El Latino newspaper

What El Latino newspaper does

El Latino is a privately held Spanish-language newspaper serving the Hispanic and Latino community in San Diego and California. Published by Latina & Associates, Inc., it operates out of Chula Vista, CA, and is described in source material as the largest Spanish-language publication owned by Latinos in California. The publication's editorial leadership consists of a Director (Fanny Miller) and two reporters (Horacio Rentería and Jeanette Sánchez), placing total headcount in the 11–50 employee band. Content spans local news, education, health and family, beauty and fitness, business, sports, entertainment, food, and opinion, with a separate COVID-19 section and a sponsored-content category indicating a hybrid editorial/advertising model.

The core product is the digital publication at ellatinoonline.com, built on Newspack (an industry-standard CMS for news publishers). This is complemented by a print edition distributed digitally via Issuu, an email newsletter subscription, a classifieds/directory module, and a sponsored-content lane. The company also operates the Celebrando Latinas sub-brand, which runs an annual conference and a magazine focused on Latina empowerment. Distribution channels are limited to organic social (Facebook, Twitter), the owned website, and email — there is no native mobile app and no paid acquisition infrastructure documented.

El Latino's revenue mechanics are diversified across three thin streams rather than anchored by any single large account: (i) voluntary reader donations/subscriptions at $10–$30 monthly or $100–$300 annual tiers, (ii) classifieds and directory listings targeted at local SMBs and individuals, and (iii) event and magazine revenue through Celebrando Latinas. The publication carries no paywall, positioning free access as part of its value proposition. The company has received industry recognition including NAHP's 'Excelente Tabloide', first place in the San Diego Press Club's 'Periódicos en General – no diarios' category, and a Maggi Media Award. No funding rounds, parent company, or institutional investors are disclosed; ownership appears closely held by Latino owners in California.

Name

El Latino newspaper

Legal name

El Latino

Website

https://ellatinoonline.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

El Latino is a privately held, Latino-owned Spanish-language newspaper and digital publication serving the Hispanic community in San Diego and California, operated by Latina & Associates, Inc. from Chula Vista. It publishes free journalism across news, education, health, business, and culture, supplemented by a Celebrando Latinas conference and magazine sub-brand.

Ownership category

akta.pro rank

Product category

Hispanic Community Newspaper

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Community, Ethnic & Multilingual News Publishers (MPAJADAG)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Spanish-language newspaper
• Hispanic community news
• Local journalism
• Latino media
• Community publication

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription/Donations: Free journalism content with voluntary subscription/donation model. Readers can support the publication through monthly ($10-$30), annual ($100-$300), one-time donations, or other amounts.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

El Latino newspaper is a Spanish-language news publication serving the Hispanic community in San Diego and California. It publishes local, regional, and community news online via ellatinoonline.com and in print via Issuu, covering news, education, health, business, sports, entertainment, and lifestyle. The publication is supported primarily through voluntary reader donations and subscriptions, and also operates the Celebrando Latinas conference and magazine initiative.

Product overview

El Latino newspaper operates as a multi-platform Spanish-language news publication serving the Hispanic community in San Diego and California. The core offering consists of the El Latino Online digital news website (ellatinoonline.com) delivering news across sections including Al Día, Educación, Salud y Familia, Negocios, Deportes, Entretenimiento, Sabores, and Opiniones. The publication complements its digital presence with a printed edition distributed through Issuu, a newsletter subscription service, a classifieds/directory section, and the Celebrando Latinas sub-brand featuring conference and magazine initiatives. The publication operates a voluntary donation and support program to sustain free journalism delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• El Latino Online

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Celebrando LatinasminorGTM or Marketing PartnerAffiliated organization that runs the annual Celebrando Latinas conference and publishes Celebrando Latinas Magazine. El Latino promotes this Latina empowerment event on their platform.

Recent moves4 records

Expansion highlights5 records

Emerging players

• Remezcla: Remezcla is a digital media company focused on Latinx culture, news, and lifestyle content for bilingual Hispanic millennials in the U.S. It is an emerging peer because it operates in the same U.S. Spanish/bilingual Hispanic news-and-culture category as El Latino, but with a younger, urban, digital-first audience and no local/regional print focus.

Direct peers

• La Opinión: La Opinión is the largest Spanish-language daily newspaper in Los Angeles, published by impreMedia. It is a direct peer because it serves a similar Hispanic, Spanish-speaking audience with local news, opinion, and community coverage on the West Coast — a comparable operating model and editorial proposition to El Latino, just at a larger scale.
• Hoy Los Angeles: Hoy Los Angeles is a free Spanish-language daily tabloid serving Southern California Hispanics, part of impreMedia. It is a direct peer because it operates a free-distribution, advertiser-supported Spanish-language newspaper targeting the same West Coast Hispanic demographic that El Latino serves.
• El Diario La Prensa: El Diario La Prensa, also an impreMedia title, is a Spanish-language daily newspaper serving the New York Hispanic community. It is a direct peer because it operates the same Spanish-language community-newspaper model targeting Latino immigrants and bicultural readers in a major U.S. metro.
• La Prensa San Antonio: La Prensa San Antonio is a Spanish-language newspaper serving the Hispanic community in South-Central Texas. It is a direct peer because it operates a Spanish-language community newspaper with print and digital editions, classifieds, and local event coverage targeting Latino readers in a U.S. metro.
• Mundo Hispánico: Mundo Hispánico is a Spanish-language newspaper and digital news outlet serving the Hispanic community in the U.S. Southeast, with print editions in Atlanta and other cities. It is a direct peer because it produces Spanish-language local news, lifestyle, and community content for Hispanic readers in a defined U.S. metro region.
• La Raza Chicago: La Raza is a Chicago-based Spanish-language newspaper serving the Midwest Hispanic community. It is a direct peer because it produces Spanish-language local news, cultural content, and classifieds for a defined Hispanic metro audience — the same community-newspaper model El Latino uses in San Diego.

Broad incumbents

• Univision Noticias: Univision is the largest Spanish-language media company in the U.S., with TV, radio, and digital news properties targeting Hispanic audiences. It is a broad incumbent because it covers the same Spanish-language news and community-information category as El Latino, but as part of a much wider broadcast and digital portfolio that competes for the same Hispanic audience attention and advertising budgets.
• impreMedia: impreMedia is the largest Spanish-language news publisher in the U.S., parent of La Opinión, El Diario La Prensa, and Hoy Los Angeles. It is a broad incumbent because it operates the same Spanish-language community news category as El Latino but at national scale, with multiple titles across major U.S. metros and shared digital/advertising infrastructure.

Regional players

• Voice of San Diego: Voice of San Diego is a non-profit digital news organization covering local San Diego news, politics, and civic affairs. It is a regional peer because it targets the same San Diego local-news market as El Latino, with a comparable donation/subscription funding model, though it covers the general English-speaking audience rather than the Hispanic community specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ellatino_SD
• Facebookfacebook.com/ElLatinoSanDiego
• LinkedInlinkedin.com/company/el-latino-newspaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Latino newspaper