Fischtown Pinguins

What Fischtown Pinguins does

Fischtown Pinguins Bremerhaven SB GmbH operates a professional ice hockey franchise competing in the PENNY DEL (Deutsche Eishockey Liga), Germany's top-tier ice hockey league. The organization is headquartered in Bremerhaven and plays home games at the Eisarena Bremerhaven, participating in 26 main round games per season plus potential playoff matches. The 2026/2027 season marks the league's expansion to 14 clubs with the inclusion of promoted Krefeld Pinguine. Historical performance metrics indicate a 53.85% win rate, 21.94% power play rate, and 75.51% penalty kill rate across the documented sample. The company operates under standard sports infrastructure with no documented proprietary technology beyond commercial-off-the-shelf digital platforms (Ticketmaster Partners, Google Analytics, Usercentrics, Sticker.ly, YouTube, SEPA Direct Debit).

The revenue model is diversified across four primary streams: ticket sales (single-game tickets at €17-€48, Pingcard season tickets at €370-€1,045, and the new Pingcard Plus tier including playoffs with SEPA-based per-game billing), corporate sponsorship (Penny as DEL title sponsor, Bauer as official equipment supplier, swb for the pre-season swb-Energie-Cup, Nordsee-Zeitung as media partner, plus regional sponsors including AOK, ÖVB, LOTTO Bremen, Is Green Gartendesign, and ATI Bremerhaven), merchandise and fanshop sales, and food and beverage concessions at home games. The team launched Pingcard Plus for 2026/2027 in response to rising costs in energy, arena rental, transport, and minimum wage.

The go-to-market motion is community-led, centered on the regional Bremerhaven and Northern Germany fan base. Distribution channels include an online ticket shop (Ticketmaster Partners), regional Nordwest-Ticket Vorverkaufsstellen physical outlets, an on-site Geschäftsstelle, and an e-commerce fanshop. Community engagement infrastructure comprises four official fan clubs (MIB, Fischtown Feuer & Eis, The Otherside FC, Eishockey-Fanclub 1-2-3) with dedicated seating blocks, a Förderverein support association with annual memberships (€100 individual, €500 corporate), dedicated fan representatives organizing away trips, a weekly podcast with Nordsee-Zeitung, and a Player of the Month voting program sponsored by LOTTO Bremen. Marketing channels span the official website, Facebook, Instagram, WhatsApp/iMessage stickers, and the regional media partnership, targeting local and regional ice hockey fans, individual ticket buyers, season ticket holders, and corporate sponsors.

Name

Fischtown Pinguins

Legal name

Fischtown Pinguins Bremerhaven SB GmbH

Website

https://fischtown-pinguins.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fischtown Pinguins is a professional ice hockey franchise in Germany's PENNY DEL, based at Eisarena Bremerhaven. It generates revenue from tiered ticketing, regional sponsorships, merchandise, and concessions, serving Northern German fans through a community-led model with four fan clubs and a support association.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey

NAICS

Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional ice hockey
• Sports entertainment
• Season ticketing
• Team merchandise
• Fan engagement

Headquarters

HQ city

Bremerhaven

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from single-game tickets and season tickets (Dauerkarten/Pingcard). Season ticket packages include 'Pingcard' (main round games only) and 'Pingcard Plus' (includes playoff games). Single game tickets range from €17-48 depending on seat category.
2. Sponsorship: Corporate sponsorships including title sponsor Penny, equipment supplier Bauer, energy sponsor swb, media partner Nordsee-Zeitung, and various regional sponsors including Is Green Gartendesign, ATI Bremerhaven, ÖVB, AOK, and others.
3. Merchandise and Fanshop: Sales of merchandise including official team gear through the Fischtown Pinguins Fanshop (fischtown-pinguins-fanshop.de) and stickers via WhatsApp Sticker.ly app.
4. Food and Beverage: Concession sales at home games in the Eisarena Bremerhaven.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Fischtown Pinguins is a professional ice hockey franchise competing in Germany's top-tier PENNY DEL, selling live sports entertainment through home games at the Eisarena Bremerhaven. Core paid offerings include single-game tickets (Einzeltickets), the Pingcard season ticket covering all 26 main-round games, and Pingcard Plus, which extends coverage to playoff matches. Supporting revenue streams include official team merchandise, food and beverage concessions at home games, organized away-game travel, and the Förderverein support association membership.

Product overview

Fischtown Pinguins is a professional ice hockey team competing in the PENNY DEL (Deutsche Eishockey Liga). The organization's product portfolio centers on live sporting events with ticketing as the core revenue driver, offered through three tiers: single game tickets (Einzeltickets), standard season tickets (Pingcard), and premium season tickets including playoffs (Pingcard Plus). Supporting products include fan merchandise, digital stickers for messaging apps, a weekly podcast with local media partner Nordsee-Zeitung, and organized away game travel services. The organization also operates four official fanclubs (MIB, Fischtown Feuer & Eis, The Otherside FC, and Eishockey-Fanclub 1-2-3) and a support association (Förderverein) with annual memberships. A monthly Player of the Month voting program engages fans with sponsorship from LOTTO Bremen.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fan engagement with approximately 400 votes per monthly Player of the Month election
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Five partnerships are on record, tiered minor, core and flagship.

• Is Green GartendesignminorStrategic or Co-development Partner · 2 July 2026Local garden design company from Wremen. A regional partnership based on shared values of passion, dedication and regional commitment.
• PennycoreGTM or Marketing PartnerTitle sponsor of the Deutsche Eishockey Liga (Penny-DEL). The league is officially named Penny-DEL, providing prominent branding and naming rights visibility for Penny across all 14 DEL clubs.
• Bauer HockeycoreGTM or Marketing PartnerOfficial equipment supplier (offizieller Ausrüster) of the Fischtown Pinguins. Provides all official team equipment and gear.
• swb (Stadtwerke Bremen)flagshipGTM or Marketing PartnerEnergy sponsor for the annual swb-Energie-Cup pre-season tournament hosted in Bremerhaven. The tournament features international teams and serves as the main pre-season event.
• LOTTO BremencoreGTM or Marketing PartnerSponsor of the 'Spieler des Monats' (Player of the Month) fan voting program. Provides signed jerseys as prizes for fan engagement contests.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augsburger Panther: DEL club serving a comparable Bavarian/Swabia regional catchment with parallel ticketing, sponsorship and fan-club structures. Similar scale and resource profile to Fischtown Pinguins.
• Nürnberg Ice Tigers: DEL club in a comparable-sized German market with similar regional identity, ticketing tiers and corporate sponsorship mix. Useful benchmark for revenue mix and season ticket pricing.
• Kölner Haie: Traditional DEL franchise operating in a larger market but with the same league business model (ticketing, F&B, sponsorship, season-ticket products). Useful upper-bound benchmark for a regional German DEL club.
• Iserlohn Roosters: Long-standing DEL club of similar scale with a strong regional identity in North Rhine-Westphalia. Comparable mid-tier franchise profile, single-arena operations and community-led GTM motion.
• ERC Ingolstadt: DEL club with comparable mid-tier commercial scale and an Audi/Audi-region sponsorship profile that mirrors the regional-corporate anchor Fischtown Pinguins enjoys with swb and ATI.
• Straubing Tigers: DEL club from a small/medium Bavarian city with a strong regional brand and arena-driven revenue model. Closely comparable franchise size and operating footprint.
• Schwenninger Wild Wings: DEL club operating from a mid-sized regional market in Baden-Württemberg with a comparable fan-community-led commercial approach and similar sponsorship composition anchored by regional corporates.
• Grizzlys Wolfsburg: Volkswagen-sponsored DEL club in Lower Saxony; geographically and demographically the closest large-market neighbor of Fischtown Pinguins with an overlapping sponsorship pool in Northern Germany.
• Krefeld Pinguine: Recently promoted DEL club (Aufsteiger for 2026/2027) and the Fischtown Pinguins' first opponent of the new season. Operates the same league business model (ticketing, sponsorship, regional identity) from a comparable-sized market, making it the closest comparable franchise.
• Löwen Frankfurt: DEL club in a comparable German metropolitan catchment with parallel product set (season tickets, fanshop, fan-club structure). Provides a relevant benchmark for community-led engagement and sponsorship monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Fischtown.Pinguins
• Instagraminstagram.com/ft_pinguins
• Xx.com/ft_pinguins
• LinkedInlinkedin.com/company/fischtown-pinguins

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fischtown Pinguins