What Nuremberg Ice Tigers does

Nürnberg Ice Tigers Eishockey GmbH is a privately held German professional ice hockey club founded in 1998 and headquartered in Nuremberg, Bavaria. The club competes in the PENNY DEL (Deutsche Eishockey Liga), Germany's top-tier professional ice hockey league, and plays its home games at the PSD Bank Nürnberg ARENA. It is managed by Geschäftsführer (Managing Director) Wolfgang Gastner, with Stefan Ustorf as Sportdirektor and Mitch O'Keefe as Head Coach.

The club's commercial operations span three core revenue streams: ticket sales (single-game and season tickets distributed via the Eventim platform), merchandise sales (online via shop.icetigers.de and through a physical fanshop operated by licensing partner Orange Key e.K.), and a tiered sponsorship portfolio covering Starting-Six, Exclusive, and Premium Partners — including PSD Bank Nürnberg (arena naming rights), Warrior Sports (equipment), LVM Versicherung, Hofmann Personal, NCP, BMW Nürnberg, and Tucher. In November 2025, the club launched a digital fan ecosystem in partnership with Beyond by RS2 and Mediengruppe Deutschland, introducing co-branded Visa credit/debit cards, a mobile app, loyalty rewards, and exclusive content aimed at deepening fan monetization.

The customer base is concentrated in Nuremberg and broader Bavaria, serving local and regional ice hockey enthusiasts through a direct-to-consumer model. Distribution channels include the official website, the online shop, the physical fanshop, social media (Facebook, X, YouTube, Instagram), and the Eventim ticket platform. The club is presently preparing for the 2026/27 PENNY DEL season following squad additions and DEL license renewal, with no disclosed external investors, parent company, or M&A activity.

Name

Nuremberg Ice Tigers

Legal name

Nürnberg Ice Tigers Eishockey GmbH

Website

https://icetigers.de

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Nürnberg Ice Tigers is a privately held German professional ice hockey club founded in 1998, competing in the PENNY DEL and serving regional fans in Nuremberg and Bavaria through ticketing, merchandise, sponsorships, and a digital fan ecosystem.

Ownership category

akta.pro rank

Product category

Professional Ice Hockey Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.) (MPAKABAI)

akta.pro secondary industries

Ice Hockey Leagues (MPAKAAAE), Team Sports Matches (Club & National) (MPAGAMAB), Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports Events & Match Tickets (THAJAFAE)

Keywords

• Professional ice hockey
• Live sports entertainment
• Team merchandise retail
• Season ticket subscriptions
• Arena sponsorship programs

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets and season tickets (Dauerkarten) for home games at PSD Bank Nürnberg ARENA in the PENNY DEL (Deutsche Eishockey Liga).
2. Merchandise Sales: Online and retail merchandise sales including jerseys, apparel, accessories, and collectibles through the official fanshop (shop.icetigers.de) and physical store.
3. Sponsorship: Tiered sponsorship packages including Starting-Six Partners, Exclusive Partners, and Premium Partners. Includes advertising space in arena, LED and ice dasher boards, VIP packages, player sponsorships, and game day presenting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Nürnberg Ice Tigers operate a professional ice hockey club competing in Germany's top league (PENNY DEL), playing home games at the PSD Bank Nürnberg ARENA. Commercial activity centers on matchday ticketing (single-game and season Dauerkarten), an official online and physical fanshop for team merchandise (jerseys, apparel, accessories, collectibles), and a tiered sponsorship program (Starting-Six, Exclusive, and Premium Partners) plus arena-naming and digital fan-engagement partnerships.

Product overview

Nuremberg Ice Tigers operates as a professional ice hockey organization offering a unified portfolio of sports entertainment and fan engagement products. The core offering is the PENNY DEL ice hockey team, supported by a digital fan ecosystem (Beyond by RS2) providing payments, loyalty rewards, and exclusive content, complemented by an official online merchandise shop. The digital ecosystem represents a partnership-enabled platform that combines payments, loyalty programs, and fan engagement tools accessible via mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• PENNY DEL Ice Hockey Entertainment Professional ice hockey team competing in Germany's top-tier league (PENNY DEL / Deutsche Eishockey Liga), playing home games at the PSD Bank Nürnberg ARENA in Nürnberg for individual fans and regional supporters.
• Official Online Merchandise Shop Official online retail store (shop.icetigers.de) selling team apparel, accessories, collectibles and fan gear including jerseys, hoodies, caps, mugs, pucks, scarves, and limited-edition items. Operated under license by Orange Key e.K., with free shipping on orders over €79 and a 10% season-ticket-holder discount.
• Ticket Sales System (Eventim) Online ticket purchasing system for home games of the Nürnberg Ice Tigers in the PENNY DEL, operated through the Eventim platform with individual game tickets and season ticket (Dauerkarte) options.
• Digital Fan Ecosystem (Beyond by RS2) Digital fan engagement platform combining payments, loyalty rewards, exclusive content, and fan engagement tools, with co-branded Visa credit and debit cards, mobile app access, and targeted promotions for supporters.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Beyond by RS2 and Mediengruppe DeutschlandcoreTechnology or Integration · 27 November 2025Launched a digital fan ecosystem combining payments, loyalty rewards, exclusive content, and fan engagement tools. Features co-branded Visa credit and debit cards, mobile app access, and targeted promotions to enhance supporter engagement.
• LVM VersicherungcoreGTM or Marketing PartnerStarting-Six Partner providing player sponsorships for goalkeepers, advertising space on goal rails and sticks, VIP packages, LED and ice dasher board advertising, and game day presenting. Six LVM agencies collaborate as the Starting Six Partner since entering 8th season.
• Hofmann PersonalcoreGTM or Marketing PartnerStarting-Six Partner providing sponsorship and advertising opportunities
• NCPcoreGTM or Marketing PartnerStarting-Six Partner providing sponsorship and advertising opportunities
• OM KlebetechnikcoreGTM or Marketing PartnerStarting-Six Partner providing sponsorship and advertising opportunities
• AMM SpeditioncoreGTM or Marketing PartnerStarting-Six Partner providing sponsorship and advertising opportunities
• N-ERGIEmajorGTM or Marketing PartnerPremium Partner providing sponsorship and advertising opportunities
• PSD Bank NürnbergmajorGTM or Marketing PartnerPremium Partner and arena naming rights holder (PSD Bank Nürnberg ARENA)
• Warrior SportsmajorGTM or Marketing PartnerPremium Partner providing equipment sponsorship (hockey equipment)
• Five Stars CapsminorGTM or Marketing PartnerLicensing partner for branded caps and headwear products sold in the fanshop
• HAKRO GmbHminorGTM or Marketing PartnerLicensing partner for apparel and workwear merchandise sold in the fanshop

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kölner Haie: Cologne-based PENNY DEL team with one of the largest traditional fan bases in German ice hockey. Same league, same sport, comparable diversified sponsorship/ticket model.
• Adler Mannheim: Mannheim-based PENNY DEL team with a long-standing SAP Arena home and strong regional sponsorship heritage. Same league, same sport, comparable size and revenue structure.
• Augsburger Panther: Augsburg-based PENNY DEL team that splits the Bavarian fan and sponsor pool with Nürnberg Ice Tigers. Same league, same sport, with the traditional season-opening rivalry confirmed by the Nürnberg schedule.
• Straubing Tigers: Straubing-based PENNY DEL team and direct Bavarian competitor for regional sponsors and fan attention. Same league, same sport, similar mid-tier market size.
• Eisbären Berlin: Berlin-based PENNY DEL team and one of Germany's most successful ice hockey franchises. Same league, same sport, comparable revenue mix from ticketing, sponsorship, and merchandise.
• Schwenninger Wild Wings: Schwenningen-based PENNY DEL team with comparable mid-market franchise profile and similar reliance on regional corporate sponsors. Same league, same sport, comparable scale.
• EHC Red Bull München: Munich-based PENNY DEL team owned by Red Bull; directly competes with Nürnberg Ice Tigers for Bavarian fans, sponsors, and broadcast attention. Same league, same sport, comparable ticket/merch/sponsorship revenue model.
• Grizzlys Wolfsburg: Wolfsburg-based PENNY DEL team owned by the Volkswagen corporate ecosystem. Same league, same sport, comparable tier of franchise with strong corporate sponsorship backbone.
• ERC Ingolstadt: Ingolstadt-based PENNY DEL team and part of the dense Bavarian competitive cluster. Same league, same sport, comparable size and commercial model.

Others

• Deutsche Eishockey Liga (PENNY DEL): League operator and governing body that Nürnberg Ice Tigers competes in. Not a competitor but a counterpart whose commercial framework (broadcast rights, collective marketing, sponsorship structure) directly shapes the club's revenue opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ice_tigers
• YouTubeyoutube.com/channel/UC9AoaRnfvtVzM6Jl-jnhP3g
• Facebookfacebook.com/Nuernberg.Ice.Tigers
• Instagraminstagram.com/nuernberg_ice_tigers

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuremberg Ice Tigers