Hartsock Industrial Sales

What Hartsock Industrial Sales does

Hartsock Industrial Sales, Inc. is a privately held, family-owned industrial sales representative and distributor founded in 1989 by Larry Hartsock in Lebanon, Indiana, and currently headquartered at 450 Enterprise Dr., Westfield, Indiana. The company represents more than ten third-party industrial product manufacturers and serves manufacturers across Indiana and Western Kentucky in three primary verticals: metals (steel and aluminum), plastics, and wood processing. Hartsock positions itself as a consultative technical partner rather than a transactional parts supplier, providing on-site application reviews, technical consultations, and ongoing process support. As of 2025, Larry Hartsock has transitioned to a Founder, Consultant, Retired role, with Andy Hartsock serving as President, Outside Sales and Steve Zerfas handling Inside Sales and Operations.

The company's product portfolio is organized around four core solution areas: (1) industrial sensors, including Temposonics magnetostrictive linear position sensors (R-Series V, RH5, RF5, G-Series V), Hubner heavy-duty encoders, NOSHOK pressure and level transducers, and TempoLink Smart Assistant; (2) condition monitoring, centered on BluEyeQ wired and wireless vibration sensors with reliability-as-a-service; (3) thermal imaging, featuring Viper Imaging FLIR-based A50/A70 and A500/A700 cameras, ViperVision software, and ViperVenom enclosures; and (4) mill-duty AC electric motors, led by VEM roller table motors. Supporting lines include Polytec laser velocimeters, Hammelmann descaling systems, Delta Motion servo-hydraulic and servo-electric controllers, OilSafe desiccant breathers, and Hengst hydraulic filtration. Disclosed use cases include EAF temperature anomaly monitoring, encoder installation in high-vibration steel mill environments, and water-resistant roller table motors for descale applications, with documented outcomes of improved uptime, lower maintenance cost, enhanced operator safety, and reduced unplanned downtime.

Hartsock operates a hardware-sales revenue model via quote-based, application-specific engagements with no public pricing. The go-to-market combines enterprise direct field sales (on-site consultative selling to manufacturers) with inside sales (coordination and order fulfillment), supplemented by a website knowledge base, LinkedIn presence, video content from manufacturer partners, and active AIST industry-association participation. The company has 1-10 employees, no disclosed revenue, no external funding, and no subsidiaries, indicating a stable, owner-operated regional business model.

Name

Hartsock Industrial Sales

Legal name

Hartsock Industrial Sales, Inc.

Website

https://hartsockindustrial.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Hartsock Industrial Sales is a family-owned industrial distributor founded in 1989 that represents ten-plus sensor, motor, condition-monitoring, and thermal-imaging manufacturers serving metals, plastics, and wood-processing manufacturers across Indiana and Western Kentucky.

Ownership category

akta.pro rank

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Industrial Equipment Distribution: Distribution of industrial sensors, condition monitoring equipment, thermal imaging systems, AC motors, encoders, and related industrial automation components to manufacturing facilities. Revenue is generated through product sales with a consultative sales approach, serving as a technical partner rather than a transactional distributor.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hartsock Industrial Sales is a regional industrial manufacturers' representative and distributor serving Indiana and Western Kentucky. The company distributes industrial sensors (Temposonics, Hubner, Noshok), condition monitoring equipment (BluEyeQ), thermal imaging systems (Viper Imaging), mill-duty AC motors (VEM), laser velocimeters (Polytec), descaling systems (Hammelmann), motion controllers (Delta Motion), and filtration products. Sales are consultative, providing application-focused recommendations to manufacturers in metals, plastics, and wood processing industries.

Product overview

Hartsock Industrial Sales is an industrial distributor serving metals, plastics, and wood manufacturing industries across Indiana and Kentucky since 1989. Their portfolio comprises complementary product lines organized around four core solution areas: (1) Industrial Sensors including Temposonics magnetostrictive position sensors, Hubner encoders, and NOSHOK pressure/level transducers; (2) Condition Monitoring featuring BluEyeQ wired/wireless vibration sensors with data platforms; (3) Thermal Imaging with Viper Imaging FLIR-based cameras and ViperVision software for process monitoring; and (4) AC Electric Motors including VEM roller table motors and Mill-Duty motors. Supporting products include Polytec laser velocimeters for speed/length measurement, Hammelmann descaling systems, Delta Motion control systems, OilSafe desiccant breathers, and Hengst hydraulic filtration. The company operates as a manufacturers' representative, providing application-focused consultation rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Temposonics Industrial Position Sensors
• BluEyeQ Vibration and Condition Monitoring
• Viper Imaging Thermal Cameras
• VEM Roller Table Motors
• Polytec Laser Velocimeters
• Hammelmann Descale Systems
• Delta Motion Control
• Hubner Encoders
• NOSHOK Pressure Transducers and Level Sensors
• OilSafe/Air Sentry Desiccant Breathers
• Hengst/MainFilter Hydraulic Filter Elements

Quantifiable outcome

• Improved uptime and reliability with accurate speed control
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• TemposonicscoreTechnology or IntegrationRepresented manufacturer of magnetostrictive linear position sensors including R-Series V, RH5, RF5, and G-Series V platforms. Provides high-precision measurement and monitoring for demanding industrial applications.
• Viper ImagingcoreTechnology or IntegrationRepresented manufacturer of thermal imaging systems including FLIR A50/A70 and A500/A700 cameras with ViperVision software for industrial process monitoring.
• PolyteccoreTechnology or IntegrationRepresented manufacturer of laser velocimeters including ProSpeed LSV-2100 for precise speed and length measurement of hot or cold metals in manufacturing processes.
• HubnercoreTechnology or IntegrationRepresented manufacturer of robust multiturn absolute encoders, bearingless magnetic rotary encoders, and incremental rotary encoders designed for heavy-duty steel mill applications.
• BluEyeQcoreTechnology or IntegrationRepresented provider of wired and wireless vibration sensors with reliability-as-a-service for condition monitoring and early warning failure prevention.
• VEM (VEM Group)coreTechnology or IntegrationRepresented manufacturer of mill-duty AC electric motors including VEM roller table motors with advanced ingress protection for harsh industrial environments.
• NOSHOKcoreTechnology or IntegrationRepresented manufacturer of pressure transducers including PT30, PT40, and 800 series, plus level transmitters and digital indicators for industrial applications.
• Delta MotionsupportingTechnology or IntegrationRepresented provider of industrial servo-hydraulic and servo-electric closed loop control motion controllers.
• OilSafesupportingTechnology or IntegrationRepresented manufacturer of contamination control products including desiccant breathers designed to minimize particulate and moisture contamination.
• Hengst Filtration (MainFilter)supportingTechnology or IntegrationRepresented manufacturer of hydraulic filter elements and filtration solutions for industrial hydraulic systems.
• AIST (Association for Iron & Steel Technology)supportingOthersActive participant in AIST keeping the company aligned with evolving safety standards, process advancements, and latest technologies shaping the industrial landscape.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Heilind Electronics: Distributor of electronic components and industrial interconnect products serving manufacturers across the U.S. Comparable as a specialty distributor with technical sales support for industrial buyers.
• Marshall Wolf Automation: Specialty industrial automation distributor serving U.S. manufacturers with a consultative, application-focused model similar to Hartsock's. Closely comparable in size, sales approach, and customer profile.
• Kendall Electric: Midwest-focused industrial electrical and automation distributor with a consultative, rep-style sales force serving manufacturers. Closely comparable to Hartsock in regional Midwest footprint and application-driven customer engagement.
• Werner Electric Supply: Regional industrial automation and electrical distributor serving Midwest manufacturers with consultative field sales. Closely comparable in geography, customer verticals, and product mix to Hartsock.
• AutomationDirect: Direct-to-customer distributor of industrial automation products including sensors, encoders, and motion control components. Overlaps with Hartsock's sensor and motion control portfolio, though AutomationDirect leans e-commerce versus Hartsock's field-sales model.

Broad incumbents

• WESCO International: Fortune 500 distributor of electrical, communications, and utility products serving industrial and construction customers. Competes with Hartsock for the same Indiana/Kentucky industrial buyers from a national-account position.
• Digi-Key Electronics: Global distributor of electronic components including industrial sensors, encoders, and instrumentation. Competes indirectly via catalog/e-commerce reach into Hartsock's customer base for lower-complexity sensor SKUs.
• Grainger: Large broad-line industrial distributor with a deep catalog of MRO and industrial products including motors, sensors, and condition-monitoring supplies. Competes with Hartsock on convenience, scale, and breadth rather than consultative depth.
• Motion Industries: Large-scale industrial distributor of bearings, power transmission, motors, and industrial supplies. Now part of Genuine Parts Company, it overlaps with Hartsock's motor, encoder, and condition monitoring lines but at much broader scale.
• RS Group (Allied Electronics & Automation): Global high-service distributor of industrial and electronic products including sensors, motors, and automation components. Overlaps with Hartsock's product portfolio but operates at vastly larger scale with broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hartsock-industrial-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hartsock Industrial Sales