The Local Grocer

Online Grocery / Fresh Produce Deliverythelocalgrocer.com.au

The Local Grocer is a small, privately held Perth-based company that delivers farm fresh produce directly to household customers' homes, operating locally with 1–10 employees since 2002.

Company typePrivate
Founded2002
HeadquartersPerth, Australia
Headcount1–10
GTM typeB2C
OfferingServices

The Local Grocer firmographics

Firmographics

Name: The Local Grocer
Website: https://thelocalgrocer.com.au
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 1–10 employees
Short description: The Local Grocer is a small, privately held Perth-based company that delivers farm fresh produce directly to household customers' homes, operating locally with 1–10 employees since 2002.
Ownership category
akta.pro rank

The Local Grocer industry classification

Industry

Product category: Online Grocery / Fresh Produce Delivery
NAICS: Fruit and Vegetable Retailers (445230)
SIC: Retail-Grocery Stores (5411)
akta.pro primary industry: Farm-to-Consumer Produce Boxes / CSA Delivery (AFAIANAC)
akta.pro secondary industry: Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

Farm fresh produce
Home grocery delivery
Online produce delivery
Fresh fruit vegetables
Local grocery delivery

Where The Local Grocer is headquartered

Location

Headquarters

HQ city: Perth
HQ country: Australia
HQ region: Oceania

Markets served

The Local Grocer business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

The Local Grocer product offering

Product offering

Core offering

The Local Grocer delivers farm fresh produce directly to customers' homes, operating as a Perth-based fresh produce delivery service. The business sources farm fresh produce and ships it to individual consumers' residences, functioning as a small-scale, direct-to-consumer fresh grocery delivery operation. The core service combines local farm sourcing with last-mile home delivery for households seeking fresh produce on demand.

Differentiator

Problem solved

Functional benefit

Companies that use The Local Grocer

Customer profile

Ideal customer profiles1 record

The Local Grocer technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

The Local Grocer competitors and assessment

Company assessment

Direct peers

Dirty Clean Food: Western Australian-based organic and regenerative farm produce box delivery service. Closely comparable farm-to-consumer produce-box model, regional alignment with The Local Grocer's Perth base, and similar DTC subscription positioning.
The Fruit Box Group: Australian office and home fruit and produce box subscription provider. Directly comparable farm-direct produce delivery model with a subscription/DTC structure serving households and businesses.
Providoor: Australian premium home-delivered meal service using fresh, locally sourced ingredients. Comparable as a DTC home-delivery food operator with an emphasis on quality, fresh produce sourced from Australian producers.
The Dinner Ladies: Australian home-delivered meal service with fresh local ingredients. Comparable as a DTC home-delivery food business targeting busy households with a fresh, locally sourced positioning.
Harris Farm Markets: Australian fresh-produce specialist with home delivery across NSW and other states. Directly comparable as a farm-fresh produce retailer with DTC delivery to households, though operating at much larger scale than The Local Grocer.

Regional players

CERES Fair Food: Melbourne-based organic and local produce box delivery service operating a comparable farm-to-doorstep subscription model. Comparable in category but operating in Victoria rather than Western Australia.

Broad incumbents

Marley Spoon Australia: Subscription meal-kit delivery service in Australia with an adjacent fresh-produce offering. Comparable as a DTC subscription fresh-food delivery competitor targeting similar urban household customers.
HelloFresh Australia: Large meal-kit subscription service operating across Australia. Comparable in the DTC fresh-food-delivery category and competes for the same weekly household food budget, though its core offering is recipe kits rather than loose fresh produce.

Market position

Customer concentration

The Local Grocer financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Local Grocer leadership team

Management profile

Number of profiles

The Local Grocer funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Local Grocer M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Local Grocer

What does The Local Grocer do?

Is The Local Grocer a public or private company?

The Local Grocer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Local Grocer founded?

The Local Grocer was founded in 2002. It employs 1 to 10 people.

Where is The Local Grocer based?

The Local Grocer is headquartered in Perth, Australia, in the Oceania region.

Who are The Local Grocer's main competitors?

Direct peers on record are Dirty Clean Food, The Fruit Box Group, Providoor, The Dinner Ladies and Harris Farm Markets. CERES Fair Food is listed as a regional player. Broad incumbents are Marley Spoon Australia and HelloFresh Australia.

Does The Local Grocer have an API?

No public API is recorded for The Local Grocer.

What industry is The Local Grocer in?

The Local Grocer's product category is Online Grocery / Fresh Produce Delivery. Its primary akta.pro industry code is AFAIANAC, Farm-to-Consumer Produce Boxes / CSA Delivery, with a secondary code of CRAHAHAG, Fresh Food Subscription/CSA & Produce Box Retail. Its NAICS code is 445230 and its SIC code is 5411.