Best Price Financial Services

What Best Price Financial Services does

Best Price Financial Services Limited is a UK-based private limited financial services intermediary registered in England and Wales (Companies House Reg. No. 7611309) and authorized and regulated by the Financial Conduct Authority (FCA No. 615229). The firm operates from Margam, Neath Port Talbot, distributing insurance and investment products to UK individual consumers and corporate investors through a self-serve digital platform supplemented by telephone support (01639 860 111). Its core product catalogue spans home, motor, gadget, pet, life, income protection, excess, and bicycle insurance; structured products and structured deposit plans; venture capital trusts, Downing crowd bonds, and foreign exchange services; and more recently, mortgages.

The business model rests on intermediation rather than underwriting: the firm aggregates policies and structured products from a roster of major UK providers and issuers (including Walker Crips, Meteor Asset Management, MB Structured Investments, IDAD, Mariana, Hilbert, and Paymentshield) and earns revenue through a combination of reduced insurance commissions (claiming 75% less than competitors on average) and flat-rate arrangement fees on investment products (0.5% non-advised, minimum £75; 1.5% advised, minimum £300). Excess insurance products are sold directly via subscription from £24.99 per year, with claims handled by Davies Group. The platform runs 24/7 for browsing, with Monday-Friday 9:00-5:00 telephone support and a 24/7 helpline for existing customers, and uses WorldPay and PayPal for payment processing.

The firm's competitive positioning is built on price transparency and cost compression in a market where commission-loaded intermediaries are common. It does not disclose proprietary technology, does not employ AI/ML-driven underwriting or recommendation systems, and does not disclose revenue, headcount beyond the 1-10 employee range, funding history, or ownership structure. Operating geography is restricted to the United Kingdom, and no M&A, leadership changes, or external funding events are recorded. The customer base is composed primarily of individual UK retail consumers seeking affordable insurance and structured investment access, with corporate investors as a secondary advised-services segment.

Name

Best Price Financial Services

Legal name

Best Price Financial Services Limited

Website

https://bestpricefs.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Price Financial Services is a UK FCA-regulated financial intermediary distributing insurance and investment products from multiple providers to individual consumers and corporate investors through a low-commission self-serve platform.

Ownership category

akta.pro rank

Product category

Insurance and Investment Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Insurance brokerage
• Structured products
• Life insurance
• Excess protection
• Venture capital trusts

Headquarters

HQ city

Margam

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Distribution: Best Price FS acts as an insurance intermediary, distributing insurance products from major UK providers. They earn commissions from insurance providers, though they claim to take on average 75% less commission than other providers while offering competitive pricing to customers.
2. Structured Product Arrangement Fees: Fees charged for arranging structured product investments. Non-advised investments: 0.5% arrangement fee (minimum £75). Advised investments: 1.5% of invested capital (minimum £300 advice fee). They emphasize flat rate fees with zero commission attached to investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Best Price Financial Services is a UK-based financial services broker that distributes insurance and investment products on behalf of leading UK providers. It offers life insurance, income protection, motor and home insurance, excess protection, tax-free savings, structured products, structured deposit plans, venture capital trusts, crowd bonds, foreign exchange services and mortgages through a self-serve website and telephone support, operating on a low-commission model that the firm states takes on average 75% less commission than other providers.

Product overview

Best Price Financial Services is a UK-based financial services broker offering a comparison and brokerage platform for insurance and investment products. The core platform consists of two main product lines: (1) Insurance products including home, motor, gadget, pet, life, income protection, and excess protection policies distributed through a free quote comparison service connecting to external insurance platforms; and (2) Investment products including structured products, structured deposits, crowd bonds, VCTs, and foreign exchange services offered on an execution-only and advised basis. The company differentiates through a low-commission model, taking on average 75% less commission than other providers, with zero commission on certain investment products. Services are provided to both private and corporate investors. The company is authorized and regulated by the Financial Conduct Authority (FCA No. 615229) and is registered in England and Wales (Reg. No. 7611309).

Differentiator

Problem solved

Functional benefit

Products and services

• Home & Contents Insurance Home insurance coverage including buildings and contents protection distributed from leading UK insurers through a free quote comparison service.
• Motor Insurance Car, van, and motorbike insurance products offered through the platform with access to quotes from multiple providers.
• Home Excess Protection Insurance Insurance reimbursing policyholders for combined home insurance excess fees when making a claim, covering accidental damage, fire, theft, flood or vandalism, with coverage up to £2,000 and annual premiums starting from £24.99.
• Motor Excess Insurance Coverage protecting against payment of voluntary and compulsory motor insurance excess amounts when making claims.
• Gadget Insurance Protection coverage for personal electronic gadgets and devices.
• Pet Insurance Insurance coverage for household pets offered through the comparison platform.
• Life Insurance Life protection insurance offered at 0% commission rates, providing coverage for families' financial security.
• Income Protection Coverage protecting policyholders' income in the event of illness or injury, offered at 0% commission rates.
• Motor Legal Protection Legal expenses insurance for motor insurance policyholders.
• Bicycle Insurance Coverage for bicycles offered through the platform.
• Home Buyers Protection Protection insurance for home buyers.
• GAP Insurance Guaranteed Asset Protection insurance covering the gap between insurance payout and outstanding finance on vehicles.
• Structured Products Investment products linked to stock market indices such as FTSE 100, EURO STOXX 50 and S&P 500, available from providers including Walker Crips, Meteor, MB Structured Investments and IDAD, with arrangement fees of 0.5% for non-advised and 1.5% for advised investments.
• Structured Deposit Plans Deposit-based investment products with full protection from stock market risk at maturity, benefiting from FSCS protection, featuring providers such as IDAD, Walker Crips, Mariana, Hilbert, hop and MB Structured Investments with arrangement fees starting at 0.5%.
• Downing Crowd Bonds Fixed-rate interest investments secured against specific assets such as property, renewable energy and leisure venues, with repayment on predetermined dates.
• Venture Capital Trusts (VCTs) Tax-efficient investments in UK venture capital trusts offering potential returns through diversified portfolios of small company investments.
• Foreign Exchange Services Currency exchange services for customers.
• Mortgages Mortgage products and services provided through the platform.

Quantifiable outcome

• 75% less commission than other providers on average
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Walker CripscoreChannel Partner/ Reseller/ DistributorWalker Crips is one of the City of London's oldest independent companies (established 1914), listed on London Stock Exchange. Best Price FS distributes Walker Crips structured products including UK & Europe kick-out plans and step down kick-out plans. Services available on both advised and non-advised basis.
• Meteor Asset ManagementcoreChannel Partner/ Reseller/ DistributorMeteor Asset Management (MAM) is the Plan Manager for Meteor Structured Products. Best Price FS distributes Meteor products including FTSE/STOXX kick-out plans and fixed income products. Meteor Investment Management (MIM) handles administration and safekeeping of client assets. FCA regulated (FSR Number 459325).
• MB Structured InvestmentscoreChannel Partner/ Reseller/ DistributorMB Structured Investments developed by team with over 50 years combined financial services experience. Best Price FS distributes their UK/Europe and UK/US structured product plans. Company is an Appointed Representative of Meteor Asset Management Limited (FSR Number 928746).
• IDADminorChannel Partner/ Reseller/ DistributorIDAD structured product plans offered through Best Price FS. Products include FTSE fixed income deposit plans and RBC FTSE linked products.
• Barclays Bank plcminorOthersBarclays Bank plc serves as counterparty/deposit taker for various structured deposit plans distributed through Best Price FS. Provides Financial Services Compensation Scheme (FSCS) protection for structured deposit products.
• Goldman Sachs InternationalminorOthersGoldman Sachs International serves as counterparty for various Walker Crips and IDAD structured products. Investment returns and capital repayment linked to financial stability of the counterparty.
• BNP ParibasminorOthersBNP Paribas acts as counterparty/guarantor for Meteor structured products including FTSE linked kick-out plans and fixed income products.
• NatixisminorOthersNatixis serves as counterparty/guarantor for Meteor structured products including FTSE monthly fixed income plans.
• Credit Agricole CIBminorOthersCredit Agricole CIB acts as counterparty/issuer for various Meteor structured products including FTSE/STOXX kick-out plans.
• HSBC Bank plcminorOthersHSBC Bank plc serves as counterparty for Walker Crips structured products including UK annual kick-out plans.
• Citigroup Global Markets LtdminorOthersCitigroup Global Markets Ltd acts as counterparty/guarantor for various structured products including Walker Crips UK & Europe kick-out plans.
• PaymentshieldminorChannel Partner/ Reseller/ DistributorHome insurance provider whose products are distributed through Best Price FS. Customer Graham Davies testimonial specifically mentions Paymentshield home and contents cover.
• Davies GroupminorOthersDavies Group handles claims for home excess insurance products. Contact: 0344 8562106 or via Complectus.davies-group.com. Located at Financial & Legal insurance company Limited, No.1 Lakeside, Cheadle Royal Business Park, Cheadle, Cheshire, SK8 3GW.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AJ Bell: UK investment platform providing self-directed dealing plus advised services for VCTs, structured products, and tax-efficient wrappers. Competes for the same individual and corporate investor segment Best Price FS targets on the investments side.
• Uswitch: UK comparison service covering insurance, money, and utilities with similar intermediated distribution model. Comparable as a multi-product comparison intermediary serving UK consumers.
• Compare the Market: One of the UK's largest insurance comparison platforms, owned by BGL Group. Direct competitor across home, motor, and life insurance distribution with comparable intermediated model.
• Confused.com: UK insurance comparison site operated by Admiral Group providing motor, home, and life insurance quotes through multiple providers — directly competes in Best Price FS's primary distribution verticals.
• GoCompare: Major UK insurance and financial product comparison platform directly competing with Best Price FS on home, motor, and life insurance comparison. Owned by Future PLC but operates as a direct peer in the same customer acquisition funnel.
• MoneySupermarket Group: UK-listed price comparison platform for insurance and financial products. Operates the same core proposition as Best Price FS — letting consumers compare and buy insurance/investment products — but at vastly greater scale and brand recognition.
• Hargreaves Lansdown: UK retail investment platform offering structured products, funds, and investment advice. Compares to Best Price FS's investment side, particularly structured deposit and product distribution on an advised/non-advised basis.

Broad incumbents

• Direct Line Group: Major UK personal lines insurer selling directly to consumers across home, motor, and life. While not a broker, it competes for the same end customers and is FCA-authorized on similar lines.
• Aviva UK: Large UK life and general insurance provider plus wealth/investment platform. Overlaps with Best Price FS in life insurance, income protection, and pensions/investment distribution via its platform business.

Emerging players

• Moneyfacts: UK financial data and comparison service covering savings, mortgages, and investment products. Adjacent peer — same UK retail financial comparison category but focused more on product data than transactional brokerage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bestpricefs
• Facebookfacebook.com/BestPriceFS
• LinkedInlinkedin.com/company/71b

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Price Financial Services