Petley-Hare

What Petley-Hare does

Petley-Hare is an independent Ontario insurance brokerage operating under the name PetleyHare, with over 100 years of history in the Canadian insurance market. The company is headquartered in Oshawa, Ontario, and operates three physical offices across Oshawa, Port Perry, and Coboconk, serving the Durham Region and broader Ontario communities. Petley-Hare functions as an intermediary, placing personal, commercial, and specialty insurance business with a panel of ten or more carrier partners including CAA Insurance, Intact Insurance, Gore Mutual, Definity, Wawanesa, Economical, Commonwell Mutual, April Insurance, HTM Insurance, and Hagerty.

The brokerage offers approximately 19 product lines spanning auto insurance (including standard and classic car coverage), home insurance (homeowners, condo, cottage, tenant), business insurance (general liability, commercial property, construction, contractor, builder's risk, farm, group), recreation insurance (boat, RV, toy), and specialty insurance (cyber, drone, yoga instructor). Technology is limited to third-party SaaS platforms — Applied Systems WebRater for online auto and home quoting and April Marine for boat insurance — with no proprietary technology platform disclosed. Customer-facing tools include online quoting, claim filing, and policy update forms.

Petley-Hare generates revenue primarily through commissions from insurance carriers on placed policies, with the potential for additional broker service fees. The go-to-market is sales-led through licensed brokers available via in-person, phone, text, email, and video chat, augmented by self-serve online quoting tools. The company serves both individual consumers and small-to-medium businesses, plus mid-market group programs for employers, unions, and associations. In October 2024, Petley-Hare expanded its Durham Region footprint through the acquisition of Gwilliames & Associates Insurance Brokers, and the firm holds an Insurance Brokers Association of Ontario (IBAO) Large Brokerage Award from 2024.

Name

Petley-Hare

Legal name

PetleyHare

Website

https://petleyhare.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Petley-Hare is an independent Ontario insurance brokerage with over 100 years of history, offering personal, commercial, and specialty insurance through three offices in Durham Region and partnerships with 10+ Canadian carriers, serving individuals, SMBs, and mid-market groups.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Independent insurance brokerage
• Commercial property insurance
• Auto home insurance
• Business insurance brokers
• Contractor farm insurance

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance broker commissions: PetleyHare operates as an independent insurance broker earning commissions from insurance companies for placing policies. Commissions are typically a percentage of the premium paid by the client. Some brokers may also charge a fee for their services in addition to commissions from insurers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Petley-Hare is an independent Ontario insurance brokerage that places personal and commercial insurance policies with multiple carrier partners. It brokers auto, home, condo, tenant, cottage, classic car, business, commercial property, construction, contractor, farm, group, boat, RV, toy, cyber, drone, and yoga instructor insurance, supported by in-person brokers across three Ontario offices and self-serve online quoting tools.

Product overview

PetleyHare is an independent Ontario insurance brokerage offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The company provides auto insurance (including standard and classic car coverage), home insurance (homeowners, condo, cottage, and tenant), business insurance (general liability, commercial property, construction, contractor, and farm), recreation insurance (boat, RV, toy), and specialty insurance (cyber, drone, yoga instructor). PetleyHare operates as a multi-product brokerage using Applied Systems WebRater and April Marine platforms for quoting, partnered with insurers including CAA, Intact, Gore Mutual, Definity, and Hagerty for specialty coverage. The company also offers a Group Insurance program for employers and associations and a Refer & Enjoy rewards program. With offices in Oshawa, Port Perry, and Coboconk, PetleyHare serves the Durham Region and broader Ontario communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Standard auto insurance coverage for Ontario drivers, providing mandatory liability, accident benefits, and optional coverages including collision, comprehensive, and direct compensation property damage (DCPD).
• Classic Car Insurance Specialized collector vehicle insurance with agreed-value coverage, limited-use discounts, and spare parts protection designed for vintage, antique, and classic cars used for shows, events, and weekend drives.
• Home Insurance Comprehensive homeowners insurance covering property structure, personal belongings, liability, and additional living expenses, with optional endorsements for sewer backup, overland water, service lines, and equipment breakdown.
• Condo Insurance Condominium insurance covering unit improvements, personal property, liability, loss assessments, and additional living expenses for condo unit owners in various building types.
• Tenant Insurance Renters insurance protecting personal belongings, providing liability coverage, and covering additional living expenses for tenants in apartments, homes, or rental units.
• Cottage Insurance Seasonal and year-round cottage insurance covering structure, detached buildings, personal belongings, liability, and additional living expenses for secondary properties in Ontario.
• Business Insurance Commercial insurance including general liability, professional liability (E&O), commercial property, business interruption, cyber liability, and commercial auto coverage for Ontario businesses.
• Builder's Risk Insurance Course of construction insurance protecting structures under construction, materials, equipment, and temporary structures against fire, theft, vandalism, and weather damage.
• Commercial Property Insurance Insurance for commercial buildings, contents, inventory, and equipment against fire, water damage, theft, vandalism, and severe weather, with optional business interruption and equipment breakdown coverage.
• Construction Insurance Construction industry insurance combining builder's risk, commercial general liability, tools and equipment, and wrap-up liability coverage for contractors, developers, and property owners.
• Contractor Insurance Customized insurance packages for contractors covering general liability, tools and equipment, commercial auto, builder's risk, and errors and omissions liability for various trades.
• Farm Insurance Agricultural insurance covering farm liability, crops, livestock, equipment, dwellings, outbuildings, and farm business interruption for various farm types.
• Group Insurance Employer and association group insurance program offering discounted home and auto insurance to employees and members through pooled risk arrangements.
• Boat Insurance Watercraft insurance for personal watercraft, boats, and marine vessels with coverage options accessed through the April Marine integration.
• RV Insurance Recreational vehicle insurance for motorhomes and campers with coverage tailored to Ontario driving and seasonal use patterns.
• Toy Insurance Insurance coverage for recreational toys including motorcycles, ATVs, snowmobiles, and other power sports equipment.
• Cyber Insurance Coverage for data breaches, system access issues, and cyber incidents including investigation costs, legal matters, regulatory penalties, and notification requirements.
• Drone Insurance Insurance coverage for drone operators covering liability and physical damage for unmanned aerial vehicles used commercially or recreationally.
• Yoga Instructor Insurance Professional liability insurance for yoga instructors and wellness practitioners covering injuries and claims arising from instruction and classes.

Quantifiable outcome

• Rated 4.6 stars by 215+ Google reviewers
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core.

• CAA Insurance CompanycoreTechnology or IntegrationCAA Insurance Company is one of PetleyHare's primary insurance carrier partners, offering auto, home, and classic car insurance products through the brokerage.
• The Commonwell Mutual Insurance GroupcoreTechnology or IntegrationCommonwell Mutual Insurance Group is a partner insurer offering property and casualty insurance products through PetleyHare's brokerage network.
• Definity InsurancecoreTechnology or IntegrationDefinity Insurance is a national carrier partnered with PetleyHare for a range of personal and commercial insurance products.
• Gore Mutual InsurancecoreTechnology or IntegrationGore Mutual Insurance is one of Canada's oldest insurers, partnered with PetleyHare to offer commercial and personal insurance products.
• Intact InsurancecoreTechnology or IntegrationIntact Insurance is a major Canadian insurer and one of PetleyHare's key carrier partners, offering a broad range of personal and commercial insurance products including classic car insurance specialty coverage.
• HagertycoreTechnology or IntegrationHagerty is a globally recognized specialty insurer for classic, vintage, and collector vehicle insurance, partnered with PetleyHare for limited-use driving, restoration projects, and high-value collectibles coverage.
• Economical InsurancecoreTechnology or IntegrationEconomical Insurance is a national carrier partnered with PetleyHare for commercial property and business insurance products.
• Wawanesa InsurancecoreTechnology or IntegrationWawanesa Insurance is a Canadian mutual insurer partnered with PetleyHare for commercial property insurance products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HUB International: Major North American insurance brokerage with significant Canadian operations including personal and commercial P&C. Comparable to PetleyHare as a multi-carrier independent intermediary, but at much greater scale and with a PE-backed history of roll-up acquisitions.
• BrokerLink: One of Canada's largest independent insurance brokerages, distributing personal and commercial P&C coverage through multiple carrier partners across Ontario and other provinces — directly comparable to PetleyHare's independent brokerage model and product breadth.
• Archway Insurance: Independent Ontario-based insurance brokerage placing personal, commercial, and specialty lines with multiple carriers. Comparable to PetleyHare as an Ontario-focused independent broker pursuing consolidation in a regional market.
• Westland Insurance Group: Large Canadian independent insurance brokerage offering personal, commercial, and specialty lines through multiple carrier partners. Highly comparable to PetleyHare in operating model and product mix, though at much greater scale and geographic reach.

Emerging players

• Square One Insurance Services: Canadian direct-to-consumer insurer specializing in non-standard home insurance. Comparable in product line (home insurance in particular) but bypasses brokers — a relevant competitive reference for the specialty portions of PetleyHare's book.
• Mitch Insurance: Canadian digital-first insurance brokerage distributing personal and small-business P&C through online quoting and a tech-led platform. Comparable in product categories but differentiated by digital-only distribution — a reference point for how PetleyHare's omnichannel model could evolve or be disrupted.

Others

• Sonnet Insurance: Canadian direct-to-consumer online insurance provider selling home and auto coverage without intermediaries. Comparable in product categories but bypasses brokers entirely — a key competitive threat to independent brokerages like PetleyHare for commoditized personal lines.

Broad incumbents

• CAA Insurance Company: Distribution arm of CAA selling auto, home, and travel insurance to club members across Ontario. Comparable to PetleyHare as a competing Ontario distribution channel for personal lines, but anchored to a club membership rather than independent broker service.
• Definity Financial: Major Canadian P&C insurance carrier (Economical, Sonnet, BrokerLink) that underwrites the personal and commercial products PetleyHare places. Comparable as a counterparty and broader P&C industry incumbent, though Definity is a carrier/distributor while PetleyHare is a pure broker.
• Intact Financial: Canada's largest P&C insurer and a core carrier partner for PetleyHare through Intact Insurance. Comparable as a counterpart in the Ontario distribution chain and as a benchmark for the broader P&C industry, though Intact underwrites risk while PetleyHare intermediates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/petleyhare
• LinkedInlinkedin.com/company/petley-hare-limited-insurance-brokers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petley-Hare