Loopwhole
- Company typePrivate
- Founded2010
- HeadquartersWoodbridge, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Loopwhole does
Loopwhole is a privately held, founder-owned web design, development, and online marketing agency based in Woodbridge, Suffolk, United Kingdom, operating under a collective model led by founder James Cooke. The company designs and builds WordPress websites (priced from £599), custom web applications including Progressive Web Apps, bespoke business systems, e-commerce platforms (WooCommerce, OpenCart, Magento), and headless CMS solutions, using a technology stack spanning AWS, Node.js, Vue.js, Meteor.js, MongoDB, MySQL, PHP, SASS, and serverless architectures. Its primary customer segment is small to medium enterprises in Suffolk, East Anglia, and the wider UK, with a portfolio spanning agriculture, hospitality, financial services, healthcare, construction, removals, manufacturing, and other verticals.
Loopwhole firmographics
Firmographics- Name
- Loopwhole
- Legal name
- Loopwhole
- Website
- https://loopwhole.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Loopwhole industry classification
Industry- Product category
- Web Design and Development Services
- NAICS
- Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Computer Programming Services (7371), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Loopwhole is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Loopwhole business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Web Design and Development Services: Project-based fees for designing and building WordPress websites, web applications, progressive web apps, and bespoke systems for SMEs. Services include branding, responsive design, and custom functionality development.
- E-commerce Development: Project-based e-commerce website development ranging from planning to design, development and launch, working with Magento, WooCommerce, and OpenCart platforms.
- Web Hosting Services: Annual recurring revenue from website hosting services including basic hosting at £120 per annum, virtual servers, and dedicated servers. Additional services such as databases incur additional costs.
- Online Marketing Services: Ongoing SEO, pay-per-click advertising management, social media management, and email marketing services. Services include strategy, keyword research, tracking, optimization, and reporting.
- WordPress Installation Service: One-time professional WordPress installation service including domain registration (1 year), hosting (1 year), and up to 10 email addresses for £137.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Responsive and Secure WordPress Solutions |
| Subscription | Annual | Basic Web Hosting |
| One time/ perpetual license | Pay-as-you-go | Professional WordPress Installation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Loopwhole product offering
Product offeringCore offering
Loopwhole designs and builds WordPress websites, web applications, and bespoke business systems for small to medium enterprises, starting from £599. The company also develops e-commerce solutions using WooCommerce, OpenCart, and Magento, and delivers ongoing digital marketing services including SEO, PPC advertising, email marketing, and social media management. Its offering is complemented by website hosting services at £120 per annum.
Product overview
Loopwhole is a WordPress-focused web design, development, and digital marketing company serving small to medium enterprises in Suffolk and across the UK. The core offering comprises WordPress Web Design (starting from £599), Web Applications including Progressive Web Apps, Bespoke Business Systems, E-commerce Solutions (WooCommerce, OpenCart, Magento), and Content Management Systems. These are complemented by digital marketing add-on services: Search Engine Optimisation, Pay Per Click Advertising, Email Marketing, Social Media Management, and Website Hosting. The company positions itself as a collective of designers, developers, photographers, and creative professionals delivering affordable solutions to help businesses establish and grow their online presence.
Differentiator
Problem solved
Functional benefit
Products and services
- WordPress Web Design Responsive and secure WordPress website design and development services starting from £599, serving small to medium enterprises with custom themes, plugins, and third-party system integrations.
- Web Applications Custom web application development including Progressive Web Apps (PWAs) that combine website discoverability with native mobile app experience, built using technologies such as Node.js, Vue.js, Meteor.js, MongoDB, MySQL, and PHP.
- Bespoke Business Systems Custom-tailored technology solutions designed to solve specific business problems, improve operational efficiency, and enable business scaling and growth through bespoke systems development and communication automation.
- E-commerce Solutions Online store development using platforms including WooCommerce (WordPress plugin), OpenCart, and Magento, covering project planning, design, development, and launch with tailored functionality for unique product requirements.
- Content Management Systems Web-based CMS implementation enabling clients to edit website content via WYSIWYG editors, add/delete pages, and manage scalable websites, with WordPress as the favoured platform and headless CMS architecture options.
- Search Engine Optimisation (SEO) Organic SEO services including website analysis, keyword research, technical and content modifications, and ongoing monitoring to improve search engine rankings and drive targeted traffic.
- Pay Per Click (PPC) Advertising Campaign management service including strategy development, keyword research, ad copy creation, budget management, tracking, optimisation, and reporting for search engine and website advertising.
- Email Marketing Email campaign services encompassing data integration and segmentation, campaign design and build, setup, dynamic content configuration, managed sending, and full reporting.
- Social Media Management Social media management services including research of relevant websites, strategic link placement, and banner advertising to drive potential customers to client websites.
- Website Hosting Web hosting services featuring performance-tuned Linux platform, 70+ one-click apps, SSL certificates, 10GB mailboxes, 100% Samsung SSD storage, web application firewall, malware scanning, PCI-DSS compliance, autoscaling cloud platform, and 1 Tbps+ DDoS protection, priced at £120 per annum.
Quantifiable outcome
- Push notifications produce twice as many open rates and click-throughs than email (industry benchmark cited by Loopwhole)
Companies that use Loopwhole
Customer profileNamed customers23 records
Segments1 record
Ideal customer profiles1 record
Loopwhole technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Loopwhole partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Loopwhole competitors and assessment
Company assessmentDirect peers
- Distinctly: UK digital marketing agency providing SEO, PPC, content, and web services to SMEs and mid-market clients. Comparable digital marketing capability and partial overlap on web design services.
- Glide Design: UK-based web design and development agency serving small to medium businesses with WordPress and bespoke solutions. Comparable offering and target customer profile to Loopwhole.
- Cude Design: Suffolk-based web design and digital marketing agency serving SMEs in East Anglia and across the UK. Closest geographic and segment competitor to Loopwhole, offering similar WordPress design, hosting, SEO, and digital marketing services.
- Blue Whale Media: UK SME-focused web design and digital marketing agency with comparable service mix including web design, SEO, PPC, and social media. Directly comparable in customer segment (SMEs), service portfolio, and UK market positioning.
- Boom Online Design: UK digital agency offering web design, development, SEO, and online marketing to SMEs. Directly comparable service mix and customer base to Loopwhole.
- Kool Cactus: UK web design and digital marketing agency focused on SME clients with similar service breadth (web design, SEO, PPC, social). Comparable business model and target segment.
- Sagittarius Marketing: UK digital marketing agency offering web design, SEO, PPC, and social media management. Overlaps with Loopwhole's online marketing services and shares an SME customer base.
- Cyber-Duck: UK-based digital agency offering web design, web development, and digital marketing services to SME and enterprise clients. Directly comparable to Loopwhole in service breadth, target segment overlap, and UK market focus, though operating at a larger scale.
Broad incumbents
- Wix.com: Global DIY website builder targeting the same SME segment Loopwhole serves with bespoke WordPress builds. While not a direct agency competitor, Wix represents the primary platform alternative that commoditizes entry-level SME website work and constrains Loopwhole's pricing power.
- Squarespace: Major DIY website builder platform competing for the same price-sensitive SME customers Loopwhole targets. Represents a structural headwind to bespoke agency revenue by offering professionally designed templates at low subscription costs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Loopwhole social profiles
Digital presenceLoopwhole financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loopwhole leadership team
Management profileNumber of profiles
Profiles1 record
Loopwhole funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loopwhole M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loopwhole
What does Loopwhole do?
Loopwhole designs and builds WordPress websites, web applications, and bespoke business systems for small to medium enterprises, starting from £599. The company also develops e-commerce solutions using WooCommerce, OpenCart, and Magento, and delivers ongoing digital marketing services including SEO, PPC advertising, email marketing, and social media management. Its offering is complemented by website hosting services at £120 per annum.
Is Loopwhole a public or private company?
Loopwhole is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loopwhole founded?
Loopwhole was founded in 2010. It employs 11 to 50 people.
Where is Loopwhole based?
Loopwhole is headquartered in Woodbridge, United Kingdom, in the Europe region.
How does Loopwhole make money?
Five revenue lines are on record. Web Design and Development Services are the primary driver. The others are E-commerce Development, web Hosting Services, online Marketing Services and wordPress Installation Service.
Who are Loopwhole's main competitors?
Direct peers on record are Distinctly, Glide Design, Cude Design, Blue Whale Media, Boom Online Design, Kool Cactus, Sagittarius Marketing and Cyber-Duck. Broad incumbents are Wix.com and Squarespace.
Does Loopwhole have an API?
No public API is recorded for Loopwhole.
What industry is Loopwhole in?
Loopwhole's product category is Web Design and Development Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 541511 and its SIC code is 7371.