Moffett Orthodontics

What Moffett Orthodontics does

Moffett Orthodontics is a private orthodontic practice founded in 1992 by Dr. John F. Moffett, Jr., DDS, a board-certified Diplomate of the American Board of Orthodontics. The practice operates from a headquarters office in Lake Charles, Louisiana (1509 W. McNeese St.) and a satellite office in Jennings (109 Carey Ave.), serving patients in Lake Charles, Allen Parish, and Jeff Davis Parish. Core service lines are early treatment for children (age 7+), adolescent treatment, adult treatment, and post-treatment retention, delivered via metal braces, ceramic/porcelain braces, and clear aligners (Invisalign), plus retainers (Hawley, fixed bonded, and Essix) and adjunctive appliances such as palatal expanders and headgear.

The business model is direct-to-consumer: patients self-refer or come via insurance network referrals (MetLife preferred provider status, most plans accepted), book through the website or by phone, and pay via cash, card, in-house payment plans, or third-party financing through CareCredit. Pricing is quote-based and not publicly disclosed; all-inclusive treatment fees cover X-rays, emergency visits, broken appliance repairs, and retention visits. Family discounts are available for multiple household members in treatment.

The practice is staffed by one orthodontist and six support personnel (Office Manager/Treatment Coordinator, Lead Orthodontic Assistant, three Orthodontic Assistants, Front Desk/Patient Coordinator). Marketing relies on patient referrals, social media (Facebook, Instagram, Pinterest), the practice website, and insurance network participation. The practice is HIPAA-compliant for online patient form submission. There is no evidence of external investment, parent company, subsidiary structure, or acquisition activity; it remains founder-owned and operated.

Name

Moffett Orthodontics

Legal name

Moffett Orthodontics

Website

https://moffettorthodontics.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Moffett Orthodontics is a founder-owned private orthodontic practice operating since 1992 with offices in Lake Charles and Jennings, Louisiana, serving children, teens, and adults across southwest Louisiana with braces, clear aligners, and retention services.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG)

Keywords

• Orthodontic treatment
• Braces and aligners
• Orthodontic retainers
• Dental malocclusion care
• Children and adult orthodontics

Headquarters

HQ city

Lake Charles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including braces, clear aligners, and retainers. Practice offers in-house financing, no-down payment third-party financing through CareCredit, and accepts cash, checks, and credit cards. Discount available for multiple family members receiving treatment. All-inclusive fees cover X-rays, emergency visits, fixing broken appliances, and retention visits.
2. Insurance Reimbursements: Practice accepts most insurance plans and is a preferred provider for MetLife Dental Insurance. Works with insurance coordinators to help patients maximize benefits. Patients are billed for amounts not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Moffett Orthodontics is a private orthodontic practice that diagnoses and treats dental and jaw alignment issues for children, teens, and adults. The practice sells orthodontic treatment services including traditional metal braces, ceramic braces, clear aligners, palatal expanders, headgear, and post-treatment retention systems. Treatment is delivered in person at two office locations in Lake Charles and Jennings, Louisiana.

Product overview

Moffett Orthodontics is a single-location orthodontic practice with satellite offices, offering a comprehensive range of orthodontic treatment services since 1992. The core offering includes fixed appliances (metal braces, ceramic braces) and removable alternatives (clear aligners) for teeth straightening. The practice provides age-specific treatment programs: Early Treatment for children (age 7+), Adolescent Treatment, and Adult Treatment. Post-treatment retention products include Hawley Retainers, Fixed Lingual Retainers, and Essix Retainers. Additional orthodontic appliances include palatal expanders and headgear. The practice also provides diagnostic services including X-rays and radiographic imaging, along with emergency orthodontic care.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Treatment
• Adolescent Treatment
• Adult Treatment
• Clear Aligners
• Metal Braces
• Ceramic Braces
• Hawley Retainers
• Fixed Bonded Retainers
• Essix Retainers
• Palatal Expanders
• Headgear
• Diagnostic Imaging
• Malocclusion Treatment

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MetLifecoreChannel Partner/ Reseller/ DistributorMoffett Orthodontics is a preferred provider for MetLife Dental Insurance. Practice works with insurance coordinators to help patients maximize their insurance benefits. Accepts most insurance plans.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Candid: Candid is a direct-to-consumer clear aligner company that competes with traditional in-office orthodontic practices like Moffett by offering at-home impression kits and remote monitoring. Represents the DTC segment that pressures traditional orthodontic practice economics.
• OrthoFX: OrthoFX is a clear aligner company offering in-office and hybrid orthodontic solutions. Comparable to Moffett as a competitor in the orthodontic appliance market, with technology-forward positioning that represents an emerging alternative to traditional orthodontic practices.
• SmileDirectClub: SmileDirectClub was a direct-to-consumer clear aligner company that disrupted the traditional orthodontic practice model by bypassing in-office visits. Comparable to Moffett as a clear aligner provider, though operating on a fundamentally different (DTC, no orthodontist visit) service model.

Broad incumbents

• Smile Brands: Smile Brands is a DSO providing general dentistry and orthodontic services across multiple US states. Comparable to Moffett as a multi-location orthodontic service provider, but operating at significantly larger scale and with corporate support infrastructure.
• Aspen Dental: Aspen Dental Management is a large multi-brand DSO providing dental and orthodontic services across hundreds of US locations. Overlaps with Moffett in orthodontic service delivery but with centralized marketing, financing, and operational infrastructure.
• Great Expressions Dental Centers: Great Expressions Dental Centers is a multi-state DSO providing general dentistry, specialty, and orthodontic services. Comparable to Moffett as a competing orthodontic service provider at significantly larger regional scale with insurance network participation.
• Heartland Dental: Heartland Dental is the largest dental support organization (DSO) in the US, supporting thousands of general and specialty dental practices including orthodontic services. Comparable to Moffett as a competing service-delivery model for orthodontic care, but at vastly larger scale and with corporate infrastructure.
• Pacific Dental Services: Pacific Dental Services is a major DSO supporting dental and orthodontic specialty practices, with an emphasis on integrated technology platforms. Comparable to Moffett in offering orthodontic services but with significantly broader scale and digital infrastructure.
• Align Technology (Invisalign): Align Technology is the maker of Invisalign, the clear aligner system used by Moffett Orthodontics. Comparable as a technology/equipment supplier and category-defining incumbent in the clear aligner segment, also operating in the same orthodontic care value chain.
• 3M Oral Care: 3M Oral Care supplies orthodontic appliances, brackets, and bonding systems used by orthodontic practices including Moffett. While not a direct service competitor, it is a key infrastructure/technology provider in the same orthodontic care value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Moffett-Orthodontics-203548769688146
• Instagraminstagram.com/moffettorthodontics
• Pinterestpinterest.com/morthodontics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moffett Orthodontics