Nordic Knots
Nordic Knots is a Stockholm-based DTC brand designing and selling premium Scandinavian home textiles — rugs, custom curtains, bedding, and decor — handwoven in India under GoodWeave certification, serving luxury consumers and interior design professionals globally.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nordic Knots does
Nordic Knots is a Stockholm-based direct-to-consumer home textiles brand founded in 2016, operating in the premium Scandinavian design segment. The company designs and sells contemporary rugs, custom-made curtains and roman shades, bedding, bedspreads, throws, headboards, and wall-to-wall carpets through its e-commerce platform (nordicknots.com) and a growing physical retail footprint comprising flagship stores in SoHo (New York) and Mayfair (London), with Los Angeles, London, and Stockholm stores planned for 2026. Core manufacturing is handweaving in Bhadohi, India under GoodWeave certification, with materials including New Zealand wool, linen, jute, Egyptian cotton, and cashmere blends; curtains are woven in Italy.
The product portfolio is organized around three core categories (Rugs, Curtains & Shades, Bedding & Decor) with named collections such as Grand (plush wool), Tradition (flatweave), Contour, Park, Boho, and Desert, alongside made-to-measure and wall-to-wall offerings. The company has built a designer collaboration program with named partners including Giancarlo Valle, Campbell-Rey, Studio MRS, and Eagle + Hodges, and holds both GoodWeave and B Corp certifications to support its ethical-production positioning.
Nordic Knots monetizes through one-time direct product sales at premium price points (rugs $395–$1,995+, curtains $195–$645+, bedding from $215), supplemented by a Trade/Pro Account program serving interior designers and architects. The company reported LTM revenue of approximately €61 million (~$63 million) in early 2026, with 85% year-over-year growth in 2025, approximately 60%+ three-year CAGR, and approximately 20% EBIT margins. In March 2026 it closed its first external funding round of €86 million led by Imaginary Ventures at a €1.9 billion post-money valuation, with stated intent to use proceeds for global retail expansion, product category extension into furniture and fabrics, and brand-building.
Nordic Knots firmographics
Firmographics- Name
- Nordic Knots
- Legal name
- Nordic Knots
- Website
- https://nordicknots.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nordic Knots is a Stockholm-based DTC brand designing and selling premium Scandinavian home textiles — rugs, custom curtains, bedding, and decor — handwoven in India under GoodWeave certification, serving luxury consumers and interior design professionals globally.
- Ownership category
- akta.pro rank
Nordic Knots industry classification
Industry- Product category
- Premium Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Sewing, Needlework, and Piece Goods Retailers (45913), Apparel Knitting Mills (3151), Knit Fabric Mills (313240)
- SIC
- Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Knitting Mills (2250)
- akta.pro primary industry
- Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Fabric Softeners & Conditioners (CRAJAAAB)
Keywords
Where Nordic Knots is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Nordic Knots business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Nordic Knots generates revenue through direct-to-consumer sales of rugs, curtains, bedding, and home decor via their e-commerce platform and retail stores. Products are sold at fixed price points with standard shipping. The company offers custom-made options (made-to-measure rugs and curtains) at premium pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rugs - Flatweave, Plush, Jute, and Shag categories |
| Unit Pricing | Pay-as-you-go | Curtains and Roman Shades |
| Unit Pricing | Pay-as-you-go | Bedding and Linens |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Nordic Knots product offering
Product offeringCore offering
Nordic Knots designs and sells contemporary Scandinavian home textiles — including handwoven rugs (plush wool, flatweave, jute, shag, made-to-measure, wall-to-wall), custom-made curtains and roman shades woven in Italy, premium Egyptian cotton and linen bedding, plus throws, headboards, and designer collaborations. Products are handcrafted in Bhadohi, India under GoodWeave certification and sold directly to consumers via nordicknots.com and flagship stores in New York and London, with a dedicated trade program for interior designers and architects.
Product overview
Nordic Knots is a Stockholm-based design e-commerce brand specializing in contemporary home textiles with a Scandinavian sensibility. The product portfolio consists of four core categories: (1) Rugs - including the flagship Grand plush collection, Tradition flatweave, Contour, Park, Boho shag, Desert jute-wool, and custom made-to-measure options, plus wall-to-wall carpets; (2) Curtains & Shades - custom-made curtain panels and roman shades in various fabric types including The Grand wool, The Velvet cotton, The Sheer polyester, The Sheer Linen, The Jacquard wool, and The Shade cotton-linen, plus curtain hardware; (3) Bedding & Decor - including Percale and Sateen Egyptian cotton bedding, Linen Blend bedding, Studio Linen and Square Kilim bedspreads, Heritage cashmere throws, Signature and Crown headboards, and various pillow covers; and (4) Designer Collections - collaborative rug designs with named designers. Products are handmade in India under GoodWeave certification and designed in Stockholm, with curtains woven in Italy.
Differentiator
Problem solved
Functional benefit
Products and services
- Rugs Contemporary Scandinavian-style rugs in multiple constructions (plush/hand-knotted wool, flatweave, jute, shag) made from natural materials including New Zealand wool, linen, and jute. Handwoven in Bhadohi, India under GoodWeave certification and sold direct-to-consumer with sizes ranging from small runners to large area rugs.
- Made-to-Measure Rugs Custom-sized rugs tailored to exact customer dimensions, including white-glove delivery. Available in 2-4 week turnaround across multiple constructions including Grand plush, Park textured, Boho shag, and Harvest jacquard. Starting from approximately $733.
- Wall-to-Wall Carpets Performance wall-to-wall carpets designed for residential, hospitality, and commercial spaces. Available in plush, structured jacquard, and tufted loop pile constructions.
- Curtains & Shades Custom-made curtain panels and roman shades in sheer, light-filtering, room-darkening, and blackout options. Includes The Grand wool, The Velvet cotton, The Sheer polyester, The Sheer Linen, The Jacquard wool, and The Shade cotton-linen lines, with 1-3 week delivery.
- Curtain Hardware Curtain setup hardware including tracks, rods, wall brackets, hooks, rings, gliders, and connectors to complete custom curtain installations.
- Bedding & Decor Premium bedding and home decor including duvet covers, pillow cases, sheets, bedspreads, throws, headboards, and pillow covers in Egyptian cotton percale, sateen, and linen blends.
- Headboards Upholstered headboards in Signature and Crown designs with removable cotton-linen slipcovers, available in Warm White, Sand, Burnt Red, Khaki, Light Gray, and Leo, ranging from $445 to $695.
- Designer Collections Rug collections created in collaboration with designers and architects worldwide, including partnerships with Studio MRS, Giancarlo Valle, Campbell-Rey, and Eagle + Hodges, sold at premium price points from $1,195.
Quantifiable outcome
- 85% year-over-year sales growth in 2025
- +3 more outcomes
Companies that use Nordic Knots
Customer profileSegments2 records
Ideal customer profiles2 records
Nordic Knots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nordic Knots partnerships and signals
Strategic signalScale indicators8 records
Recent moves10 records
Expansion highlights6 records
Nordic Knots competitors and assessment
Company assessmentDirect peers
- Parachute Home: Premium DTC home textiles brand selling bedding, bath, and home goods with a similar minimalist, quality-focused aesthetic. Comparable target customer and e-commerce-first model, with overlapping bedding assortment.
- Brooklinen: Direct-to-consumer bedding and home brand with premium positioning and e-commerce-first go-to-market. Both compete for the same premium home-textile customer and overlap directly in the bedding category.
- Ruggable: Direct-to-consumer rug brand offering washable rugs with similar premium positioning and DTC e-commerce model. Both target design-conscious affluent consumers and compete head-to-head in the online rug category.
- The Citizenry: DTC home goods brand selling artisan-made rugs, bedding, and decor with global artisan partnerships. Highly comparable business model combining ethical sourcing, premium aesthetic, and DTC distribution.
Broad incumbents
- Loloi Rugs: Major US rug brand and wholesale leader. Same product category (rugs) with broader distribution including department stores and design trade; a larger incumbent competing for similar designer trade accounts.
- Restoration Hardware (RH): Luxury home furnishings brand with broad assortment of rugs, bedding, and decor. Comparable aspirational positioning but at much larger scale with gallery stores in major markets; competes for the same affluent home consumer.
- West Elm: Major modern home retailer with broad assortment including rugs, bedding, and window treatments. Comparable contemporary design aesthetic but at lower price points and much broader distribution.
- ABC Carpet & Home: Luxury home furnishings retailer known for premium rugs and curated home goods. Comparable high-end rug category positioning with an established trade business serving interior designers.
Emerging players
- Article: Direct-to-consumer modern furniture and home brand. Similar e-commerce-first growth model and target demographic; comparable category expansion trajectory from a furniture base into broader home.
- Tumble: Direct-to-consumer rug brand offering washable and design-forward rugs. Comparable e-commerce-first model targeting design-conscious consumers, with washable construction as its primary differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nordic Knots social profiles
Digital presenceNordic Knots compliance and trust
Trust signalCompliance2 records
Nordic Knots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nordic Knots leadership team
Management profileNumber of profiles
Nordic Knots funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nordic Knots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nordic Knots
What does Nordic Knots do?
Nordic Knots designs and sells contemporary Scandinavian home textiles — including handwoven rugs (plush wool, flatweave, jute, shag, made-to-measure, wall-to-wall), custom-made curtains and roman shades woven in Italy, premium Egyptian cotton and linen bedding, plus throws, headboards, and designer collaborations. Products are handcrafted in Bhadohi, India under GoodWeave certification and sold directly to consumers via nordicknots.com and flagship stores in New York and London, with a dedicated trade program for interior designers and architects.
Is Nordic Knots a public or private company?
Nordic Knots is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nordic Knots founded?
Nordic Knots was founded in 2016. It employs 11 to 50 people.
Where is Nordic Knots based?
Nordic Knots is headquartered in Stockholm, Sweden, in the Europe region.
How does Nordic Knots make money?
One revenue line is on record: direct Product Sales.
Who are Nordic Knots's main competitors?
Direct peers on record are Parachute Home, Brooklinen, Ruggable and The Citizenry. Broad incumbents are Loloi Rugs, Restoration Hardware (RH), West Elm and ABC Carpet & Home. Emerging players are Article and Tumble.
Does Nordic Knots have an API?
No public API is recorded for Nordic Knots.
What industry is Nordic Knots in?
Nordic Knots's product category is Premium Home Textiles. Its primary akta.pro industry code is CRAIALAE, Table Linens Retail (Tablecloths, Napkins, Runners, Placemats), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 31412 and its SIC code is 2253.