The Meet Group
The Meet Group operates mobile social discovery and dating apps (MeetMe, Skout, Tagged, GROWLR) for 300M+ registered users globally, plus the Livebox white-label livestreaming and creator economy platform powering 16 apps including 7 of the top 50 social apps worldwide. It is a subsidiary of ParshipMeet Group.
- Company typePrivate
- Founded2005
- HeadquartersNew Hope, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What The Meet Group does
The Meet Group operates a portfolio of mobile social discovery and dating apps — MeetMe, Skout, Tagged, and GROWLR — serving an 18-34 demographic plus LGBTQ+ and Black-community segments across more than 180 countries and 15+ languages, with a combined 300M+ registered members and 10M+ monthly active users. The company originated as myYearbook in 2005, was renamed MeetMe in 2012, and rebranded as The Meet Group in 2017 after acquiring Skout, Tagged, and Lovoo. Following the September 2020 acquisition by ParshipGroup for $500 million, The Meet Group now operates as a wholly-owned subsidiary of ParshipMeet Group.
The company's technology centers on livestreaming video infrastructure and AI-powered content moderation. The platform processes approximately 1 billion minutes of video per month and nearly 200,000 hours of content broadcast daily, with proprietary moderation systems combining AI (scanning ~50 million images and ~15 million chats per day) with 350+ human moderators, voice tracking via Spectrum Labs, and predator-detection collaboration with Microsoft (Project Artemis). The Livebox (formerly vPaaS) product is a white-label livestreaming SDK that powers 16 third-party apps, including 7 of the top 50 social apps worldwide, connecting 800,000 creators to an audience network of 28 million monthly users.
The Meet Group operates a dual business model: (1) a consumer-facing freemium model monetized through virtual gifting, tipping, premium subscriptions, and advertising across its own apps; and (2) a B2B Livebox platform-as-a-service revenue-share model that enables social app publishers to deploy livestreaming and creator economy features. The company has been described as generating hundreds of millions in annualized video revenue, with livestreaming surpassing 50% of revenue by 2020. The safety and moderation organization reportedly comprises more than half of the total workforce, underscoring the centrality of trust & safety to the business model and brand.
The Meet Group firmographics
Firmographics- Name
- The Meet Group
- Legal name
- The Meet Group, Inc.
- Website
- https://themeetgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Meet Group operates mobile social discovery and dating apps (MeetMe, Skout, Tagged, GROWLR) for 300M+ registered users globally, plus the Livebox white-label livestreaming and creator economy platform powering 16 apps including 7 of the top 50 social apps worldwide. It is a subsidiary of ParshipMeet Group.
- Ownership category
- akta.pro rank
The Meet Group industry classification
Industry- Product category
- Social Discovery and Live Video Platform
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
- akta.pro secondary industries
- Dating & Relationship Networking (MPACAJAH), Community/Group Chat Platforms (BPAMACAH), Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)
Keywords
Where The Meet Group is headquartered
LocationHeadquarters
- HQ city
- New Hope
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Meet Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Virtual Gifts / Tipping: Users drive monetization by 'tipping' creators through virtual gifts, and the company shares in the revenue generated. This has generated hundreds of millions in annualized video revenue. The Livebox platform enables brands to share a portion of the money members make on the platform.
- Subscription / Premium Features: Freemium model where basic app features are free, with premium subscription features available for enhanced experience. MeetMe is described as 'mobile version of the bar or coffeehouse' with monetization through virtual gifting and premium features.
- Livebox Platform Licensing: B2B revenue from licensing the Livebox white-label video platform to other social apps. The platform generates annualized video revenue shared between the company and partner apps. Powers 16 apps including 7 of the top 50 social apps worldwide.
- Advertising: Digital advertising revenue through programmatic monetization and direct ad sales. The company has SVP of Advertising and mentions programmatic monetization capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium model with virtual gifting and premium features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
The Meet Group product offering
Product offeringCore offering
The Meet Group operates a dual-sided business: (1) a portfolio of consumer mobile social discovery and dating apps—MeetMe, Skout, Tagged, and GROWLR—used by millions worldwide to meet new people through chat, live video, and virtual gifting; and (2) Livebox, a white-label livestreaming video and creator economy platform (vPaaS) that enables other social app publishers to integrate livestreaming, virtual gifting, gamification, and content moderation via SDK.
Product overview
The Meet Group operates a portfolio of mobile social apps — MeetMe, Skout, Tagged, and GROWLr — alongside its proprietary white-label Livebox platform. Together, these products span social discovery, dating, friendship, and live streaming across global audiences. The Meet Group's own apps collectively serve millions of daily users and touch over 10 million monthly active users, while Livebox powers livestreaming video and creator economy solutions for third-party social apps via a whitelabel SDK integration, generating hundreds of millions in annualized video revenue. The company's technology combines AI-powered content moderation with 350+ human moderators and serves approximately 1 billion minutes of livestreaming video monthly.
Differentiator
Problem solved
Functional benefit
Brands
- Livebox: Livestreaming video and creator economy platform (formerly vPaaS) that enables brands to monetize through virtual gifting, live streaming, and creator partnerships. Powers 16 apps including 7 of the top 50 social apps worldwide.
Products and services
- MeetMe Mobile social discovery app for meeting new people through Chat, Meet, and Live Video features, targeting 18-34 demographic and available in more than a dozen languages on Android and iPhone.
- Skout Global social discovery app connecting people across 180+ countries for friendship and romance through Chat, Meet, Live, and Match features, available in fourteen languages.
- Tagged Social networking app with over 300 million registered members (combined with hi5), connecting people for friendship or dating through Browse, Meet Me, and Live features, available in over fifteen languages.
- GROWLR Gay dating and social app with millions of members worldwide, enabling men to meet for romance and friendships through chat, live streaming, and social features; available on the App Store and Google Play.
- Livebox White-label livestreaming video and creator economy platform (SDK) that enables partner social apps to integrate livestreaming, virtual gifting/tipping, creator monetization, and real-time content moderation; connects 800,000 creators with an audience network of 28 million monthly users globally.
Quantifiable outcome
- 1 billion minutes of video spent monthly by community
- +7 more outcomes
Companies that use The Meet Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Meet Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature8 records
The Meet Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- Spectrum LabscoreExpanded partnership with Spectrum Labs, an AI-based content moderation platform, to include voice moderation R&D. The partnership protects users from online toxicity, hate speech, and abuse in The Meet Group's livestreaming products. Spectrum Labs' toxic voice detection platform is deployed for best-in-class user safety controls. Partnership also includes algorithmic moderation of all chats and AI private chat moderation across Livebox-powered apps.
- Microsoft (Project Artemis)coreCollaboration with Microsoft on Project Artemis, which uses a database of common textual patterns, an age detection engine, and custom detection methods to identify child predators and prevent exploitation. Recognized by WePROTECT Global Alliance for innovative contributions.
- Online Dating AssociationcoreThe Meet Group joined the board of the Online Dating Association to support industry safety and best practices. ODA CEO George Kidd states 'We view The Meet Group as one of the leaders in the space, investing millions of dollars annually to keep its users safe.'
- Family Online Safety Institute (FOSI)majorAffiliation with Family Online Safety Institute, an organization focused on promoting safe online practices for families. FOSI CEO Stephen Balkam commends The Meet Group's proactive approach to sharing best practices.
- Family WatchdogmajorAffiliation with Family Watchdog, which helps identify registered sexual offenders to keep them off platforms. The Meet Group takes this task very seriously according to Family Watchdog President Glenn Frankel.
- Oasis ConsortiummajorCatherine Connelly works closely with the Oasis Consortium, an organization working to reduce online toxicity and bring safety and belonging into the digital dating and community space. The Meet Group is recognized for leadership in contributing to common standards for safer, more inclusive online environments.
- WePROTECT Global AlliancemajorThe Meet Group joined as newest member of WePROTECT Global Alliance. Chairman Ernie Allen recognizes The Meet Group's innovative contributions with Project Artemis demonstrating commitment to enhancing online safety.
- Internet Dating Excellence Association (IDEA)minorRecognized by IDEA for continued commitment to improving user safety on apps and providing industry-leading safety practices. IDEA President Mark Brooks acknowledges The Meet Group's safety efforts.
- ParshipMeet GroupcoreThe Meet Group was acquired by ParshipGroup in September 2020, forming ParshipMeet Group. The Meet Group operates as a subsidiary while ParshipMeet Group also owns eharmony, Parship, and ElitePartner.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
The Meet Group competitors and assessment
Company assessmentEmerging players
- Snack Video: Short-video and live-streaming platform with integrated dating and creator-monetization features. Emerging comparable in the live-video-meets-social-discovery category that defines Livebox's offering.
Direct peers
- Zoosk: Dating and social discovery app with global presence. Competes directly with Skout and MeetMe in the casual dating/social discovery category and operates similar freemium plus virtual currency monetization.
- Grindr: Largest LGBTQ+ dating/social app globally. Directly competes with GROWLR for the same gay dating user base and uses similar chat, livestreaming, and virtual gifting mechanics.
- Bigo Live: Global livestreaming and live social platform with heavy virtual gifting monetization. Direct competitor to Livebox in the livestreaming-as-a-service space and competes for the same global social-discovery audience as Skout.
- Bumble Inc. Operates Bumble, Badoo, and Fruitz dating apps. Direct competitor to Meet Group's consumer portfolio in the dating category, with overlapping 18-34 demographic targeting and similar freemium/virtual-gifting monetization.
- LIVEME (Hello Group): Operates audio and video livestreaming platforms (LIVEME, Lingo). Direct competitor to Livebox for white-label livestreaming and creator-economy infrastructure powering third-party social apps.
Broad incumbents
- ByteDance (TikTok): Operates TikTok, the dominant short-form video and live platform. Indirectly competes for the same 18-34 social-discovery attention as MeetMe/Skout and sets the bar for livestreaming and creator-economy features.
- Match Group: Owner of Tinder, Hinge, OkCupid, Match.com and other dating brands — the dominant global dating portfolio. Directly competes with MeetMe/Skout/Tagged for consumer dating users and pursues livestreaming features that overlap with Livebox.
- Meta (Facebook Dating, Instagram): Facebook Dating inside the Facebook app, plus Instagram's social-discovery features, compete for the same dating and friendship use cases as MeetMe/Tagged with vastly larger distribution.
Others
- ParshipMeet Group: Parent company of The Meet Group since the 2020 acquisition; also owns eharmony, Parship, and ElitePartner. Sibling-portfolio comparable for cross-brand dating funnel dynamics and shared safety infrastructure investments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
The Meet Group social profiles
Digital presenceThe Meet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Meet Group leadership team
Management profileNumber of profiles
Profiles7 records
The Meet Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Meet Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Meet Group M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Meet Group
What does The Meet Group do?
The Meet Group operates a dual-sided business: (1) a portfolio of consumer mobile social discovery and dating apps—MeetMe, Skout, Tagged, and GROWLR—used by millions worldwide to meet new people through chat, live video, and virtual gifting; and (2) Livebox, a white-label livestreaming video and creator economy platform (vPaaS) that enables other social app publishers to integrate livestreaming, virtual gifting, gamification, and content moderation via SDK.
Is The Meet Group a public or private company?
The Meet Group is a private company. It is classified as corporate owned and is currently operating.
When was The Meet Group founded?
The Meet Group was founded in 2005. It employs 101 to 250 people.
Where is The Meet Group based?
The Meet Group is headquartered in New Hope, United States, in the North America region.
How does The Meet Group make money?
Four revenue lines are on record. Virtual Gifts / Tipping is the primary driver. The others are subscription / Premium Features, livebox Platform Licensing and advertising.
Who are The Meet Group's main competitors?
Snack Video is listed as an emerging player. Direct peers are Zoosk, Grindr, Bigo Live, Bumble Inc. and LIVEME (Hello Group). Broad incumbents are ByteDance (TikTok), Match Group and Meta (Facebook Dating, Instagram). ParshipMeet Group is listed as an others.
Does The Meet Group have an API?
No public API is recorded for The Meet Group.
What industry is The Meet Group in?
The Meet Group's product category is Social Discovery and Live Video Platform. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks, with a secondary code of MPACAJAH, Dating & Relationship Networking.