The Gmic
Hong Kong Xinruibai Trading Co., Limited operates a direct-to-consumer e-commerce storefront (yashfgn.shop) under the XINRUIBAI brand, selling women's formal occasion dresses — prom, homecoming, graduation, cocktail, and maxi styles — to individual consumers globally.
- Company typePrivate
- Founded2009
- HeadquartersMountain View, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Gmic does
Hong Kong Xinruibai Trading Co., Limited, operating under the XINRUIBAI brand through the thegmic.com domain and yashfgn.shop storefront, runs a direct-to-consumer e-commerce business selling women's formal occasion dresses. The product line spans prom dresses, homecoming dresses, graduation dresses, cocktail dresses, and maxi dresses in multiple colorways (silver, white, blush, black, royal blue, yellow, dark green) and silhouettes (bodycon, A-line, mermaid, tiered), all marketed as lightweight and stylish. The company serves individual female consumers — primarily teenagers and young adults purchasing attire for specific events such as proms, homecoming dances, graduation ceremonies, and cocktail parties. The site is built on a standard WooCommerce-style e-commerce stack with standard cart, checkout, and user account functionality; no mobile app, API, or proprietary platform features are documented.
The business model is straightforward one-time retail e-commerce with no subscription component and no publicly disclosed pricing. Distribution is exclusively through the company's own online storefront (no third-party retail, marketplace, or wholesale channels evident). The legal entity is a Hong Kong private limited company headquartered in Mong Kok (RMO3, 24/F, Ho King Commercial Centre, 2-16 Fayuen Street), and the operating status appears active based on live product listings. There is a meaningful data integrity note: the firmographic record describes "GMIC" as a leading global mobile industry conference founded in 2009, which is inconsistent with the rest of the dataset (XINRUIBAI dress e-commerce); the preponderance of evidence — website content, product catalog, legal entity details, and contact information — supports the e-commerce characterization, and the firmographic narrative should be treated with skepticism.
No funding rounds, partnerships, patents, awards, executive team beyond a single listed manager, or third-party investor backing are documented. The company appears to be a small, privately held, bootstrapped e-commerce retailer with no disclosed headcount beyond a "101-250 employees" firmographic field that is uncorroborated by any other source.
The Gmic firmographics
Firmographics- Name
- The Gmic
- Legal name
- HONG KONG XINRUIBAI TRADING CO., LIMITED
- Website
- https://thegmic.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hong Kong Xinruibai Trading Co., Limited operates a direct-to-consumer e-commerce storefront (yashfgn.shop) under the XINRUIBAI brand, selling women's formal occasion dresses — prom, homecoming, graduation, cocktail, and maxi styles — to individual consumers globally.
- Ownership category
- akta.pro rank
The Gmic industry classification
Industry- Product category
- Women's Formal Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industry
- Special-Occasion & Formalwear Department Stores (CRAGAGAG)
Keywords
Where The Gmic is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Gmic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail dress sales: Direct retail sales of women's formal dresses through the company's e-commerce website. Products include prom dresses, homecoming dresses, cocktail dresses, graduation dresses, and maxi dresses sold as one-time purchases with no subscription component.
Go-to-market motion1 record
Distribution channels1 record
The Gmic product offering
Product offeringCore offering
The company operates an online retail storefront (yashfgn.shop) selling women's formal dresses — including prom dresses, homecoming dresses, graduation dresses, cocktail dresses, and maxi dresses — to individual consumers shopping for special-occasion apparel. The brand identity in the website material is XINRUIBAI, registered as HONG KONG XINRUIBAI TRADING CO., LIMITED, a Hong Kong-based trading entity that retails its own branded formalwear through a direct e-commerce site.
Product overview
The Gmic operates as an e-commerce retail store (associated with Hong Kong Xinruibai Trading Co., Limited) selling occasion and formal dresses. The company offers a single unified e-commerce platform featuring a curated collection of sparkly, lightweight, and stylish dresses. The product portfolio includes various styles such as homecoming dresses, prom dresses, graduation dresses, cocktail dresses, and maxi dresses in multiple colors (silver, white, blush, black, royal blue, yellow, dark green). All products are sold through the yashfgn.shop online store with standard e-commerce features including shopping cart, checkout, and user account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Formal Dress Collection Direct-to-consumer online assortment of women's formal dresses for occasions such as prom, homecoming, graduation, and cocktail events. The dresses are sold under the XINRUIBAI brand via the yashfgn.shop e-commerce storefront to individual shoppers.
Companies that use The Gmic
Customer profileSegments1 record
Ideal customer profiles1 record
The Gmic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Gmic partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
The Gmic competitors and assessment
Company assessmentDirect peers
- DressLily: Chinese cross-border online fashion retailer offering affordable women's apparel including occasion and formal dresses. Comparable in cross-border DTC model, Asian supply chain sourcing, and price-positioned product mix.
- Lulus: US-based online fashion retailer focused on affordable occasion and formalwear for young women, including prom, graduation, and cocktail dresses. Comparable in DTC e-commerce model and target customer (young women seeking formal events), though based in the US market.
- Windsor: US-based specialty retailer of women's occasion wear, prom, and formal dresses targeting young women. Comparable in occasion-focused assortment, target demographic, and specialty retail positioning.
- PromGirl: Specialty online retailer dedicated exclusively to prom dresses and formal occasion wear for young women. Comparable in narrow focus on the prom/homecoming occasion segment and e-commerce-only distribution.
- Azazie: Online-first bridal and formalwear retailer offering bridesmaid, prom, and special-occasion dresses. Directly comparable in formal-occasion dress category, try-at-home model, and DTC positioning toward young female consumers.
- JJ's House: Hong Kong-headquartered online retailer specializing in affordable prom, wedding, and occasion dresses for young women. Directly comparable in product category, target demographic, cross-border DTC model, and Asian-sourced supply chain.
Broad incumbents
- SHEIN: Global fast-fashion e-commerce giant offering a broad assortment of women's apparel including occasion and formalwear at low price points. Comparable as a cross-border, Asian-sourced, low-priced women's apparel competitor that increasingly encroaches on the formal-dress occasion segment.
- ASOS: UK-based global online fashion retailer with a deep formal and occasion-wear assortment for young women. Comparable as a major online-first occasionwear competitor serving the same young-women segment globally.
- David's Bridal: Largest US specialty retailer of bridal and formalwear, including prom and special-occasion dresses. Comparable as the dominant incumbent in occasion-formalwear for young women, though omnichannel and broader in scope.
Emerging players
- Cider: Social-first DTC fashion brand targeting Gen Z and young millennial women with trend-driven apparel at affordable price points. Comparable in cross-border social commerce model, young female demographic, and fast-fashion price positioning, with growing occasionwear relevance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights2 records
Customer concentration
The Gmic social profiles
Digital presenceThe Gmic financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Gmic leadership team
Management profileNumber of profiles
Profiles1 record
The Gmic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Gmic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Gmic
What does The Gmic do?
The company operates an online retail storefront (yashfgn.shop) selling women's formal dresses — including prom dresses, homecoming dresses, graduation dresses, cocktail dresses, and maxi dresses — to individual consumers shopping for special-occasion apparel. The brand identity in the website material is XINRUIBAI, registered as HONG KONG XINRUIBAI TRADING CO., LIMITED, a Hong Kong-based trading entity that retails its own branded formalwear through a direct e-commerce site.
Is The Gmic a public or private company?
The Gmic is a private company. It is classified as unknown and is currently operating.
When was The Gmic founded?
The Gmic was founded in 2009. It employs 101 to 250 people.
Where is The Gmic based?
The Gmic is headquartered in Mountain View, United States, in the North America region.
How does The Gmic make money?
One revenue line is on record: retail dress sales.
Who are The Gmic's main competitors?
Direct peers on record are DressLily, Lulus, Windsor, PromGirl, Azazie and JJ's House. Broad incumbents are SHEIN, ASOS and David's Bridal. Cider is listed as an emerging player.
Does The Gmic have an API?
No public API is recorded for The Gmic.
What industry is The Gmic in?
The Gmic's product category is Women's Formal Apparel Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAGAGAG, Special-Occasion & Formalwear Department Stores. Its NAICS code is 45811 and its SIC code is 5621.