Tire One Auto Center

What Tire One Auto Center does

Tire One Auto Center is a privately held, family-owned automotive service business operating a single retail and repair location at 3325 S 38th St, Grand Forks, ND. The company sells tires from more than 20 major brands (Michelin, Goodyear, Bridgestone, Continental, Cooper, Firestone, BFGoodrich, Yokohama, Pirelli, Toyo, Hankook, Falken, Kumho, Nexen, Nitto, Kenda, Mastercraft, General Tire, Uniroyal, and others) and pairs each sale with professional installation. Its service portfolio beyond tires includes wheel alignment, brake service, suspension checks, engine diagnostics, transmission repair, and Valvoline instant oil changes delivered by ASE-certified mechanics.

The business operates on a quote-based, transactional retail model. Revenue is generated through one-time tire sales with installation and professional repair services, with prices varying by vehicle make and model and brand selection. Customers can shop in-store or online, schedule appointments digitally, request free quotes, and access financing through three partner credit-card programs (Synchrony Bank/Continental General, CFNA AutoPass, and Goodyear Credit Card). Customer convenience is emphasized through complimentary loaner vehicles, a local courtesy shuttle, and free vehicle pick-up and delivery, all backed by a nationwide warranty on workmanship.

The company has no proprietary technology, no app, no disclosed AI/ML capabilities, no funding rounds, no M&A history, and no institutional ownership. Its go-to-market is direct-to-consumer within Grand Forks and a roughly 18-city regional catchment spanning the Red River Valley, southeast North Dakota, and northwest Minnesota. Marketing relies on local SEO, content marketing through an educational blog, online scheduling, and word-of-mouth driven by positive customer reviews and testimonials. Operations are open Monday through Friday and Saturday morning, closed Sunday, with 11-50 employees reported and no public revenue disclosure.

Name

Tire One Auto Center

Legal name

Tire One Auto Center

Website

https://tireoneautocenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tire One Auto Center is a family-owned, single-location tire and auto repair shop in Grand Forks, ND, selling 20+ tire brands and offering installations, alignments, brakes, oil changes, diagnostics, and transmission repair to individual vehicle owners across the Red River Valley region.

Ownership category

akta.pro rank

Product category

Auto Repair & Tire Services

NAICS

Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413), All Other Automotive Repair and Maintenance (811198)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)

Keywords

• Tire sales
• Auto repair services
• Wheel alignment
• Oil change services
• Brake service

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Sales of new tires from major brands including Michelin, Bridgestone, Goodyear, Cooper, Falken, and others, with professional installation services included.
2. Auto Repair Services: Comprehensive auto repair including brake service, suspension checks, wheel alignments, engine diagnostics, and transmission repairs performed by certified technicians.
3. Oil Change Services: Valvoline instant oil changes offering conventional, synthetic, and synthetic blend options, completed in approximately 15 minutes.
4. Financing Services: Through partnerships with Synchrony Bank (Continental General Credit Card), CFNA (AutoPass), and Goodyear Credit Card, they offer financing options for customers to pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Tire One Auto Center sells new tires from 20+ major brands and pairs each sale with professional mounting, balancing, and installation. The shop also delivers full mechanical repair services including wheel alignment, brake service, Valvoline oil changes, suspension inspection, engine diagnostics, and transmission repair, all performed by ASE-certified technicians at its single Grand Forks, ND location.

Product overview

Tire One Auto Center is a family-owned auto repair and tire shop operating as a single-location service center in Grand Forks, ND. The core offering centers on tire sales featuring an extensive multi-brand portfolio (20+ brands including Michelin, Goodyear, Bridgestone, Continental, Cooper, Firestone, and others) paired with professional installation services. The business complements its tire offerings with comprehensive auto repair services including wheel alignment, brake service, oil changes (Valvoline), engine diagnostics, transmission service, and suspension checks. Customer convenience is enhanced through complimentary loaner vehicles, a courtesy shuttle, and free vehicle pick-up/delivery. The company offers flexible financing options through partner credit card programs and backs all work with a nationwide warranty. An integrated wheel configurator tool enables customers to visualize custom wheels online before purchasing.

Differentiator

Problem solved

Functional benefit

Products and services

• Tire Sales (Multi-Brand Portfolio) Retail sale of new tires from 20+ major brands including Michelin, Goodyear, Bridgestone, Continental, Cooper, Firestone, BFGoodrich, Yokohama, Pirelli, Toyo, Hankook, Falken, Nitto, Nexen, Kumho, General Tire, Kenda, Mastercraft, and Uniroyal, for passenger cars, light trucks, SUVs, and commercial vehicles.
• Tire Installation Professional tire mounting, balancing, and secure attachment service using state-of-the-art installation equipment.
• Wheel Alignment Precision wheel alignment using advanced equipment to adjust camber, caster, and toe to factory specifications, extending tire life and improving handling. Pricing varies by vehicle make and model.
• Brake Service Comprehensive brake service including inspection, brake pad replacement, rotor resurfacing or replacement, and brake fluid service.
• Oil Change (Valvoline) Valvoline instant oil change service offering conventional, synthetic, and synthetic blend options, with most services completed in approximately 15 minutes.
• Suspension Check Inspection of suspension components including shocks, struts, springs, ball joints, control arms, and tie rod ends to assess ride quality and safety.
• Engine Diagnostics Engine diagnostic services to identify check-engine-light issues and other mechanical problems.
• Transmission Service Transmission repair and service to address transmission issues and ensure proper vehicle operation.
• Financing Options Flexible financing through Continental General Credit Card (Synchrony Bank), AutoPass Credit Card (CFNA), and Goodyear Credit Card to help customers pay for tires and repairs over time.

Quantifiable outcome

• Oil changes completed in approximately 15 minutes
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ASE (National Institute for Automotive Service Excellence)coreOthersMechanics are ASE certified professionals, ensuring customers receive expert automotive care meeting industry standards.
• ValvolinecoreTechnology or IntegrationTire One Auto Center specializes in Valvoline Instant Oil Changes, offering conventional, synthetic, and synthetic blend options.
• WheelProsminorChannel Partner/ Reseller/ DistributorWheel configurator partner providing interactive wheel visualization tool for customers to preview custom wheels on their vehicles before purchase.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Firestone Complete Auto Care: Bridgestone-owned national chain offering tires, alignments, brakes, oil changes, and broader mechanical services. Overlaps directly with Tire One's tire-plus-repair model but operates at significantly larger scale as a broad incumbent.
• Goodyear Auto Service: OEM-affiliated (Goodyear) corporate tire and auto service network offering tires, alignments, brakes, and oil changes. Broader incumbent overlap with Tire One's tire and light-service business but as part of a national chain rather than a local independent.

Direct peers

• Tire Discounters: Regional tire and auto service chain in the Midwest/Southeast with multi-brand tire sales, installation, alignments, brakes, and oil changes. Comparable service breadth and family-friendly positioning to Tire One at larger scale.
• Discount Tire: Largest U.S. independent tire retailer (also operating as America's Tire) with a multi-brand tire portfolio, installation, and related services. Closest direct competitor in core retail tire category with overlapping customer base of individual vehicle owners.
• Christian Brothers Automotive: Franchise auto repair chain built on a 'family-friendly, honest service' positioning — closely analogous brand identity to Tire One. Differentiates on full mechanical repair (less tire-focused) but targets the same individual consumer segment.
• Les Schwab Tire Centers: Western U.S. tire retailer known for multi-brand tire sales, free services, alignments, brakes, and suspension work with a strong customer-service culture. Directly analogous service model and same customer target market.
• Mavis Tire Express: Northeast/Midwest tire and auto service chain offering tire sales, installation, alignments, brakes, and oil changes. Comparable service mix and customer base (individual consumers) to Tire One.
• Belle Tire: Midwest-based tire and auto service chain offering multi-brand tire sales, installation, alignments, brakes, and oil changes across 150+ stores. Highly comparable operating model to Tire One's tire-plus-repair retail concept, just at much greater scale.
• Monro (Mr. Tire / Monro Muffler Brake & Service): Multi-brand auto service chain in the Northeast/Midwest with tires, brakes, alignments, and undercar services under Mr. Tire and Monro Muffler Brake & Service banners. Comparable service offering and customer demographic.
• Big O Tires: Franchise-based tire and auto service chain offering multi-brand tires, alignments, brakes, and oil changes to individual vehicle owners. Closely comparable franchise/owner-operator model in tire and light repair services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TireOneAutoCenter
• LinkedInlinkedin.com/company/tire-one-auto-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tire One Auto Center