What Reds in the Community does

Barnsley FC Community Trust (formerly Reds in the Community) is a registered UK charity (Charity No 1118735) and the official community arm of Barnsley Football Club, operating from Oakwell Stadium in South Yorkshire. It delivers a four-pillar community programme — Health and Wellbeing, Education, Sports Participation and Social Inclusion — serving between 8,000 and 10,000 beneficiaries per season aged 2 to 100. Core offerings include pay-and-play coaching clubs (Mini Kickers £4, Friday £5, Saturday £8, Soccer Camps £15), Premier League Kicks diversionary sessions, Premier League Primary Stars school delivery, Fit and Fed holiday provision, dementia and social-isolation programmes (Reminiscent Reds, Reds Connect), and a post-16 Shadow Scholarship football-and-education pathway accredited with Barnsley College and the University of South Wales from Level 2 through MA. The Trust operates as a typical Premier League / EFL club-community model: football is the engagement vehicle, not a proprietary software platform. Underlying delivery rests on UEFA B licensed coaches, sport science and sports therapy staff, and an integrated pathway into Barnsley FC Academy for Shadow Scholars. There is no disclosed proprietary technology platform.

Revenue is generated through five streams: Premier League and EFL grant funding (PL Primary Stars, PL Kicks, PL Fans Fund, Charitable Fund; host of the £6 million EFL/Sky Bet Building Foundations Fund); local-authority and charitable grants (BMBC, South Yorkshire Violence Reduction Unit, Barnsley CVS, Department for Education Healthy Holidays, Erasmus+); corporate and individual donations/fundraising (including sweepstakes and trustee-led events); pay-and-play participation fees; and small commercial activity (birthday parties at Oakwell). The Trust reported delivering over £1 million of funded projects in 2023. Customers (beneficiaries) are highly fragmented across the Borough of Barnsley and South Yorkshire, while its funding concentration sits with a small group of national and regional grant-makers. Go-to-market is community-led and partnership-driven: the Trust co-delivers with schools, foodbanks, homelessness charities, the National Literacy Trust and Show Racism the Red Card, and uses Oakwell matchday events, organic social and a website-driven booking funnel to attract participants.

Name

Reds in the Community

Legal name

Barnsley FC Community Trust (Registered Charity No. 1118735)

Website

https://barnsleyfccommunity.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Barnsley FC Community Trust (formerly Reds in the Community) is the registered UK charity and official community arm of Barnsley FC, delivering health, education, sports participation and social inclusion programmes to 8,000–10,000 beneficiaries per season across the Borough of Barnsley from Oakwell Stadium.

Ownership category

akta.pro rank

Product category

Community Sport and Education Charity Services

NAICS

Sports and Recreation Instruction (61162), Civic and Social Organizations (81341)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football charity
• Sports participation programmes
• Post-16 football education
• Health and wellbeing programmes
• Social inclusion football

Headquarters

HQ city

Barnsley

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Pay & Play participation fees: Unit-priced fees charged per session for sports participation activities: Mini Kickers Coaching Club £4, Friday Coaching Club £5, Saturday Coaching Club £8, Soccer Camps £15, Saturday Matchday Club £20. Transactional per-attendance pricing model.
2. Birthday party bookings: Birthday party bookings at Oakwell for football fans. One-time event-based revenue.
3. Grants and charitable funding: Charitable funding from Premier League Charitable Fund, EFL/Sky Bet Building Foundations Fund, Barnsley CVS, Department for Education Healthy Holidays, South Yorkshire Violence Reduction Unit and other grant-makers. Reported over £1 million of funded projects delivered in 2023.
4. Donations and fundraising: Donations page ("Support Us"), World Cup sweepstake fundraising initiative for local businesses, trustee bungee jump fundraising. Active donor base and corporate sponsorship/fundraising.
5. Premier League / EFL partnership funding streams: Programme funding received via Premier League Primary Stars, Premier League Kicks, Premier League Fans Fund, and EFL Community programmes to deliver free community activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Reds in the Community (now Barnsley FC Community Trust) is a registered charity that delivers community sport, health, education and social inclusion programmes on behalf of Barnsley Football Club. It operates pay-and-play coaching clubs, post-16 football and education courses (Shadow Scholarship), free Premier League-funded community programmes, birthday parties at Oakwell Stadium, and inclusion/health initiatives for 8,000-10,000 beneficiaries per season across the Barnsley borough.

Product overview

Barnsley FC Community Trust (formerly known as Reds in the Community) is the official registered charity of Barnsley Football Club. Rather than selling a single unified software product, the trust delivers a portfolio of community programmes organised into four key themes — Health and Wellbeing (encompassing Fit Reds, Healthy Mind Healthy Body, Reds Connect, Reminiscent Reds, Turbo Tykes, and Walking Football), Education and Employability (Level 2, Level 3, Foundation Degrees, BA/BSc Hons and MA study programmes, plus the Shadow Scholarship), Sports Participation (Coaching Clubs, Premier League Kicks, Holiday Clubs, Game Changer, Schools Programme and Premier League Primary Stars), and Social Inclusion (Short Breaks, Inclusive Reds, Dance Camps, Reds Unite and The REDS Programme) — alongside commercial offerings such as Birthday Parties and Fit and Fed holiday provision. These modules are delivered by coordinated staff teams (Schools Officers, Kicks Officers, Education Coaches, and Inclusion Officers) from Oakwell Stadium to 8,000–10,000 beneficiaries per season.

Differentiator

Problem solved

Functional benefit

Brands

• Fit Reds: Health and wellbeing fitness programme for adults
• Reds Connect
• Reminiscent Reds
• Turbo Tykes
• Inclusive Reds
• Reds Unite
• The REDS Programme
• Game Changer
• Walking Football
• Healthy Mind Healthy Body
• Shadow Scholarship

Products and services

• Health and Wellbeing Programmes A suite of community health and wellbeing programmes including Fit Reds, Healthy Mind Healthy Body, Reds Connect, Reminiscent Reds (for people living with dementia), Turbo Tykes, and Walking Football, supporting physical and mental health across age groups in the Barnsley borough.
• Education and Employability Courses Post-16 accredited education programmes including Level 2 Sports Coaching, Level 3 BTEC Extended Diplomas (Coaching and Therapy pathways), Foundation Degrees, BA (Hons), BSc (Hons) and MA programmes delivered in partnership with Barnsley College and University of South Wales.
• Sports Participation Activities Pay-and-play grassroots sports activities for children and young people aged 2-19, including Coaching Clubs, Premier League Kicks, Holiday Clubs, Game Changer, and the Premier League Fans Fund.
• Schools Programme (including Premier League Primary Stars) School-based delivery through Premier League Primary Stars (literacy, numeracy, PE and PSHE), Premier League Primary Stars Social Action Projects, Secondary Schools delivery, and Pro-Active School Performance sports awards for Barnsley schools.
• Social Inclusion Programmes Targeted programmes enabling hard-to-reach communities to participate, including Short Breaks (respite for disabled children and families), Inclusive Reds (disability football), Dance Camps, We are United / Reds Unite (BAME engagement), and The REDS Programme.
• Shadow Scholarship (Men's and Women's) A football development and education programme for players aged 16-19, training four times per week with UEFA B-licensed coaches, competing in the National Football Youth League, with pathways into professional and semi-professional football and the Barnsley FC Academy.
• Birthday Parties Football-themed children's birthday parties hosted at Barnsley Football Club / Oakwell Stadium, bookable through the online events booking system.
• Fit and Fed with the Reds Free multi-sport activities and food provision during school holidays in partnership with Good Food Barnsley, Barnsley Council and the Department for Education's Healthy Holidays Scheme for children eligible for free school meals.

Quantifiable outcome

• 8,000–10,000 beneficiaries engaged each season (ages 2–100)
• +4 more outcomes

Named customers9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• Barnsley Football ClubflagshipStrategic or Co-development Partner · 28 July 2023The Trust is the official charitable arm of Barnsley FC, delivering community and charitable activities on behalf of the football club. Co-located at Oakwell Stadium. The 2023 name change to "Barnsley FC Community Trust" reinforced the "one club, one community" commitment. Club director Julie Anne Quay supports the alignment and joint mission.
• English Football League (EFL) and Sky BetflagshipStrategic or Co-development Partner · 1 January 2023Host of the launch of the £6 million 'Building Foundations' Football Fund during EFL Week of Action; participation in EFL Community Weekend, EFL Utilita Kids Cup (regional finals hosted at Oakwell 30 March 2023), EFL Trust network, and EFL Community programmes. Sky Bet is the headline co-funder of Building Foundations.
• Barnsley Metropolitan Borough Council (BMBC) / South Yorkshire Violence Reduction Unit / Barnsley Community Safety PartnershipcoreGTM or Marketing Partner · 1 September 2022Funding partner for Premier League Kicks sessions in Hoyland Leisure Centre (free Thursday evening multi-sport for ages 8-18) and wider community safety programmes; CSP money from South Yorkshire VRU is used to support diversionary activities for young people at risk of anti-social behaviour.
• National Literacy Trust / World Book Day CharitycoreStrategic or Co-development Partner · 1 January 2017Premier League Primary Stars partner delivering free books to children across England and Wales. In 2023, 180 World Book Day books gifted to local primary schools; in 2026, 1,200+ free books distributed to Barnsley partner primary schools. Includes the Great Big World Book Day Footy & Booky online quiz.
• Barnsley Foodbank (part of The Trussell Trust network)coreGTM or Marketing PartnerLong-running partnership around National Foodbank Day, donation drives and volunteering. Barnsley FC players and Trust students have helped sort stock at the foodbank. Trussell Trust network includes 1,200 foodbanks tackling food poverty across the UK.
• The Rucksack Project BarnsleycoreGTM or Marketing PartnerDesignated donation drop-off point at Oakwell Indoor Training Centre; matchday donation drives (e.g., Leyton Orient fixture 21 December 2024). 10+ year partnership supporting people sleeping rough in Barnsley.
• Show Racism the Red CardcoreGTM or Marketing PartnerUK's leading anti-racism education charity; delivers anti-racism workshops to local primary school pupils at Oakwell (events 19 March 2026 and 2025). Workshop features stereotypes, discrimination and 'show racism the red card' messaging.
• Barnsley CollegecoreStrategic or Co-development PartnerPost-16 education delivery partner for Level 2, Level 3 BTEC, Foundation Degree and BA (Hons) Sport programmes. Funding body for Individual Learning Record (ILR) data submissions. Co-delivers Women's Shadow Scholarship.
• University of South Wales (USW)coreStrategic or Co-development PartnerDegree-awarding partner for Foundation Degree Football Coaching and Development and other higher-education programmes delivered through the Trust. Coach Hashim Mahmood studied his Football Coaching degree at USW.
• Good Food Barnsley / Department for Education (Healthy Holidays scheme)coreStrategic or Co-development PartnerCo-delivery partner for the Fit and Fed with the Reds summer initiative, providing free multi-sport activities (10am-2pm) and food access for children who receive free school meals across Jump Primary, Astrea Dearne, Barnsley Academy and Thurnscoe Houghton Road Community Centre.
• Barnsley Ladies FCcoreStrategic or Co-development PartnerEnhanced partnership creating an advanced girls' football programme; combines RITC education and football development with Barnsley Ladies grassroots pathway.
• Fair Shot Initiative (Refugee Council)minorGTM or Marketing PartnerFair Shot, a nationwide football movement supported by the Refugee Council, welcomed at the Barnsley FC vs Stevenage match as part of the Trust's inclusion work.
• Creative Support at Fitzwilliam Court, HoylandminorImplementation/ SI/ Consulting PartnerHealth and Wellbeing collaboration partner; Clare Guest (Health and Wellbeing Co-Ordinator) helped deliver Pat's dream of attending her first live match at Oakwell. Includes dementia support pathway.
• Cloverleaf Advocacy (Barnsley Safe Places scheme)minorGTM or Marketing PartnerMember of Barnsley Safe Places scheme; received Safe Places Certificate on 23 November 2023. The Trust is a designated Safe Place offering help to anyone anxious, scared or at risk while out in the community.
• National Citizen Service (NCS)minorStrategic or Co-development PartnerDelivery partner for NCS programmes; NCS participants ran fundraising projects in Barnsley Town Centre and were invited to tea with the Mayor Sarah-Jane Tattersall. NCS data stored in Google Suite under EU-US Privacy Shield.
• Mental Health FoundationminorGTM or Marketing PartnerMental Health Awareness Week partner; Trust promotes the #ToHelpMyAnxiety campaign and shares Mental Health Foundation resources across its health programmes. Director of Fundraising Alexa Charnley quoted.
• EFL TrustcoreStrategic or Co-development PartnerNetwork membership listed under Useful Links of the Trust website; supports delivery of EFL community programmes and the Utilita Kids Cup.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Doncaster Rovers Belles Community: South Yorkshire women's football community programme. Comparable as a regional sports charity leveraging football for participation, though with a narrower women's-football focus than Barnsley's four-pillar model.

Direct peers

• Liverpool FC Foundation: Registered charity of Liverpool FC running PL Primary Stars, Kicks, education programmes and health initiatives across Merseyside. Operates the same Premier League/EFL community charity template as Barnsley FC Community Trust.
• Manchester United Foundation: Official charitable arm of Manchester United, delivering health, education and inclusion programmes across Greater Manchester using football as the engagement vehicle. Highly comparable model to Barnsley FC Community Trust, but at substantially greater scale.
• Everton in the Community: Official charity of Everton FC delivering education, health, sport participation and inclusion programmes across Liverpool. Closely analogous to Barnsley FC Community Trust in mission, four-pillar structure and PL/EFL funding dependencies.
• Rotherham United Community Sports Trust: Official charity of Rotherham United FC operating across South Yorkshire. Adjacent geographic peer competing for PL Kicks, Primary Stars and EFL Building Foundations funding in overlapping boroughs.
• Sheffield Wednesday Community Programme: Community arm of South Yorkshire rival Sheffield Wednesday FC, delivering health, education, sports participation and inclusion programmes in the same regional catchment. A direct geographic competitor for participants, schools and Premier League/EFL funding.

Others

• Premier League Charitable Fund: Distributor of Premier League funding to all 104 professional football club charities, including Barnsley FC Community Trust. Comparable as the primary grant-making counterparty shaping the Trust's programme portfolio.
• EFL Trust (network): Umbrella network supporting the charitable arms of all 72 EFL clubs, including Barnsley FC Community Trust. Comparable as the coordinating ecosystem for the same PL/EFL funding streams the Trust depends on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bfccommunity
• Facebookfacebook.com/redsinthecommunity
• Instagraminstagram.com/redsinthecommunity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reds in the Community