InSight Vision Group

What InSight Vision Group does

InSight Vision Group is a privately held, multi-location ophthalmology and optometry practice headquartered in Parker, Colorado, operating 9 sites along the Colorado Front Range from Longmont to Parker (Arvada, Boulder x2, Denver-Yale, Littleton, Longmont, Parker x2, Thornton). Founded in 2008, the group employs 11-50 staff and fields 17+ physicians spanning cornea/refractive surgery, cataract surgery, glaucoma, oculoplastics, and primary medical optometry. Dr. C. Starck Johnson also serves as team ophthalmologist for the NFL's Denver Broncos, a marketing credential that anchors brand positioning in Colorado sports medicine.

Clinical services span LASIK and PRK (blade-free), cataract surgery with premium and light-adjusting intraocular lenses, implantable collamer lenses, clear lens exchange, corneal cross-linking, micro-invasive glaucoma surgery, laser vitreolysis for floaters, advanced dry eye treatment (LipiFlow), corneal transplant, and ophthalmic plastic and reconstructive surgery. Core surgical technology includes the Ziemer femtosecond laser, Wavelight EX 500 excimer laser, LenSx laser-assisted cataract platform, and ORA intraoperative wavefront aberrometry for real-time lens power selection during cataract surgery. The practice reports an approximately 2% retreatment rate for LASIK/PRK and offers a lifetime warranty on medically necessary touch-ups.

Revenue is generated primarily through one-time surgical procedures and professional services (consultations, pre/post-operative care, dry eye and glaucoma management). Supplementary revenue comes from an ACOE-accredited Ocular Disease Residency Program delivered with Illinois College of Optometry and recurring optometric continuing education (Annual Fall OD CE Vision Congress, Spring Vision Congress, monthly Insight LIVE CE). Go-to-market is referral-driven: a co-management model with referring optometrists, a provider portal, location-specific SEO, complimentary LASIK evaluations, online appointment scheduling, and patient testimonials. The company is locally owned, with no disclosed institutional investors or acquisition activity.

Name

InSight Vision Group

Legal name

InSight Vision Group

Website

https://insightvisiongroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

InSight Vision Group is a privately held, multi-location ophthalmology and optometry practice with 17+ doctors across 9 Colorado Front Range sites, providing cataract surgery, LASIK/PRK, glaucoma, cornea, oculoplastics, and dry eye treatment, plus an optometric residency and continuing education program.

Ownership category

akta.pro rank

Product category

Ophthalmology and Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320)

akta.pro primary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

akta.pro secondary industries

Cornea, External Disease & Refractive Surgery (LASIK/PRK) (HLAKAKAF), Ophthalmology Surgery Centers (HLAFAIAF), Optometry Clinics (Primary Eye Care) (HLAKAKAB)

Keywords

• Ophthalmology practice
• Cataract surgery
• LASIK vision correction
• Glaucoma treatment
• Comprehensive eye care

Headquarters

HQ city

Parker

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from surgical procedures including cataract surgery, LASIK, PRK, ICL, cornea transplants, glaucoma surgery, and other ophthalmic surgical services performed at their facilities and surgery centers.
2. Medical Eye Care and Consultations: Revenue from comprehensive eye exams, pre- and post-operative consultations, glaucoma management, dry eye treatments, and ongoing medical eye care services.
3. Optometric Continuing Education: Revenue from hosting CE programs for optometrists including the Annual Fall OD CE Vision Congress and Spring Vision Congress, with registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

InSight Vision Group is a multi-location ophthalmology and optometry practice that provides surgical and medical eye care services including LASIK, PRK, cataract surgery with intraocular lens replacement, glaucoma management, corneal transplants, ICL implantation, and dry eye treatment. The group operates across nine Colorado front-range locations staffed by fellowship-trained ophthalmologists and optometrists using advanced femtosecond and excimer laser systems. The practice also runs an accredited ocular disease residency program and optometric continuing education events.

Product overview

InSight Vision Group is a multi-location ophthalmology and optometry practice serving Colorado with locations in Arvada, Boulder, Denver, Littleton, Longmont, and Parker near Lone Tree. The practice operates as a unified eye care platform offering surgical and medical eye care services. The core offerings center on refractive surgery (LASIK and PRK), cataract surgery with various IOL options, glaucoma management, corneal procedures, and dry eye treatment. Advanced technology add-ons include Ziemer femtosecond lasers, Wavelight EX 500 excimer lasers, LenSx laser-assisted cataract surgery, and ORA intraoperative aberrometry. The practice also provides ophthalmic plastic surgery, cornea transplants, implantable collamer lenses (ICL), clear lens exchange, and laser vitreolysis for floaters. Multiple provider types including refractive surgeons, cataract surgeons, glaucoma specialists, cornea specialists, and optometrists work together in a co-management model.

Differentiator

Problem solved

Functional benefit

Products and services

• LASIK and PRK Vision Correction Blade-free laser vision correction procedures that reshape the cornea using femtosecond and excimer lasers to reduce or eliminate dependence on glasses or contacts. LASIK creates a thin corneal flap with a femtosecond laser, while PRK is a flap-free surface treatment. Performed for adult patients seeking refractive correction for nearsightedness, farsightedness, and astigmatism.
• Cataract Surgery Outpatient surgical procedure to remove clouded natural lenses and replace them with intraocular lenses (IOLs), performed under local anesthesia and twilight sedation for adult patients with cataracts.
• Implantable Collamer Lens (ICL) Implantable lens surgery for vision correction in patients who are not good candidates for LASIK, particularly those with high prescriptions.
• Clear Lens Exchange Procedure to replace the natural lens with an artificial intraocular lens for vision correction, similar to cataract surgery but performed before cataracts develop.
• Presbyopia Treatment Treatment for age-related focusing difficulty using monovision techniques achievable through LASIK, PRK, or cataract surgery, correcting the dominant eye for distance and non-dominant eye for near vision.
• Laser Vitreolysis (Floater Removal) Laser treatment using microscopic pulses to break up and vaporize floaters in the vitreous humor. The procedure takes 3-4 minutes at the microscope with no patch or drops needed.
• Glaucoma Treatment Medical and surgical treatment for glaucoma including micro-invasive glaucoma surgery (MIGS), medication management, and laser procedures for patients with glaucoma.
• Advanced Dry Eye Treatment Comprehensive dry eye diagnosis and treatment including LipiFlow thermal pulsation, artificial tears, prescription medications, and punctal plugs for patients with chronic dry eye.
• Cornea Services Corneal transplant surgery and surface reconstructive procedures for patients with corneal disease or damage.
• Corneal Cross Linking Treatment to strengthen the cornea by applying riboflavin drops and UV light to halt the progression of keratoconus.
• Ophthalmic Plastic and Reconstructive Surgery Minimally invasive cosmetic and reconstructive surgery of the eyelid and face performed by board-certified ASOPRS-approved ophthalmic plastic surgeon Dr. Sumit Sitole at the Boulder and Denver locations.
• Ocular Disease Residency Program One-year ACOE-accredited optometric residency program providing advanced clinical training in anterior segment ocular disease including cornea, glaucoma, pre/post-operative care, external disease, and refractive surgery co-management, in partnership with the Illinois College of Optometry for joint certification. Residents receive a $45,000 annual salary plus benefits.
• Optometric Continuing Education Conferences Continuing education events for optometrists including the Annual Fall OD CE Vision Congress (8 hours COPE credits), the Spring Vision Congress ($90 registration), and monthly Insight LIVE CE programs. Registration fee is $75 per doctor for the Annual Fall Congress.

Quantifiable outcome

• Low retreatment rate of approximately 2%
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, minor and core.

• Denver BroncosflagshipStrategic or Co-development PartnerDr. C. Starck Johnson serves as the official team ophthalmologist for the NFL's Denver Broncos, providing eye care services to professional athletes.
• Denver NuggetsminorStrategic or Co-development PartnerDr. C. Starck Johnson formerly served as team ophthalmologist for the NBA's Denver Nuggets.
• Illinois College of OptometrycoreStrategic or Co-development PartnerAccredited residency program partner. Joint certification upon completion from Insight Vision Group and Illinois College of Optometry. Dr. Thomas Cruse serves as Resident Coordinator.
• Rocky Vista University College of Osteopathic MedicineminorStrategic or Co-development PartnerDr. Ketty Lee serves as Assistant Professor; hosts CE and training programs for medical students.
• ACOE (Accreditation Council on Optometric Education)coreOthersAccrediting body for the Ocular Disease Residency program. ACOE is located at 243 N. Lindbergh Blvd., Suite 301, St. Louis, MO 63141.
• University of Houston College of OptometryminorStrategic or Co-development PartnerMultiple doctors serve as adjunct professors for doctorate students at this institution.
• Pacific University College of OptometryminorStrategic or Co-development PartnerDr. Douglas Pethe serves as adjunct clinical professor; Dr. Ketty Lee serves as adjunct professor; trains optometry externs.
• Northeastern State University Oklahoma's College of OptometryminorStrategic or Co-development PartnerDr. Ketty Lee serves as Adjunct Professor.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• LASIKPlus: National LASIK-focused chain operating branded refractive surgery centers, directly comparable on technology stack (femtosecond lasers, wavefront-guided treatment) and consumer-pay GTM model targeting the same refractive candidates.
• Barnet Dulaney Perkins Eye Center: Multi-location Western US ophthalmology and optometry practice offering cataract, LASIK, glaucoma, and cornea services with similar co-management referral model. Closest comparable in scale, scope of services, and regional multi-state footprint.
• Clarkson Eyecare: Multi-location OD/MD eye care group across the Midwest offering comprehensive exams, cataract surgery, and refractive services. Comparable on integrated optometry/ophthalmology model and co-managed surgical referrals.
• Center for Sight: Multi-location ophthalmology and optometry practice offering LASIK, cataract, and oculoplastic surgery with co-management OD relationships — closely matching InSight's mix of surgical specialties and referring-provider model.
• TLC Laser Eye Centers: Multi-location LASIK-focused chain with comparable femtosecond and excimer laser technology, competing for the same cash-pay refractive surgery patient in regional markets. Direct overlap on LASIK/PRK service line and surgeon-driven model.

Broad incumbents

• American Vision Partners: PE-backed multi-state ophthalmology platform offering cataract, refractive, glaucoma, and oculoplastic services. Competes for surgeon talent and patient referrals in adjacent Western geographies and represents a likely consolidation counterparty.
• EyeCare Partners: Large PE-backed platform of ophthalmology and optometry practices operating across multiple states. Overlaps on full-stack eye care services and referral co-management, but operates at substantially greater scale and with institutional capital.
• Visionworks: National optical retailer that also offers eye exams and basic medical eye care services. Comparable on consumer-facing eye care delivery but lacks the surgical/specialty depth of InSight Vision Group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/insight-vision-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InSight Vision Group