What Aqua Creations does

Aqua Creations is a privately held, family-owned pool resurfacing company founded in 1991 and headquartered in Ventura, California, that applies a proprietary fiberglass resurfacing system to residential and commercial swimming pools and spas. Over 35 years it has completed more than 7,000 projects across five Southern California counties: Ventura, Los Angeles, Orange, Santa Barbara, and San Luis Obispo. The company positions itself as the only award-winning fiberglass resurfacing firm in California, citing consecutive Western Pool & Spa Show recognition from 1996 through 2008.

The company's core technology is the AQUA-GLASS™ system, a proprietary six-stage fiberglass resurfacing process that incorporates a bonding barrier coat (introduced in 1994), chopper-gun fiberglass application, and multiple protective layers of polyester resins and gel coats. The resulting non-porous finish is engineered for 15-25 year lifespans on residential pools and 18-20 year lifespans on commercial pools, with a 15-year limited warranty on materials. AQUA-GLASS™ is a registered trademark and serves as both the product and primary brand identity for the firm.

Aqua Creations operates a project-based, one-time revenue model. Pricing for residential fiberglass resurfacing ranges from approximately $8,000 to $20,000+, commercial pool resurfacing is roughly $6,500 per 1,000 square feet, basic plaster starts around $6,000-$8,000, and commercial reverse osmosis water treatment starts around $1,100. The go-to-market is direct in-house field sales combined with inbound phone and website inquiries; customers receive free on-site assessments and quotes. All installation work is performed by in-house factory-trained technicians with no subcontracting. The two named primary customer segments are residential homeowners (the larger base) and commercial property managers (hotels, apartments, HOAs, recreational facilities). Customer acquisition is predominantly organic, driven by word-of-mouth referrals from satisfied customers and recommendations from pool builders, contractors, and service companies.

Name

Aqua Creations

Legal name

Aqua Creations

Website

https://aquacreations.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-owned pool resurfacing company serving Southern California with proprietary AQUA-GLASS™ fiberglass resurfacing technology. Operates across Ventura, Los Angeles, Orange, Santa Barbara, and San Luis Obispo counties, having transformed over 7,000 pools in 35 years.

Ownership category

akta.pro rank

Product category

Pool Resurfacing Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

akta.pro secondary industries

Pool Draining, Refill & Water Exchange Services (HSAIALAK), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Pool resurfacing services
• Fiberglass resurfacing
• Commercial pool resurfacing
• Residential pool resurfacing
• Pool repair services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Pool Resurfacing Services: One-time project-based revenue from pool and spa resurfacing services. Services include residential pool resurfacing, commercial pool resurfacing, fiberglass pool resurfacing, tile installation, coping, plumbing repairs, VGBA upgrades, and safety rail installation. Revenue generated per project with pricing based on pool size, surface condition, and scope of work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Aqua Creations provides pool and spa resurfacing services using its proprietary AQUA-GLASS™ six-stage fiberglass resurfacing system for residential and commercial pools across Southern California. The company also offers complementary pool services including tile installation, coping, plumbing repair, VGBA safety compliance upgrades, and safety rail installation, all performed by in-house factory-trained technicians.

Product overview

Aqua Creations is a pool resurfacing service company offering a unified portfolio built around its proprietary AQUA-GLASS™ fiberglass resurfacing technology. The core offering consists of complete pool resurfacing services using this six-stage fiberglass system for both residential and commercial pools. The company also provides complementary services including tile installation, coping, plumbing repairs, VGBA safety upgrades, and safety rails. The AQUA-GLASS system serves as the foundational technology upon which all pool resurfacing services are delivered, with repair services addressing issues in existing fiberglass pools. The portfolio is unified by the company's exclusive fiberglass technology and expertise in pool surface restoration.

Differentiator

Problem solved

Functional benefit

Brands

• AQUA-GLASS: Proprietary fiberglass resurfacing system developed by Aqua Creations, featuring multiple layers including bonding coat, fiberglass laminate, and gel coat surface.

Products and services

• AQUA-GLASS™ Fiberglass Resurfacing Proprietary six-stage fiberglass resurfacing system using polyester resins and gel coats that produces a non-porous, smooth, stain-resistant, and durable finish for pool surfaces. Targeted at residential and commercial pool owners seeking long-lasting surface restoration.
• Residential Pool Resurfacing Complete fiberglass resurfacing service for homeowners seeking to restore backyard pools with durable AQUA-GLASS surfaces. Includes surface preparation, repairs, and full finish application.
• Commercial Pool Resurfacing Long-lasting fiberglass resurfacing for hotels, apartments, community pools, HOAs, schools, fitness centers, and recreational facilities requiring durable surfaces with minimal downtime. Priced approximately $6,500 per 1,000 square feet.
• Fiberglass Pool Resurfacing Specialized fiberglass technology service for applying AQUA-GLASS to existing fiberglass pools, providing strength, beauty, and performance restoration for fiberglass pool surfaces.
• Fiberglass Pool Repair Repair services for cracks, blisters, delamination, and other fiberglass pool surface damage, including gelcoat repairs and structural crack fixes for fiberglass pools.
• Tile Installation Pool tile installation service offering porcelain, natural stone, and glass tile options for residential and commercial pool owners seeking sophisticated pool designs.
• Coping Pool coping installation using prefabricated concrete, brick, or natural stone to create lasting finishes around pool edges for residential and commercial pools.
• Pool Plumbing Services Pool plumbing repair and upgrade services, including fixing leaking skimmers, broken pipes, and optimizing pool plumbing systems for residential and commercial pools.
• VGBA Safety Upgrades Pool safety compliance upgrades to meet Virginia Graeme Baker Pool and Spa Safety Act requirements, protecting swimmers from drain entrapment at commercial and residential pools.
• Safety Rails Installation of commercial-grade safety rails and custom designer-styled rails to provide safer swimming experiences for residential and commercial pools.

Quantifiable outcome

• 15-25 year expected lifespan for residential fiberglass resurfacing
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Pentair: Pentair is a global water and pool equipment leader serving residential and commercial pool owners through a wide channel network. It is adjacent but not directly competing; it is a relevant ecosystem incumbent whose installed base drives demand for service providers like Aqua Creations.
• Latham Pool Products: Latham is the largest U.S. manufacturer of inground vinyl liner pools and a major supplier of pool finishes, covers, and accessories. As an established incumbent, it serves the same pool renovation channel through dealers and contractors.
• Blue Haven Pools & Spas: Blue Haven is a long-established pool builder and service provider with locations across the western and southern U.S. Its pool renovation and resurfacing services compete for the same high-end residential pool upgrade customer.
• Premier Pools & Spas: Premier Pools & Spas is one of the largest custom pool builders in the U.S. with franchise locations throughout the West. While broader in scope (new construction plus service), it competes for the same high-end residential pool renovation customer in California.
• Anthony & Sylvan Pools: Anthony & Sylvan is a long-established pool builder and renovation contractor serving the U.S. East Coast and select Western markets. Its pool remodeling and resurfacing offering competes for renovation dollars from existing pool owners comparable to Aqua Creations' residential base.

Direct peers

• Pebble Technology International: Pebble Tec is a premium pool finish provider offering exposed aggregate surfaces for residential and commercial pools. Like Aqua Creations, it competes in the high-end pool resurfacing category emphasizing durability and aesthetics over basic plaster finishes.
• Splash Pool Plastering: Splash Pool Plastering is a Southern California-based pool resurfacing contractor offering plaster, quartz, and pebble finishes to residential and commercial customers. It is a direct regional competitor to Aqua Creations in the same service area.
• National Plastering & Pool (NPP): NPP provides pool plastering and resurfacing services for residential and commercial pools across the southwestern U.S. It is a direct regional competitor in the pool refinishing service category with a similar project-based revenue model.
• River Pools & Spas: River Pools manufactures and installs one-piece fiberglass pools across the Mid-Atlantic and Southeast U.S. While primarily a new-build manufacturer, its fiberglass expertise and pool surface technology make it a comparable player in the fiberglass pool category.

Regional players

• California Pools & Landscape: California Pools & Landscape is a regional pool builder and renovator headquartered in Southern California. It is geographically comparable to Aqua Creations and competes for the same residential backyard pool improvement spend across Ventura, LA, and Orange counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aquacreations1991
• LinkedInlinkedin.com/company/aqua-creations
• Instagraminstagram.com/aquacreations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Creations