Miralbueno

What Miralbueno does

Miralbueno Products, S.L. is a privately held Spanish company founded in 1993 and headquartered on the Plataforma Logística de Zaragoza. It operates as a brand-licensing and product-development business, designing and distributing physical goods across six product categories — agriculture, industrial, mobility, automotive, home and DIY — under three brand umbrellas: licensed Goodyear Power (since 2016), licensed Ducati Garden (since 2015) and the proprietary Miralbueno brand. The company states a portfolio of over 10,000 developed SKUs present in 50 countries across five continents, with a 98% self-reported customer satisfaction claim.

Name

Miralbueno

Legal name

MIRALBUENO PRODUCTS, S.L.

Website

https://miralbueno.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Miralbueno Products, S.L. is a Zaragoza-based brand-licensing and product-development company that designs and distributes agricultural, industrial, mobility, automotive, home and DIY products under licensed Goodyear Power and Ducati brands and its own Miralbueno label across 50 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Zaragoza

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical products across six product lines: Agriculture, Industrial, Mobility, Automotive, Home, and DIY
2. Brand Licensing and Royalties: Licensing agreements with major brands (Goodyear, Ducati) to develop and distribute products under their brands, generating royalty income

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Miralbueno designs, develops, and distributes physical products under licensed brands (Goodyear, Ducati) and its own Miralbueno label. Its portfolio spans six categories — agriculture, industrial, mobility (electric scooters), automotive, home (purifiers), and DIY — with over 10,000 products developed and sold to retail surfaces, distribution partners, and end consumers in 50 countries.

Product overview

Miralbueno is a product development and distribution company that designs and develops products for major brands, operating under a multi-brand portfolio strategy. The company manages three distinct brand lines: Goodyear (licensed products including gardening equipment, electric scooters, automotive supplies, and home purifiers), Ducati (garden and outdoor power equipment under the Ducati Garden project), and its own proprietary Miralbueno brand for agricultural and industrial accessories. The product portfolio spans six main categories: Agriculture (pruning, irrigation, garden covers), Industrial (vacuum cleaners, generators, compressors), Mobility (electric scooters), Automotive (lubricants, liquids, signage, shock absorbers), Home (water and air purifiers), and DIY (bricolage tools). With over 10,000 products developed and presence in 50 countries, Miralbueno acts as a strategic partner for brands seeking to expand their product lines without managing development and distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Ducati Garden: Licensed brand for garden and agricultural products including pruning shears, irrigation, covers, and garden accessories.
• Goodyear Power
• Miralbueno

Products and services

• Goodyear Power Products Licensed product line under the Goodyear brand covering automotive liquids and lubricants, signage, electric scooters, water pumps, safety lights, painting tools, air and water purifiers, irrigation systems, pruning equipment, garden covers, and spark plugs. Targeted at retail surfaces and end consumers in automotive, garden, mobility, and home categories.
• Ducati Garden Products Licensed product line under the Ducati brand for garden and outdoor power equipment, including pruning shears, irrigation equipment, garden covers, and related accessories. Targeted at retail surfaces and consumers of gardening products.
• Miralbueno Own-Brand Products Proprietary Miralbueno brand offering agricultural and industrial accessories developed and distributed under the company's own label. Targeted at retail surfaces and consumers in agriculture and industrial segments.
• Agriculture Product Line Agricultural product line covering professional and personal market needs, including pruning shears, hand chainsaws, irrigation equipment, and garden covers. Targeted at agricultural professionals and individual consumers.
• Industrial Product Line Industrial equipment line including vacuum cleaners, generators, and compressors characterized by robustness and durability. Targeted at industrial buyers, workshops, and retail surfaces carrying industrial tools.
• Mobility Product Line (Electric Scooters) Electric scooter line promoting sustainable and eco-friendly urban mobility, distributed under the Goodyear Power brand. Targeted at urban consumers and retail surfaces seeking e-mobility products.
• Automotive Product Line Comprehensive automotive product line including liquids, lubricants, signage, and shock absorbers. Targeted at retail surfaces and consumers covering all automotive market needs.
• Home Product Line Home product line including water and air purifiers designed to improve quality of life and health with high quality standards. Targeted at retail surfaces and consumers seeking home wellness products.
• DIY (Bricolage) Product Line Bricolage and do-it-yourself product line prioritizing design, quality, and competitive pricing, developed through dedicated R&D+I efforts. Targeted at retail surfaces and consumers purchasing DIY tools and accessories.

Quantifiable outcome

• 98% customer satisfaction rate worldwide
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• GoodyearcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2016Goodyear is a licensed brand partner for Miralbueno products. Under this partnership, Miralbueno develops and distributes a wide range of products including automotive liquids, lubricants, signage, electric scooters, safety equipment, gardening tools, irrigation systems, and home purifiers under the Goodyear brand. The Goodyear Power project started in 2016.
• DucaticoreOEM/ Whitelabel/ Licensing Partner · 1 January 2015Ducati is a licensed brand partner for Miralbueno's garden and agricultural product lines. The Ducati Garden project began in 2015, allowing Miralbueno to develop and distribute gardening equipment under the prestigious Ducati brand name.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Stiga Group: Stiga Group is a European (Italian-Swedish) manufacturer of garden equipment (mowers, riders, robotic mowers, chainsaws) — a regional competitor to Miralbueno's pruning, irrigation, and outdoor power categories across the Iberian and Southern European markets Miralbueno serves.
• Castelgarden: Castelgarden is a European garden machinery brand (mowers, tractors, ride-ons) with strong presence in Italy, Spain, and France — directly comparable to Miralbueno's Agriculture product category in the Mediterranean region.

Direct peers

• The Toro Company: Toro manufactures turf, landscape, irrigation, and outdoor power equipment for residential and professional markets — directly comparable to Miralbueno's agriculture/irrigation line and overall multi-category outdoor products portfolio distributed through retail surfaces.
• Briggs & Stratton: Briggs & Stratton is a long-established manufacturer of small engines and outdoor power equipment — comparable to Miralbueno's industrial product category (generators, compressors) and complementary to its licensed-brand product development strategy.
• Husqvarna Group: Husqvarna is a leading global manufacturer of outdoor power products (chainsaws, trimmers, robotic mowers) and irrigation tools across gardening, forestry, and light agriculture — the same agricultural/garden accessory end-markets Miralbueno serves with its Agriculture line and Ducati Garden-branded products.
• Honda Power Equipment: Honda Power Equipment sells generators, water pumps, and small engines under a licensed-equipment model that mirrors Miralbueno's product development and distribution approach — generating, pumping, and ICE/electric equipment overlap directly with Miralbueno's Industrial and Mobility categories.
• STIHL: STIHL is a global specialist in chainsaws, pruning tools, and outdoor power equipment — directly overlapping Miralbueno's hand chainsaws, pruning shears, and gardening power tools sold under the Miralbueno and Ducati Garden brands.

Broad incumbents

• Authentic Brands Group: Authentic Brands Group is the world's largest brand-licensing platform, operating in adjacent categories from consumer to lifestyle — comparable to Miralbueno as a structural model (multi-brand portfolio operator) though at vastly greater scale than Miralbueno's niche rollout.
• MTD Products: MTD Products (a Stanley Black & Decker segment) designs, manufactures, and distributes outdoor power equipment under brands like Troy-Bilt and Cub Cadet — comparable to Miralbueno in agriculture/garden equipment breadth, with significantly larger parent scale and retailer presence in Europe.
• Kubota Corporation: Kubota is a global incumbent in agricultural machinery, compact equipment, and irrigation — overlapping the larger end of Miralbueno's Agriculture line and providing a competitive ceiling against which Miralbueno's lighter, branded-accessory portfolio is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miralbueno-asientos-y-componentes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miralbueno