Lubrico Petrokimya

What Lubrico Petrokimya does

Lubrico Petrokimya A.Ş. is a Turkish petroleum products company that manufactures and distributes a portfolio of more than 1,200 lubricants and related products across automotive, heavy-duty, motorcycle, tractor, industrial, marine, and agricultural segments. The company sells under multiple sub-brands including ROYAL OEM (manufacturer-approved grades), TITANIUM (premium performance), TOP GEAR (transmission oils), HYDROLUBE (hydraulic oils), GENOVA (marine oils), and INFINITY (greases), alongside coolants, brake fluids, and specialty chemicals. Manufacturing is anchored by a Smart Plant in Gebze Plastikçiler Organized Industrial Zone with 60,000 tons of single-shift annual capacity over 12,000 m², supplemented by a second Gebze factory (2019) and a third factory under construction in Dilovası Organized Industrial Zone (2024). The facility integrates the proprietary LubRobo SCADA platform, a Warehouse Management System, QR-code product tracking, and AI-based production planning to standardize output and optimize maintenance. In-house R&D is conducted through the Lubtec Lubricants Technology Center, which holds TS EN ISO/IEC 17025 accreditation and collaborates with Boğaziçi University R&D Center, Tübitak, and Bôtek Teknopark.

The company monetizes through a multi-channel model: domestic B2B/B2C sales across all 81 Turkish provinces via distributors, dealers, and authorized sales points; direct sales to public institutions, automotive, and industrial customers; private-label/OEM manufacturing for national and international brands; export sales to 60+ countries across five continents through distributors and dealers; and a marine group launched in 2024 to serve domestic and foreign-flagged commercial ship fleets. OEM approvals from Mercedes-Benz, Daimler, Volvo, Man, and Renault Truck, combined with IATF 16949, ISO 9001/14001/45001/27001, EELQMS, and TS EN ISO/IEC 17025 certifications, support positioning in regulated and OEM channels. Lubrico is a privately held subsidiary of Gül Holding, a diversified Turkish conglomerate, and maintains multilingual corporate presence (Turkish, English, Russian) plus active B2B portal and social media channels.

Name

Lubrico Petrokimya

Legal name

Lubrico Petrokimya A.Ş.

Website

https://lubrico.com.tr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Lubrico Petrokimya is a Turkish manufacturer of lubricants and petroleum products with 1,200+ SKUs across automotive, heavy-duty, industrial, marine, and agricultural segments, serving domestic dealers across 81 provinces and exporting to 60+ countries via OEM approvals and private-label production.

Ownership category

akta.pro rank

Product category

Lubricants and Petroleum Products

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

akta.pro secondary industries

Marine Lubricants (IMAEAMAM), Gear Oils & Transmission Fluids (IMAEAMAE), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Engine oil manufacturing
• Lubricant production
• Industrial lubricants
• Marine lubricants
• Petroleum products

Headquarters

HQ city

Gebze

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Domestic B2B/B2C: Sale of lubricants and petroleum products through distributors, dealers, and authorized sales points across Turkey's 81 provinces, targeting automotive, industrial, and maritime sectors.
2. Export Sales: International sales through distributorship and dealership models to 60+ countries across 5 continents. Includes both own-brand products and private-label production.
3. Private Label Manufacturing: Custom manufacturing for national and international brands using their own branding, serving as OEM production partner.
4. Direct Sales - Institutional: Direct sales to public institutions, automotive companies, and industrial customers with expert team support.
5. Marine Services: With the marine group commissioned in 2024, services to domestic and foreign flagged commercial ship fleets.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lubrico Petrokimya A.Ş. manufactures and distributes a comprehensive range of lubricant and petroleum products under its own Lubrico brand and through private-label manufacturing for other brands. Its portfolio of 1,200+ SKUs spans passenger vehicle engine oils, heavy-duty commercial vehicle oils, motorcycle oils, tractor/agricultural oils, gear and transmission oils, industrial oils (hydraulic, compressor, turbine, metalworking, transformer), marine oils, greases, antifreeze/coolants, and brake fluids. Products are sold across Turkey through dealers and authorized sales points and exported to 60+ countries across five continents.

Product overview

Lubrico Petrokimya is a Turkish petroleum products company that manufactures a comprehensive portfolio of over 200 lubricant products across 10 major categories. The company operates under multiple sub-brands including ROYAL OEM (original equipment manufacturer approved products), TITANIUM (premium performance products), TOP GEAR (transmission oils), HYDROLUBE (hydraulic oils), SYSTEM GEAR OIL (industrial gear oils), GENOVA (marine oils), INFINITY (greases), COOLANT/ANTIFREEZE, and specialized product lines for motorcycles, tractors, and industrial applications. The portfolio serves automotive (passenger vehicles, heavy-duty vehicles, motorcycles), industrial (hydraulic systems, gear oils, compressors, turbines, metalworking), agricultural (tractor oils), marine (diesel engine oils, cylinder oils), and commercial segments (brake fluids). The company is expanding with a third factory under construction in Dilovası Organized Industrial Zone as of 2024, and exports to more than 60 countries across 5 continents.

Differentiator

Problem solved

Functional benefit

Products and services

• ROYAL OEM Passenger Vehicle Engine Oils Full synthetic and hybrid engine oils for passenger cars and light vehicles, OEM-approved (Mercedes-Benz, Daimler, Volvo, Man, Renault Truck) and offered in viscosity grades from 0W-16 to 10W-60, including DPF-compatible formulations. Designed for individual passenger car owners and automotive service providers.
• TITANIUM Passenger Vehicle Engine Oils Premium range of engine oils for passenger vehicles, including full synthetic, semi-synthetic, and mineral grades with DPF-compatible and energy-conservation variants. Targeted at passenger car owners seeking premium lubrication performance.
• Heavy Duty Vehicle Engine Oils (ROYAL OEM & TITANIUM) Heavy duty engine oils for commercial trucks, buses, and off-road equipment, including DPF-compatible and monograde/multigrade formulations meeting commercial vehicle specifications. Targeted at commercial fleet operators and logistics companies.
• Motorcycle Oils (ROYAL MOTO & TITANIUM MOTO) Engine oils for motorcycles and scooters, including 4-stroke grades, 2-stroke oils (including TC-W3 outboard specification), and dedicated fork oils for suspension systems. Targeted at motorcycle riders and motorcycle service workshops.
• Agricultural Tractor Oils (AGRI TRANS & TITAN AGRI) Tractor transmission oils and agricultural engine oils for tractors and farming equipment. Targeted at farm operators and agricultural machinery owners.
• Gear and Transmission Oils (TOP GEAR & MONO GEAR) Gear oils, transmission fluids, DCT/CVT fluids, automatic transmission fluids (ATF Dexron II/III/VI), limited-slip gear oils, and power steering fluids for automotive and industrial drivetrains. Targeted at automotive workshops and industrial maintenance operations.
• Industrial Oils (HYDROLUBE, SYSTEM GEAR, COMPRESSOR, TURBINE, METALWORKING, TRANSFORMER) Comprehensive industrial lubricant family covering hydraulic systems (HLP/HVI/ZF grades), slideway lubrication, heat transfer, turbine oils, synthetic compressor oils, PAO-based and mineral closed-system gear oils, metalworking/cutting fluids (including nanotechnology-based Nanocut), transformer insulation oils, and general industrial oils for washing, EDM, and hydraulic systems. Targeted at manufacturing plants, industrial operators, and machine workshops.
• Marine Oils (GENOVA D, F, M, MCL Series) Marine diesel engine oils, trunk piston oils, and cylinder oils for slow-speed two-stroke and medium/high-speed marine engines running on residual fuels, distillate fuels, low-sulfur fuels, and LNG. Targeted at commercial shipping operators with domestic and foreign flagged vessels; supported by Lubrico's Marine Group established in 2024.
• Greases (INFINITY Series) Industrial and automotive greases including rubber-compatible greases, lithium and lithium-complex EP greases for bearings and heavy-shock-load joints, calcium-based greases, and agriculture-specific greases (cotton harvester). Targeted at industrial maintenance, automotive workshops, and agricultural operators.
• Antifreeze and Coolants (COOLANT, SUPER, LONG LIFE) Ethylene glycol coolants (with -5°C and -20°C freeze protection), conventional antifreezes, and long-life OAT (organic acid technology) antifreezes for passenger vehicles, light commercial vehicles, and heavy commercial vehicles. Targeted at automotive service providers and fleet operators.
• Brake Fluids (DOT 3 and DOT 4) Hydraulic brake fluids meeting DOT 3 and DOT 4 specifications, including high-performance DOT 4 variants suitable for ESP, ABS, and ASR brake systems. Targeted at automotive service providers and passenger vehicle owners.
• Private Label / OEM Contract Manufacturing OEM contract manufacturing of branded lubricant and petroleum products for national and international brands, using Lubrico's Smart Plant production capacity. Targeted at brand-owning companies seeking certified private-label lubricant production without in-house manufacturing investment.
• LUKA Used Oil Analysis Service Used oil analysis (LUKA) service that complements Lubrico's lubricant technical support and engineering services, helping customers assess oil condition and make maintenance decisions. Targeted at industrial customers and fleet operators.

Quantifiable outcome

• Production capacity: 60,000 tons per single shift
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Boğaziçi University R&D CentercoreStrategic or Co-development Partner · 1 January 2024Lubtec cooperates with Boğaziçi University R&D Center for R&D activities, with the goal of producing imported products locally in Turkey, localizing products, and reducing import dependence.
• TübitakcoreStrategic or Co-development PartnerLubtec receives test and analysis services from Tübitak (The Scientific and Technological Research Council of Turkey) for R&D activities and product development.
• Büdotek Teknopark Dudullu OSBcoreStrategic or Co-development PartnerLubrico cooperates with Boğaziçi R&D Ltd. company located in Büdotek Teknopark Dudullu OSB (Boğaziçi University Technology Development Zone) for joint studies in digital transformation, artificial intelligence, and robotic solutions.
• Gül HoldingcoreOthersLubrico Petrokimya A.Ş. is part of Gül Holding Şirketler Grubu (Gül Group of Companies).

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Valvoline: US-based global lubricant manufacturer with passenger vehicle motor oils, commercial/industrial lubricants and a global quick-lube footprint. Comparable product breadth, OEM approval-driven sales model, and export-led growth strategy.
• Fuchs Petrolub: German-headquartered global independent lubricant manufacturer with comparable industrial, automotive and specialty lubricant portfolios. Highly relevant as a peer competing in similar OEM-approval-driven, private-label and export-oriented channels.
• Liqui Moly: German lubricant specialist with broad automotive, motorcycle and industrial ranges distributed globally via dealer networks. Closely comparable business model — independent blender, broad SKU portfolio, and dealer-driven international expansion.
• Petrol Ofisi: Turkey's largest fuel and lubricant distributor, manufacturing a broad engine oil and industrial lubricant portfolio under its own brands. Directly comparable as a domestic Turkish lubricant manufacturer/wholesaler competing for the same B2B and B2C channels.
• Motul: French specialty lubricant manufacturer with strong positions in automotive, motorcycle and industrial oils. Comparable in targeting premium niches, motorcycle oils, and OEM approvals, and in pursuing international distributor-led growth.

Broad incumbents

• TotalEnergies Lubricants: Integrated oil major with full passenger, commercial, industrial and marine lubricant portfolios. Competes head-to-head for industrial customers, OEM approvals and export distribution in many of the same 60+ countries Lubrico serves.
• ExxonMobil (Mobil): Integrated major with industry-leading synthetic lubricant technology, OEM partnerships and a global distribution network. Represents the benchmark for product performance, OEM specification coverage, and brand investment that Lubrico must compete against.
• Castrol (BP): BP-owned global lubricant brand with deep automotive, industrial and marine portfolios. Directly competes for OEM approvals (including Mercedes-Benz and Volvo) and for the same B2B distributor and fleet customers.
• Shell (Shell Lubricants): Global lubricant leader with integrated base-oil production and a massive R&D and brand-marketing budget. Represents the dominant incumbent Lubrico competes against in export markets and in premium OEM bids.

Emerging players

• Gulf Oil International: Independent global lubricant brand focused on automotive, industrial and marine segments, distributed via licensee and partner networks. Comparable as a mid-sized independent competitor pursuing export-led growth and OEM approvals in similar emerging markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCPWVkTIP8lQPSwlAjHZkS8Q/videos
• Facebookfacebook.com/lubricoturkiye
• LinkedInlinkedin.com/company/lubricooil
• Instagraminstagram.com/lubricoglobal
• Xx.com/Lubrico2

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubrico Petrokimya