Fertility Match Canada

What Fertility Match Canada does

Fertility Match Canada Inc. is an Ottawa-based fertility consulting agency founded in 2017 that connects intended parents with pre-screened Canadian egg donors and gestational surrogates. Its core platform is an Egg Donor Database in which each donor profile includes expanded genetic carrier screening results through the proprietary Elite Assurance Program, covering more than 300 genetic disorders. The agency bundles this matching capability with psychological counselling, legal guidance facilitation, clinic coordination, and a dedicated international intended parent service line that serves clients from the United States, Australia, France, and Spain who pursue treatment at Canadian fertility centres. Operations are structured around the Canadian Assisted Human Reproduction Act, under which egg donation is altruistic and donors can only be reimbursed for eligible expenses (referenced at up to $8,000 plus travel).

Revenue is generated through service fees for managing the matching process, donor coordination, counselling integration, and end-to-end case management; donors are not paid. The firm employs 1-10 people, operates a sales-led, consultative GTM with free initial consultations, and distributes through a content marketing engine (blog, social, success stories) plus partnerships with fertility clinics across Canada. The business is founder-led, privately held, and reports no institutional funding, M&A, or public revenue disclosure.

Name

Fertility Match Canada

Legal name

Fertility Match Canada Inc.

Website

https://fertilitymatch.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Fertility Match Canada is a private, Ottawa-based fertility consulting agency founded in 2017 that connects intended parents with pre-screened Canadian egg donors and gestational surrogates under the country's altruistic donation framework.

Ownership category

akta.pro rank

Product category

Fertility Consulting Services

NAICS

Family Planning Centers (621410)

akta.pro primary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

akta.pro secondary industry

Fertility/IVF & Reproductive Tourism Agencies (THAKAIAF)

Keywords

• Egg donation services
• Surrogacy consulting
• Fertility consulting
• Egg donor matching
• Fertility agency

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Fertility Consulting and Matching Services: The company provides professional fertility consulting services connecting intended parents with egg donors and surrogates. Revenue is generated through service fees for managing the matching process, coordination of medical appointments, legal guidance facilitation, and ongoing support throughout the donation journey.
2. Donor Expense Reimbursement Management: While egg donation in Canada is altruistic and donors cannot be paid, the company facilitates the reimbursement of eligible expenses for donors including travel, medications, childcare, and other related costs as permitted under Canadian law.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Fertility Match Canada is a fertility consulting agency that connects intended parents with pre-screened egg donors and surrogates across Canada. The company provides end-to-end matching, donor database access, the proprietary Elite Assurance Program for genetic screening of 300+ disorders, coordination with fertility clinics, and psychological counselling integration. Services are delivered by professional fertility consultants guiding clients from initial inquiry through donation completion.

Product overview

Fertility Match Canada operates as a single integrated egg donation and surrogacy consulting agency offering a portfolio of services centered around its core Egg Donation Consulting platform. The company connects intended parents with a database of pre-screened Canadian egg donors, supplemented by surrogacy consulting, the proprietary Elite Assurance Program for genetic screening, donor education resources, psychological counselling services, and dedicated support for international clients. The product portfolio functions as a unified service offering rather than a modular software platform, delivered through human fertility consultants coordinating with fertility clinics across Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Elite Assurance Program: An expanded genetic carrier screening program for egg donors that identifies flaws in genes for more than 300 genetic disorders, ensuring optimal health of children born through the egg donation program.

Products and services

• Egg Donation Consulting Services Professional fertility consulting services that connect intended parents with carefully screened Canadian egg donors, guiding families through every step of the egg donation process from initial inquiry through donation completion, including matching, coordination with clinics, and ongoing support.
• Surrogacy Consulting Services Comprehensive surrogacy guidance services helping intended parents find and work with gestational surrogates, including surrogate matching, coordination with fertility clinics, and ongoing support throughout the surrogacy journey.
• Egg Donor Database Online database of pre-screened Canadian egg donors available for intended parent selection, with profiles including genetic screening results, physical characteristics, education, and personal backgrounds.
• Elite Assurance Program An enhanced genetic screening program that provides expanded carrier screening results for over 300 genetic disorders on all egg donor profiles, enabling intended parents to make informed matches and reduce the risk of inherited genetic diseases.
• Donor Education Program Educational resources and materials for prospective egg donors, including a downloadable Donor Education slide deck covering the donation process, responsibilities, and expectations.
• Fertility Counselling Services Psychological support and counselling sessions required by Canadian fertility clinics for egg donors and intended parents, covering emotional preparation, disclosure planning, and joint sessions for known donation arrangements.
• International Intended Parent Services Specialized support for international clients seeking egg donation in Canada, including remote screening coordination, sperm sample shipping logistics, and embryo creation assistance at Canadian fertility centres, with embryos shipped to local clinics for transfer.

Quantifiable outcome

• 75% pregnancy rate within first two embryo transfers for intended parents
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fertility Clinics Across CanadacoreStrategic or Co-development PartnerFertility Match works with state-of-the-art fertility centres across Canada for egg donor screening, medical procedures, and embryo transfers. The company coordinates the logistics of the donation process including connecting intended parents with appropriate clinics based on their location and needs.
• International Fertility ClinicsminorStrategic or Co-development PartnerFor international intended parents, Fertility Match coordinates with fertility clinics in the client's home country for initial screening and works with Canadian clinics for the donation cycle and embryo creation. Embryos can be shipped to local clinics for transfer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Simple Surrogacy: US-based surrogacy and egg donation agency with an international program; comparable service offering and intended-parent customer base, particularly for clients open to either US or Canadian treatment paths.

Broad incumbents

• Growing Generations: Long-running US egg donation and surrogacy agency with a large international clientele and a broader service suite, providing a direct competitive alternative to Fertility Match's altruistic Canadian program for inbound international intended parents.
• Extraordinary Conceptions: US-based egg donor and surrogacy agency with an international program; competes with Fertility Match Canada for inbound international intended parents who are choosing between a Canadian altruistic model and a US compensated model.
• Circle Surrogacy & Egg Donation: Established US-based surrogacy and egg donation agency with international program offerings, overlapping Fertility Match's intended-parent target customers and competing for inbound international clients seeking North American donor options.
• World Egg Bank: Global frozen donor-egg bank serving intended parents and clinics worldwide, including Canadian fertility clinics, making it a key indirect competitor for egg-donor selection decisions made by Fertility Match clients.
• Family Source Consultants: US egg donation and surrogacy agency serving both domestic and international intended parents, with comparable coordination services across borders — overlapping Fertility Match's international-client target segment.
• Donor Egg Bank USA: Large US frozen donor-egg database and matching service; competes for the same intended-parent demand for donor-egg IVF cycles as Fertility Match Canada but with a compensated donor model and much higher donor volume.
• ConceiveAbilities: Larger North American egg donor and surrogacy agency with a substantially bigger donor database and US-based compensated donor model; competes directly with Fertility Match Canada for international clients seeking cross-border fertility services.

Direct peers

• Egg Helpers Inc. Canadian egg donation and surrogacy agency with a comparable service portfolio (donor database, matching, international coordination) targeting the same intended-parent segments in the same altruistic regulatory environment.
• Canadian Fertility Consulting: Canadian egg donor and surrogacy agency operating in the same altruistic regulatory framework as Fertility Match Canada, serving intended parents domestically and internationally with similar matching and coordination services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fertilitymatch
• Facebookfacebook.com/fertilitymatchcanada
• Instagraminstagram.com/fertility.match

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fertility Match Canada