Suevia Haiges
SUEVIA HAIGES GmbH, founded in 1923 in Kirchheim am Neckar, Germany, manufactures enameled cast-iron drinking bowls, stainless steel troughs, heated waterers, cow brushes, calf igloos, and manure removal systems for cattle, horse, pig, sheep/goat, and zoo customers, distributed via German dealers, e-commerce, and trade fairs.
- Company typePrivate
- Founded1923
- HeadquartersKirchheim Am Neckar, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Suevia Haiges does
SUEVIA HAIGES GmbH is a German manufacturer of livestock drinking and husbandry equipment, founded in 1923 and headquartered in Kirchheim am Neckar, Germany. The company produces enameled cast-iron drinking bowls (Tränkebecken), stainless steel troughs, pasture troughs, heated waterers with integrated frost protection down to -20°C (24V systems with thermostats), cow brushes (including the EASYCLEANER DUO), calf igloos, manure removal systems (Entmistungsanlagen), and separation stations (DVGW-CERT certified). Under the SUEVIA FARMLINE sub-brand, the portfolio extends into general animal husbandry accessories such as lick stone holders, feed pushers, and shovels. The company maintains near 100% in-house production depth in Germany, and replacement parts are stated to remain available decades after original purchase.
The business model is built on one-time product sales plus a long-tail spare-parts stream that reinforces customer retention across installed bases. Revenue is generated through three channels: a German dealer network, a direct e-commerce storefront at sueiva.com, and direct engagement at agricultural trade fairs including EuroTier and regional German exhibitions. End markets span five livestock verticals — cattle, horses, pigs, sheep and goats, and zoo/wildlife — with no disclosed enterprise anchor accounts and unit prices ranging from approximately €25 to €2,295 retail. The company is privately held by the Haiges family (Frank Haiges and Jörg Haiges serve as managing directors) with no external funding, no parent company, and no M&A activity disclosed.
SUEVIA is a 100+ year-old German Mittelstand industrial manufacturer operating in a mature agricultural-equipment segment. Competitive positioning rests on "Made in Germany" manufacturing, brand heritage, broad multi-vertical product coverage, and the lifetime spare-parts commitment. The website is offered in six languages (German, English, French, Dutch, Spanish, Russian), supporting global dealer-based distribution, though the company does not disclose revenue or detailed financial metrics.
Suevia Haiges firmographics
Firmographics- Name
- Suevia Haiges
- Legal name
- SUEVIA HAIGES GmbH
- Website
- https://suevia.com
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SUEVIA HAIGES GmbH, founded in 1923 in Kirchheim am Neckar, Germany, manufactures enameled cast-iron drinking bowls, stainless steel troughs, heated waterers, cow brushes, calf igloos, and manure removal systems for cattle, horse, pig, sheep/goat, and zoo customers, distributed via German dealers, e-commerce, and trade fairs.
- Ownership category
- akta.pro rank
Where Suevia Haiges is headquartered
LocationHeadquarters
- HQ city
- Kirchheim Am Neckar
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Suevia Haiges business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Revenue primarily from sale of drinking troughs, animal husbandry equipment, and related products. Products sold directly through e-commerce shop and through dealer network.
- Spare Parts: Continuous revenue from spare parts sales. The company emphasizes that spare parts remain available decades after purchase, ensuring long-term customer relationship and recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer retail pricing for individual products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Suevia Haiges product offering
Product offeringCore offering
SUEVIA HAIGES GmbH, founded in 1923 and headquartered in Kirchheim am Neckar, Germany, manufactures and distributes livestock watering and barn-equipment products—primarily drinking bowls (Tränkebecken) made of enameled cast iron, as well as stainless-steel troughs, pasture troughs, cow brushes, calf igloos, manure removal systems, spare parts, and heating units. The company produces near 100% in-house in Germany, supplying agricultural operations through a dealer network, its own online shop, and trade fairs.
Product overview
SUEVIA HAIGES GmbH is a German manufacturer of high-quality drinking bowls (Tränkebecken), watering systems, and complementary livestock management products, founded in 1923 and headquartered in Kirchheim am Neckar. The product portfolio centers on Tränkebecken drinking bowls made from enameled cast iron, stainless steel, and durable plastics for cattle, horses, sheep and goats, pigs, and zoo animals. Adjacent product lines include Kälber-Iglus (calf igloos), Kuhbürsten (cow brushes including the EASYCLEANER DUO automatic rotating brush), Weidetröge/Weidetränken (pasture troughs), Edelstahl-Tröge (stainless steel troughs including the Kompakt-Trog series), and Entmistungsanlagen (manure removal systems). Supporting infrastructure includes Schwimmerventile (float valves), heating units and frost protection systems (24 V electrically heated bowls and heating cables), mounting hardware (Schutzbügel, Bügelschrauben, Adapterplatten), and Trennstationen (separation stations with DVGW-CERT certification). The SUEVIA FARMLINE sub-brand extends the portfolio with general animal husbandry accessories. With near 100% manufacturing depth in Germany, spare parts remain available decades after original purchase. The company sells primarily through a network of dealers.
Differentiator
Problem solved
Functional benefit
Brands
- SUEVIA FARMLINE: Animal breeding articles (Tierzuchtartikel) product line for cattle, horses, sheep and goats, and pigs
Products and services
- Enameled cast-iron drinking bowls (Tränkebecken) Heavy-duty enameled cast-iron drinking bowls for cattle and dairy barns, manufactured in-house in Germany and sold via dealers and the Suevia online shop.
- Stainless-steel troughs (Edelstahl-Tröge) Stainless-steel water troughs for barns and stables, produced in-house in Germany and distributed through dealers and the Suevia online shop.
- Pasture troughs (Weidetronn / Weidetrog) Outdoor pasture water troughs for livestock herds grazing outside the barn, supplied via the Suevia dealer and trade-fair channels.
- Cow brushes (Kuhbürsten) Mechanical cow brushes for cattle comfort and barn hygiene, sold alongside the Suevia watering product range through dealers and direct channels.
- Calf igloos (Kälberiglus) Individual calf housing units (calf igloos) for dairy and cattle operations, part of Suevia's broader barn-equipment portfolio.
- Manure removal systems (Mistboy / Entmistungsanlagen) Manure removal systems for cattle barns, offered by Suevia as part of its barn-equipment line and sold through agricultural dealers.
- Heating units Heating units for Suevia drinking bowls and troughs, providing frost-free water supply in winter barn and pasture conditions.
- Spare parts and accessories Spare parts and accessories for Suevia drinking bowls, troughs, and other barn equipment, distributed via the dealer network and the Suevia online shop.
Quantifiable outcome
- Frost protection down to -20°C with integrated heating systems
- +1 more outcomes
Companies that use Suevia Haiges
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Suevia Haiges technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Suevia Haiges partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Suevia Haiges competitors and assessment
Company assessmentEmerging players
- Roxell: Belgian livestock feeding and drinking equipment manufacturer primarily serving poultry and pigs. Adjacent competitor with similar engineering focus on automated water/feed systems for livestock barns.
Broad incumbents
- Lely: Dutch dairy and livestock equipment major offering robotic milking, feeding, and barn management solutions. Overlaps with SUEVIA in cattle-focused barn equipment, with much larger scale and broader automation offering.
- GEA Farm Technologies: German agricultural division of GEA Group offering milking, manure handling, and barn hygiene solutions. Overlaps with SUEVIA's manure removal systems (Entmistungsanlagen) and dairy-focused product lines.
- DeLaval: Swedish dairy equipment multinational with milking, cooling, feeding, and barn hygiene systems. Comparable to SUEVIA in dairy-focused livestock equipment, with significantly greater global footprint and product breadth.
Direct peers
- Big Dutchman: German-headquartered global leader in livestock equipment including feeding, drinking, and climate control systems for poultry and pigs. Directly comparable to SUEVIA in livestock water supply and barn equipment, with broader product portfolio and larger scale.
- Albert Kerbl: German farm and livestock supplies distributor and manufacturer offering drinking bowls, feeding equipment, and barn accessories. Comparable product range to SUEVIA's drinking bowls and animal husbandry accessories.
- WEDA: German livestock feeding and liquid handling systems specialist for pigs and cattle. Directly comparable in pig drinking systems and German Mittelstand positioning, with overlapping barn equipment customers.
- ACO Funki: Danish pig farming equipment manufacturer offering penning, flooring, feeding, and drinking systems for swine. Direct competitor in pig drinking systems (Beißnippel, Sprühnippel) comparable to SUEVIA's swine product lines.
- Holm & Laue: German manufacturer of calf feeding and milk processing equipment for dairy operations. Comparable German Mittelstand peer with focus on cattle husbandry equipment, similar to SUEVIA's calf and dairy product lines.
- Schauer Agrotronic: Austrian livestock equipment manufacturer specializing in feeding, drinking, and climate control for pigs and cattle. Comparable mid-sized Mittelstand manufacturer directly competing with SUEVIA in European barn equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Suevia Haiges social profiles
Digital presenceSuevia Haiges compliance and trust
Trust signalCompliance1 record
Suevia Haiges financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suevia Haiges leadership team
Management profileNumber of profiles
Profiles2 records
Suevia Haiges funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suevia Haiges M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suevia Haiges
What does Suevia Haiges do?
SUEVIA HAIGES GmbH, founded in 1923 and headquartered in Kirchheim am Neckar, Germany, manufactures and distributes livestock watering and barn-equipment products—primarily drinking bowls (Tränkebecken) made of enameled cast iron, as well as stainless-steel troughs, pasture troughs, cow brushes, calf igloos, manure removal systems, spare parts, and heating units. The company produces near 100% in-house in Germany, supplying agricultural operations through a dealer network, its own online shop, and trade fairs.
Is Suevia Haiges a public or private company?
Suevia Haiges is a private company. It is classified as family owned and is currently operating.
When was Suevia Haiges founded?
Suevia Haiges was founded in 1923. It employs 11 to 50 people.
Where is Suevia Haiges based?
Suevia Haiges is headquartered in Kirchheim Am Neckar, Germany, in the Europe region.
How does Suevia Haiges make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are spare Parts.
Who are Suevia Haiges's main competitors?
Roxell is listed as an emerging player. Broad incumbents are Lely, GEA Farm Technologies and DeLaval. Direct peers are Big Dutchman, Albert Kerbl, WEDA, ACO Funki, Holm & Laue and Schauer Agrotronic.
Does Suevia Haiges have an API?
No public API is recorded for Suevia Haiges.