Ceres Fair Food

Name

Ceres Fair Food

Legal name

CERES Earth Pty Ltd trading as CERES Fair Food

Website

https://ceresfairfood.org.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Grocery Delivery

NAICS

Fruit and Vegetable Retailers (44523), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

akta.pro secondary industry

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG)

Keywords

• Organic grocery delivery
• Fruit and veg boxes
• Local produce sourcing
• Sustainable food retail
• Social enterprise grocery

Headquarters

HQ city

Preston

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of organic fruit, vegetables, groceries, and specialty food products through their online store. Revenue generated through markup on products sourced from organic growers and makers. All profits are reinvested into CERES, a registered charity.
2. Fruit & Veg Box Subscriptions: Pre-configured organic fruit and veg boxes available in various sizes and styles (organic, IPM, FODMAP-accredited). Customers can set up recurring orders weekly or fortnightly with optional prepayment. No lock-in contracts required.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Ceres Fair Food sells certified organic fruit, vegetables, groceries, and specialty food products directly to Melbourne consumers through an online storefront with home delivery. Core offerings include seasonal Fruit & Veg Boxes (organic, IPM, FODMAP-friendly), plus dairy, eggs, bakery, pantry staples, drinks, and home & body items sourced from approximately 200 local growers and makers. All profits are reinvested into parent charity CERES Community Environment Park.

Product overview

Ceres Fair Food is a Melbourne-based organic grocery delivery service offering a diverse portfolio of products centered around a subscription-free e-commerce platform. The core offering consists of Fruit & Veg Boxes (including Organic, IPM, mixed, and FODMAP varieties), supplemented by extensive Grocery categories including Dairy & Eggs, Bakery, Fridge items (ready meals, tofu, tempeh, fermented foods), Pantry staples, Drinks (including CERES Fair Fizz brand and alcohol-free options), Home & Body care products, and Gift items. The business differentiates through sustainable packaging with returnable boxes and glass bottles, local sourcing from approximately 200 growers, and environmental initiatives including soft plastic recycling. No lock-in subscriptions and free delivery over $75.

Differentiator

Problem solved

Functional benefit

Products and services

• Fruit & Veg Boxes Seasonal organic fruit and vegetable boxes in various sizes, including mixed boxes, organic-only boxes, veg-only boxes, and FODMAP-friendly options, available with optional weekly or fortnightly recurring delivery for Melbourne households.
• Organic Fruit & Veg Certified organic fresh produce including vegetables, fruit, and fresh herbs sourced from local growers within roughly 90km of Melbourne.
• IPM Fruit & Veg Sustainably grown produce using Integrated Pest Management practices, offered at approximately 30% lower cost than certified organic options.
• Dairy & Eggs Dairy products including milk, butter, cream, yoghurt, kefir, cheese, and free-range organic eggs, including Schulz Organic Dairy milk in returnable glass bottles.
• Bakery Fresh bread, rolls, buns, pastries, biscuits, cakes, and gluten-free bakery options.
• Pantry Dry goods including honey, jam, spreads, dried fruits, nuts, seeds, tinned goods, cereals, rice, grains, pulses, flours, pasta, noodles, snacks, oils, vinegars, and condiments.
• Fridge Items Refrigerated products including ready-made meals, dips, spreads, tofu, tempeh, miso, and fermented foods such as kraut and kimchi.
• Drinks Beverages including CERES Fair Fizz, hot drinks (tea, coffee, cacao), cold drinks (juice, cordial, water, fizzy), and alcohol-free options.
• Home & Body Household and personal care products including cleaning supplies, dishwashing, laundry, toilet paper, sustainable living items, hair care, and skin care.
• Gifts Gift items including CERES Fair Food gift vouchers, tea towels, teas, soaps, cordials, and wheatbags.
• Soft Plastic Pick-Up Household soft plastic recycling service allowing customers to return soft plastics for proper recycling as part of the delivery loop.
• Schulz Organic Dairy Milk (returnable glass bottle) Organic, non-homogenised, single-herd full cream milk from Schulz Organic Dairy in Australian-made returnable glass bottles with $3 bottle deposit refund; part of the milk-in-glass program that has kept over 65 tonnes of plastic out of landfill.
• Cockatoo Grove Extra Virgin Olive Oil Certified organic, single-estate, first cold-pressed extra virgin olive oil from Cobram, Victoria, sold in a recyclable 2L tin.

Quantifiable outcome

• Kept over 65 tonnes of plastic out of landfill through milk-in-glass program with Schulz Organic Dairy
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Schulz Organic DairycoreStrategic or Co-development Partner · 1 July 2026Long-standing milk supplier partnership since Fair Food's founding. Schulz Organic Dairy introduced milk-in-glass refillable bottles which has kept over 65 tonnes of plastic out of landfill. Schulz operates a 1044-acre biodynamic farm in Timboon, VIC with on-farm bottling plant. Fair Food is a founding milk-in-glass retailer. New Australian-made glass bottles launched in 2026 through partnership with Orora Manufacturing.
• CERES Joe's Market GardencoreStrategic or Co-development PartnerCERES' own certified organic market garden located on Wurundjeri Woi Wurrung Country in Coburg, approximately 6km from Fair Food warehouse. Grows organic vegetables including beetroots and fresh produce for the online store.
• CERES Honey LanecoreStrategic or Co-development PartnerCERES' certified organic farm located on Wurundjeri Woi Wurrung Country in Brunswick East, approximately 7km from Fair Food warehouse. Produces carrots and other vegetables for the organic range.
• Madelaine's EggscoreStrategic or Co-development PartnerEgg supplier from Clarkefield (51km from Fair Food) operating on Wurundjeri Woi Wurrung Country. Provides free-range organic eggs for the dairy and eggs category.
• Emmaline FarmcoreStrategic or Co-development PartnerSupplier located on Taungurung Country at Cathedral Ranges (90km from Fair Food). One of the ~200 growers and makers supported through fair prices and season-long partnerships.
• Remi's PatchcoreStrategic or Co-development PartnerOrganic market garden located on Taungurung Country in Willowmavin (70km from Fair Food). Another in the network of local growers supported through fair prices.
• Cocoa Rhapsody (Floyd Millar)minorChannel Partner/ Reseller/ DistributorMelbourne chocolatier producing Swiss-style organic chocolate using 72-hour conching process. One of Australia's best-kept chocolate secrets. Available exclusively through CERES Fair Food and Victorian farmers markets. Introduced to Melbourne 21 years ago.
• Spiral FoodsminorChannel Partner/ Reseller/ DistributorAustralia's leading supplier of quality Traditional Foods with emphasis on Organics, now in their 4th decade. Products include Organic Shiro Miso distributed through Fair Food. Products found nationally in Australia, New Zealand, South East Asia, Japan and US.
• Stir Crazy CordialsminorChannel Partner/ Reseller/ DistributorCrafted in Aireys Inlet by Helen Kline. Specializes in small batch, hand-made cordials using locally sourced Victorian ingredients. Products include Blood Orange & Lime Sherbet, Ruby Grapefruit Blush, Traditional Lemon Lime, and Yuzu & Lemon Twist.
• Claire MosleyminorChannel Partner/ Reseller/ DistributorWatercolour artist and environmental educator based on Wurundjeri Country in Naarm (Melbourne). Creates tea towels depicting local flora (Merri Creek flowers, Port Phillip Bay sea life). 50% cotton, 50% linen, printed locally on Wurundjeri Country.
• Wheatbags LoveminorChannel Partner/ Reseller/ DistributorFounded in 2014 by Kim Stark, former remedial massage therapist. Makes handmade wheat bags and eye pillows using organic materials. Products include wheat bags and eye pillows in Copper and Ocean designs. Made locally with ethical manufacturing.
• Who Gives A CrapminorChannel Partner/ Reseller/ DistributorSustainable tissue and paper products company. Donates 50% of profits to build toilets for those in need. Products include bamboo and sugarcane-based tissues. Australian owned.
• Orora ManufacturingminorOthersAustralian bottle manufacturer producing new returnable glass bottles for Schulz Organic Dairy's milk-in-glass program launched in 2026.
• CEREScoreStrategic or Co-development PartnerCERES Community Environment Park is the parent organization - a registered charity growing organic food, restoring ecosystems, and creating spaces where people reconnect with nature and each other. 100% of Fair Food profits are donated to CERES. Located on Wurundjeri Woiwurrung Country in Brunswick East, Melbourne.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Abel & Cole: UK-based organic and sustainable grocery home-delivery service with a strong mission-driven brand and organic produce box heritage. Highly comparable business model (organic, ethical sourcing, recurring delivery) though operating in the UK rather than Australia.

Emerging players

• Farmhouse Direct: Australian online platform delivering produce and specialty foods directly from farmers and makers to consumers. Comparable supply model (direct-from-grower) and basket composition, with some geographic overlap in Victoria.
• Imperfect Foods: US direct-to-consumer subscription grocery service focused on sustainable, 'imperfect', and surplus produce with a mission-driven brand. Closely analogous model to Ceres Fair Food in terms of values-led positioning, recurring boxes, and basket expansion.
• Misfits Market: US online subscription service delivering surplus and specialty produce and groceries. Comparable in subscription/recurring mechanics, mission-driven branding, and the use of produce boxes as the core entry product.
• The Organic Food Box: Smaller Australian online organic produce and grocery delivery service. Closely comparable niche model — certified organic produce boxes and pantry items delivered to homes — though operating at a smaller scale and in different metros.

Broad incumbents

• Harris Farm Markets: Australian specialty grocer focused on fresh produce, with strong organic and sustainable ranges and an online home-delivery offering. Broader incumbent with physical stores that competes with Ceres Fair Food on organic produce and grocery home delivery in overlapping Sydney/Melbourne catchments.

Direct peers

• About Life: Australian organic and natural-food retailer with both physical stores and online home delivery in Sydney and surrounding areas. Directly comparable organic-grocer positioning, basket composition, and sustainability-led brand to Ceres Fair Food.
• HelloFresh Australia: Direct-to-consumer meal-kit delivery service operating across Australia with a subscription-based recurring model. Competes for the same weekly grocery-delivery occasions, particularly with health-conscious and ethically minded consumers in Melbourne.
• Marley Spoon: Australia-based direct-to-consumer meal-kit and grocery delivery service. Operates a similar online-order, home-delivery model targeting health-conscious households in Melbourne and other metros, competing for the same weekly recurring-basket wallet share.

Others

• Schulz Organic Dairy: Long-standing Victorian organic dairy supplier and key partner of Ceres Fair Food (founding milk-in-glass retailer). Comparable on sustainability credentials, organic certification, and direct-to-consumer supply model — ecosystem participant rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CERESFairFood
• LinkedInlinkedin.com/company/ceres-fair-food
• Instagraminstagram.com/ceresfairfood
• Xx.com/ceresfairfood

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceres Fair Food