HOGAST
HOGAST is a member-owned purchasing cooperative serving 5,000+ hospitality, gastronomy, and care businesses in Austria and Germany, aggregating their F&B and operational procurement against 800+ supplier partners through its My HOGAST digital platform and tiered membership programs.
- Company typePrivate
- Founded2001
- HeadquartersMünchen, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What HOGAST does
HOGAST is a member-owned purchasing cooperative (Einkaufsgenossenschaft) headquartered in Salzburg, Austria, serving the hospitality, gastronomy, and care (HORECA + care) sectors across Austria and Germany. Founded in 1998, the organization aggregates the procurement volume of 5,000+ member businesses against a network of 800+ supplier partners spanning food, beverages, energy, construction, and insurance, thereby securing preferential terms individual operators could not obtain on their own. Membership is tiered by geography and scale: HOGAST Österreich (€220,000 minimum F&B volume), HOGAST Deutschland (€110,000), HOGAST Smart for mid-sized operators (€30,000), and HOGAST Care for healthcare, education, and social-sector facilities. Minimum-volume entry requirements, recurring annual membership, and creditworthiness checks define the qualifying member base.
The cooperative's core technology is the My HOGAST digital procurement platform, which unifies ordering across multiple suppliers through a single login, supports multi-location operators, and feeds into electronic data exchange with suppliers. Adjacent platforms include EasyGoing (web-based ordering for German members), HANDOVER / EASYGOING Care (care-sector procurement and handover management), and HOGAST Job (a dedicated HORECA job portal, relaunched in April 2026 after 25 years). The GTM motion combines regional field sales and Key Account managers with community-driven referral growth, the HOGAST Symposium event series, and organic social channels. Revenue mechanics rest on subscription-style membership combined with supplier-side economics derived from the consolidated purchasing volume the cooperative channels through its 800-partner network.
Leadership comprises Chairwoman Allegra Frommer and board member Christian Berlinger (F&B and Sales, effective April 2026), with divisional MDs Andreas Klein (Deutschland), Oliver Schnöll (Care), and Karl Heinz Waltl (Smart). HOGAST operates with 51-100 employees and is structured as a cooperative — there is no external parent, no institutional investment, and no public listing. Expansion has been incremental, focused on the HOGAST Care vertical, the Smart lower-volume tier, and continued digital platform modernization rather than geographic expansion beyond the DACH core.
HOGAST firmographics
Firmographics- Name
- HOGAST
- Legal name
- HOGAST
- Website
- https://hogast.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HOGAST is a member-owned purchasing cooperative serving 5,000+ hospitality, gastronomy, and care businesses in Austria and Germany, aggregating their F&B and operational procurement against 800+ supplier partners through its My HOGAST digital platform and tiered membership programs.
- Ownership category
- akta.pro rank
HOGAST industry classification
Industry- Product category
- HORECA Purchasing Cooperative Services
- NAICS
- Meat and Meat Product Merchant Wholesalers (424470)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Bulk Food Buying Clubs & Cooperative Bulk Programs (CRAHAMAM)
Keywords
Where HOGAST is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
HOGAST business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Membership-based Purchasing Power Aggregation: HOGAST generates value by aggregating purchasing volumes across 5,000+ member businesses, enabling collective negotiations with suppliers for better pricing. The cooperative model allows members to access supplier conditions they could not achieve individually. Revenue is derived from supplier partnerships and volume-based arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HOGAST Österreich - Austria membership starting at €220,000 F&B purchasing volume |
| Subscription | Annual | HOGAST Deutschland - Germany membership starting at €110,000 F&B purchasing volume |
| Subscription | Annual | HOGAST Smart - Mid-sized businesses from €30,000 F&B purchasing volume |
| Subscription | Annual | HOGAST Care - Healthcare and social facilities |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
HOGAST product offering
Product offeringCore offering
HOGAST is a purchasing cooperative (Einkaufsgenossenschaft) that aggregates the procurement volumes of more than 5,000 hotels, restaurants, and care facilities across Austria and Germany to negotiate preferential supplier terms on food, beverages, energy, construction, and insurance. Members access these conditions through the My HOGAST digital procurement platform and the EasyGoing ordering system, supported by regional account managers and a network of 800+ supplier partners.
Product overview
HOGAST is a purchasing cooperative (Einkaufsgenossenschaft) for the hospitality and gastronomy sector (HORECA) as well as healthcare and care facilities. The company operates as a unified platform with multiple sub-brands segmented by geography and market: HOGAST Österreich (Austria), HOGAST Deutschland (Germany), HOGAST Care (healthcare/social institutions), and HOGAST Smart (medium-sized businesses). The core digital product is My HOGAST, a unified procurement platform enabling members to order from multiple suppliers through a single login. Supporting digital products include EasyGoing (ordering system for Germany), HANDOVER/EASYGOING Care (platform for care sector), and HOGAST Job (industry job portal). The company bundles purchasing power from over 5,000 member establishments to negotiate competitive pricing with suppliers.
Differentiator
Problem solved
Functional benefit
Brands
- My HOGAST / MyHOGAST: Digital procurement platform (Beschaffungstool) for HOGAST members, combining eCommerce with professional purchasing requirements. Features include one-login ordering, multi-location support, and real-time pricing alerts.
- EASYGOING
- HANDOVER
Products and services
- My HOGAST Digital procurement platform combining modern eCommerce with professional purchasing requirements, enabling members to order products from multiple suppliers through a single login and system, with multi-location support and centralized ordering.
- EasyGoing
- HOGAST Job Job platform for the hospitality and gastronomy industry, serving employers and job seekers in the HORECA sector and recently redesigned after 25 years of operation.
- HANDOVER / EASYGOING Care Digital platform specifically for HOGAST Care members in health, education, and social care institutions in Austria and Germany, supporting care management and handover processes.
- HOGAST Österreich membership program
- HOGAST Deutschland membership program
- HOGAST Care membership program
- HOGAST Smart membership program
Quantifiable outcome
- HOGAST bundles purchasing power of over 5,000 businesses for unsellable conditions
- +1 more outcomes
Companies that use HOGAST
Customer profileNamed customers3 records
Segments4 records
HOGAST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
HOGAST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HOGAST Lieferpartner (800+ Supplier Partners)coreHOGAAST operates with over 800 supplier partners providing products and services across food, beverages, energy, construction, and insurance categories. Suppliers benefit from access to HOGAST's network of 5,000+ member businesses, predictable sales volumes, efficient processing, and direct market access.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
HOGAST competitors and assessment
Company assessmentDirect peers
- Handelshof: Germany-based cash-and-carry and HORECA wholesale operator. Competes with HOGAST for HORECA procurement business in Germany through large-format wholesale and delivery services.
- METRO AG: Germany-headquartered wholesale group serving hotels, restaurants, and caterers (HORECA) across Europe. Both aggregate purchasing and distribution for HORECA operators; METRO is the largest direct competitor in DACH foodservice wholesale.
- Chefs Culinar: German HORECA foodservice distributor delivering food and non-food products to hotels, restaurants, and care facilities. Comparable customer base and procurement-aggregation model in the same DACH market.
- Transgourmet: European HORECA wholesale subsidiary of Coop Group, active in Germany and other European markets. Competes directly with HOGAST in serving hotels, restaurants, and care facilities via aggregated procurement and delivery.
Broad incumbents
- REWE Group: German retail and tourism cooperative group with HORECA exposure through its wholesale and foodservice operations. A broader incumbent with overlapping HORECA procurement activity in DACH.
- EDEKA Zentralhandelsgesellschaft: Germany's largest cooperative retailer and wholesale group. While primarily retail-focused, EDEKA operates regional wholesale entities serving HORECA and competes broadly for HORECA procurement share in Germany.
Regional players
- Coop Group (Switzerland): Swiss retail and wholesale cooperative with HORECA activities via Transgourmet. Operates the same cooperative-aggregation playbook as HOGAST but in Switzerland rather than DACH.
Others
- Hotelbeds: B2B travel and hospitality services platform. Adjacent rather than directly competitive, but serves overlapping hospitality customers with procurement-adjacent services relevant to HOGAST's hotel members.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
HOGAST social profiles
Digital presenceHOGAST financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOGAST leadership team
Management profileNumber of profiles
Profiles10 records
HOGAST subsidiaries and ownership
Company hierarchySubsidiaries5 records
HOGAST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOGAST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOGAST
What does HOGAST do?
HOGAST is a purchasing cooperative (Einkaufsgenossenschaft) that aggregates the procurement volumes of more than 5,000 hotels, restaurants, and care facilities across Austria and Germany to negotiate preferential supplier terms on food, beverages, energy, construction, and insurance. Members access these conditions through the My HOGAST digital procurement platform and the EasyGoing ordering system, supported by regional account managers and a network of 800+ supplier partners.
Is HOGAST a public or private company?
HOGAST is a private company. It is classified as management employee owned and is currently operating.
When was HOGAST founded?
HOGAST was founded in 2001. It employs 51 to 100 people.
Where is HOGAST based?
HOGAST is headquartered in München, Germany, in the Europe region.
How does HOGAST make money?
One revenue line is on record: membership-based Purchasing Power Aggregation.
Who are HOGAST's main competitors?
Direct peers on record are Handelshof, METRO AG, Chefs Culinar and Transgourmet. Broad incumbents are REWE Group and EDEKA Zentralhandelsgesellschaft. Coop Group (Switzerland) is listed as a regional player. Hotelbeds is listed as an others.
Does HOGAST have an API?
No public API is recorded for HOGAST.
What industry is HOGAST in?
HOGAST's product category is HORECA Purchasing Cooperative Services. Its primary akta.pro industry code is CRAHAMAM, Bulk Food Buying Clubs & Cooperative Bulk Programs. Its NAICS code is 424470 and its SIC code is 5141.