Elephant Bay

What Elephant Bay does

Elephant Bay GmbH is a Stuttgart-based, privately held beverage producer founded in 2015 by Managing Partner Leonidas Kalaitsidis and Managing Director Nicole Rezgui. The company manufactures and distributes a portfolio of 18 non-alcoholic beverages organized into three lines: 9 ice tea flavors (Peach, Cherry, Passion Fruit, Pomegranate, Peach Zero, Lemon, Blueberry, Watermelon, Mango Pineapple), 6 lemonades (Cassis, Orange, Lemon, Pink Grapefruit, Lime Mint, Exotic), and a 3-SKU Cola range (Cola, Cola Zero, Cola Mix) introduced in 2025. All products are vegan, allergen-free, and positioned as 100% natural-flavor, packaged in 0.33L bottles typically sold in 20-unit crates under a tropical, Sri Lanka-inspired lifestyle brand identity.

The company operates a multi-channel go-to-market model: direct-to-consumer sales run through a third-party e-commerce storefront (onlinedurst.de), while HoReCa (hotels, restaurants, cafes, catering) and Trade/Retail customers are acquired only via direct email or contact form, with no public pricing. Distribution is concentrated in Germany and the broader DACH region, with no disclosed global footprint and no English-market activation beyond a translated brand site and downloadable partner assets. Pricing is not disclosed.

Elephant Bay is independently owned and self-funded, with no external investors, no funding rounds, no M&A, and no disclosed revenue. The company operates with 11–50 employees from a single registered headquarters at Birkenwaldstraße 214, 70191 Stuttgart (HRB 744251). 2025 was the most active year on record: a new Cola category launch, a Lemonades line expansion, and a brand redesign all coincided with the 10-year anniversary on July 1, 2025. No AI/ML, API, app, or proprietary technology stack is disclosed.

Name

Elephant Bay

Legal name

Elephant Bay GmbH

Website

https://elephant-bay.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Elephant Bay GmbH is a privately held, Stuttgart-based beverage producer founded in 2015 that sells 18 vegan, allergen-free, natural-flavor SKUs across ice teas, lemonades, and colas to German-speaking consumers, HoReCa businesses, and trade/retail buyers via e-commerce and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Beverage Product Sales: Elephant Bay generates revenue through the sale of its branded beverages (Ice Teas, Lemonades, and Colas) across multiple product lines. Products are sold through their e-commerce platform (onlinedurst.de) and to gastronomy and trade customers via direct contact. Revenue is derived from unit sales of packaged beverages in 0.33L bottles, typically sold in crates of 20 units.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elephant Bay produces and sells a branded portfolio of non-alcoholic refreshment beverages — iced teas, sparkling lemonades, and colas — packaged in 0.33L bottles (crates of 20). Products are sold directly to end consumers via an online shop hosted at onlinedurst.de and to gastronomy (HoReCa) and trade/retail customers via direct inquiry in the German-speaking market.

Product overview

Elephant Bay is a Stuttgart, Germany-based beverage company founded in 2015, specializing in non-alcoholic drinks. The company offers three main product lines: Ice Teas (9 flavors including Peach, Cherry, and Passion Fruit), Lemonades (6 flavors including Cassis and Pink Grapefruit), and Colas (3 variants including Cola Zero and Cola Mix). The portfolio represents a unified portfolio of refreshment beverages targeting health-conscious consumers seeking flavored alternatives to traditional sodas.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Teas Fruit-flavored iced tea beverages in 9 varieties: Peach, Peach Zero (sugar-free), Cherry, Passion Fruit, Pomegranate, Lemon, Blueberry, Watermelon, and Mango Pineapple. Sold in 0.33L bottles (crates of 20) to individual consumers via the online shop and to gastronomy and trade customers via direct inquiry.
• Lemonades Sparkling fruit-flavored lemonades offered in 6 varieties: Cassis, Orange, Lemon, Pink Grapefruit, Lime Mint, and Exotic. Sold in 0.33L bottles to consumers via the online shop and to gastronomy and trade customers via direct inquiry.
• Colas Cola soft drinks launched in 2025 to mark the company's 10th anniversary. Available in three variants: Cola, Cola Zero (sugar-free), and Cola Mix. Sold in 0.33L bottles to consumers via the online shop and to gastronomy and trade customers via direct inquiry.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lemonaid Beverages: German premium non-alcoholic beverage brand selling natural, fair-trade lemonades, ice teas, and charitea through HoReCa, retail, and D2C. Closely comparable to Elephant Bay on product categories, clean-label positioning, DACH market focus, and multi-channel GTM.
• True Fruits: German premium smoothie and cold-pressed juice brand sold through retail, HoReCa, and D2C. Comparable on the natural/clean-label positioning, lifestyle brand story, and DACH distribution model.
• fritz-kola: Independent German craft beverage brand specializing in kola, lemonades, and ice teas with a strong lifestyle brand identity. Direct competitor in the craft/DACH non-alcoholic CSD space and on positioning against mass-market players.
• Bionade: German organic soft drink brand offering flavored, naturally fermented beverages. Comparable on category overlap (lemonades, flavored soft drinks), German-market presence, and natural/organic credentials.
• Voelkel: Family-owned German beverage company producing organic juices, lemonades, and ice teas. Comparable on natural/organic product philosophy, family-led ownership structure, and DACH specialty beverage positioning.

Broad incumbents

• Provamel (Alpro): European plant-based beverage brand under Danone. Comparable on the vegan/plant-based positioning and broad retail distribution, though much larger and part of a multinational portfolio.
• Adelholzener Alpenquellen: Bavarian-based premium mineral water and beverage brand. Comparable on the German regional/premium beverage positioning and HoReCa/retail distribution, though much larger.
• innocent (Coca-Cola Company): European smoothie and juice brand owned by Coca-Cola, sold in DACH retail and HoReCa. Comparable on natural/healthy positioning and European footprint, but backed by a global incumbent.
• Gerolsteiner: Major German mineral water and flavored beverage brand with broad retail and HoReCa presence. Comparable as a DACH non-alcoholic beverage competitor with deep trade relationships, but vastly larger scale.
• Rhön Sprudel: German family-owned mineral water and beverage producer with a broad flavored drinks portfolio. Comparable on family ownership, DACH footprint, and multi-channel beverage distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElephantBayIceTea
• LinkedInlinkedin.com/company/elephant-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant Bay