy management consulting — all on a quote-based, project-by-project pricing model with free consultations as the top-of-funnel entry point. The company does not offer service-call or repair work, focusing instead on larger custom projects. Distribution is direct-to-homeowner through field sales and licensed electricians, supplemented by a strategic sister-company relationship with Wipliance, which provides a channel into integrated home automation, A/V, and enterprise-scale smart-home projects across both Washington and Arizona. The typical customer is a luxury residential homeowner undertaking renovation, new construction, or a major smart-home upgrade, with occasional builder-developer engagements (notably JayMarc Homes).

Name

Obot Electric

Legal name

Obot Electric

Website

https://obotelectric.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Obot Electric is a Bellevue-based integrator that designs, sells, and installs luxury residential lighting fixtures, Lutron/KETRA lighting control systems, and whole-home energy management solutions for high-net-worth homeowners in the Seattle and Phoenix metropolitan areas, operating as a sister company to Wipliance.

Ownership category

akta.pro rank

Product category

Luxury Residential Lighting and Smart Home Integration

NAICS

Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Smart Lighting & Dimming Control Installation (HSAHADAB)

akta.pro secondary industries

Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Lighting & Shading Systems (HSAPAPAC), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ), Lighting Controls & Smart Lighting Systems (BPABAGAC)

Keywords

• Residential lighting control
• Luxury smart home
• Lighting fixture installation
• Home energy management
• Smart home automation

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lighting Fixture Installation: Installation services for luxury residential lighting fixtures including recessed lights, pendant lights, kitchen lighting, ceiling lights, fluorescent lighting, outdoor lighting, and track lighting. Revenue generated through product markup and labor installation fees.
2. Lighting Control System Design and Installation: Custom design and installation of Lutron lighting control systems (Caséta, RadioRA 2, HomeWorks QS), including programming and integration services
3. Energy Management Consulting: Whole-house energy evaluations and recommendations for LED retrofitting, panel upgrades, and alternative energy sources such as generators, solar, and wind systems

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Obot Electric designs, sells, and installs luxury residential lighting fixtures and smart lighting control systems, including Lutron Caséta, RadioRA 2, and HomeWorks QS, as well as KETRA tunable LED lighting. The company also provides whole-home energy management services such as energy evaluations, LED retrofitting, panel upgrades, and integration of alternative energy sources. Its sister company Wipliance extends these offerings into broader smart-home automation, security, AV, and motorized shading projects.

Product overview

Obot Electric is a luxury lighting fixtures and controls company offering smart home integration services. Their core offerings include lighting fixture installation (partnering with KETRA, WAC, DMF, American Lighting), lighting control systems (Lutron Caséta, RadioRA 2, HomeWorks QS), Ketra tunable LED lighting, energy management consultations, and comprehensive smart home automation via Control4. They integrate with major platforms including Alarm.com for security, IC Realtime for surveillance, Sony for home theater, Origin Acoustics for outdoor audio, and Screen Innovations for outdoor shades and screens. The company operates as a sister company to Wipliance, providing residential technology integration across the Seattle, WA and Phoenix, AZ areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Lighting Fixtures Design, specification, and installation of luxury residential lighting fixtures including recessed lights, pendant lights, kitchen lighting, ceiling lights, fluorescent lighting, outdoor lighting, track lighting, and chandeliers. Partners with brands including KETRA, WAC, DMF, and American Lighting. Targeted at luxury residential homeowners and custom home builders.
• Lighting Control Systems Design and installation of smart lighting control systems enabling single-command control of multiple lights, timers, schedules, and integration with whole-home automation. Targeted at luxury residential homeowners.
• Lutron Caséta Wireless Lighting Control Wireless lighting control system for residences up to approximately 2,500 sq ft, supporting up to 50 devices and integrating with Pico remotes, smart devices, Amazon Alexa, Sonos, and Nest thermostats. Targeted at smaller luxury residences.
• Lutron RadioRA 2 Whole-Home Lighting Control Expanded wireless total home lighting control system for residences up to approximately 7,500 sq ft, supporting up to 200 devices with customizable keypads, dimmers, shades, voice control, geo-fencing, and the Lutron mobile app. Targeted at mid- to large-sized luxury residences.
• Lutron HomeWorks QS Luxury Home Control Ultimate luxury home control system for large-scale properties up to approximately 50,000 sq ft with unlimited devices, integrating motorized shading, A/V, security, HVAC, and KETRA tunable LED lighting with designer keypads. Targeted at ultra-luxury residences.
• KETRA Tunable Lighting Human-centric tunable LED lighting that regulates circadian rhythm for better sleep, reduced stress, and physical wellbeing, with automated human-centric lighting and customizable color temperature and intensity. Targeted at luxury residential homeowners seeking wellness-oriented lighting.
• Energy Management Services Whole-house energy evaluations with real-time energy reporting and mobile-accessible automated controls, LED retrofitting, panel upgrades, and integration of alternative energy sources such as generators, solar, and wind systems. Targeted at luxury residential homeowners seeking energy efficiency.
• Control4 Home Automation Smart home automation platform integrating lighting, security, surveillance cameras, AV systems, climate control, motorized window treatments, and voice control into a unified system. Targeted at luxury residential homeowners.
• Smart Home Security Systems Integrated security solutions including Alarm.com smart locks, doorbell cameras, motion sensors, environmental sensors (water leaks, smoke, carbon monoxide), and 24/7 professional monitoring services. Targeted at luxury residential homeowners.
• Surveillance Camera Systems IC Realtime surveillance solutions including panoramic cameras (AVS-PANO-A007), 4K dome cameras (ICIP-D8732Z), and multi-sensor cameras (ICIP-MLD42-IR) with AI features such as tripwire, intrusion, scene change, and face detection. Targeted at luxury residential homeowners.
• Custom Home Theater Systems Custom home theater design and installation including Sony 4K TVs, projectors, MASTER Series displays, 4K HDR projectors with SXRD panel technology, and ALR screens from Screen Innovations. Targeted at luxury residential homeowners.
• Outdoor Entertainment Systems Year-round outdoor entertainment solutions including outdoor TVs (SunBriteTV, Séura), outdoor movie screens (Screen Innovations Solo), outdoor sound systems (Origin Acoustics Bollard speakers), and outdoor sun shades (Insolroll, Screen Innovations). Targeted at luxury residential homeowners.
• Motorized Window Treatments Automated shades and blinds including Lutron Palladiom, Sivoia QS, Sivoia QS Triathlon, Hunter Douglas, Insolroll outdoor shades, and Screen Innovations Zen Box/Zen Roll. Controllable via keypads, remotes, smartphone, and voice commands. Targeted at luxury residential homeowners.
• Distributed Audio Systems Multi-room audio systems using Sonos and other premium audio brands, connecting multiple rooms to the home network for whole-home music distribution. Targeted at luxury residential homeowners.

Quantifiable outcome

• Energy savings through LED retrofitting and whole-home energy evaluations
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WipliancecoreStrategic or Co-development PartnerSister company and primary strategic partner. Wipliance specializes in home automation, AV systems, and broader smart home integration. Obot Electric focuses on lighting fixtures and controls while Wipliance handles integrated home automation projects. Shared showroom and service coordination across Washington and Arizona markets.
• LutroncoreTechnology or IntegrationAuthorized Lutron dealer providing Caséta, RadioRA 2, and HomeWorks QS lighting control systems. Offers design, installation, and programming services for Lutron solutions including Palladiom keypads and motorized shades.
• KETRAcoreTechnology or IntegrationPartner for tunable LED lighting solutions. KETRA lighting provides human-centric illumination that adjusts color temperature throughout the day to support circadian rhythm and wellbeing.
• Control4coreTechnology or IntegrationSmart home automation platform partner. Provides home automation systems for lighting, security, climate control, and entertainment integration. Obot Electric and Wipliance are authorized Control4 dealers.
• Alarm.comcoreTechnology or IntegrationSmart home security platform partner. Provides doorbell cameras, smart locks, sensors, and 24/7 monitoring services. Wipliance is a trusted Alarm.com installer for home security solutions.
• JayMarc HomesminorStrategic or Co-development PartnerLuxury home builder partnership in Seattle area. JayMarc Homes integrates Wipliance smart home technology into their custom homes. Featured in Seattle Magazine for trend-setting home designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Vivint Smart Home: National smart-home installer targeting mainstream and higher-end homes with control, lighting, and security integration. Comparable in service model and category, though Vivint scales via mass-market subscription rather than luxury custom install — making it a broader-scope emerging competitor.

Broad incumbents

• Magnolia (Best Buy): Best Buy's premium in-home audio, video, and smart-home design/installation arm. Comparable as a national-brand residential integrator touching lighting and home automation, though at a broader/less-luxury positioning than Obot.
• Lutron Electronics: Manufacturer of the lighting control platforms (Caséta, RadioRA 2, HomeWorks QS, Palladiom, KETRA) that Obot Electric designs, sells, and installs. Comparable as a broad incumbent defining the premium lighting-controls category in which Obot operates as a specialized dealer/integrator.
• Savant Systems: Premium smart-home and lighting-control platform competing head-to-head with Control4 and Lutron HomeWorks QS in luxury integrations. Comparable as a broad incumbent ecosystem vendor whose authorized dealer model parallels Obot's positioning.
• Control4 (Snap One / Clare Controls dealer channel): Smart-home automation platform vendor whose dealer network is the closest ecosystem analog to Obot Electric's authorized-dealer business model. Indirect competitor through overlapping dealer/integrator footprints.
• Crestron Electronics: Enterprise-grade home automation and lighting platform competing in the same luxury whole-home integration tier. Comparable as a broad incumbent whose authorized integrator channel often overlaps Obot's project profile.
• ADT (now Securitas) Smart Home Installation: National home-security and automation installer with installed customer base overlapping Obot's "alarm + smart home" segment. Broad incumbent operating across all U.S. metros versus Obot's two-market service area.

Others

• Crutchfield: Long-established consumer electronics retailer with growing smart-home and lighting installation services. Comparable as a smart-home channel/retail-adjacent player, though predominantly product-led rather than custom-install-led.
• AiSPIRE (WAC Lighting parent): Luxury architectural lighting fixture vendor and an active Obot Electric technology partner. Comparable as a premium-lighting supplier in the same value chain, not a direct installer competitor.

Direct peers

• Wipliance: Obot Electric's sister company and direct operating peer. Both specialize in premium residential smart-home integration in the Seattle/Phoenix markets, share a showroom, and offer overlapping Lutron, Control4, Alarm.com, and KETRA solutions. The most direct comparable given the shared brand and customer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obot Electric