What Bertch Cabinet Mfg. does

Bertch Cabinet Mfg. (legally Bertch Cabinet, LLC) is a made-to-order custom cabinet manufacturer founded in 1977 and headquartered in Iowa. The company operates as a subsidiary of MasterBrand Cabinets, a leading North American cabinet conglomerate. Bertch designs and manufactures kitchen and bathroom cabinetry sold exclusively through a network of independently owned dealer showrooms across the United States; there is no direct-to-consumer sales channel. Manufacturing uses hand-selected lumber, in-house joint crafting, and traditional finishing techniques, with final assembly in the USA from globally sourced components.

The product portfolio is organized into four lines: Elan (frameless contemporary cabinetry), Kitchen+ (framed custom cabinetry), Marketplace (framed accessible cabinetry), and Bertch Bath (vanities, linen towers, and storage suites). Bertch offers extensive customization including dozens of door styles, multiple wood species, and hundreds of finish combinations spanning stains, paints, glazes, distressed treatments, and contemporary materials such as acrylic and foil. A proprietary Custom Finish Program enables color matching to customer-supplied samples through certified in-house lab processing and approval sampling. Product breadth was materially expanded in 2024 with the introduction of the Walker and Huntington door styles, Ultra Matte and High Gloss acrylic finishes, the Avery vanity style, and expanded Oasis vanity top colors.

Bertch's business model is B2B2C: the company manufactures to order and sells wholesale to authorized dealers, who handle consumer-facing design consultation, measurement, and installation. Pricing is quote-based and not publicly disclosed. The company employs 501–1,000 people and backs all cabinetry with a limited lifetime warranty. Marketing is driven by showroom traffic, an inspiration gallery, a free brochure request funnel, a Favorites account system, and an active dealer recruitment program. No revenue, funding, or financial performance data is publicly available.

Name

Bertch Cabinet Mfg.

Legal name

Bertch Cabinet, LLC

Website

https://bertch.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bertch Cabinet Mfg., founded in 1977 and headquartered in Iowa, manufactures made-to-order custom kitchen and bathroom cabinetry sold exclusively through independent dealer showrooms across the United States, operating as a subsidiary of MasterBrand Cabinets.

Ownership category

akta.pro rank

Product category

Kitchen & Bathroom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711), Wood Kitchen Cabinet and Countertop Manufacturing (337110)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Millwork & Finish Carpentry (Trim, Molding, Wainscoting) (HSAPAIAG), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Kitchen cabinets
• Bathroom vanities
• Custom cabinetry
• Cabinet manufacturer
• Made-to-order cabinets

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Cabinet Sales: Bertch generates revenue through the sale of custom kitchen and bathroom cabinets. Products are sold through a dealer network where customers work with designers at showrooms to customize cabinets to specification. Revenue is generated from the manufacture and sale of made-to-order cabinetry including kitchen cabinets, bathroom vanities, and related accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Bertch Cabinet Mfg. designs and manufactures custom kitchen and bathroom cabinetry from its facility in Waterloo, Iowa. The company produces made-to-order cabinets, vanity tops, accessories, and related millwork that it sells exclusively through an independent dealer network serving residential homeowners and homebuilders in the United States.

Product overview

Bertch Cabinet Mfg. is a made-to-order custom cabinet manufacturer offering four distinct product lines: Elan (frameless contemporary cabinetry), Kitchen+ (framed custom cabinetry), Marketplace (framed accessible cabinetry), and Bertch Bath (bathroom vanities, linen towers, and storage suites). The product portfolio includes dozens of door styles (Walker, Huntington, Quincy, Clarkson, and many more), multiple vanity styles, extensive finish options (stains, paints, glazed finishes, distressed finishes, contemporary materials like acrylic and foil), and wood species (Alder, Birch, Cherry, Hickory, Maple, Oak, Walnut, and more). Additional offerings include custom finish programs, wood hoods, vanity tops, and storage solutions. The company manufactures in the USA using globally sourced components and backs products with a limited lifetime warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Elan: Frameless cabinet product line offering contemporary and modern cabinet styles
• Kitchen+
• Marketplace
• Bertch Bath

Products and services

• Kitchen Cabinetry Custom and semi-custom kitchen cabinets manufactured in Waterloo, Iowa, sold through an independent dealer network to homeowners and homebuilders for residential kitchen construction and remodeling.
• Bathroom Cabinetry and Vanities Bathroom cabinets and vanity products manufactured and distributed through Bertch's authorized dealer network for residential bathroom construction and remodeling projects.
• Oasis Vanity Tops Vanity tops offered as a complementary product for Bertch bathroom cabinetry, sold through the independent dealer network.
• Custom Finish Program Custom color-matching and finishing program offering over 25,000 color/formula matches, enabling dealers and homeowners to specify custom finishes on Bertch cabinetry.

Quantifiable outcome

• Lifetime limited warranty on all cabinetry

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• WilsonArtminorOthersWilsonArt is a laminate material supplier referenced in Bertch's laminate cabinetry program. Their high-pressure laminates are available as color and texture options for Bertch's Solitaire door style contemporary laminate cabinets.
• FormicaminorOthersFormica is a laminate material supplier referenced in Bertch's laminate cabinetry program. Their high-pressure laminates are available as color and texture options for Bertch's contemporary laminate cabinets.
• NevamarminorOthersNevamar is a laminate material supplier referenced in Bertch's laminate cabinetry program. Their high-pressure laminates are available as color and texture options for Bertch's contemporary laminate cabinets.
• InterlamminorOthersInterlam is a laminate material supplier referenced in Bertch's laminate cabinetry program. Their high-pressure laminates are available as color and texture options for Bertch's contemporary laminate cabinets.
• PioniteminorOthersPionite is a laminate material supplier referenced in Bertch's laminate cabinetry program. Their high-pressure laminates are available as color and texture options for Bertch's contemporary laminate cabinets.
• MasterBrand CabinetscoreOthersMasterBrand Cabinets is the parent company of Bertch Cabinet, LLC as evidenced by their logo appearing in the site footer. MasterBrand Cabinets is a leading cabinet manufacturer in North America.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kemper Cabinetry: Custom and semi-custom cabinet manufacturer competing in the same independent-dealer channel with a comparable made-to-order kitchen and bath product portfolio.
• Canyon Creek Cabinet Company: Custom and semi-custom cabinet manufacturer serving kitchen, bath, and other living spaces through dealers and designers, overlapping with Bertch on frameless/inset construction and finish options.
• Dura Supreme Cabinetry: Independent semi-custom and full-custom cabinet manufacturer selling through independent dealers and designers across the US, with a comparable product breadth across wood species, finishes, and door styles.
• Omega Cabinetry: MasterBrand sister brand offering semi-custom and full-custom cabinetry through independent dealers, directly competing with Bertch for the same kitchen/bath remodel customer and dealer channel.
• Showplace Cabinetry: Semi-custom cabinet manufacturer distributed through independent dealers across the US with comparable kitchen/bath product lines, price tier, and dealer-led go-to-market model.
• Diamond Cabinetry: Another MasterBrand portfolio brand focused on semi-custom cabinets, overlapping with Bertch's Marketplace and Kitchen+ lines on price point, dealer distribution, and product architecture.
• KraftMaid: Semi-custom kitchen and bath cabinet brand also owned by MasterBrand Cabinets, making it a direct sister-brand peer with overlapping dealer distribution, similar price tier, and shared parent-level R&D and procurement.

Broad incumbents

• MasterBrand Cabinets: Bertch's parent company and the largest cabinet manufacturer in North America; operates the broader portfolio (KraftMaid, Omega, Diamond, Decora, etc.) that competes with Bertch from inside the same corporate umbrella.
• American Woodmark: Large publicly traded cabinet manufacturer selling across multiple brands through home center and dealer channels; competes with Bertch on volume, product breadth, and trade programs though at lower price tiers.

Emerging players

• Fabuwood: DTC-focused semi-custom cabinet company using online configurators and direct shipping, competing with Bertch's entry-tier semi-custom offering on price and lead time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BertchCabinets
• Facebookfacebook.com/BertchCabinets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bertch Cabinet Mfg.