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eManat

Full company profile

uuid0027fdu

Namestring
eManat
Legal namestring
eManat
Websiteurl
modenis.az
Company typeenum
Private
Founded yearint
2012
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBaku, Azerbaijan
HQ citystring
Baku
HQ countrystring
Azerbaijan
HQ regionstring
Asia
Markets served

Serves global market

Offices4 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
payment processing services, utility bill payments, cash payment terminals, mobile top-up services, Azerbaijan payment network
Industry3 codes
1POS, SoftPOS & In-Person Acceptance Infrastructure
CodeFSAGABAOPrimaryYes
2Bill Aggregators & Consolidators
CodeFSAMAJABPrimaryNo
3PSP Aggregators / PayFac Enablement (Gateway Layer)
CodeFSAMACAKPrimaryNo
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code1 code
  • Services-Computer Programming, Data Processing, Etc.7370
Product category
Consumer Payment Processing Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Payment Transaction Fees
TypeTransaction Fee
Description

eManat generates revenue by charging transaction fees for processing payments through its terminal network and online platform. Service providers (utilities, mobile operators, banks, retailers) integrate with eManat to enable customer payments at terminals.

emanat.az
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

eManat operates a payment network comprising 3000+ physical payment terminals and an online payment platform (app.mpay.az) across Azerbaijan. The company enables consumers to pay utility bills (water, gas, electricity), mobile operator charges, banking services, internet/TV subscriptions, and government payments 24/7 through real-time payment processing integrated with 1000+ service providers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • Payments processed immediately with instant provider notification and balance update
+1 more record
Product overview1 text field

eManat operates as a unified payment platform comprising physical payment terminals (3000+ across Azerbaijan) and an online payment service (app.mpay.az). The company is described as a professional example of FinTex (FinTech) technology application, providing simple, fast, and secure payment solutions. Both the terminal network and online platform serve the same core function of accepting payments for utilities (Azərsu, Azəriqaz, Azərişıq), mobile operators (Azercell, Bakcell, Nar), banks (Kapital Bank, ABB, RabitəBank, Leo Bank), internet/TV providers, and other services.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership15 partners
1Azərsu
Strategic tierCoreTypeTechnology or Integration
Description

Utility provider integration allowing water bill payments through eManat terminals

2Azəriqaz
Strategic tierCoreTypeTechnology or Integration
Description

Utility provider integration allowing gas bill payments through eManat terminals

3Azərişıq
Strategic tierCoreTypeTechnology or Integration
Description

Utility provider integration allowing electricity bill payments through eManat terminals

emanat.az
4Azercell
Strategic tierCoreTypeTechnology or Integration
Description

Mobile operator integration for mobile balance and service payments through eManat terminals

5Bakcell
Strategic tierCoreTypeTechnology or Integration
Description

Mobile operator integration for mobile balance and service payments through eManat terminals

6Nar
Strategic tierCoreTypeTechnology or Integration
Description

Mobile operator integration for mobile balance and service payments through eManat terminals

emanat.az
7Kapital Bank
Strategic tierCoreTypeTechnology or Integration
Description

Bank integration for loan, card, and other banking payments through eManat terminals

8ABB (Azərbaycan Beynəlxalq Bankı)
Strategic tierCoreTypeTechnology or Integration
Description

Bank integration for banking service payments through eManat terminals

9RabitəBank
Strategic tierCoreTypeTechnology or Integration
Description

Bank integration for banking service payments through eManat terminals

10Leo Bank
Strategic tierCoreTypeTechnology or Integration
Description

Bank integration for banking service payments through eManat terminals

11Aztelecom
Strategic tierCoreTypeTechnology or Integration
Description

Internet and telecommunications provider integration for service payments through eManat terminals

12Katv1
Strategic tierCoreTypeTechnology or Integration
Description

Cable/TV provider integration for subscription payments through eManat terminals

13Citynet
Strategic tierCoreTypeTechnology or Integration
Description

Internet provider integration for service payments through eManat terminals

14ASAN Xidmət
Strategic tierCoreTypeTechnology or Integration
Description

Government service center partnership for accessible payment locations in Sumqayıt and other cities

15SOCAR
Strategic tierCoreTypeTechnology or Integration
Description

State Oil Company integration with multiple fuel stations hosting eManat terminals across Azerbaijan

emanat.az
Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1MilliÖdəniş
TypeDirect peer
Description

Azerbaijan's national bill payment processing system that aggregates utility and service payments through terminals and online channels. Most direct domestic comparable, operating in the same Azerbaijani bill-aggregation niche with overlapping utility/telco integrations.

2Hesab.az
TypeDirect peer
Description

Azerbaijani online bill-payment platform that aggregates utility, mobile, and other household payments. Closely comparable to eManat's app.mpay.az digital channel and competes for the same consumer bill-pay wallet share.

3Azericard
TypeBroad incumbent
Description

Azerbaijan's dominant payment processor for card transactions, operated by the central bank ecosystem. Comparable as the primary incumbent processing infrastructure in the country, though focused on card rails rather than cash-terminal bill aggregation.

4Payriff
TypeEmerging player
Description

Azerbaijani fintech providing online and POS-based payment acceptance for merchants. Comparable as a domestic emerging player in Azerbaijani payment infrastructure, though more merchant-acquiring focused than bill aggregation.

5Compas (Kazakhstan)
TypeRegional player
Description

Kazakhstani payment terminal and online aggregator for utilities and services. Operates a similar cash-terminal-plus-online bill-pay network in a comparable Central Asian market, useful as a regional benchmark for unit economics.

6Payme (Uzbekistan)
TypeRegional player
Description

Uzbekistan's leading bill-payment and merchant payment aggregator with terminal and app channels. Comparable as a regional peer applying the same utility/telco bill-aggregation playbook in a neighboring Central Asian market.

7Kaspi.kz
TypeBroad incumbent
Description

Kazakhstan's dominant super-app combining payments, marketplace, and bill-pay functionality. Relevant as a much larger analog of the bill-aggregation-plus-fintech model eManat operates, though at substantially greater scale.

8E-Pul (Irshad)
TypeDirect peer
Description

Azerbaijani payment platform offering online and terminal-based utility and service payments. Direct competitor in bill aggregation with overlapping partner roster, including İrşad which is also listed in eManat's integration set.

9TBC Pay
TypeBroad incumbent
Description

Payment services arm of TBC Bank Georgia offering terminal, online, and merchant payment infrastructure. Comparable as a broader-incumbent banking-backed payments platform in a neighboring Caucasus country with a similar terminal-plus-app model.

10Expresspay (Georgia)
TypeRegional player
Description

Georgian payment aggregator operating a terminal and online bill-payment network across utilities, telecoms, and other services. Closely mirrors eManat's business model in a neighboring Caucasus market with similar retail-banking structure.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

eManat

Consumer Payment Processing Servicesmodenis.az

eManat firmographics

Firmographics
Name
eManat
Legal name
eManat
Website
https://modenis.az
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

eManat industry classification

Industry
Product category
Consumer Payment Processing Services
NAICS
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry
POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
akta.pro secondary industries
Bill Aggregators & Consolidators (FSAMAJAB), PSP Aggregators / PayFac Enablement (Gateway Layer) (FSAMACAK)

Keywords

  • Payment processing services
  • Utility bill payments
  • Cash payment terminals
  • Mobile top-up services
  • Azerbaijan payment network

Where eManat is headquartered

Location

Headquarters

HQ city
Baku
HQ country
Azerbaijan
HQ region
Asia

Offices4 records

Markets served

eManat business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

  1. Payment Transaction Fees: eManat generates revenue by charging transaction fees for processing payments through its terminal network and online platform. Service providers (utilities, mobile operators, banks, retailers) integrate with eManat to enable customer payments at terminals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

eManat product offering

Product offering

Core offering

eManat operates a payment network comprising 3000+ physical payment terminals and an online payment platform (app.mpay.az) across Azerbaijan. The company enables consumers to pay utility bills (water, gas, electricity), mobile operator charges, banking services, internet/TV subscriptions, and government payments 24/7 through real-time payment processing integrated with 1000+ service providers.

Product overview

eManat operates as a unified payment platform comprising physical payment terminals (3000+ across Azerbaijan) and an online payment service (app.mpay.az). The company is described as a professional example of FinTex (FinTech) technology application, providing simple, fast, and secure payment solutions. Both the terminal network and online platform serve the same core function of accepting payments for utilities (Azərsu, Azəriqaz, Azərişıq), mobile operators (Azercell, Bakcell, Nar), banks (Kapital Bank, ABB, RabitəBank, Leo Bank), internet/TV providers, and other services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Payments processed immediately with instant provider notification and balance update
  • +1 more outcomes

Companies that use eManat

Customer profile

Named customers15 records

Segments2 records

Ideal customer profiles2 records

eManat technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

eManat partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core.

  • AzərsucoreTechnology or IntegrationUtility provider integration allowing water bill payments through eManat terminals
  • AzəriqazcoreTechnology or IntegrationUtility provider integration allowing gas bill payments through eManat terminals
  • AzərişıqcoreTechnology or IntegrationUtility provider integration allowing electricity bill payments through eManat terminals
  • AzercellcoreTechnology or IntegrationMobile operator integration for mobile balance and service payments through eManat terminals
  • BakcellcoreTechnology or IntegrationMobile operator integration for mobile balance and service payments through eManat terminals
  • NarcoreTechnology or IntegrationMobile operator integration for mobile balance and service payments through eManat terminals
  • Kapital BankcoreTechnology or IntegrationBank integration for loan, card, and other banking payments through eManat terminals
  • ABB (Azərbaycan Beynəlxalq Bankı)coreTechnology or IntegrationBank integration for banking service payments through eManat terminals
  • RabitəBankcoreTechnology or IntegrationBank integration for banking service payments through eManat terminals
  • Leo BankcoreTechnology or IntegrationBank integration for banking service payments through eManat terminals
  • AztelecomcoreTechnology or IntegrationInternet and telecommunications provider integration for service payments through eManat terminals
  • Katv1coreTechnology or IntegrationCable/TV provider integration for subscription payments through eManat terminals
  • CitynetcoreTechnology or IntegrationInternet provider integration for service payments through eManat terminals
  • ASAN XidmətcoreTechnology or IntegrationGovernment service center partnership for accessible payment locations in Sumqayıt and other cities
  • SOCARcoreTechnology or IntegrationState Oil Company integration with multiple fuel stations hosting eManat terminals across Azerbaijan

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

eManat competitors and assessment

Company assessment

Direct peers

  • MilliÖdəniş: Azerbaijan's national bill payment processing system that aggregates utility and service payments through terminals and online channels. Most direct domestic comparable, operating in the same Azerbaijani bill-aggregation niche with overlapping utility/telco integrations.
  • Hesab.az: Azerbaijani online bill-payment platform that aggregates utility, mobile, and other household payments. Closely comparable to eManat's app.mpay.az digital channel and competes for the same consumer bill-pay wallet share.
  • E-Pul (Irshad): Azerbaijani payment platform offering online and terminal-based utility and service payments. Direct competitor in bill aggregation with overlapping partner roster, including İrşad which is also listed in eManat's integration set.

Broad incumbents

  • Azericard: Azerbaijan's dominant payment processor for card transactions, operated by the central bank ecosystem. Comparable as the primary incumbent processing infrastructure in the country, though focused on card rails rather than cash-terminal bill aggregation.
  • Kaspi.kz: Kazakhstan's dominant super-app combining payments, marketplace, and bill-pay functionality. Relevant as a much larger analog of the bill-aggregation-plus-fintech model eManat operates, though at substantially greater scale.
  • TBC Pay: Payment services arm of TBC Bank Georgia offering terminal, online, and merchant payment infrastructure. Comparable as a broader-incumbent banking-backed payments platform in a neighboring Caucasus country with a similar terminal-plus-app model.

Emerging players

  • Payriff: Azerbaijani fintech providing online and POS-based payment acceptance for merchants. Comparable as a domestic emerging player in Azerbaijani payment infrastructure, though more merchant-acquiring focused than bill aggregation.

Regional players

  • Compas (Kazakhstan): Kazakhstani payment terminal and online aggregator for utilities and services. Operates a similar cash-terminal-plus-online bill-pay network in a comparable Central Asian market, useful as a regional benchmark for unit economics.
  • Payme (Uzbekistan): Uzbekistan's leading bill-payment and merchant payment aggregator with terminal and app channels. Comparable as a regional peer applying the same utility/telco bill-aggregation playbook in a neighboring Central Asian market.
  • Expresspay (Georgia): Georgian payment aggregator operating a terminal and online bill-payment network across utilities, telecoms, and other services. Closely mirrors eManat's business model in a neighboring Caucasus market with similar retail-banking structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

eManat social profiles

Digital presence

eManat financial estimates

Financial estimate

Revenue estimate

Valuation estimate

eManat leadership team

Management profile

Number of profiles

eManat funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

eManat M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eManat

What does eManat do?

eManat operates a payment network comprising 3000+ physical payment terminals and an online payment platform (app.mpay.az) across Azerbaijan. The company enables consumers to pay utility bills (water, gas, electricity), mobile operator charges, banking services, internet/TV subscriptions, and government payments 24/7 through real-time payment processing integrated with 1000+ service providers.

Is eManat a public or private company?

eManat is a private company. It is classified as unknown and is currently operating.

When was eManat founded?

eManat was founded in 2012. It employs 101 to 250 people.

Where is eManat based?

eManat is headquartered in Baku, Azerbaijan, in the Asia region.

How does eManat make money?

One revenue line is on record: payment Transaction Fees.

Who are eManat's main competitors?

Direct peers on record are MilliÖdəniş, Hesab.az and E-Pul (Irshad). Broad incumbents are Azericard, Kaspi.kz and TBC Pay. Payriff is listed as an emerging player. Regional players are Compas (Kazakhstan), Payme (Uzbekistan) and Expresspay (Georgia).

Does eManat have an API?

No public API is recorded for eManat.

What industry is eManat in?

eManat's product category is Consumer Payment Processing Services. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMAJAB, Bill Aggregators & Consolidators. Its NAICS code is 518 and its SIC code is 7370.

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