Dry Center
Dry Center is a Turkish specialty textile-care chain operating 48 franchised stores across 13 provinces, offering dry cleaning, laundry, carpet washing, and disinfection services to individual consumers plus corporate, wedding, and marine clients.
- Company typePrivate
- Founded1997
- HeadquartersKadikoy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dry Center does
Dry Center (legal name: CAN TEMİZLEME HİZMETLERİ SANAYİ VE TİCARET ANONİM ŞİRKETİ) is a Turkish specialty textile-care company founded in 1997 in Istanbul. It operates a chain of 48 retail locations across 13 Turkish provinces, providing dry cleaning, laundry, carpet washing, stain removal, bag cleaning, and disinfection services to individual consumers as well as corporate, wedding/formal-wear, and marine/boat-owner clients. Per the Ministry of Industry and Technology, the company has been ranked #1 in Turkey by net sales and active size in its sector since 2018.
The business runs on a franchise model adopted since 2000, augmented by door-to-door pickup and delivery service and a Plus Card loyalty program. Processing is performed on Realstar dry-cleaning machines with stated 99.99% solvent recovery, and the company has been the sole Turkish representative of the International Fabricare Institute (IFI) since 2007 and a distributor of world-leading dry-cleaning machine brands in Turkey since 2003. Reported volume exceeds 1 million garments cleaned annually since 2010, with listed retail pricing of 349.90 TL per shirt and 784.90 TL per suit; specific revenue, headcount, or transaction-mix figures are not disclosed.
Dry Center firmographics
Firmographics- Name
- Dry Center
- Legal name
- CAN TEMİZLEME HİZMETLERİ SANAYİ VE TİCARET ANONİM ŞİRKETİ
- Website
- https://drycenter.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dry Center is a Turkish specialty textile-care chain operating 48 franchised stores across 13 provinces, offering dry cleaning, laundry, carpet washing, and disinfection services to individual consumers plus corporate, wedding, and marine clients.
- Ownership category
- akta.pro rank
Dry Center industry classification
Industry- Product category
- Dry Cleaning Services
- NAICS
- Drycleaning and Laundry Services (except Coin-Operated) (812320)
- akta.pro primary industry
- Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)
- akta.pro secondary industries
- Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF), Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH), Commercial/Corporate Dry Cleaning (B2B Accounts) (HSAJADAC)
Keywords
Where Dry Center is headquartered
LocationHeadquarters
- HQ city
- Kadikoy
Offices8 records
Markets served
Dry Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dry Cleaning Services: Core revenue from professional dry cleaning of garments including suits, dresses, formal wear, leather goods, fur, and specialty items. Standard cleaning with express 1-hour service available.
- Shoe Repair and Care (Lostra): Shoe cleaning, repair, recoloring, and maintenance services including sole replacement for various footwear types.
- Carpet and Rug Cleaning: Professional carpet and rug washing services for various carpet types including machine-made, woven, silk, and shaggy carpets.
- Home Textile Cleaning: Cleaning services for bedding, blankets, curtains, tablecloths, towels, and other household textiles.
- Bag and Accessory Cleaning: Professional cleaning services for handbags, travel bags, wallets, belts, and luggage.
- Franchise Revenue: Revenue from franchise partnerships where franchisees operate Dry Center branded stores under license.
- Corporate Solutions (Kurumsal Çözümler): B2B dry cleaning services for businesses to provide employee or customer benefit programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dry Cleaning - Standard Garments |
| Unit Pricing | Pay-as-you-go | Dry Cleaning - Specialty Items |
| Unit Pricing | Pay-as-you-go | Ironing Services |
| Unit Pricing | Pay-as-you-go | Shoe Care (Lostra) |
| Unit Pricing | Pay-as-you-go | Carpet Cleaning |
| Unit Pricing | Pay-as-you-go | Home Textile Cleaning |
| Subscription | Annual | Plus Card Loyalty Program |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dry Center product offering
Product offeringCore offering
Dry Center is a textile care service company providing professional dry cleaning of garments using computer-controlled Realstar machines and solvent-based cleaning (perchloroethylene). The portfolio spans dry cleaning, ironing/pressing, carpet washing, shoe care (lostra), bag and luggage cleaning, wedding dress cleaning, home textile cleaning, and boat/yacht textile care. Services are delivered through 48 retail stores in 13 Turkish provinces, complemented by door-to-door pickup/delivery and a franchise network.
Product overview
Dry Center is a textile care service company offering a comprehensive portfolio of cleaning and maintenance services for garments, home textiles, shoes, bags, carpets, and specialty items. The core offering centers on professional dry cleaning using computer-controlled Realstar machines and specialized solvents (primarily perchloroethylene), supplemented by ironing/pressing, carpet washing, shoe care (lostra), bag cleaning, wedding dress care, home textile cleaning, boat/yacht cleaning, tailoring, stain removal, and odor elimination services. Door-to-door pickup and delivery (Adrese Servis) extends accessibility across 48 stores in 13 Turkish provinces. The company also operates a loyalty program (Plus Card) and runs periodic promotional campaigns. All services are delivered through physical store locations; no SaaS platform or API product is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Kuru Temizleme (Dry Cleaning)
Quantifiable outcome
- 1-hour express dry cleaning service available
- +2 more outcomes
Companies that use Dry Center
Customer profileSegments4 records
Ideal customer profiles3 records
Dry Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dry Center partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- International Fabricare Institute (IFI)coreExclusive Turkish representative of the International Fabricare Institute (IFI). This partnership provides international standards, professional certifications, and industry best practices alignment for Dry Center's operations and training programs.
- RealstarcoreTechnology partner providing state-of-the-art dry cleaning machines. Realstar machines feature continuous distillation technology achieving 99.99% solvent recovery rate. Dry Center was also the Turkish distributor for world-leading machine brands as of 2003.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Dry Center competitors and assessment
Company assessmentOthers
- Realstar (Technology Partner): Manufacturer of dry-cleaning machinery referenced as Dry Center's technology partner. Comparable as a supplier/ecosystem player whose machines and solvent-recovery IP are core to Dry Center's claimed quality and environmental performance.
Broad incumbents
- Johnsons Dry Cleaners: One of the UK's largest dry-cleaning chains with hundreds of locations and broad service portfolio including alterations and household textiles. Comparable on chain scale and full-service textile care breadth.
Direct peers
- Jeeves of Belgravia: London-based luxury dry cleaner specializing in high-end garments, shirts, and couture care. Comparable on premium pricing tiers, bridal/formalwear specialization, and white-glove service model that aligns with Dry Center's bridal/fur/silk verticals.
- ZIPS Dry Cleaners: US dry-cleaning franchise operator focused on same-day service and value pricing. Comparable on express service positioning, franchise-led growth, and multi-garment care offerings.
- Martinizing Dry Cleaning: Long-established US dry-cleaning franchise chain with multi-service garment care. Comparable business model — franchise-driven retail storefronts offering dry cleaning, pressing, and specialty textile services.
- 5àsec: Global dry-cleaning franchise network operating storefront retail across multiple countries. Closest international comparable: chain-store dry cleaning with standardized technology and franchise expansion model, mirroring Dry Center's mall-based, multi-service approach.
- Tide Dry Cleaners: US-based dry-cleaning chain backed by P&G with a focus on standardized retail experience and convenience. Comparable on chain-store positioning and emphasis on technology-enabled cleaning processes.
Emerging players
- Rinse: US-based on-demand laundry and dry-cleaning app with doorstep pickup/delivery. Comparable on the Adrese Servis door-to-door model and on digitally-native convenience positioning that Dry Center currently lacks.
- Cleanly: App-first on-demand dry cleaning and laundry startup. Adjacent competitive threat — illustrates where the category is heading digitally and where Dry Center's no-app posture creates exposure.
Regional players
- French Hand Laundry: Australia-based premium dry-cleaning chain with multi-service offerings. Comparable on premium positioning and service diversification (garments, household items), but operates in a different geography from Dry Center.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dry Center social profiles
Digital presenceDry Center compliance and trust
Trust signalCompliance3 records
Dry Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dry Center leadership team
Management profileNumber of profiles
Dry Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dry Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dry Center
What does Dry Center do?
Dry Center is a textile care service company providing professional dry cleaning of garments using computer-controlled Realstar machines and solvent-based cleaning (perchloroethylene). The portfolio spans dry cleaning, ironing/pressing, carpet washing, shoe care (lostra), bag and luggage cleaning, wedding dress cleaning, home textile cleaning, and boat/yacht textile care. Services are delivered through 48 retail stores in 13 Turkish provinces, complemented by door-to-door pickup/delivery and a franchise network.
Is Dry Center a public or private company?
Dry Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dry Center founded?
Dry Center was founded in 1997. It employs 11 to 50 people.
Where is Dry Center based?
Dry Center is headquartered in Kadikoy.
How does Dry Center make money?
Seven revenue lines are on record. Dry Cleaning Services are the primary driver. The others are shoe Repair and Care (Lostra), carpet and Rug Cleaning, home Textile Cleaning, bag and Accessory Cleaning, franchise Revenue and corporate Solutions (Kurumsal Çözümler).
Who are Dry Center's main competitors?
Realstar (Technology Partner) is listed as an others. Johnsons Dry Cleaners is listed as a broad incumbent. Direct peers are Jeeves of Belgravia, ZIPS Dry Cleaners, Martinizing Dry Cleaning, 5àsec and Tide Dry Cleaners. Emerging players are Rinse and Cleanly. French Hand Laundry is listed as a regional player.
Does Dry Center have an API?
No public API is recorded for Dry Center.
What industry is Dry Center in?
Dry Center's product category is Dry Cleaning Services. Its primary akta.pro industry code is HSAJADAA, Retail/Consumer Dry Cleaning (Storefront), with a secondary code of HSAJADAF, Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear). Its NAICS code is 812320.