Dynamic Neural Retraining System

What Dynamic Neural Retraining System does

Dynamic Neural Retraining System (DNRS) is a privately held, founder-owned digital health company founded by Annie Hopper in 2008 and headquartered in Victoria, British Columbia, Canada. The company sells a drug-free, self-directed neuroplasticity training program — currently branded DNRS 2.0 — designed to help individuals retrain their limbic system and regulate a maladapted stress response that the company attributes to chronic conditions such as fibromyalgia, chronic fatigue syndrome, multiple chemical sensitivity, mold illness, POTS/dysautonomia, mast cell activation syndrome, chronic Lyme disease, PTSD, anxiety, and Long COVID-related autonomic dysregulation.

The core product is a 12-hour on-demand streaming video program structured into 7 sections, built around a proprietary "Five Pillars of Recovery" framework (recognize the brain-condition link, interrupt Pathways of the Past, practice full retraining rounds, apply incremental training, and elevate emotional state). The program is delivered through the company's own website and is localized into 8 subtitled languages. Supporting infrastructure includes a 21-day free trial funnel, an online Global Community Forum with 17,000+ members, optional individual and 12-week group coaching with Certified DNRS Coaches, and Share-a-Laugh community classes.

Commercially, DNRS operates as a product-led consumer business. The primary revenue stream is a one-time digital license sale of DNRS 2.0 at $349.95 USD with one year of access; secondary revenue comes from individual and group coaching engagements delivered virtually, and community forum access. Marketing is multi-channel and low-cost: content marketing via success stories, organic social (Facebook, Instagram), email/newsletter funnels with discount offers, an affiliate program, and a network of 1,000+ referring physicians. The company has no external institutional funding, no subsidiaries, no M&A history, and is registered as GDPR-compliant; it holds the "Dynamic Neural Retraining System™" trademark and reports 95.2% emotional well-being improvement, 94.2% quality-of-life improvement, and 89.4% physical health improvement from its 2025 Client Outcomes Survey of 430 respondents.

Name

Dynamic Neural Retraining System

Legal name

Dynamic Neural Retraining System Ltd.

Website

https://retrainingthebrain.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Dynamic Neural Retraining System (DNRS), founded in 2008 in Victoria, Canada, sells a $349.95 self-directed online neuroplasticity program and coaching services that help individuals retrain limbic system responses associated with chronic illness, PTSD, and Long COVID-related dysautonomia.

Ownership category

akta.pro rank

Product category

Chronic Illness Recovery Programs

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)

akta.pro secondary industry

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC)

Keywords

• Neuroplasticity training program
• Limbic system retraining
• Chronic illness recovery
• Nervous system regulation
• Brain retraining program

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. DNRS 2.0 Program License: One-time purchase of the online instructional video program providing 12 hours of on-demand content with one year of access. The program includes all 7 sections of the curriculum covering the Five Pillars of Recovery.
2. Individual Coaching Sessions: Private one-on-one coaching sessions with Certified DNRS Coaches for personalized support and guidance during the recovery journey.
3. Group Coaching (Living DNRS): 12-week professionally facilitated support classes providing added accountability, guidance, and peer support for people implementing the program.
4. Share-a-Laugh Classes: Support classes designed to help elevate emotional state, regulate autonomic nervous system, and connect joyfully with peers in the DNRS community.
5. Global Community Forum Access: Online forum with over 17,000 members providing peer support, tips, and inspiration. Access included with program purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

DNRS sells the DNRS 2.0 on-demand neuroplasticity training program — 12 hours of streaming video content across 7 sections, organized around the proprietary "Five Pillars of Recovery" framework for limbic system retraining. The core program ($349.95 USD, one-year access) is supplemented by paid coaching services (1-on-1 and 12-week group), Share-a-Laugh classes, and free-tier access to a Global Community Forum of 17,000+ members.

Product overview

Dynamic Neural Retraining System (DNRS) offers a single unified neuroplasticity program called DNRS 2.0 — a 7-section, 12-hour on-demand video course with one year of access, teaching brain retraining techniques to address limbic system impairment and central sensitization. The core program is supplemented by optional support services including 1-on-1 Coaching, 12-Week Group Coaching, the DNRS Global Community Forum (17,000+ members), and Share-a-Laugh Classes. A free 21-day trial provides access to the first two sections. The program also includes the book "Wired for Healing" as part of its educational resources.

Differentiator

Problem solved

Functional benefit

Products and services

• DNRS 2.0 On-Demand Program A 12-hour on-demand video course (7 sections including Introduction, the Five Pillars, and Conclusion) teaching the proprietary limbic-system brain retraining methodology. Sold as a one-time license at $349.95 USD with one full year of access and global multilingual streaming.
• 21-Day Free Trial A free trial that grants 21 days of access to the Introduction and Pillar One sections of the DNRS program, with no payment information required. Serves as the primary conversion funnel for the core program.
• 1-on-1 Coaching Private individual coaching sessions with Certified DNRS Coaches, providing personalized support and guidance for individuals implementing the brain retraining program.
• 12-Week Group Coaching (Living DNRS) Professionally facilitated 12-week group classes offering accountability, guidance, and peer support for participants implementing the DNRS program.
• DNRS Global Community Forum An online community of 17,000+ members providing peer support, recovery tips, and inspiration, with more than 10 years of archived content. Included with program purchase; subscription access is offered as a recurring revenue stream.
• Share-a-Laugh Classes Group support classes designed to elevate emotional state and regulate the autonomic nervous system through shared joy and peer connection in the DNRS community.
• Wired for Healing (book) A book included with DNRS program resources to support the brain retraining practice; explicitly noted as not eligible for refund under the satisfaction guarantee.

Quantifiable outcome

• 95.2% improvement in emotional well-being; 36.7% reported significant or life-changing improvement
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Mindbodygreen: Mindbodygreen is a wellness content and education platform covering mind-body health, functional medicine, and self-healing, sharing thematic overlap with DNRS's audience but monetizing primarily through content and commerce rather than a structured program.

Broad incumbents

• Headspace Health: Headspace offers a consumer digital mental wellness platform with meditation, sleep, and focus tools, addressing adjacent behavioral and nervous system regulation needs of DNRS's audience but with a much broader mainstream positioning.
• Calm: Calm is a large consumer mindfulness and mental wellness subscription platform with content for stress, sleep, and emotional regulation, competing for the same wellness-oriented customer wallet but without DNRS's chronic-illness clinical positioning.
• BetterHelp: BetterHelp is a large-scale online therapy platform that, while broader in clinical scope, competes for the same chronic-symptom and anxiety-suffering consumers seeking convenient digital mental and behavioral health solutions.

Emerging players

• Dr. Joe Dispenza: Dr. Joe Dispenza offers online courses, retreats, and community programs built on neuroplasticity and mind-body healing, overlapping thematically with DNRS's limbic retraining premise and addressing similar self-improvement-oriented audiences.

Direct peers

• Optimum Health Clinic: Optimum Health Clinic provides programs and practitioner support for chronic fatigue, fibromyalgia, and related conditions using brain retraining and mind-body approaches, making it a close functional peer to DNRS's offering, particularly in the UK and Europe.
• Primal Trust: Primal Trust offers an online brain retraining and nervous system regulation program addressing chronic illness, mold illness, and trauma, overlapping directly with DNRS's methodology, target conditions, and self-directed digital delivery model.
• Gupta Program: The Gupta Program is the most direct competitor to DNRS, offering an online brain-retraining curriculum targeting limbic system dysfunction and chronic conditions including fibromyalgia, chronic fatigue, MCS, and Long COVID using a similar neuroplasticity-based self-help model.
• Curable Health: Curable Health delivers a self-directed digital program combining neuroscience-based pain education and brain retraining techniques for chronic pain and related symptoms, closely paralleling DNRS's neuroplasticity framing and direct-to-consumer model.

Regional players

• The Postural Orthostatic Tachycardia Syndrome (POTS) UK: POTS UK is a regional charity and information resource for POTS patients, one of DNRS's core target populations, representing the kind of condition-specific community channel where DNRS acquires physician-referred users in a specific geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DynamicNeuralRetrainingSystem
• Instagraminstagram.com/official_dnrs
• LinkedInlinkedin.com/company/the-dynamic-neural-retraining-system-dnrs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dynamic Neural Retraining System