Art Hide
Art Hide is a direct-to-consumer e-commerce company that designs, makes-to-order, and ships premium cowhide rugs and hide decor globally from warehouses in Australia and the United States, serving residential homeowners, interior designers, and commercial specifiers.
- Company typePrivate
- Founded2009
- HeadquartersBayswater, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Art Hide firmographics
Firmographics- Name
- Art Hide
- Legal name
- Art Hide Pty Ltd
- Website
- https://arthide.co
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Art Hide is a direct-to-consumer e-commerce company that designs, makes-to-order, and ships premium cowhide rugs and hide decor globally from warehouses in Australia and the United States, serving residential homeowners, interior designers, and commercial specifiers.
- Ownership category
- akta.pro rank
Art Hide industry classification
Industry- Product category
- Premium Cowhide Rugs and Hide Decor
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Carpets & Rugs (2273), Leather & Leather Products (3100)
- akta.pro primary industry
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
- akta.pro secondary industry
- Retanning, Dyeing & Fatliquoring (IMAOAGAF)
Keywords
Where Art Hide is headquartered
LocationHeadquarters
- HQ city
- Bayswater
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Art Hide business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Cowhide Rug Sales: One-time purchase of made-to-order cowhide rugs in various sizes, shapes, and custom colors. Products range from standard rugs to premium designer pieces.
- Custom Bespoke Orders: Fully customized rugs tailored to customer specifications including custom colors, sizes, shapes, and designs. Standard lead time is 4-6 weeks for custom creations.
- Samples and Swatches: A4 size rug samples available for purchase ($39-$49) to help customers visualize and select products before full purchase.
- Accessories and Cushions: Sale of complementary products including cushions, furniture, and accessories in matching cowhide materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rug Samples |
| Unit Pricing | Pay-as-you-go | Standard Cowhide Rugs |
| Unit Pricing | Pay-as-you-go | Premium Designer Rugs |
| Unit Pricing | Multi-year contract | Custom Bespoke Orders |
| Unit Pricing | Pay-as-you-go | Cushions and Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Art Hide product offering
Product offeringCore offering
Art Hide sells made-to-order, premium cowhide rugs and hide decor products directly to consumers via its online store. The company's core offering is custom and standard cowhide rugs in various sizes, shapes, and 250 proprietary colors, including designer collaborations and accessories such as cushions, furniture, and rug pads. All products are crafted using ethically sourced hides and proprietary techniques including the Fusion stitchless method and laser-burning.
Product overview
Art Hide is a custom cowhide rug and hide decor company that operates as a made-to-order, bespoke product business. Their core offering centers on ethically sourced, premium quality cowhide rugs crafted by fifth-generation artisans using innovative technologies including laser-burning and their proprietary stitchless Fusion method. The product portfolio includes custom cowhide rugs available in over 250 proprietary colors, complemented by hide decor accessories (cushions, furniture, accessories), and rug pads. Art Hide also offers designer collaboration collections including the Greg Natale Altro Mondo Collection and Sasha Bikoff Collaboration, as well as specialized product lines like Fusion Rugs, Lasered Rugs, and Tiled Rugs. Additional services include Try It At Home, Order Swatches, and Custom Work services. The company ships worldwide from warehouses in Los Angeles, USA and Perth, Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Altro Mondo Collection: A range of hide floor and wall coverings by Greg Natale for Art Hide. Inspired by the innovative architecture and radical design ethos of famous Italian discotheques from the 1970s to the 1990s.
- Alta By Art Hide
- Fusion Rugs
- Lasered Rugs
Products and services
- Custom Cowhide Rugs
Quantifiable outcome
- Heirloom quality rugs designed to last a lifetime with proper care
- +1 more outcomes
Companies that use Art Hide
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Art Hide technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Art Hide partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship.
- Greg NataleflagshipGreg Natale Collaboration - 'Altro Mondo' collection featuring a range of hide floor and wall coverings. Inspired by innovative architecture and radical design ethos of famous Italian discotheques from the 1970s to 1990s, drawing from Brutalist, Postmodernist, and Space-Age aesthetics. The collection represents Natale's distinct design vision merged with Art Hide's artisan craftsmanship.
- Sasha BikoffflagshipSasha Bikoff x Art Hide collaboration featuring maximalism and nature-inspired designs. New tonal releases reimagine signature styles in richly layered, single-color palettes speaking in texture, depth, and quiet luxury.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Art Hide competitors and assessment
Company assessmentBroad incumbents
- West Elm: National home furnishings retailer offering rugs alongside furniture and decor with a design-led assortment at mid-to-premium price points. Indirect overlap — serves the same end customer shopping for premium rugs but at lower AOV and broader scale.
- RH (Restoration Hardware): Large luxury home furnishings retailer carrying premium rugs, furniture, and decor across its own showrooms and galleries. Broader assortment than Art Hide but overlaps on premium positioning and the design-conscious residential customer.
- ABC Carpet & Home: Long-standing premium home furnishings retailer in the US with a curated rug assortment including natural and hide rugs. Comparable premium positioning and design-trade customer base, but operates a physical flagship retail model.
Direct peers
- Loloi Rugs: Designer-driven rug brand selling premium indoor rugs across multiple materials through DTC and wholesale to designers and retailers. Comparable in target customer (designers and design-conscious consumers) and premium-but-at-scale positioning.
- Cowhide Gallery: Direct competitor specializing in cowhide rugs with multiple colors, shapes, and sizes sold via DTC e-commerce. Closest like-for-like competitor on the cowhide-only niche and online buying experience.
- Stark Carpets: Luxury carpet and rug manufacturer with custom capabilities, designer collaborations, and a strong trade program for interior designers. Overlaps directly with Art Hide on premium positioning, customization, and specifier channel.
- The Rug Company: Premium rug maker offering made-to-order and designer-collaboration rugs at $1K-$10K+ price points, selling DTC and through trade channels globally. Most direct comp to Art Hide's business model, scale, and customer base.
- Nordic Knots: Premium DTC rug brand offering made-to-order rugs with designer collaborations and direct shipping globally. Comparable on premium DTC positioning, customization, and digital-first customer experience.
- Jaipur Rugs: Vertically integrated handmade rug maker with a broad premium product line, designer collaborations, and global wholesale. Comparable on made-to-order manufacturing, design-led assortment, and trade channel.
Emerging players
- Beni Rugs: DTC premium rug brand specializing in Moroccan-made custom rugs with a trade program and made-to-order model. Smaller and earlier-stage than Art Hide but comparable on premium DTC rug positioning and specifier channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Art Hide social profiles
Digital presenceArt Hide financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Hide leadership team
Management profileNumber of profiles
Profiles2 records
Art Hide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Hide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Hide
What does Art Hide do?
Art Hide sells made-to-order, premium cowhide rugs and hide decor products directly to consumers via its online store. The company's core offering is custom and standard cowhide rugs in various sizes, shapes, and 250 proprietary colors, including designer collaborations and accessories such as cushions, furniture, and rug pads. All products are crafted using ethically sourced hides and proprietary techniques including the Fusion stitchless method and laser-burning.
Is Art Hide a public or private company?
Art Hide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Hide founded?
Art Hide was founded in 2009. It employs 1 to 10 people.
Where is Art Hide based?
Art Hide is headquartered in Bayswater, Australia, in the Oceania region.
How does Art Hide make money?
Four revenue lines are on record. Cowhide Rug Sales are the primary driver. The others are custom Bespoke Orders, samples and Swatches and accessories and Cushions.
Who are Art Hide's main competitors?
Broad incumbents on record are West Elm, RH (Restoration Hardware) and ABC Carpet & Home. Direct peers are Loloi Rugs, Cowhide Gallery, Stark Carpets, The Rug Company, Nordic Knots and Jaipur Rugs. Beni Rugs is listed as an emerging player.
Does Art Hide have an API?
No public API is recorded for Art Hide.
What industry is Art Hide in?
Art Hide's product category is Premium Cowhide Rugs and Hide Decor. Its primary akta.pro industry code is CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats), with a secondary code of IMAOAGAF, Retanning, Dyeing & Fatliquoring. Its NAICS code is 44912 and its SIC code is 2273.