Figurella

Women's Fitness and Wellness Centersfigurellausa.com

Figurella is a women-only fitness and wellness franchise operating a proprietary 3-step method combining bubble workouts, oxygen detox baths, and nutrition counseling. Founded in Italy in 1983, it runs 250+ centers globally and 17 US locations across Florida, Massachusetts, and Puerto Rico.

Company typePrivate
Founded1983
HeadquartersDoral, United States
Headcount501–1,000
GTM typeB2C
OfferingServices

What Figurella does

Figurella is a women-only fitness and wellness franchise operating a proprietary 3-step body remodeling method. The core Figurella Method combines a 30-minute thermogenic bubble workout in a patented temperature-controlled environment, a 15-minute SpaShell oxygen detox bath that claims a 72-hour metabolism boost, and personalized nutrition counseling, all delivered by dedicated personal assistants in appointment-based sessions. The brand was founded in Italy in 1983 by the Marco Baldocchi Group and has expanded to 250+ centers across 12 countries, with 120 in Italy alone. The US entity, Figurella USA Inc. (a Florida corporation under AFIDEV LLC), operates approximately 17 retail locations across Florida (Doral, Miami Beach, Pinecrest, Weston, Ocala, Melbourne), Massachusetts (Newton, Lexington, Wellesley, Brookline), and Puerto Rico (Guaynabo).

The company targets women across multiple life stages through six persona-specific programs: Middle-Aged (hormonal changes), Business Woman (time-efficient fitness), Power (advanced toning), Teens (habit formation), Low Impact (injury rehabilitation), and Detox (lymphatic cleansing). Primary customer segments include middle-aged women and busy professionals, with secondary segments in active/athletic women and women with physical limitations. The business operates on a direct-to-consumer appointment model with a free initial consultation and trial session, supplemented by an SMS/MMS messaging program for appointment reminders and promotional offers. Pricing for ongoing sessions is not publicly disclosed. Figurella also offers a franchise opportunity at a $90,000-$150,000 initial investment as a secondary growth channel. The company uses no algorithmic or AI-driven technology; its differentiation rests on physical equipment (patented bubble technology, oxygen bath systems), proprietary protocols developed over 40 years, and a women-only environment.

Figurella firmographics

Firmographics

Name: Figurella
Legal name: Figurella USA Inc. (AFIDEV LLC)
Website: https://figurellausa.com
Company type: Private
Founded year: 1983
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Figurella is a women-only fitness and wellness franchise operating a proprietary 3-step method combining bubble workouts, oxygen detox baths, and nutrition counseling. Founded in Italy in 1983, it runs 250+ centers globally and 17 US locations across Florida, Massachusetts, and Puerto Rico.
Ownership category
akta.pro rank

Figurella industry classification

Industry

Product category: Women's Fitness and Wellness Centers
NAICS: Fitness and Recreational Sports Centers (71394)
akta.pro primary industry: General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

Women's fitness centers
Wellness franchise
Body remodeling method
Detox treatments
Low-impact exercise

Where Figurella is headquartered

Location

Headquarters

HQ city: Doral
HQ country: United States
HQ region: North America

Offices12 records

Markets served

Figurella business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Fitness Studio Services: Figurella generates revenue through paid fitness sessions and membership packages at their women-only wellness centers. The 3-in-1 service includes a 30-minute bubble workout, oxygen detox bath, and nutrition counseling. Sessions are offered by appointment with personalized attention from trained assistants.
SMS/MMS Messaging Program: Mobile messaging program generating revenue through appointment reminders, promotional offers, and customer communications.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Free consultation and trial session
One time/ perpetual license	Multi-year contract	Franchise Initial Investment

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Figurella product offering

Product offering

Core offering

Figurella is a women-only fitness and wellness brand that operates physical studio locations offering a proprietary 3-in-1 method combining a 30-minute bubble workout in a patented temperature-controlled environment, a 15-minute oxygen detox bath (SpaShell), and personalized nutrition counseling. The company also operates through a franchise model, with approximately 250 centers worldwide across 12 countries. In the United States, the brand is operated by Figurella USA Inc. (AFIDEV LLC), with retail studio locations in Florida, Massachusetts, and Puerto Rico.

Product overview

Figurella is a women-only international fitness and wellness franchise offering a proprietary 3-step body remodeling method. The core Figurella Method combines the patented Bubble Workout (a 30-minute thermogenic session in temperature-controlled environments), SpaShell Oxygen Detox Bath (15-minute treatment boosting metabolism for 72 hours), and Nutrition Counseling with Personal Coaching—all supervised by dedicated assistants. The system includes specialized programs targeting different demographics: Middle-Aged (hormonal changes), Business Woman (time-efficient), Low Impact (medical conditions), Teens (habit formation), Detox (body cleansing), and Power (advanced toning). Additional offerings include CelluShape for lymphatic treatments and Cellu device for massage therapy. The company operates franchise locations across Florida, Massachusetts, and Puerto Rico with over 40 years of experience in 12 countries.

Differentiator

Problem solved

Functional benefit

Products and services

Figurella Method
Bubble Workout
SpaShell Oxygen Detox Bath
Personal Coaching
Nutrition Counseling
Figurella Franchise

Quantifiable outcome

30-minute session equals 1.5 hours at the gym
+3 more outcomes

Companies that use Figurella

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Figurella technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Figurella partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Marco Baldocchi GroupfoundationalOthersMarco Baldocchi Group is credited as the creator/conceptor of the Figurella concept. This group developed the Figurella methodology and brand that has been operating for over 40 years in Europe and Latin America.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Figurella competitors and assessment

Company assessment

Broad incumbents

Planet Fitness: Largest franchised fitness operator in the US with thousands of low-cost locations. Comparable as a broad fitness industry incumbent and franchise leader, though positioned at the opposite end of the price/specialization spectrum from Figurella.
WW (formerly Weight Watchers): Established weight-management program combining coaching, nutrition, and community. Comparable to Figurella's weight-loss and nutrition-counseling value proposition, though WW operates primarily through digital/subscription rather than physical studios.
Orangetheory Fitness: Boutique fitness franchise offering heart-rate-based group workouts. Comparable as an established boutique fitness franchise operator competing for similar women's fitness and body-composition mindshare, though unisex.

Direct peers

Curves International: Women-only 30-minute circuit training fitness franchise with global presence. Highly comparable to Figurella in terms of women-only positioning, time-efficient workout format, and franchise-driven distribution model.
Pure Barre: Women-focused boutique barre fitness franchise with subscription-based memberships. Comparable to Figurella in women-centric positioning, premium boutique format, and franchise growth strategy.
Massage Envy: Largest US franchised provider of massage and skincare services with membership model. Comparable to Figurella in wellness services franchise model, recurring subscription revenue, and spa-adjacent offerings (lymphatic, detox).
The Bar Method: Boutique barre fitness chain primarily serving women with low-impact, toning-focused workouts. Similar to Figurella in targeting women seeking body sculpting through specialized low-impact modalities.
Hand & Stone Massage and Facial Spa: Franchised wellness spa offering massage and facial services with membership pricing. Comparable to Figurella in spa/wellness service model, subscription economics, and franchise-driven growth.
European Wax Center: Women's personal care franchise with subscription-based waxing and beauty services. Comparable to Figurella in women-only positioning, recurring membership model, and franchised service delivery.

Emerging players

Ideal Protein: Weight-loss protocol franchise combining coaching, nutrition plans, and clinic-based services. Comparable to Figurella in the weight-management/structured-program category, though more clinically positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Figurella financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Figurella leadership team

Management profile

Number of profiles

Figurella funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Figurella M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figurella

What does Figurella do?

Is Figurella a public or private company?

Figurella is a private company. It is classified as unknown and is currently operating.

When was Figurella founded?

Figurella was founded in 1983. It employs 501 to 1,000 people.

Where is Figurella based?

Figurella is headquartered in Doral, United States, in the North America region.

How does Figurella make money?

Two revenue lines are on record. Fitness Studio Services are the primary driver. The others are SMS/MMS Messaging Program.

Who are Figurella's main competitors?

Broad incumbents on record are Planet Fitness, WW (formerly Weight Watchers) and Orangetheory Fitness. Direct peers are Curves International, Pure Barre, Massage Envy, The Bar Method, Hand & Stone Massage and Facial Spa and European Wax Center. Ideal Protein is listed as an emerging player.

Does Figurella have an API?

No public API is recorded for Figurella.

What industry is Figurella in?

Figurella's product category is Women's Fitness and Wellness Centers. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 71394.