Wipliance
Wipliance is a privately held custom integrator of smart home and commercial automation systems, serving affluent homeowners, developers, and trade partners across Washington, Arizona, and Idaho through Control4 and Lutron certified installations, with wholly-owned electrical and energy subsidiaries.
- Company typePrivate
- Founded2006
- HeadquartersBellevue, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wipliance does
Wipliance LLC is a privately held custom smart home and commercial automation integrator founded in 2006 by Lee Travis and headquartered in Bellevue, Washington. The company designs, sells, installs, and services integrated technology systems — including lighting control, motorized shading, audio/video distribution, home theater, security/surveillance, networking, and climate control — for affluent homeowners, commercial real estate developers, and trade partners (builders, architects, interior designers). It operates as a certified dealer for premier platforms including Control4, Lutron (Caséta, RadioRA 3, HomeWorks QS), Crestron, Sonos, Sony, Focal, Josh.ai, and Ketra, and wholly owns the Obot Electric electrical contracting subsidiary and Obot Energy energy solutions arm to control project timelines and capture adjacent revenue.
The business runs a diversified three-channel go-to-market split roughly equally across direct-to-consumer, commercial projects, and builder/architect/interior-designer trade partnerships. Revenue is generated primarily through project-based professional services with one-time installation fees, supplemented by recurring maintenance contracts under Wipliance Care. Custom pricing is quote-based with no published tiers. Wipliance operates four showroom locations across Bellevue WA, Scottsdale AZ, Spokane Valley WA, and Coeur d'Alene ID, with a combined workforce of approximately 30 employees. The company has won industry recognition including CES TechHome Integrator of the Year (2019), multiple Lutron Excellence Awards (2022, 2023), Leon Speakers Install of the Year (2024), and CE Pro 100 (2024), and has delivered flagship installations including Seattle's SPIRE (343 residences, 3700+ Lutron shades) and NEXUS by Burrard (389-unit tower) condominium developments.
Wipliance has pursued growth primarily through geographic expansion (notably the 2022 acquisition of Spokane-based Huppin's), flagship enterprise partnerships with luxury developers and real estate firms (Laconia, Burrard, JayMarc Homes, Realogics Sotheby's), and adjacent service-line expansion via Obot Energy. The firm is bootstrapped with no disclosed institutional funding and remains wholly owned and operationally led by founder Lee Travis.
Wipliance firmographics
Firmographics- Name
- Wipliance
- Legal name
- Wipliance LLC
- Website
- https://wipliance.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wipliance is a privately held custom integrator of smart home and commercial automation systems, serving affluent homeowners, developers, and trade partners across Washington, Arizona, and Idaho through Control4 and Lutron certified installations, with wholly-owned electrical and energy subsidiaries.
- Ownership category
- akta.pro rank
Wipliance industry classification
Industry- Product category
- Smart Home and Commercial Automation Integration Services
- SIC
- Services-Computer Integrated Systems Design (7373), Communications Services, Nec (4899)
- akta.pro primary industry
- Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home) (HSAHADAI)
- akta.pro secondary industries
- Smart Lighting Control (Switches, Dimmers, Scenes) Integration (HSAOANAF), Home Automation & Smart Device Electrical Prewire (Controls, Sensors, Hubs) (HSAOADAJ), Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG)
Keywords
Where Wipliance is headquartered
LocationHeadquarters
- HQ city
- Bellevue
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Wipliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Residential Installation Services: Custom smart home installations for homeowners including lighting control, motorized shades, home theaters, audio/video systems, security, and networking. One-time project-based revenue with ongoing service/maintenance potential.
- Commercial Installation Services: Automation and AV solutions for commercial spaces including restaurants, boardrooms, high-rise buildings, and office environments. Projects range from small tenant improvements to large-scale multi-unit installations.
- Builder/Trade Partnership Revenue: Preferred vendor relationships with homebuilders, architects, and interior designers for technology integration in new construction and renovation projects.
- Electrical Services (Obot Electric): Electrical contracting services provided through subsidiary Obot Electric, supporting installation projects and serving as independent revenue stream with cross-pollination of clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consultation-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Wipliance product offering
Product offeringCore offering
Wipliance provides end-to-end smart home and commercial automation integration services, encompassing system design, equipment procurement, professional installation, and ongoing maintenance for residential and commercial clients. Core deliverables include Control4-based whole-home automation, Lutron lighting and motorized shading, distributed audio (Sonos, Focal), home theater systems, security and surveillance, enterprise-grade networking, and Ketra/Josh.ai specialty integrations. The firm operates certified showrooms in four markets and supports projects ranging from single residences to 389-unit luxury condominium towers, complemented by its wholly owned electrical contracting subsidiary Obot Electric.
Product overview
Wipliance is a smart home and commercial technology integration company providing end-to-end solutions including design, sales, installation, and service. Their core offerings center on Control4 home automation platform and Lutron lighting/shading systems (Caséta, RadioRA 3, HomeWorks QS, Palladiom, Triathlon), complemented by Sonos audio, Sony entertainment, Focal speakers, outdoor entertainment, home theaters, security/surveillance, networking, and Josh.ai voice control. They operate as a certified integrator for multiple technology brands and provide ongoing support through Wipliance Care service plans. Their subsidiary Obot Electric handles electrical contracting to support installations.
Differentiator
Problem solved
Functional benefit
Brands
- Obot Electric: Electrical contracting company providing power solutions for smart home installations, founded to ensure timely delivery of electrical work supporting automation projects.
- Obot Energy
Products and services
- Smart Home Automation End-to-end design, installation, and service of Control4-based whole-home automation that unifies lighting, shading, audio/video, security, climate, and networking through a single interface, targeted at luxury residential clients.
- Lighting Design & Control Professional design and installation of Lutron lighting control systems (Caséta, RadioRA 3, HomeWorks QS) and tunable Ketra lighting for residential interiors, focused on scene control, aesthetics, and circadian wellness.
- Motorized Shade Control Design and installation of motorized window treatments using Lutron Palladiom, Triathlon, and Sivoia QS systems, plus Hunter Douglas shading, for automated privacy, daylight management, and aesthetics in luxury homes and MDU projects.
- Residential Audio/Video Systems Whole-home distributed audio systems using Sonos and premium loudspeakers (Focal, Triad, Origin Acoustics), Sony home entertainment (TVs, 4K/8K projectors, MASTER Series), and integrated A/V control for residential clients.
- Home Theaters Custom home theater and media room design and installation including projectors, screens, surround sound, acoustic treatments, and seating, targeted at luxury residential clients.
- Residential Security & Surveillance Integrated residential security systems including Alarm.com smart security, IC Realtime surveillance cameras, access control, and 24/7 monitoring integrated with broader home automation.
- Home Networking Enterprise-grade home network installation including wireless access points, robust Wi-Fi coverage, and network infrastructure engineered to support connected smart home systems.
- Outdoor Living Systems Outdoor audio systems (Origin Acoustics, Coastal Source), outdoor TVs (Samsung Terrace), outdoor motorized shades and screens, and landscape lighting for residential outdoor living spaces.
- Commercial Automation Commercial automation solutions for businesses, restaurants, boardrooms, office buildings, and high-rise developments, leveraging Control4 and Crestron platforms to integrate lighting, A/V, and security.
- Commercial Lighting Control Commercial-grade Lutron lighting control systems for boardrooms, offices, hospitality venues, and large-scale multi-unit developments.
- Commercial Audio/Video Commercial A/V integration for boardrooms, conference rooms, restaurants, bars, and amenity spaces, including distributed audio, video displays, and presentation systems.
- Commercial Security Commercial-grade security systems including surveillance cameras, access control, and alarm integration for office, hospitality, and multi-unit residential buildings.
- Commercial Networking Enterprise-grade networking infrastructure design and installation for commercial buildings, hospitality venues, and multi-unit developments requiring robust connectivity.
- Wipliance Care (Ongoing Service Plans) Subscription-style ongoing service and maintenance plans providing remote diagnostics, configuration support, and on-site service for installed automation systems, including TeamViewer-based remote assistance.
- Obot Electric (Subsidiary) Wholly owned electrical contracting subsidiary providing on-budget, on-time electrical services that support Wipliance smart home installations and serve independent commercial and residential clients.
Quantifiable outcome
- 3700+ Lutron shades installed in single project (SPIRE)
- +2 more outcomes
Companies that use Wipliance
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Wipliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wipliance partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship, core, notable and major.
- Burrard GroupflagshipSmart home automation provider for NEXUS 389-unit luxury condominium tower in Seattle. Lee Travis participated in GeekWire podcast on high-tech high-rise living. NEXUS was 93% presold at time of partnership announcement.
- Realogics Sotheby's International RealtycoreStrategic partnership where Wipliance serves as preferred audio/visual provider to RSIR. Lee Travis presents at annual RSIR Momentum Real Estate Forum. Joint events including LOL (Luxury Outdoor Living) events at waterfront properties. Broker rewards program for referring clients.
- Obot Electric / Obot EnergycoreSubsidiary companies founded by Lee Travis. Obot Electric provides electrical contracting services supporting Wipliance installations. Obot Energy focuses on home batteries, solar, and wind power for net-zero home projects. Businesses cross-pollinate leads and enable timeline control.
- Control4corePrimary home automation platform partner. Wipliance is Control4 Certified Dealer with dedicated showroom. Control4 OS powers unified automation across lighting, shading, AV, security, and climate systems.
- LutroncorePrimary lighting control and motorized shading partner. Works with full Lutron portfolio including Caseta, RadioRA 3, and HomeWorks systems. Multiple Lutron Excellence Awards. Lee Travis speaks at Lutron events including KBIS.
- JayMarc HomescorePreferred technology partner for custom home projects. Collaboration on 425 Northwest Idea House and other luxury home developments in Bellevue and Mercer Island.
- Laconia DevelopmentflagshipDeveloper partner for SPIRE luxury condominium tower - 343 residences with 3700+ Lutron shades. Multi-year project starting before construction through building completion.
- Fit6notableSmart gym automation for boutique fitness studio in Scottsdale. Dynamic lighting, distributed audio, TV displays, and Control4 integration for high-energy workout environment.
- ProSource Buying GroupcoreMember of ProSource technology buying group for custom integration industry. Access to group purchasing power and industry networking. Lee Travis serves on ProSource Lighting and Shading Committee.
- SonosmajorWhole-home audio system partner integrated into many residential projects. Sonos distributed audio paired with Control4 automation.
- SonymajorHome entertainment partner for TVs, projectors, and home theater systems. Featured in numerous project installations including 4K projectors and MASTER Series TVs.
- SamsungmajorOutdoor TV partner (Samsung Terrace TV) for outdoor entertainment installations. Featured in outdoor living and patio projects.
- Origin AcousticsmajorLandscape and outdoor speaker systems partner for backyard and outdoor audio installations.
- FocalmajorHigh-fidelity speaker partner for premium home audio and home theater installations.
- Triad SpeakersmajorCustom speaker solutions partner for high-end residential installations including media rooms and home theaters.
- Hunter DouglasnotableMotorized window treatment partner for custom shades and window coverings.
- KetranotableTunable white LED lighting partner for circadian lighting and wellness-focused lighting solutions. Won Lutron Excellence Award for Best Use of Ketra Lighting.
- Josh.ainotablePrivacy-focused voice control platform for luxury smart homes. Featured in blog posts and projects as alternative to mainstream voice assistants.
- Coastal SourcenotableOutdoor lighting and speaker systems for landscape installations. Featured in outdoor entertainment projects.
- CrestronmajorCommercial automation and control partner alongside Control4 for commercial projects and enterprise clients.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Wipliance competitors and assessment
Company assessmentDirect peers
- Audio Advice: Texas-based luxury custom integration firm offering Control4/Lutron home automation, home theater, and shading, with showrooms and a comparable GTM that mixes builder/trade and direct-to-consumer. Closest peer in scale, business model, and brand-tier to Wipliance.
- Bravas: National luxury custom integrator (formed from DSI Entertainment Systems and others) delivering high-end residential and commercial automation with Control4/Lutron partnerships. Directly comparable in MDU and luxury residential project profile.
- AHT Global: Luxury smart home and commercial automation integrator with deep Control4 and Lutron expertise, serving affluent homeowners and developers. Highly comparable service mix and customer profile to Wipliance.
- HomeTronics: Texas-based custom integration firm specializing in whole-home automation, home theater, lighting and shading. Similar Control4/Lutron certification model and project-based revenue structure.
- Just One Touch: California-based custom integrator with Control4 and Lutron certifications offering residential automation, lighting, shading, and AV. Comparable in scale and trade-relationship-led GTM.
Broad incumbents
- ADT: Largest US residential security and smart-home provider with professionally installed and monitored systems. Adjacent category leader with overlapping smart-home and security integration offerings, though mass-market rather than luxury custom.
- Vivint Smart Home: National smart-home and security provider with professional installation across lighting, climate, and AV. Competes at the mass-market end of the same product categories Wipliance services in luxury builds.
- Magnolia (Best Buy): Best Buy's premium AV and smart-home installation arm offering Control4, Lutron, and Sonos-based projects nationwide. Overlaps with Wipliance's residential AV and automation business but operates at retail scale across all US geographies.
Others
- Crestron Electronics: Manufacturer of automation and AV control platforms used by Wipliance as a technology partner on commercial and high-end residential projects. Not a peer in services but a key upstream vendor and competing platform alongside Control4/Lutron.
- ProSource: Buying group for the custom integration industry; Wipliance is a member and Lee Travis sits on the Lighting and Shading Committee. Group purchasing and peer networking shape competitive positioning across member integrators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wipliance social profiles
Digital presenceWipliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wipliance leadership team
Management profileNumber of profiles
Profiles7 records
Wipliance subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wipliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wipliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wipliance
What does Wipliance do?
Wipliance provides end-to-end smart home and commercial automation integration services, encompassing system design, equipment procurement, professional installation, and ongoing maintenance for residential and commercial clients. Core deliverables include Control4-based whole-home automation, Lutron lighting and motorized shading, distributed audio (Sonos, Focal), home theater systems, security and surveillance, enterprise-grade networking, and Ketra/Josh.ai specialty integrations. The firm operates certified showrooms in four markets and supports projects ranging from single residences to 389-unit luxury condominium towers, complemented by its wholly owned electrical contracting subsidiary Obot Electric.
Is Wipliance a public or private company?
Wipliance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wipliance founded?
Wipliance was founded in 2006. It employs 11 to 50 people.
Where is Wipliance based?
Wipliance is headquartered in Bellevue, United States, in the North America region.
How does Wipliance make money?
Four revenue lines are on record. Residential Installation Services are the primary driver. The others are commercial Installation Services, builder/Trade Partnership Revenue and electrical Services (Obot Electric).
Who are Wipliance's main competitors?
Direct peers on record are Audio Advice, Bravas, AHT Global, HomeTronics and Just One Touch. Broad incumbents are ADT, Vivint Smart Home and Magnolia (Best Buy). Others are Crestron Electronics and ProSource.
Does Wipliance have an API?
No public API is recorded for Wipliance.
What industry is Wipliance in?
Wipliance's product category is Smart Home and Commercial Automation Integration Services. Its primary akta.pro industry code is HSAHADAI, Home Network/Wi‑Fi, Router & IoT Connectivity Setup (for Smart Home), with a secondary code of HSAOANAF, Smart Lighting Control (Switches, Dimmers, Scenes) Integration. Its SIC code is 7373.