eManat
- Company typePrivate
- Founded2012
- HeadquartersBaku, Azerbaijan
- Headcount251–500
- GTM typeB2C
- OfferingServices
eManat firmographics
Firmographics- Name
- eManat
- Legal name
- eManat
- Website
- https://modenis.az
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
eManat industry classification
Industry- Product category
- Consumer Payment Processing Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Bill Aggregators & Consolidators (FSAMAJAB), PSP Aggregators / PayFac Enablement (Gateway Layer) (FSAMACAK)
Keywords
Where eManat is headquartered
LocationHeadquarters
- HQ city
- Baku
- HQ country
- Azerbaijan
- HQ region
- Asia
Offices4 records
Markets served
eManat business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Payment Transaction Fees: eManat generates revenue by charging transaction fees for processing payments through its terminal network and online platform. Service providers (utilities, mobile operators, banks, retailers) integrate with eManat to enable customer payments at terminals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
eManat product offering
Product offeringCore offering
eManat operates a payment network comprising 3000+ physical payment terminals and an online payment platform (app.mpay.az) across Azerbaijan. The company enables consumers to pay utility bills (water, gas, electricity), mobile operator charges, banking services, internet/TV subscriptions, and government payments 24/7 through real-time payment processing integrated with 1000+ service providers.
Product overview
eManat operates as a unified payment platform comprising physical payment terminals (3000+ across Azerbaijan) and an online payment service (app.mpay.az). The company is described as a professional example of FinTex (FinTech) technology application, providing simple, fast, and secure payment solutions. Both the terminal network and online platform serve the same core function of accepting payments for utilities (Azərsu, Azəriqaz, Azərişıq), mobile operators (Azercell, Bakcell, Nar), banks (Kapital Bank, ABB, RabitəBank, Leo Bank), internet/TV providers, and other services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Payments processed immediately with instant provider notification and balance update
- +1 more outcomes
Companies that use eManat
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
eManat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
eManat partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- AzərsucoreUtility provider integration allowing water bill payments through eManat terminals
- AzəriqazcoreUtility provider integration allowing gas bill payments through eManat terminals
- AzərişıqcoreUtility provider integration allowing electricity bill payments through eManat terminals
- AzercellcoreMobile operator integration for mobile balance and service payments through eManat terminals
- BakcellcoreMobile operator integration for mobile balance and service payments through eManat terminals
- NarcoreMobile operator integration for mobile balance and service payments through eManat terminals
- Kapital BankcoreBank integration for loan, card, and other banking payments through eManat terminals
- ABB (Azərbaycan Beynəlxalq Bankı)coreBank integration for banking service payments through eManat terminals
- RabitəBankcoreBank integration for banking service payments through eManat terminals
- Leo BankcoreBank integration for banking service payments through eManat terminals
- AztelecomcoreInternet and telecommunications provider integration for service payments through eManat terminals
- Katv1coreCable/TV provider integration for subscription payments through eManat terminals
- CitynetcoreInternet provider integration for service payments through eManat terminals
- ASAN XidmətcoreGovernment service center partnership for accessible payment locations in Sumqayıt and other cities
- SOCARcoreState Oil Company integration with multiple fuel stations hosting eManat terminals across Azerbaijan
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
eManat competitors and assessment
Company assessmentDirect peers
- MilliÖdəniş: Azerbaijan's national bill payment processing system that aggregates utility and service payments through terminals and online channels. Most direct domestic comparable, operating in the same Azerbaijani bill-aggregation niche with overlapping utility/telco integrations.
- Hesab.az: Azerbaijani online bill-payment platform that aggregates utility, mobile, and other household payments. Closely comparable to eManat's app.mpay.az digital channel and competes for the same consumer bill-pay wallet share.
- E-Pul (Irshad): Azerbaijani payment platform offering online and terminal-based utility and service payments. Direct competitor in bill aggregation with overlapping partner roster, including İrşad which is also listed in eManat's integration set.
Broad incumbents
- Azericard: Azerbaijan's dominant payment processor for card transactions, operated by the central bank ecosystem. Comparable as the primary incumbent processing infrastructure in the country, though focused on card rails rather than cash-terminal bill aggregation.
- Kaspi.kz: Kazakhstan's dominant super-app combining payments, marketplace, and bill-pay functionality. Relevant as a much larger analog of the bill-aggregation-plus-fintech model eManat operates, though at substantially greater scale.
- TBC Pay: Payment services arm of TBC Bank Georgia offering terminal, online, and merchant payment infrastructure. Comparable as a broader-incumbent banking-backed payments platform in a neighboring Caucasus country with a similar terminal-plus-app model.
Emerging players
- Payriff: Azerbaijani fintech providing online and POS-based payment acceptance for merchants. Comparable as a domestic emerging player in Azerbaijani payment infrastructure, though more merchant-acquiring focused than bill aggregation.
Regional players
- Compas (Kazakhstan): Kazakhstani payment terminal and online aggregator for utilities and services. Operates a similar cash-terminal-plus-online bill-pay network in a comparable Central Asian market, useful as a regional benchmark for unit economics.
- Payme (Uzbekistan): Uzbekistan's leading bill-payment and merchant payment aggregator with terminal and app channels. Comparable as a regional peer applying the same utility/telco bill-aggregation playbook in a neighboring Central Asian market.
- Expresspay (Georgia): Georgian payment aggregator operating a terminal and online bill-payment network across utilities, telecoms, and other services. Closely mirrors eManat's business model in a neighboring Caucasus market with similar retail-banking structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
eManat social profiles
Digital presenceeManat financial estimates
Financial estimateRevenue estimate
Valuation estimate
eManat leadership team
Management profileNumber of profiles
eManat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eManat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eManat
What does eManat do?
eManat operates a payment network comprising 3000+ physical payment terminals and an online payment platform (app.mpay.az) across Azerbaijan. The company enables consumers to pay utility bills (water, gas, electricity), mobile operator charges, banking services, internet/TV subscriptions, and government payments 24/7 through real-time payment processing integrated with 1000+ service providers.
Is eManat a public or private company?
eManat is a private company. It is classified as unknown and is currently operating.
When was eManat founded?
eManat was founded in 2012. It employs 251 to 500 people.
Where is eManat based?
eManat is headquartered in Baku, Azerbaijan, in the Asia region.
How does eManat make money?
One revenue line is on record: payment Transaction Fees.
Who are eManat's main competitors?
Direct peers on record are MilliÖdəniş, Hesab.az and E-Pul (Irshad). Broad incumbents are Azericard, Kaspi.kz and TBC Pay. Payriff is listed as an emerging player. Regional players are Compas (Kazakhstan), Payme (Uzbekistan) and Expresspay (Georgia).
Does eManat have an API?
No public API is recorded for eManat.
What industry is eManat in?
eManat's product category is Consumer Payment Processing Services. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMAJAB, Bill Aggregators & Consolidators. Its NAICS code is 518 and its SIC code is 7370.