#MEET4IMPACT

What #MEET4IMPACT does

#MEET4IMPACT is a Montreal-based non-profit organization founded in 2019 by Geneviève Leclerc (CEO, 25+ years in the business events sector) and Jacques Blanchet (CSR and sustainability expert). The organization operates as a category specialist in social impact measurement and legacy planning for the business events industry, serving associations, destination marketing organizations (DMOs), convention bureaus, governments, and event organizers globally. Its core intellectual property is the BE Impactful Framework, a proprietary methodology grounded in Community Capitals Theory (Emery & Flora, 2006) that evaluates event impact across seven capital dimensions and is aligned with GRI, IMP, ISO, and UN SDG standards. The organization also developed ImpactAIQ, a tool built in partnership with Gevme to help organizations design, measure, and communicate event impact.

The organization delivers its services through a four-tier suite: Impact Explorer (capacity building), Impact Catalyser (impact strategy consulting), Impact Maker (event legacy planning), and Impact Seeker (post-event impact assessment). Revenue is generated through professional services consulting engagements and educational programs, notably the GDS-Academy Masterclass and the ICCA-certified Association Impact Masterclass. The organization operates with a small core team of 1–10 employees supplemented by international consultants and partners, and has executed 14+ named projects across Canada, Belgium, UK, Australia, UAE, Malaysia, Mexico, and Latin America. Strategic channel partnerships with ICCA, GDS-Movement, European Cities Marketing, ASAE, and VisitFlanders provide distribution and category authority. Pricing is quote-based with some services (such as legacy pathway development for VisitFlanders client associations) provided free of charge.

There is no disclosed funding, venture capital backing, or revenue figure in the source data. The organization's competitive positioning is built on academic grounding, partnership depth, and the personal brand of its CEO, who received the 2023 EIC Social Impact Award. Output is also amplified through an annual Impact Day conference and a co-branded Impact Award program.

Name

#MEET4IMPACT

Legal name

#MEET4IMPACT

Website

https://meet4impact.global

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

#MEET4IMPACT is a Montreal-based non-profit founded in 2019 that helps associations, destination marketing organizations, governments, and event organizers measure and create social impact for business events using its proprietary BE Impactful Framework and ImpactAIQ tool.

Ownership category

akta.pro rank

Product category

Event Impact Consulting & Social Impact Measurement

NAICS

Civic and Social Organizations (813410), Social Advocacy Organizations (81331), Social Advocacy Organizations (8133), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Social Services (8300)

akta.pro primary industry

Sustainability & Carbon Management for Business Travel (THACAMAJ)

akta.pro secondary industries

Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE), Meeting & Event Space Services (Setup/Teardown) (BPABAFAL)

Keywords

• Social impact consulting
• Event legacy planning
• Sustainability measurement
• Destination marketing strategy
• Impact framework methodology

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting & Professional Services: #MEET4IMPACT generates revenue through consulting engagements with clients including associations, DMOs, governments, and event organizers to develop impact strategies, measurement frameworks, and legacy planning. Services include Impact Catalyser (strategy building), Impact Maker (event legacy planning), Impact Explorer (capacity building/education), and Impact Seeker (impact assessment).
2. Educational Programs & Masterclasses: Revenue generated through masterclass delivery and educational programs such as the GDS-Academy Impact Masterclass and ICCA Association Impact Masterclass.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

#MEET4IMPACT delivers social impact and sustainability consulting for the business events industry through four interconnected services: Impact Explorer (capacity building and education), Impact Catalyser (impact strategy development), Impact Maker (event legacy planning), and Impact Seeker (impact assessment of past events). All services are anchored in the organization's proprietary BE Impactful Framework, which applies Community Capitals Theory to measure social value across seven capitals and align event outcomes with UN Sustainable Development Goals.

Product overview

#MEET4IMPACT is a non-profit organization that provides a suite of four interconnected service offerings (Impact Explorer, Impact Catalyser, Impact Maker, and Impact Seeker) designed to help organizations create, measure, and maximize social impact through business events. The core of their offering is the BE Impactful Framework, a proprietary measurement methodology grounded in Community Capitals Theory that enables impact assessment across seven capital dimensions. Services progress from education and capacity building (Explorer) through strategy development (Catalyser) to event planning (Maker) and outcome measurement (Seeker). The organization also developed ImpactAIQ, a tool in partnership with Gevme, for designing, measuring, and communicating event impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Impact Explorer Capacity building and education service that guides organizations through a custom curriculum tailored to their needs, helping teams gain knowledge and confidence to drive meaningful social impact.
• Impact Catalyser Consultancy service offering social impact strategy building, helping organisations develop effective impact management and measurement strategies and create cohesive visions for positive change.
• Impact Maker Event legacy planning service that assists organizations in building and implementing detailed plans for event impact and legacy, creating positive change in communities.
• Impact Seeker Impact assessment service that measures the impact of past events, providing valuable data to demonstrate change and inform strategies for future growth.
• BE Impactful Framework Proprietary measurement framework using the Community Capitals Theory (Emery & Flora, 2006) that demonstrates all the ways social value can be created through events, using seven capitals as lenses for measuring positive social impact.
• ImpactAIQ A tool developed by #MEET4IMPACT and Gevme to help organisations design, measure, and communicate the impact of their events.

Quantifiable outcome

• 24 Malaysian and international association leaders certified as Association Impact Leaders in inaugural ICCA Masterclass
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• VisitFlanders Convention BureaucoreStrategic or Co-development Partner · 26 November 2021Collaborative partnership since 2021 to develop social impact measurement strategy for Flanders' events. Co-developed new event legacy and impact methodology. Partners on Impact Day 2024 in Bruges. Supporting 5 pilot projects to test impact strategy concepts.
• ICCA (International Congress and Convention Association)coreStrategic or Co-development Partner · 11 June 2021Strategic and certificate partner for GDS-Academy. Partner in developing and delivering ICCA Association Impact Masterclass. ICCA Congress 2024 client for Abu Dhabi.
• GDS-Movement (Global Destination Sustainability Movement)coreStrategic or Co-development Partner · 1 January 2019Long-standing strategic partnership for co-developing impact methodologies and delivering joint masterclasses. GDS-Movement leads operational sustainability while #MEET4IMPACT focuses on impact and legacy strategy. Co-organizers of Impact Day and GDS-Forum events. Partners on multiple client projects including ICCA Congress 2024.
• GainingEdgecoreStrategic or Co-development PartnerResearch partner for Destination Canada Legacy and Impact Study. Partner in ICCA Association Impact Masterclass development and delivery.
• Destination CanadacoreStrategic or Co-development PartnerMulti-year partnership for Legacy and Impact Study analyzing 16 events held in Canada between 2018-2024. Study aims to demonstrate beyond-tourism benefits of business events.
• European Cities Marketing (ECM)coreStrategic or Co-development PartnerStrategic and certificate partner for GDS-Academy. ECM represents over 115 major cities in 36 countries.
• The IcebergminorGTM or Marketing PartnerMedia partner providing storytelling support and industry coverage. Features #MEET4IMPACT projects and partnerships through articles and video content.
• PROMTUR PANAMAminorStrategic or Co-development PartnerDestination partner in Latin America supporting FIEXPO Latin America's sustainability transformation. First destination in Latin America to champion this vision.
• BESydney (Business Events Sydney)coreStrategic or Co-development PartnerCollaborated to develop Australia's first social impact program. BESydney won the 2024 GDS-Movement & #MEET4IMPACT Impact Award for their Impact Programme.
• FIEXPO Latin AmericacoreStrategic or Co-development PartnerPartner in sustainable transformation journey. Formed dedicated sustainability team with members from Panama, Costa Rica, Colombia, and Uruguay.
• IntermodacoreStrategic or Co-development PartnerPartner in Sustainability and Legacy Project to establish Intermoda as regional benchmark for sustainable practices in events and fashion.
• Business Events Sarawak (BE Sarawak)coreStrategic or Co-development PartnerHost of inaugural ICCA Association Impact Masterclass in Kuching, April 2024. Seed contributor for Association Impact Leadership Certificate program.
• VISITFLANDERS Convention BureaucoreStrategic or Co-development PartnerCo-organizer of Impact Day 2024 in Bruges. Co-developed new methodology for creating measurable impact from business events.
• ConnectSeven GroupminorImplementation/ SI/ Consulting PartnerPartner in Edmonton's regenerative tourism strategy development workshop alongside GDS-Movement.
• ExCeL LondonminorStrategic or Co-development PartnerHost venue partner for EASL's 2022 International Liver Congress legacy project.
• Abu Dhabi Department of Culture & TourismcoreStrategic or Co-development PartnerPartner for ICCA Congress 2024 impact and legacy strategy. Partner with ADNEC and ICCA.
• Abu Dhabi National Exhibition Centre (ADNEC)coreStrategic or Co-development PartnerHost venue partner for ICCA Congress 2024 sustainability and impact initiatives.
• ASAE (American Society of Association Executives)minorStrategic or Co-development PartnerCollaborated on The Association's Starter Guide to Sustainability and ESG, contributing insights for strategic alignment.
• Meet in GuadalajaraminorStrategic or Co-development PartnerPartner in Intermoda Sustainability and Legacy Project.
• Expo Guadalajara OficialminorStrategic or Co-development PartnerPartner in Intermoda Sustainability and Legacy Project.
• Guadalajara Convention & Visitors BureauminorStrategic or Co-development PartnerPartner in Intermoda Sustainability and Legacy Project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cvent: Large enterprise events management technology platform serving corporations, associations, and DMOs globally. Comparable as a broader incumbent whose platform increasingly bundles sustainability and ESG reporting features that could overlap with #MEET4IMPACT's ImpactAIQ measurement functionality.
• IMEX Group: Major global exhibitions industry trade show organizer with substantial sustainability programming including the IMEX-EIC Innovation in Sustainability Award. Comparable as an industry infrastructure player that recognizes impact work (Destination Canada won its 2023 award with #MEET4IMPACT).
• Skift Meetings: Leading media and research platform covering the meetings and events industry. Comparable as the source of the 'Meetings with Meaning' report that prominently features #MEET4IMPACT's Theory of Change methodology, and shapes industry discourse on impact.

Emerging players

• isla: Industry-led coalition driving sustainability across the live events sector, providing tools, training, and resources. Comparable as an organization helping events industry stakeholders embed sustainability practices, with partial overlap on measurement and reporting.
• Sustainable Events International: Boutique consultancy providing sustainability advisory and certification support for events. Comparable as a smaller, focused player helping event organisers and venues measure and improve sustainability performance.

Others

• Net Zero Carbon Events: Industry initiative launched by the events sector to address climate change, providing a roadmap and tools for events decarbonisation. Comparable as an adjacent, enabling initiative in the events sustainability space that competes for mindshare and methodology adoption.

Direct peers

• Gevme: Singapore-headquartered event technology company that co-developed the ImpactAIQ tool with #MEET4IMPACT. Comparable as a technology partner with overlapping client base in the events industry and direct collaboration on the impact-measurement product.
• GainingEdge: Consultancy specializing in association strategy, convention bureau development, and legacy/sustainability programs. Comparable because it co-develops the ICCA Association Impact Masterclass with #MEET4IMPACT and serves the same association-client base for legacy planning.
• Positive Impact Events: UK-based events industry consultancy providing sustainability strategy, training, and impact measurement for event organisers and venues. Directly comparable as a specialist consulting firm helping events industry clients develop sustainability and impact programs.
• Global Destination Sustainability Movement (GDS-Movement): A global movement and certification body focused on sustainability and regeneration for destinations and the events industry. Directly comparable because it operates in the same niche (sustainability consulting for DMOs and events), serves overlapping clients (VisitFlanders, Copenhagen), and is a core strategic partner of #MEET4IMPACT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Meet4impact
• LinkedInlinkedin.com/company/meet4impact
• Xx.com/meet4impact

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about #MEET4IMPACT