Voelkel
Voelkel is a privately held, family-owned German producer founded in 1919 that operates the world's largest organic juice press, offering 200+ Demeter-certified beverages — juices, smoothies, kombucha, plant drinks — to health-conscious consumers via Bio-Märkte retail and its own e-commerce shop.
- Company typePrivate
- Founded1919
- HeadquartersHohbeck, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Voelkel does
Voelkel — legally and commercially branded as "Voelkel – die Bio-Safterei" — is a privately held, family-owned German producer of certified organic and Demeter biodynamic beverages, headquartered in Wendland, Lower Saxony. The company was founded in 1919 by Margret and Karl Voelkel, who settled in the Wendland region inspired by the Demeter idea and began pressing neighbors' orchard fruit with a mobile press. The current generation of family leadership is represented by Stefan Voelkel. Today Voelkel self-describes as the world's largest organic juice producer and offers more than 200 SKUs spanning fruit juices and nectars, vegetable juices, smoothies, shots, organic lemonades (BioZisch), Schorlen spritzers, iced teas, kombucha and water kefir, hot beverages, plant-based drinks, syrups, non-alcoholic cocktails, apple cider vinegar, and curated fasting packages.
Underlying production centers on organic and Demeter-certified raw material sourcing through long-term fair-trade farmer partnerships, processing of a diverse raw material base, and a product range explicitly free from artificial additives. Certifications include EU-level bio organic and the more stringent Demeter biodynamic standard. The business operates as a "gemeinwohlorientiertes Familienunternehmen" (community welfare-oriented family enterprise) under the Gemeinwohl-Ökonomie framework, evaluated by independent GWÖ audits rather than targeting profit maximization, with stated commitments to ecological sustainability, human dignity, solidarity, and transparency.
Revenue is generated almost exclusively through sale of the beverage portfolio via two channels: a direct-to-consumer e-commerce storefront at shop.voelkel.bio and wholesale distribution through Germany's organic grocery retail network (Bio-Märkte), supplemented by cross-brand promotional campaigns with peer organic producers. There are no enterprise or B2B anchor customers on record. Pricing is not publicly disclosed and is effectively set by individual retail partners for the wholesale channel and by the company for DTC. Distribution is concentrated in Germany, with English-language site localization signaling nascent interest in cross-border reach but no disclosed export operations.
Voelkel firmographics
Firmographics- Name
- Voelkel
- Legal name
- Voelkel – die Bio-Safterei
- Website
- https://voelkeljuice.de
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Voelkel is a privately held, family-owned German producer founded in 1919 that operates the world's largest organic juice press, offering 200+ Demeter-certified beverages — juices, smoothies, kombucha, plant drinks — to health-conscious consumers via Bio-Märkte retail and its own e-commerce shop.
- Ownership category
- akta.pro rank
Where Voelkel is headquartered
LocationHeadquarters
- HQ city
- Hohbeck
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Voelkel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Beverage Product Sales: Voelkel generates revenue through the sale of over 200 organic and Demeter-certified beverage products including fruit juices, vegetable juices, nectars, smoothies, shots, lemonades, iced teas, kombucha, water kefir, plant-based drinks, syrups, and non-alcoholic cocktails. Products are sold both direct-to-consumer via their e-commerce shop and through retail channels including organic grocery stores.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Voelkel product offering
Product offeringCore offering
No source data was provided in the input to describe Voelkel's core offering.
Product overview
Voelkel is an organic and Demeter-certified juice company offering more than 200 products. The company operates as a unified portfolio of organic beverages including fruit juices & nectars, vegetable juices, smoothies, shots, BioZisch lemonades, Schorlen (juice spritzers), iced teas, Kombucha & water kefir, hot beverages, plant drinks, syrups, non-alcoholic cocktails, apple cider vinegar, and fasting packages. Products are organized by category and occasion (wellness/Vital line, seasonal offerings) with no separate platform or modular software architecture.
Differentiator
Problem solved
Functional benefit
Companies that use Voelkel
Customer profileSegments1 record
Voelkel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Voelkel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- AllosminorAllos is a partner in Voelkel's educational sticker campaign for children. The campaign involves purchasing products from participating brands (Voelkel, Allos, Bauck, Holle, Gläserne Molkerei) to receive sticker sheets and win a farm vacation prize.
- BauckminorBauck participates in Voelkel's children-focused sticker campaign, a joint marketing initiative with multiple organic brands to educate children about organic agriculture.
- HolleminorHolle participates in Voelkel's children-focused sticker campaign, a joint marketing initiative with multiple organic brands to educate children about organic agriculture.
- Gläserne Molkerei (Transparent Dairy)minorGläserne Molkerei participates in Voelkel's children-focused sticker campaign alongside other organic brands, promoting organic food education and consumption.
Scale indicators3 records
Recent moves4 records
Expansion highlights5 records
Voelkel competitors and assessment
Company assessmentDirect peers
- Bionade: German organic fermented beverage brand. Comparable on organic positioning, German retail distribution, and Demeter-adjacent ingredient sourcing in the premium soft-drink category.
- Rauch: Austrian family-owned beverage company producing juices, nectars, smoothies and functional drinks across Europe. Highly comparable in product mix, family-ownership structure, and European DACH-centric distribution.
- Hipp: German family-owned organic baby food producer with a Demeter-certified juices and baby beverage range. Comparable on Demeter organic certification, family governance, and German retail distribution.
- Innocent Drinks: UK-origin smoothies and juice brand (Coca-Cola owned). Comparable product categories (smoothies, juices) and premium natural positioning, though currently absent from DACH markets.
- Eckes-Granini: One of Europe's largest juice and beverage producers with strong German market presence (hohes C, granini, Joker). Directly comparable as a mainstream juice competitor with overlapping distribution in German retail.
- Rapunzel Naturkost: German organic food manufacturer (sourcing cooperative) with a Demeter-certified portfolio spanning juices, jams, and pantry staples. Comparable as a values-led Demeter organic producer selling into the same Bio-Märkte channel.
Emerging players
- SodaStream: At-home sparkling water brand (PepsiCo) that competes in adjacent 'make-at-home beverage' occasions overlapping with Voelkel's Schorlen (juice spritzer) category.
- Provamel (Alpro): European plant-based drink brand owned by Danone, overlapping with Voelkel's Pflanzendrinks (plant-based drinks) category and German retail presence.
Broad incumbents
- Refresco: Largest independent beverage bottler in Europe, producing private-label juices and soft drinks for major retailers. Comparable as a competitor supplying German retailers and as a co-packing alternative.
- Alnatura: Germany's largest organic supermarket chain with a strong private-label brand including beverages. Comparable as both a retail channel for Voelkel products and an organic producer competitor in the German market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Voelkel social profiles
Digital presenceVoelkel compliance and trust
Trust signalCompliance2 records
Voelkel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Voelkel leadership team
Management profileNumber of profiles
Voelkel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Voelkel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Voelkel
What does Voelkel do?
No source data was provided in the input to describe Voelkel's core offering.
Is Voelkel a public or private company?
Voelkel is a private company. It is classified as unknown and is currently operating.
When was Voelkel founded?
Voelkel was founded in 1919. It employs 11 to 50 people.
Where is Voelkel based?
Voelkel is headquartered in Hohbeck, Germany, in the Europe region.
How does Voelkel make money?
One revenue line is on record: beverage Product Sales.
Who are Voelkel's main competitors?
Direct peers on record are Bionade, Rauch, Hipp, Innocent Drinks, Eckes-Granini and Rapunzel Naturkost. Emerging players are SodaStream and Provamel (Alpro). Broad incumbents are Refresco and Alnatura.
Does Voelkel have an API?
No public API is recorded for Voelkel.