Amber Cars
Amber Cars is a Leeds-based taxi and private hire service founded in 1988, operating as a retained sub-brand under Veezu's UK-wide platform. It serves consumers, businesses, and students with airport transfers, executive travel, and minibus hire via Veezu's mobile app and dispatch network.
- Company typePrivate
- Founded1988
- HeadquartersLeeds, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Amber Cars does
Amber Cars is a Leeds-based taxi and private hire company founded in 1988, now operating as a retained sub-brand within Veezu, a UK taxi and private hire technology platform. It serves individual consumers, businesses, and students in the Leeds area, offering airport transfers, executive travel, and minibus hire services. The company provides account-based booking for corporate and institutional clients (including student and university segments) alongside standard consumer ride-hailing.
The underlying technology is delivered through Veezu's unified mobile app, which supports real-time driver tracking, booking, and multiple payment options, integrated with a network of 16,000+ driver-partners across 15+ UK cities. Amber Cars contributes local Leeds dispatch capacity and brand recognition to this broader platform, benefiting from shared infrastructure while retaining its regional identity.
The business model is service-based, generating revenue per completed ride from consumer fare payments, business account billings, and contracted university or institutional accounts. Growth is pursued through Veezu's multi-brand acquisition strategy, which acquires and retains regional taxi operators under their existing names while migrating them onto a common technology and dispatch stack. No specific pricing model details, revenue figures, or AI/ML capabilities are disclosed in available data.
Amber Cars firmographics
Firmographics- Name
- Amber Cars
- Legal name
- Veezu
- Website
- https://taxileeds.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amber Cars is a Leeds-based taxi and private hire service founded in 1988, operating as a retained sub-brand under Veezu's UK-wide platform. It serves consumers, businesses, and students with airport transfers, executive travel, and minibus hire via Veezu's mobile app and dispatch network.
- Ownership category
- akta.pro rank
Amber Cars industry classification
Industry- Product category
- Ground Passenger Transportation
- NAICS
- Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC)
- akta.pro secondary industries
- Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Taxi & E-Hail Operators (TLAFAAAJ)
Keywords
Where Amber Cars is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Amber Cars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ride transaction fees: Veezu generates revenue through transaction fees on completed rides. Driver-partners (over 16,000) operate as self-employed individuals who pay commission to Veezu for access to the platform, technology, and ride bookings. The platform facilitates payment collection and takes a percentage of each fare.
- Corporate/business account services: Business accounts provide centralized travel management for corporate customers with billing and reporting features, generating revenue from business travel bookings at scale.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Amber Cars product offering
Product offeringCore offering
Amber Cars is a Leeds-based taxi service company offering a variety of services including airport transfers, executive travel, and minibus hire. Operating as a local brand under the Veezu umbrella, the company provides passenger transportation through its dispatch platform accessible via mobile app, phone booking, and direct hail, with multi-payment support and pre-booking for scheduled journeys.
Product overview
Veezu operates as a unified taxi booking platform combining a mobile app for passengers, a driver-partner network, and business account management. The core Veezu App enables on-demand ride booking with real-time tracking, while Veezu for Business adds corporate travel management capabilities. The platform connects more than 16,000 local driver-partners with passengers across hundreds of towns and cities in the UK.
Differentiator
Problem solved
Functional benefit
Brands
- Amber Cars: Likely a local taxi brand operating under the Veezu umbrella, as suggested by the 'Brands' navigation link. However, Amber Cars is not explicitly mentioned in the provided source data.
Products and services
- Airport Transfers Pre-booked taxi service for airport transportation, allowing passengers to schedule rides in advance for transfers to and from airports in the Leeds area.
- Executive Travel Premium taxi service offering executive-class travel for business professionals and clients requiring higher-standard ground transportation in the Leeds area.
- Minibus Hire Multi-passenger minibus transportation service for groups, suitable for events, corporate outings, and group transfers in and around Leeds.
- Veezu Mobile App Ride Booking Mobile application (iOS and Android) enabling passengers to book local taxi rides in two taps, with real-time driver-partner tracking, priority pickups, and multi-payment support including cash, card, Apple Pay, and Google Pay.
- Veezu for Business (Corporate Accounts) Business travel management platform offering employee and customer transportation services with centralized account management, billing, and reporting for corporate customers.
Companies that use Amber Cars
Customer profileSegments3 records
Ideal customer profiles3 records
Amber Cars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Amber Cars partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Amber Cars competitors and assessment
Company assessmentDirect peers
- Bolt: European-headquartered ride-hailing platform with significant UK presence. Bolt offers app-based on-demand rides competing directly with Veezu for drivers and riders across overlapping UK cities, with aggressive pricing and rapid driver onboarding.
- Uber: Global ride-hailing platform operating across the UK, including Leeds, Manchester, Cardiff, and other Veezu cities. Uber competes directly with Veezu for both passenger demand and licensed/private hire driver supply in the same on-demand app-based taxi booking category.
- Gett: UK- and Europe-focused ground transportation platform historically focused on corporate and B2B taxi booking. Gett competes most directly with Veezu's Veezu for Business segment, offering licensed-driver ground transport for enterprise customers.
- FreeNow: Multi-mobility app backed by BMW and Mercedes-Benz, aggregating licensed taxi and private hire drivers across European markets including the UK. FreeNow is the most direct structural peer to Veezu because it also dispatches licensed taxi drivers rather than gig drivers, with the same regulatory and value-proposition positioning.
- Addison Lee: Established UK private hire and courier operator with significant London presence and corporate travel accounts. Addison Lee competes with Veezu for corporate B2B travel spend and premium private hire rides, and is a comparable UK-anchored licensed-driver platform.
Emerging players
- Via Transportation: Technology platform powering on-demand shared and paratransit rides for transit agencies and cities. Via is an emerging player with a comparable dispatch-and-matching technology stack that intersects with Veezu's app-based driver-rider matching capabilities, particularly for public-sector and corporate shuttle use cases.
Broad incumbents
- Lyft: Large North American ride-hailing incumbent operating a broader mobility platform. Lyft is a broad-incumbent comparable for the consumer ride-hailing portion of Veezu's business, even though its geographic footprint is non-overlapping with the UK.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amber Cars social profiles
Digital presenceAmber Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Cars leadership team
Management profileNumber of profiles
Amber Cars subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amber Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Cars
What does Amber Cars do?
Amber Cars is a Leeds-based taxi service company offering a variety of services including airport transfers, executive travel, and minibus hire. Operating as a local brand under the Veezu umbrella, the company provides passenger transportation through its dispatch platform accessible via mobile app, phone booking, and direct hail, with multi-payment support and pre-booking for scheduled journeys.
Is Amber Cars a public or private company?
Amber Cars is a private company. It is classified as unknown and is currently operating.
When was Amber Cars founded?
Amber Cars was founded in 1988. It employs 51 to 100 people.
Where is Amber Cars based?
Amber Cars is headquartered in Leeds, United Kingdom, in the Europe region.
How does Amber Cars make money?
Two revenue lines are on record. Ride transaction fees are the primary driver. The others are corporate/business account services.
Who are Amber Cars's main competitors?
Direct peers on record are Bolt, Uber, Gett, FreeNow and Addison Lee. Via Transportation is listed as an emerging player. Lyft is listed as a broad incumbent.
Does Amber Cars have an API?
No public API is recorded for Amber Cars.
What industry is Amber Cars in?
Amber Cars's product category is Ground Passenger Transportation. Its primary akta.pro industry code is THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms), with a secondary code of TLAFAIAD, Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis). Its NAICS code is 4853 and its SIC code is 4700.