Green Turtle

Name

Green Turtle

Legal name

Green Turtle GmbH

Website

https://green-turtle.net

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Riol

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting: Partnering with business owners and executives to tackle key strategic challenges, including change management and organizational transformation.
2. Advisory Services: Serving as advisor or non-executive board member, providing guidance, strategic input, and challenge to owners, board members, and executives.
3. Executive Coaching: One-on-one coaching for executives facing complexity, change, and critical decisions. Role is to help leaders see situations clearly, ask better questions, and make sound decisions.
4. Angel Investment: Investing capital, expertise, and perspective in early-stage ventures with focus on SaaS and AI. Investing in passionate founders solving meaningful problems through scalable, tech-driven business models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Green Turtle is a solo consulting practice operated by Gernot Jaeger in Germany that provides strategic consulting, advisory services (including non-executive board roles), executive coaching, and angel investment services. The practice serves founders, executives, and boards with bespoke professional services rather than productized offerings.

Product overview

Green Turtle is a solo-consultancy practice operated by Gernot Jaeger, offering four integrated service offerings: Strategic Consulting (partnering with business owners and executives on key strategic challenges), Advisory Services (serving as advisor or non-executive board member), Executive Leadership Coaching (acting as an independent sparring partner for founders, executives and boards), and Angel Investment (supporting early-stage ventures with capital and expertise). These services are not separate software products but rather distinct professional service engagement types unified under the Green Turtle brand, reflecting Jaeger's 25 years of experience as entrepreneur, executive, board member, and executive leadership coach.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Bespoke strategic consulting engagements delivered by Gernot Jaeger to founders and senior executives of companies, focused on strategy formulation and execution support.
• Advisory Services Advisory services including non-executive board roles, providing governance, oversight, and counsel to companies and boards.
• Executive Coaching One-on-one executive coaching delivered by Gernot Jaeger to senior leaders and founders, focused on personal and professional development.
• Angel Investment Angel investment activity by Gernot Jaeger in early-stage companies, often coupled with advisory or coaching support.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• BetterUp: Tech-enabled executive coaching platform serving leaders at scale. Represents the platformized alternative to independent coach-practitioners like Green Turtle, with similar end user (executives) but very different delivery model.
• Hogan Assessments: Leadership assessment and executive development provider with a proprietary methodology sold to coaches and consultants. Comparable in serving the executive development use case but productizes the IP rather than the personal service.
• Cornerstone Advisory: Independent advisory firm serving founders, executives, and boards on strategy, transformation, and governance. Closely comparable boutique alternative to Green Turtle's solo-advisory model in scope and target clientele.

Broad incumbents

• Bain & Company: Top-tier strategy consulting incumbent delivering transformation and change management work that overlaps with Green Turtle's "Strategic Consulting" and "organizational change" engagements, but at far greater scale and via large project teams.
• Egon Zehnder: Global advisory firm combining executive search, board advisory, and leadership coaching. Overlaps directly with Green Turtle's advisory and non-executive board offerings, particularly at the founder/executive/board persona level.
• Boston Consulting Group (BCG): Where Gernot Jaeger spent his early career; a global strategy consulting incumbent with a broader portfolio of services. Represents the scaled counterpart whose practitioners frequently spin out into boutique independent advisory practices like Green Turtle.
• Spencer Stuart: Executive search and board advisory firm with strong non-executive director placement practice. Comparable to Green Turtle in board advisory/board member positioning, though significantly larger and headquartered globally.

Direct peers

• ghSMART: Boutique leadership advisory firm serving CEOs, founders, and boards on talent, team effectiveness, and CEO coaching — highly comparable to Green Turtle's strategic clarity, advisory, and executive coaching pillars.
• YSC (Yates Strategic): Boutique consulting firm specializing in leadership, team, and organizational development for executives and boards. Closely comparable in target client (founders/execs/boards) and service mix (coaching + advisory + consulting).
• Marshall Goldsmith Stakeholder Centered Coaching: Iconic solo executive coaching practice built on a branded methodology targeting senior leaders and boards. Directly comparable to Green Turtle's executive coaching and advisory offering, with similar founder-driven delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/gernotjaeger

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Turtle