Janesi Comfort

What Janesi Comfort does

Janesi Comfort is a privately held, founder-operated company that designs and sells premium patient comfort garments and accessories built around TENCEL® lyocell fabric sourced from Lenzing AG. Founded in 2020 by Mike McGregor as a tribute to his late wife Jo, the company addresses the discomfort, lack of dignity, and poor fabric quality of standard hospital gowns by offering robes with moisture-wicking, antimicrobial, temperature-regulating, and sustainable properties, plus design features such as discreet telemetry access, hidden tear-away shoulders, and large pockets for medical accessories.

The product line centers on the Janesi Comfort Hospital Robe ($80), sold individually or as a 2-robe bundle ($136), and is extended through premium blankets ($150) and gift-style combos pairing gowns with artisan chocolate or skin cream. Manufacturing began with an initial run of 330 units in the NYC garment district and was subsequently relocated to a certified living-wage factory in China to address COVID-19 supply chain constraints; the company has indicated plans for limited edition domestic production. All products carry downstream certifications from TENCEL inputs, including Oeko Tex 100, FSC, EU Eco-label, and the European Award for the Environment.

The business operates a direct-to-consumer e-commerce model via a Shopify storefront at janesicomfort.com, complemented by a wholesale program that supplies embroidered gowns to hospitals, healthcare facilities, and nursing homes at $52.50 per unit. Marketing is driven primarily by content (blog), email newsletter, and Instagram (@janesi.comfort), with a brand narrative centered on patient dignity, founder story, and sustainability. The company is bootstrapped, headquartered in New Paltz, NY, and operates with a small team of 1-10 employees; no external funding rounds, acquisitions, or institutional ownership have been disclosed.

Name

Janesi Comfort

Legal name

Janesi Comfort

Website

https://janesicomfort.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Janesi Comfort designs and sells premium patient robes, blankets, and gift combos made from certified TENCEL® lyocell fabric, serving individuals undergoing hospitalization or recovery and healthcare facilities through a direct-to-consumer Shopify storefront and a wholesale channel.

Ownership category

akta.pro rank

Headquarters

HQ city

New Paltz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of luxury patient robes, blankets, and gift combos sold directly to consumers through their e-commerce website. Individual products and bundles available at various price points.
2. Wholesale/B2B Sales: Bulk sales of hospital gowns and robes to healthcare facilities, nursing homes, and potentially hospital systems. Wholesale pricing available for Embroidered Wholesale Janesi Gown at $52.50 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Janesi Comfort designs, sources, and sells premium patient robes, hospital gowns, blankets, and gift bundles made from TENCEL® lyocell fabric for individuals undergoing hospitalization, surgery, or at-home recovery, plus a wholesale program supplying embroidered gowns to healthcare facilities and nursing homes.

Product overview

Janesi Comfort offers a focused portfolio of luxury patient comfort products centered on hospital robes and blankets. The core offering consists of the Janesi Comfort Hospital Robe ($80), available individually or in a 2-robe bundle ($136). Complementary products include Blankets ($150) and two combo packages pairing robes/gowns with chocolate or skin cream. A wholesale embroidered gown variant ($52.50) targets healthcare facilities and nursing homes. All products feature Tencel fabric sourced from Lenzing's certified sustainable supply chain, with manufacturing in both USA (NYC) and China.

Differentiator

Problem solved

Functional benefit

Products and services

• Janesi Comfort Hospital Robe Luxury single patient robe made with TENCEL® fabric, featuring moisture-wicking, anti-microbial, heat- and odor-regulating properties, discreet telemetry access, hidden tear-away shoulders, and full coverage; priced at $80 USD and available in Indigo, Rust, Black, and Plum. Targeted at individuals undergoing hospitalization, surgery, or at-home recovery.
• Hospital Robe Bundle (Set of 2) Two-pack of Janesi Comfort Hospital Robes offering the same premium TENCEL® features as the single robe at a discounted bundled price of $136 USD; targeted at individuals preparing for extended stays or as paired gifts.
• Blankets Premium TENCEL® comfort blankets for patient use, available in multiple patterns (red cat, tulips, blue dog, hearts, pluses, blocks, sunflowers) at $150 USD each; targeted at individuals seeking soft, sustainable bedding during hospital stays and recovery.
• Gown and Chocolate Combo Bundle pairing the Janesi Comfort Hospital Gown with artisan chocolate, priced at $100 USD, marketed as a comfort-and-gift SKU for patients or as a thoughtful gift for someone facing hospitalization.
• Robe and Skin Cream Combo Bundle combining the Janesi Comfort Robe with skin cream, designed for patients who prioritize skin comfort during recovery and for gifting to individuals preparing for medical procedures.
• Embroidered Wholesale Janesi Gown Wholesale variant of the Janesi Gown with embroidery customization available for bulk purchase by hospitals, nursing homes, and healthcare facilities, priced at $52.50 USD per unit; targeted at B2B healthcare buyers seeking premium patient gowns.

Quantifiable outcome

• Manufactured with 20x less water than traditional garment production

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• TENCEL® / Lenzing AGcoreTechnology or IntegrationTENCEL® is a brand of lyocell fiber owned by Austrian company Lenzing AG. Janesi Comfort uses TENCEL® fabric for their robes, which provides traceability back to where fibers were grown, FSC certification, Oeko Tex 100 certification, and European Community Eco-label. The closed-loop manufacturing process uses non-toxic chemicals with 99.5% solvent recovery rate.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Medelita: Medelita produces premium medical apparel, scrubs, and lab coats with a focus on high-quality fabrics and professional appearance. Comparable to Janesi on premium positioning and technical fabric use within the medical apparel category.
• Wink Scrubs: Wink Scrubs (formerly Cherokee Workwear's premium sub-line and now an independent brand) makes fashionable, performance-oriented medical apparel. It competes with Janesi on the intersection of style and technical fabric in medical apparel.
• Care+Wear: Care+Wear makes fashionable, functional apparel for patients and healthcare workers, including hospital gowns and recovery clothing. It directly competes with Janesi Comfort in the patient comfort and dignity category with a similar design-forward approach.
• Jaanu: Jaanu designs medical apparel and patient wear with antimicrobial finishes and modern styling, targeting hospitals and patients. It is a direct competitor in the premium patient/hospital gown space.

Others

• Lenzing AG: Lenzing AG is the Austrian manufacturer of TENCEL® lyocell, Janesi's core fabric supplier. Included as an ecosystem participant because TENCEL® is the foundational technology of Janesi's differentiation and supplier terms meaningfully shape unit economics.
• Sleeper: Sleeper is a premium loungewear and homewear brand with a DTC model. Adjacent to Janesi on premium apparel positioning and sustainable fabric choices, though not a medical apparel competitor.
• Lunya: Lunya is a premium DTC loungewear and sleepwear brand using high-quality, sustainable fabrics. Comparable to Janesi on DTC premium positioning, sustainable material sourcing, and direct-to-consumer e-commerce model, though Lunya targets general consumers rather than medical use cases.

Broad incumbents

• Figs: Figs is a leading premium medical apparel brand primarily serving healthcare professionals with scrubs and related apparel. While focused on clinicians rather than patients, it operates in the same high-end medical apparel category and has demonstrated DTC scale Janesi could aspire to.
• Barco Uniforms: Barco Uniforms is a large medical apparel manufacturer producing scrubs, lab coats, and patient apparel for healthcare systems. It is a broader incumbent that overlaps with Janesi's hospital apparel offerings at scale.
• Cherokee Uniforms: Cherokee Uniforms (a division of Strategic Partners) is a major medical apparel manufacturer with broad distribution to hospitals and healthcare workers. Comparable in product category but operates at much larger scale than Janesi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/janesi.comfort
• Facebookfacebook.com/janesi.comfort
• LinkedInlinkedin.com/company/janesi-comfort

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janesi Comfort