What Tide Dry Cleaners does

Tide Dry Cleaners of Texas, legally operating as Edit TX, LLC, is the primary franchisee of Procter & Gamble's Tide Cleaners brand in Texas (Houston, Austin, Amarillo, Lubbock) and Kansas City, Missouri. The franchisee is multigenerational and family-led, with Mike Nesbit as CEO and Kyle E. Nesbit as President, and was formerly MW Cleaners before joining the Tide Cleaners system in May 2018. The company delivers professional dry cleaning, shirt laundry, wash-and-fold, household item cleaning, rug cleaning, alterations, wedding gown preservation, and suede/fur/leather cleaning, anchored by GreenEarth silicone-based cleaning chemistry licensed from GreenEarth Cleaning — an environmentally preferable alternative to perchloroethylene (perc).

Name

Tide Dry Cleaners

Legal name

Tide Dry Cleaners of Texas

Website

https://tidedrycleanerstx.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Dry Cleaning and Laundry Services

NAICS

Drycleaning and Laundry Services (except Coin-Operated) (812320), Drycleaning and Laundry Services (8123)

akta.pro primary industry

Retail/Consumer Dry Cleaning (Storefront) (HSAJADAA)

akta.pro secondary industries

Commercial/Corporate Dry Cleaning (B2B Accounts) (HSAJADAC), Specialty Garment Dry Cleaning (Delicates, Bridal, Formalwear) (HSAJADAF), Household & Specialty Item Dry Cleaning (Drapes, Comforters, Rugs) (HSAJADAH), Same-Day / Express Dry Cleaning (HSAJADAD)

Keywords

• Dry cleaning services
• Laundry services
• Garment care
• Pickup and delivery
• Wash and fold

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dry Cleaning Services: Core dry cleaning services for garments using GreenEarth technology. Pricing varies by garment type and service level (standard, rush, same-day).
2. Wash & Fold Laundry Service: Machine washable laundry services priced by the pound. Includes sorting, checking pockets, stain checking, and retail-style folding. 10 lbs minimum order size.
3. Pickup & Delivery Service: Home and office pickup and delivery. Small flat rate delivery fee. Service from 8am to 8pm, with expedited options available.
4. Specialty Services: Wedding gown preservation, alterations, suede/leather/fur cleaning, rug cleaning, and shirt laundry services.
5. Franchise Royalty Fees: Tide Dry Cleaners franchise operators pay a royalty fee of 6.5% of net sales to Procter & Gamble.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Tide Dry Cleaners of Texas operates a franchise-based professional garment care business offering dry cleaning, shirt laundry, wash & fold, rug cleaning, wedding gown preservation, alterations, and specialty suede/fur/leather cleaning. The company delivers services through 35+ owned retail storefronts, home and office pickup & delivery, 24/7 secure locker systems (Tide Cleaners ANYTIME), drive-thru, and B2B partnerships with multifamily properties and corporate offices across the Houston and Austin metro areas.

Product overview

Tide Dry Cleaners is a franchise-based dry cleaning and laundry service operating primarily in Texas (Houston and Austin markets). The core offering is professional dry cleaning using GreenEarth liquid silicone technology as an environmentally friendly alternative to traditional perc-based cleaning. The service portfolio includes the core dry cleaning and laundry services (Dry Cleaning, Shirt Laundry, Wash & Fold), specialty services (Rug Cleaning, Wedding Gown Preservation, Suede/Fur/Leather Cleaning), and value-add convenience features (Tide Cleaners ANYTIME℠ 24/7 lockers, Pickup & Delivery, Drive-Thru, 24/7 Drop Box). The company operates a mobile app for order management and scheduling, plus a loyalty program (Inner Circle Rewards). Services are delivered through a network of brick-and-mortar locations, with some locations offering on-site alterations. The franchise is owned and operated by Edit TX, LLC, a subsidiary of Procter & Gamble's Agile Pursuits Franchising.

Differentiator

Problem solved

Functional benefit

Brands

• Tide Cleaners ANYTIME: 24/7 accessible store with secure locker system allowing guests to drop off and pick up garments anytime
• Inner Circle Rewards
• Tide Loads of Hope
• Tide Loads of Love

Products and services

• Dry Cleaning Services Professional dry cleaning using GreenEarth liquid silicone solvent instead of traditional perc-based chemicals, providing environmentally friendly garment care for individual consumers and corporate clients across Houston and Austin.
• Shirt Laundry Professional shirt laundering service that cleans, presses, and returns shirts with a crisp, finished appearance.
• Wash & Fold Laundry service that washes, dries, and professionally folds everyday items like towels, sheets, undergarments, and t-shirts, priced by the pound with a 10 lb minimum order.
• Rug Cleaning Service Professional area rug cleaning using a 10-step cleaning process that handles various rug types including oriental and decorative rugs, with pickup and delivery available.
• Household Items Cleaning Cleaning services for household textiles including comforters, pillows, and other large fabric items.
• Wedding Gown Preservation Specialized preservation service for wedding gowns using GreenEarth technology, sealed in acid-free packaging to protect against yellowing, mold, and insect damage.
• Alterations Tailoring and alteration services including sleeve shortening, hemming, waist adjustments, shoulder modifications, and zipper/button replacement, completed in 1-3 business days.
• Suede, Fur & Leather Cleaning Specialized cleaning for leather, suede, and fur garments that preserves color and texture, prevents cracking and fading, and maintains garment quality.
• Pickup & Delivery Service Home and business pickup and delivery service where Delivery Concierge agents collect garments and return them cleaned, with flexible scheduling from 8am-8pm and no minimum order requirements for dry cleaning.
• Tide Cleaners ANYTIME 24/7 Locker Service 24/7 accessible secure locker system at select storefronts and multifamily properties allowing customers to drop off and pick up garments at their convenience, with SMS/email notifications and unique access codes.
• Multifamily & Office Pickup & Delivery Dedicated pickup and delivery service for apartment complexes and corporate office buildings, including locker installations and scheduled pickup schedules for building residents and employees across 70+ Houston multifamily properties, 40+ Austin multifamily properties, and 17 Houston corporate office locations.

Quantifiable outcome

• Tide Cleaners cleans approximately 20 million pieces annually
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pressbox (acquired by P&G)coreOthers · 1 July 2018P&G acquired Pressbox, a Chicago-based on-demand cleaning service started by two graduates in 2013, in July 2018 as part of the Tide Cleaners expansion strategy.
• Procter & Gamble (Parent Company)coreOthersConsumer goods company Procter & Gamble owns the Tide brand. Agile Pursuits Franchising, Inc. is a wholly-owned P&G subsidiary that franchised and operated Tide Cleaners. Franchisees pay 6.5% royalty on net sales.
• GreenEarth CleaningcoreTechnology or IntegrationLicensed technology partner providing environmentally friendly dry cleaning solvent. Founded in 1999. Licensed by more than 1,300 dry cleaners worldwide. Uses liquid silicone instead of toxic perc.
• BEAR (Be A Resource) HoustonminorGTM or Marketing PartnerCommunity partnership through BEARing Gifts toy drive. BEAR provides brand-new holiday gifts to children under CPS care. Tide Cleaners serves as Holiday Hero sponsor and donation drop-off location. Has provided gifts to over 23,000 children annually.
• The Giving Gown FoundationminorGTM or Marketing PartnerCommunity partnership for prom dress drive. Tide Cleaners collects and cleans donated formal gowns free of charge, then donates to the foundation for distribution to high school girls in need.
• Dress for Success PhoenixminorGTM or Marketing PartnerArizona locations donated 20% of sales on April 13, 2019 to Dress for Success Phoenix. Program helps women achieve economic independence through professional attire and development tools.
• Conroe Independent School District Police DepartmentminorGTM or Marketing PartnerCommunity partnership for annual Coats for Kids Drive. Tide Cleaners TX provided no-charge cleaning of nearly 1,000 coats, jackets, and hoodies for students in need.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CD One Price Cleaners: CD One Price Cleaners is a multi-state retail dry cleaning chain offering one-price-per-garment dry cleaning, wash & fold, and alterations. It directly competes with Tide Dry Cleaners on storefront retail, pricing simplicity, and service breadth in similar suburban U.S. metros.
• Mulberrys Garment Care: Mulberrys is a dry cleaning and garment care franchise offering eco-friendly cleaning, pickup/delivery, and locker services. Its eco-positioning, locker installations, and franchise structure make it a near-direct comparable to Tide Dry Cleaners' Texas franchise operations.
• Rinse: Rinse is an on-demand garment care and pickup/delivery laundry service operating across multiple U.S. metros. It competes with Tide on the convenience-oriented, pickup/delivery side of dry cleaning and is increasingly partnering with apartment buildings, directly overlapping Tide's multifamily channel.
• Lapels Dry Cleaning: Lapels is a franchised dry cleaning chain using environmentally friendly cleaning processes and offering pickup/delivery. It is a direct franchise-system competitor to Tide Cleaners with overlapping service portfolio, green-cleaning positioning, and retail-plus-convenience model.
• Martin's Dry Cleaning: Martin's Cleaners is a multi-store regional dry cleaning chain offering dry cleaning, wash & fold, and alterations with pickup/delivery options. It is comparable to Tide as a long-standing regional retail dry cleaning operator serving residential and B2B customers with similar service breadth.

Broad incumbents

• Cintas Corporation: Cintas is a large incumbent uniform rental and linen supply company serving thousands of business customers across North America. While not a consumer dry cleaner, it is the dominant scaled operator in adjacent B2B textile services and represents the broader competitive and scale benchmark for managed garment care.
• Aramark Uniform Services: Aramark provides uniform rental, linen, and facility services to enterprise customers including energy and corporate clients comparable to Tide's Chevron, Shell, and BP accounts. It is a broad incumbent showcasing the scale, multi-site, contract-driven nature of the B2B textile services segment Tide competes for.
• UniFirst Corporation: UniFirst is a national uniform rental and supply company with a sizable route-based delivery operation across the U.S. Like Cintas, it does not serve retail dry cleaning but is the relevant incumbent scale operator for commercial laundry, uniform, and linen supply categories Tide touches at the B2B edge.

Others

• Pressbox: Pressbox is an on-demand dry cleaning and laundry service acquired by Procter & Gamble in 2018 to support the Tide Cleaners digital strategy. It is an adjacent enabling player within the same P&G ecosystem rather than a direct competitor to Edit TX, but informs Tide's technology roadmap for pickup/delivery and locker integration.

Emerging players

• Wash.com (formerly Washio): Wash.com is an on-demand laundry and dry cleaning pickup/delivery platform that has scaled in multiple U.S. markets. It targets the same consumer convenience use case Tide pursues through pickup/delivery and lockers, but as a digital-first operator without retail storefronts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tidecleaners
• YouTubeyoutube.com/@tidecleaners
• Facebookfacebook.com/TDCTuckerton
• LinkedInlinkedin.com/company/mw-cleaners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tide Dry Cleaners