What Smack does

SMACK Communications GmbH is a privately held Berlin-based strategy and integrated communications agency founded in 1997 by Regula Bathelt (Managing Director) and Martin Bruss (Creative Managing Director). The firm operates from Kurfürstendamm 194 in Berlin-Charlottenburg, is registered as a German limited liability company (GmbH) with no parent organization or institutional investment, and employs 11–50 people. SMACK serves German mid-to-large B2B enterprises as lead agency, providing strategic brand development, cross-media communications, corporate design, website and e-commerce development, film production, trade fair concepts, employer branding, and investor communications. It maintains long-tenured relationships with enterprise clients including RKW Group (lead agency since 2015), SMA Solar Technology, NORMA Group, Dockweiler Chemicals (10+ years), MOTEG, and government client Landeshauptstadt Mainz.

The agency's commercial model is project-based, quote-driven professional services revenue from integrated agency engagements, distributed via direct enterprise sales and a relationship-led GTM motion. SMACK supplements direct sales with marketing channels including its portfolio website, social media (Facebook, Google+, Twitter, Tumblr), and industry award participation; it has accumulated multiple international recognitions including WorldMediaFestival Gold (2018), German Design Award (2018), LACP Vision Awards Silver (2018), and iNOVA Award Double Silver (2019). Its claimed delivery asset is a worldwide network of designers, 3D artists, and branding experts enabling lean project teams.

No funding rounds, M&A activity, patents, API/SDK offerings, AI/ML capabilities, or revenue figures are disclosed. The firm is currently operating, with recent client project deliveries for Fillogy (2025), DOCK brand for Dockweiler Chemicals (2023), MOTEG e-mobility brand (2021), and Landeshauptstadt Mainz employer branding. The company is a traditional creative services business with no disclosed technology platform, software product, or recurring digital revenue stream, positioning it as a stable but small-scale player in the German B2B communications sector.

Name

Smack

Legal name

SMACK Communications GmbH

Website

https://smack-communications.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SMACK Communications is a Berlin-based, founder-owned integrated communications agency founded in 1997, serving German B2B mid-to-large enterprises as lead agency across brand strategy, cross-media creative, web, film, and e-commerce projects.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), Technology & B2B PR (MPAAADAC)

Keywords

• Brand strategy services
• Corporate communications agency
• Integrated marketing services
• Creative campaign development
• Corporate design services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Integrated Communications Services: Professional services revenue from brand strategy, creative concepts, experience design, web development, and E-commerce solutions. Services are typically provided as lead agency engagements for B2B companies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

SMACK Communications is a Berlin-based strategy and communications agency that provides integrated B2B marketing services, including strategic brand development, cross-media creative solutions, corporate design, website and e-commerce development, film production, event and trade fair concepts, employer branding, and investor communications. The agency typically operates as a lead agency for German mid-to-large enterprises engaged in international marketing activities, delivering end-to-end campaign execution from strategy through creative production.

Product overview

SMACK Communications is a Berlin-based strategy and communications agency founded in 1997 by Regula Bathelt and Martin Bruss. The company operates as a single unified agency offering integrated communications services rather than a platform-plus-modules architecture. Its portfolio includes strategic brand development and management, cross-media communications and creative solutions, website development (including e-commerce platforms with product configurators), corporate design systems, film production (corporate films, image films, multimedia shows), event and trade fair concepts, employer branding, investor communications, and advertising campaigns. The agency specializes in B2B markets and typically serves as lead agency for German companies engaged in international marketing activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Development and Management Strategic positioning and development of brand architecture, claims, and corporate identity to strengthen market presence and drive business growth for B2B clients.
• Cross-Media Communications and Creative Solutions
• Website Development
• Corporate Design
• Film Production
• Event and Trade Fair Concepts
• E-Commerce Solutions
• Employer Branding
• Investor Communications
• Advertising Campaigns

Quantifiable outcome

• Multiple international awards won including WorldMediaFestival Gold (2018), German Design Award (2018), LACP Vision Awards Silver (2018), iNOVA Award Double Silver (2019)

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• kempertrautmann: Hamburg-based independent creative and brand agency. Comparable to SMACK as a mid-sized German independent focused on brand strategy, corporate design, and cross-media creative for B2B and B2C clients.
• Thjnk: Hamburg-based independent creative agency. Comparable to SMACK as a German independent competitor in brand strategy, advertising campaigns, and integrated communications for enterprise clients.
• Grabarz & Partner: Hamburg-based independent creative agency focused on brand communications and creative campaigns. Comparable to SMACK as a German independent creative agency serving enterprise clients with integrated brand work.
• Scholz & Friends: Berlin- and Hamburg-based creative agency with strong B2B and brand-strategy practice. Closely comparable to SMACK in delivering integrated brand development, corporate communications, and cross-media creative work for German enterprise clients.
• Lukas Lindemann Rosinski: Berlin-based independent digital and brand agency. Comparable to SMACK in offering strategic brand development and digital creative services to enterprise clients in Germany.

Broad incumbents

• Jung von Matt: Major German creative agency network with B2B capabilities. Comparable to SMACK in offering brand strategy and cross-media campaigns, though significantly larger in scale and broader in client mix.
• DDB Germany: German operations of global DDB network with B2B and brand communications capabilities. Comparable to SMACK in delivering cross-media creative campaigns to German enterprise clients.
• Serviceplan Group: Largest independent German agency group offering integrated communications, digital, and B2B services across multiple agency brands. Directly comparable as a full-service German strategic/creative agency competing for the same Mittelstand enterprise mandates as SMACK.
• Kolle Rebbe (Accenture Song): Hamburg-based creative agency now part of Accenture Song. Comparable to SMACK in offering brand strategy and integrated creative solutions for German enterprise clients.
• Antoni (Omnicom): Berlin-based creative agency within the Omnicom network. Comparable to SMACK in providing strategic brand and creative work to enterprise clients, but with the backing of a global holding company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/smackberlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smack