RN3

What RN3 does

RN3 (doing business as "Rn 3 I Tech") is a privately held Brazilian technology startup headquartered in Mairiporã, São Paulo state, founded and led by CEO Alexandre Nordin. The company operates two interrelated businesses. The first is a Microsoft Power Platform professional services practice delivering custom solutions built on Power Apps (low-code application development), Power Automate (workflow automation), and Power BI (data visualization and embedded analytics), integrated with Office 365. Engagements are project-based and quote-only, with multi-year contracts and free scoping consultations. The second business is productized: AIA (Autoatendimento Inteligente Automático), an AI-powered WhatsApp virtual agent that delivers 24/7 automated customer service and lead qualification for small businesses, plus a SaaS Power BI Report Sharing Application using Power BI Embedded with Row-Level Security for cost-efficient external report distribution.

The customer base spans both Brazilian enterprises and SMBs. Named testimonial accounts include V8 (IT services), Elecnor (energy/infrastructure), and Balões São Roque (latex balloon manufacturing), while the broader portfolio references a global logistics firm, a French cosmetics company, a major global consulting firm, and a Brazilian state bank. Go-to-market is consultative and direct: customers initiate contact via website forms, WhatsApp, or direct outreach, with no public pricing, no channel partners, and no disclosed funding rounds. The company is founder-owned with no external institutional investors identified, and operates exclusively in the Brazilian market with a single-office footprint.

Name

RN3

Legal name

RN3

Website

https://rn3.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RN3 is a Brazilian technology startup that delivers custom Microsoft Power Platform consulting services and productizes an AI-powered WhatsApp virtual agent (AIA) and a Power BI Embedded-based report-sharing SaaS application for Brazilian enterprises and SMBs.

Ownership category

akta.pro rank

Product category

Business Process Automation Consulting

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO), AI/ML Engineering & Model Development Services (BPAEAHAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Power Platform consulting
• Business process automation
• Power BI analytics
• WhatsApp virtual agents
• Low-code application development

Headquarters

HQ city

Mairiporã

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Power Platform Development Services: Bespoke consulting and development services for Microsoft Power Platform implementations, including custom apps, automations, and BI solutions tailored to client needs.
2. AIA WhatsApp Virtual Agent: AI-powered WhatsApp virtual agent service providing 24/7 automated customer service and lead management for businesses.
3. Power BI Report Sharing SaaS Application: SaaS-based report sharing application using Power BI Embedded, sold under a single-license model to reduce individual Power BI license costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RN3 fundamentally delivers customized Microsoft Power Platform consulting and development services—building custom Power Apps, Power Automate workflows, and Power BI dashboards/analytics—integrated with Office 365 to automate business processes for Brazilian organizations. It also sells two packaged products: AIA, an AI-powered WhatsApp virtual agent for 24/7 automated customer service, and a Power BI Embedded-based SaaS report-sharing application that enables secure external report sharing under a single license.

Product overview

RN3 is a Brazilian technology startup specializing in automated solutions for organizations. Their product portfolio consists of two core offerings: (1) Microsoft Power Platform solutions including Power Apps (custom application development), Power Automate (process automation), and Power BI (data analysis and visualization), all working as integrated modules within the Power Platform ecosystem; and (2) the Autoatendimento Inteligente Automático (AIA), an AI-powered WhatsApp virtual agent for automated customer service and lead qualification. Additionally, they offer a SaaS report sharing application built on Power BI Embedded technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Platform Solutions (Custom Consulting & Development) Customized consulting and development services for Microsoft Power Platform implementations, integrating Power Apps, Power Automate, Power BI, and Office 365 to automate business processes and deliver real-time analytics for Brazilian organizations.
• Autoatendimento Inteligente Automático (AIA) AI-powered WhatsApp virtual agent that provides 24/7 automated customer service, analyzes customer needs, qualifies leads, and automates client communication and business processes with minimal human intervention. Targeted at small businesses, schools, clinics, service providers, real estate offices, gyms, and e-commerce stores.
• App de Compartilhamento de Relatórios (Power BI Report Sharing SaaS) SaaS application for sharing Power BI reports securely, using Power BI Embedded technology with Row-Level Security (RLS) to restrict data access by user permissions, enabling external sharing of Business Intelligence reports under a single license to reduce per-user Power BI licensing costs.

Quantifiable outcome

• Reduced operational costs through process automation
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CI&T: Brazilian-born global digital engineering and AI services firm with deep Microsoft ecosystem partnerships. Comparable custom software + AI consulting model targeting enterprise digital transformation, similar buyer personas to RN3's enterprise accounts.
• Avanade: Accenture/Microsoft joint venture and largest global Power Platform consulting specialist, delivering enterprise-scale Power Apps, Power Automate, and Power BI implementations. Competes for the same enterprise Power Platform services deals RN3 targets.
• TOTVS: Brazil's largest enterprise software company, with a growing Power Platform-adjacent ecosystem and embedded AI/analytics in its ERP and CRM suites. Indirect competitor and potential channel partner for Brazilian SMBs seeking automation solutions.
• Stefanini: Large Brazilian-headquartered global IT services and Microsoft partner offering digital transformation, automation, and analytics consulting. Overlaps with RN3 on Power Platform delivery for Brazilian enterprise and mid-market clients.

Direct peers

• Octadesk: Brazilian omnichannel customer service platform with WhatsApp, AI bots, and automation for SMB and enterprise clients. Comparable to RN3's AIA agent for Brazilian SMB use cases in service-heavy verticals.
• Zenvia (formerly Take Blip): Brazil/LATAM conversational AI and WhatsApp business messaging platform offering customer service automation, chatbots, and AI agents. Most directly comparable to RN3's AIA virtual agent, with overlapping Brazilian SMB and mid-market customer segments.
• Take4 Consulting: Brazilian Microsoft Power Platform consulting specialist delivering custom Power Apps, Power Automate, and Power BI implementations. Closest SMB-tier peer to RN3 in the Brazilian Power Platform consulting niche.
• Botmaker: AI-powered chatbot and WhatsApp automation platform with strong presence in Brazil and Latin America, serving enterprise customer service and lead qualification use cases — directly overlapping with RN3's AIA proposition.

Emerging players

• Tidio: AI-powered customer service and chatbot SaaS for SMBs with integrations to WhatsApp, Messenger, and web channels. Comparable SMB-tier AI customer service proposition to RN3's AIA but with more productized self-serve model.

Others

• WPP/Wunderman Thompson (Conversational Commerce practice): Global consulting/agency conglomerate with significant WhatsApp and conversational commerce capability serving enterprise brand clients. Adjacent competitor for larger-scale WhatsApp automation deals that RN3 could attempt to scale into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RN3Itech
• LinkedInlinkedin.com/company/rn3-tech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RN3