Lets.events
Lets.events is a Brazilian cloud-based event ticketing and management platform serving thousands of organizers across Brazil with online ticket sales, guest list management, cross-platform check-in, promoter programs, and audience analytics on a 7.99% per-ticket transaction fee.
- Company typePrivate
- Founded2015
- HeadquartersBelo Horizonte, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lets.events does
Lets.events, operated by LETS SOFTWARE LTDA (CNPJ 21.776.736/0001-26), is a Brazilian cloud-based event ticketing and management platform founded in 2015 and headquartered in Belo Horizonte, Minas Gerais. The platform enables event organizers across Brazil to create events in under one minute, sell tickets online, manage guest lists, process attendee check-ins, run promoter and affiliate programs, and collect strategic audience data, with explicit support for music festivals, congresses, fairs, nightclubs, religious events, courses, sports, and theaters.
The technology stack centers on a unified web platform with companion native applications for Android, iOS, Windows, macOS, and web-based check-in. Core technical components include QR-code-based single-use ticket validation, real-time cross-device synchronization with an offline mode for the check-in app, Mercado Pago integration for credit card, Pix, and boleto payment processing, social login via Google and Facebook, and native integrations with Google Analytics 4 and Facebook Pixel. Supporting modules include reserved seating with custom venue maps, batch ticket management with automatic price-tier transitions, donation campaigns, custom data-collection forms, conversion-tracking links, discount codes, hierarchical promoter networks, and a consolidated sales dashboard.
Revenue is generated on a transaction-based model: 7.99% per paid ticket with a minimum of R$2.00, plus an additional R$2.00 per marked seat for reserved-seating events. Free and complimentary tickets incur no fees. Distribution is product-led via self-serve sign-up on lets.events, supplemented by consultant-assisted sales for larger organizers and enterprise accounts. While named customers include SEBRAE, Hilton, SESC, Mercado Livre, Rock Content, Universo Paralello, Dolores Club, and Tattoo Week, the platform's base of "thousands of organizers" is predominantly SMB and individual event producers operating within Brazil.
Lets.events firmographics
Firmographics- Name
- Lets.events
- Legal name
- LETS SOFTWARE LTDA
- Website
- https://lets.events
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lets.events is a Brazilian cloud-based event ticketing and management platform serving thousands of organizers across Brazil with online ticket sales, guest list management, cross-platform check-in, promoter programs, and audience analytics on a 7.99% per-ticket transaction fee.
- Ownership category
- akta.pro rank
Lets.events industry classification
Industry- Product category
- Event Ticketing and Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Convention and Trade Show Organizers (56192)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Access Control, Credentialing & Entry Management (Scan/Turnstiles/RFID) (MPAGAJAG)
Keywords
Where Lets.events is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Lets.events business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Ticket Sales Commission: Platform charges a percentage fee on each paid ticket sold through the platform. Fees are deducted from organizer payouts or passed to buyers. Minimum fee of R$2.00 per ticket applies. Free tickets and complimentary tickets incur no fees.
- Reserved Seating Commission: Additional R$2.00 per marked seat for events with assigned seating in addition to the standard percentage rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard ticket sales fee starting at 7.99% |
| Unit Pricing | Pay-as-you-go | Reserved seating with additional per-seat fee |
| Freemium | Pay-as-you-go | Free tickets and complimentary admissions |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Lets.events product offering
Product offeringCore offering
Lets.events provides a cloud-based event ticketing and management platform that enables event organizers to create events, sell tickets online, manage guest lists, and conduct attendee check-in. The platform supports multiple event verticals (music festivals, congresses, fairs, nightclubs, religious events, sports, and theater) and includes a cross-platform Check-in App, integrated payment processing via Mercado Pago, promoter/affiliate systems, reserved seating, and audience analytics tools.
Product overview
Lets.events is a Brazilian event management SaaS platform built around a core ticketing and audience management engine with multiple integrated modules. The primary offering is the Lets.events Platform (lets.events) which handles end-to-end event lifecycle including ticket creation, batch management, promotional codes, reserved seating, combo packages, and custom forms. Supporting modules include the Lets.events Check-in App (Android, iOS, Windows, macOS, web) for QR code and name-based entry control; the Promoter and Affiliate System for commission-based sales networks; Strategic Audience Data for analytics-driven marketing; Guest List Management; the Donation System for fundraising campaigns; and administrative tools (Participant Management, Certificate Issuance, Sales Dashboard, Borderô reports, Event Team Management). The platform integrates with Google Analytics 4, Facebook Pixel, Mercado Pago (payment processing), and social login providers Google and Facebook. Pricing is transaction-based with a 7.99% commission per ticket sold and a R$2.00 minimum fee.
Differentiator
Problem solved
Functional benefit
Products and services
- Lets.events Platform Unified event management platform enabling online ticket sales, guest list management, check-in, promoter/affiliate programs, and strategic audience analytics for event organizers across Brazil.
- Lets.events Check-in App
Quantifiable outcome
- 20% lower fees compared to competitor platforms
- +2 more outcomes
Companies that use Lets.events
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles2 records
Lets.events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Lets.events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GooglecoreGoogle provides cloud infrastructure services for Lets.events database storage and data processing. This partnership enables Lets.events to operate its platform infrastructure on Google's cloud servers, which may involve international data transfers as servers are distributed globally.
- Mercado PagocoreMercado Pago serves as the primary payment gateway for Lets.events, processing all credit card, Pix, and boleto payments. The platform also uses Mercado Pago accounts for organizer payouts and refund processing. All organizers must have a Mercado Pago account to receive ticket sale proceeds.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lets.events competitors and assessment
Company assessmentDirect peers
- Sympla: Brazil's leading event ticketing and management platform. Operates the same ticket-sales-plus-check-in-plus-promoter model targeting Brazilian organizers, with comparable SMB self-serve and mid-market sales motions. The most direct head-to-head competitor in Lets.events' home market.
- Tixr: Ticketing platform focused on live entertainment venues and festivals with strong seat-mapping, fan engagement, and analytics tooling. Comparable to Lets.events' reserved seating + audience data stack though serving larger venue operators.
- Eventbee: Event registration and ticketing platform providing online registration, payment processing, attendee management, and event-day check-in. Overlaps with Lets.events' core ticketing + participant management modules for SMB and mid-market organizers.
- Eventbrite: Global self-serve ticketing platform serving SMB organizers across concerts, festivals, and classes. Direct product overlap (ticketing + organizer analytics) though Lets.events differentiates on local payment integration (Pix/boleto) and reserved seating for theaters.
- Ingresse: Brazilian ticketing and event platform serving concerts, festivals, and nightlife. Offers similar organizer tooling (ticketing, promoter management, check-in) and competes directly for SMB and mid-market share in Brazil.
- Humanitix: Ticketing platform for SMB and mid-market organizers offering reserved seating, badge scanning, and organizer analytics. Closely comparable business model with a different mission overlay (charity-aligned) but same core SaaS-ticketing structure.
- Universe: Self-serve ticketing and event management platform with mobile box office, reserved seating, and analytics. Competes in the same SMB organizer persona as Lets.events with a similar take-rate-driven revenue model.
- Tito: UK-based modern ticketing platform offering simple event pages, reserved seating, check-in apps, and organizer analytics. Closely comparable in product surface area (modules, mobile-first experience) and pricing approach, though focused on UK/EU.
Emerging players
- Bizzabo: Event experience platform with registration, ticketing, and engagement features aimed at B2B conferences and trade shows. Partial overlap with Lets.events' congress/seminar vertical, though Bizzabo skews enterprise.
Broad incumbents
- Ticketmaster: Global ticketing and live event giant serving large venues and major tours. Overlaps on ticketing, seat maps, and access control but operates at a much larger scale and does not target Brazilian SMB organizers the same way Lets.events does.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lets.events social profiles
Digital presenceLets.events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lets.events leadership team
Management profileNumber of profiles
Profiles1 record
Lets.events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lets.events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lets.events
What does Lets.events do?
Lets.events provides a cloud-based event ticketing and management platform that enables event organizers to create events, sell tickets online, manage guest lists, and conduct attendee check-in. The platform supports multiple event verticals (music festivals, congresses, fairs, nightclubs, religious events, sports, and theater) and includes a cross-platform Check-in App, integrated payment processing via Mercado Pago, promoter/affiliate systems, reserved seating, and audience analytics tools.
Is Lets.events a public or private company?
Lets.events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lets.events founded?
Lets.events was founded in 2015. It employs 11 to 50 people.
Where is Lets.events based?
Lets.events is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Lets.events make money?
Two revenue lines are on record. Ticket Sales Commission is the primary driver. The others are reserved Seating Commission.
Who are Lets.events's main competitors?
Direct peers on record are Sympla, Tixr, Eventbee, Eventbrite, Ingresse, Humanitix, Universe and Tito. Bizzabo is listed as an emerging player. Ticketmaster is listed as a broad incumbent.
Does Lets.events have an API?
No public API is recorded for Lets.events.
What industry is Lets.events in?
Lets.events's product category is Event Ticketing and Management Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 711320 and its SIC code is 7900.